PH O TO G R A P H Y

e d A r t s a n d D e s i g n
Media-Ba s
in the P h i l i p p i n e s
 INTRODUCTION
• In its early staged during the late 19th century,
photography was viewed as a purely technical
process, that of recording visible images by light
action on light-sensitive materials. In fact, its
very name from the Greek "photos"(meaning
Photos - Light
light) and “graphos" (meaning writing) states GRAPHOS - WRITING
this process literally.
THE PHOTOGRAPHER AS
ARTIST
Focusing a camera at a subject and clicking the shutter
is photography as process. Discerning a significant
moment or a unique expression, framing it in the
camera viewfinder with an eye for composition, and
then clicking the shutter is photography as art. That
discernment and that eye for composition are the
factors that elevate a photographer from a mere
recorder of images to an artist.
PHOTOGRAPHY AS
COMMUNICATION
Photography is considered as one of the
most powerful means of communication.
In the printed world, the photographic
image is today’s most important means of
conveying information and ideas,
expressing emotions, even championing
causes.
PHOTOGRAPHY AS
COMMUNICATION
This power comes from two distinctive characteristics
of photography: immediacy and detail. An image
recorded by a camera has a sense of authenticity.
Because the lens captures the image objectively, the
resulting photograph is regarded as 'true to life and 'of
the moment.' At the same time, the camera takes in
every detail of an image. Thus the photograph has a
sense of completeness.
NOTEWORTHY
PHOTOGRAPH
PHILIPPINE
ERS

JOH N K.
CHU A
G e o r g e Ta p a n MANNY A commercial, architectural,
One of the most talented, and advertising
L IBschool
He was a high O
R O Dteacher in
famous travel photographer extraordinaire.
one of Thailand's premier
photographers in the
international schools before
Philippines.
becoming a photographer .
 It is a non-profit, non-government organization with the advocacy to
promote photography in the Philippines. It is the umbrella organization
for photography and camera clubs in the country. It also holds the
largest and longest-running photography event in Southeast Asia, the
annual PhotoWorld Asia Trade Show and Convention which has been
held continuously
 GEORGE
TAPAN
He is an award-winning travel photographer
who has won two Pacific Asia Tourism
Association (PATA) Gold awards, an
ASEAN Tourism Association award, and
first place in the 2011 National Geographic
Photo Contest. His highly acclaimed work Into the Green Zone
has been published in five travel Tapan's first place-winning image
photography books. in the 2011 National Geographic
Photo Contest
 JOHN K.
CHUA
He is best known as an advertising and
commercial photographer, with over 40
years of experience in this field and
numerous local and international awards
for his work. At the same time, he has
applied his photo artistry to showcasing
the beauty of the Philippines.
QUESTIONS TO PONDER
What two Greek words are the origins of the term
"photography"? What makes them fitting for this
media-based art form?
 QUESTIONS TO PONDER
How does technology contribute to the development
of an art like photography?
QUESTIONS TO PONDER
Why is photography truly a "modern" art form?
 QUESTIONS TO PONDER
What special talents and skills does a photographer
have that make him or her an artist?