Republic of the Philippines

Department of Education
Regional Office III
10
Quarter 3 – Week 3
ARTS 10
Media-Based Arts and Design in
the Philippines

Objectives:
At the end of this module you are expected to:
1. Identify art elements in the various media-based arts in the
Philippines.
2. Identify representative artist as well as district characteristics of
Media-Based art and design in the Philippines;
3. Discuss of truism that Filipino ingenuity is distinct, exceptional,
and on a par with Global Standards.
 Media-Based Arts and Design in the Philippines-
Photography Film & Animation

What is Photography?

Photography is the science, art, application and practice of creating durable images by
recording light or other electromagnetic radiation, either electronically by means of an image
sensor, or chemically by means of a light-sensitive material such as photographic film.

What are some of the popular subjects that contemporary Filipino digital photographers
capture?

1. Documentation

It can capture our favorite memory or document our traditions. It is also way to record
and communicate visually to others what you see. Cameras can create straightforward
documents of experiences and artifacts from the classroom that can be revisited and shared
with others.

2. Communication
A picture is said to be worth a thousand words. It can speak to, or elicit an emotion from
its viewers.
a. Advertising Photography
If a culinary magazine or restaurant wants food to look delicious and fun to eat, a food
photographer is what it needs.

b. Fashion Photography
It’s not necessary that a model looks at the camera. Oftentimes, the image is
stronger if he or she is looking in another direction.

c. Travel Photography
Travel photography is an exciting way to live life by travelling, the photographer
brings back a collection of images showing places, people and cultures.

d. Photojournalism
The photographers use their photography skills to capture images for newspapers,
magazines, and television networks, people and cultures.

Famous Filipino Photographers

George Tapan

He started out as a photographer for movie posters, shooting movie

stills for several local film studios, since then, Tapan has gone to
different places as a travel photographer.

“A good travel photograph is what you see in the place combined with
what your eyes see as a traveler. You add a detail from your
perspective that makes it more interesting. If you don’t, it’s just a
postcard. There’s no personality.’’ https://tadonggeniuskuno.wordpress.com/2013/02/12/2
013-ani-ng-dangal-awards-recognizing-world-class- filipino-
talent/ani-ng-dangal-george-tapan/
Into the Green Zone
MOVEMENT. The lines and details of this photo are as
Tapan’s first place- winning image in the 2011 National Geographic Photo Contest
dynamic as an Impressionist painting.
 JOHN CHUA

Architectural, talent, advertising and commercial

photographer extraordinaire, John is best known for his
technical excellence and mastery of notoriously
challenging photo shoots – to the delight of clients who
envision the seemingly impossible. With more than forty
years of experience under his belt, John has moved with
ease from one genre of photography to another, earning
numerous awards along the way.

Gulf of Davao Snake Island Palawan

https://greatgreths.wordpress.com/2012/03/03/philippines-the-beautiful-by-john-k-chua/
https://www.pinterest.ph/pin/48413764715004445/

MANNY LIBRODO

He was a full-time teacher at an international school

in Bangkok where he discovered his passion for
photography, and where the rest of the online world
discovered his unique “purely ambient light” approach to
glamour, fashion, and travel portraiture.

Manny’s captivating photographs regularly top online

photography competitions. In addition, they’ve graced
numerous UNICEF calendars, commercial work,
international magazines, and the covers of some of the
world’s leading photography publications (Asian
Geographic and the Digital Photographer Magazine.)

Rosalinda

https://gulfphotoplus.com/instructors/35/Manny-Librodo
 https://kathyvillalon.blogspot.com/2016/08/manny-librodo-photography- landscape-of.html https://kathyvillalon.blogspot.com/2016/08/manny-librodo- photography-landscape-
The Collaborative Arts of Film Making
of.html

Film Making- Is a process of making a film, it involves entire teams of artists, writers, and
production experts because of its technical complexity and supported by technicians taking
charge of cameras, lighting equipment, sets, props, costumes, and the like- all under the
supervision of a Director.
A Film Director supervise and manage the creative aspects of the production. They control the
film’s artistic and dramatic aspects by visualizing the script while guiding the actors and technical
crew to capture the desired vision for the screen.

Film Directing- It is the Director’s Job, like other artists such as painter and sculptor in traditional
art, who work with physical materials, the film director works with the ideas, images, sound, and
other effects to create this unique piece of art.
He or she conceptualizes the scenes, directs the acting, supervises the cinematography and
finally the editing and sound dubbing in much the same way as a visual artist composes an
artwork. Clearly, however the director does not do all these alone.

Acting- is an activity in which a story is told by means of its enactment by an actor or actress
who adopts a character—in theatre, television, film, radio, it also involves a broad range of skills,
including a well-developed imagination, emotional facility, physical expressivity, vocal projection,
clarity of speech, and the ability to interpret drama.

Cinematography- Taken from the Greek for "writing with movement," cinematography is the
creation of images you see on screen. This captures the director’s vision of each scene through
camera placement, movement, lighting, and other special techniques.

Editing- the art of selecting the precise sections of film, then sequencing and joining them to
achieve the director’s desired visual and emotional effect.

Production/Set designers- They are responsible for the visual concept of a film, television or
theatre production. They identify a design style for sets, locations, graphics, props, lighting,
camera angles and costumes, while working closely with the director and producer. This included
creating worlds that did not exist as well as worlds that were long gone, designing each
production component down to the very last detail.

Philippine Filmmakers

In the Philippine film scene, the American influence was evident in the pre-World War II
and Liberation years with song-and-dance musicals, romantic dramas, and comedy films.
Beginning with the turbulent 1970s, however, progressive Filipino directors emerged to make
movies dealing with current social issues and examining the Filipino character.
Laurice Guillen

Guillen’s Salome
(1981) earned international
acclaim at the Toronto
International
Film Festival. Her recent
films,
Tanging Yaman, (2001)
which won Best Picture in the
Metro Manila Film Festival.
 Marilou Diaz Abaya
https://mydramalist.com/people/40689-laurice-guillen

She captured the

attention and respect of the
viewing public with powerful films
such as Jose Rizal (1998),
perfectly timed for the centennial
celebration of Philippine
independence; Muro ami (1999),
which bravely exposed the
deadly practice of using child-
divers to pound for fish in the
Philippines’ coral reefs.

https://www.imdb.com/title/tt0186
https://en.wikipedia.org/wiki/Mur257/reviews
o-Ami_(film)

Maryo J. Delos Reyes

The heartwarming drama film

Magnifico won for him the Best Director
distinction at the 2003 FAMAS Awards
and garnered other local and international
film awards as well.
https://www.asiancinevision.org/marilou-diaz- abaya-
obsessions-and-transitions-a-biographical- survey-16/

Brillante Mendoza

Mendoza was originally a

production designer for films,
commercials, and music videos, and
https://en.wikipedia.org/wiki/Brillante_Mendoza started films in 2005. But in four years,
his film Kinatay (The Execution of P)
won for him the Best Director award at
the highly prestigious Cannes Film
Festival of 2009. https://www.startattle.com/2018/10/magnifico- 2003-
movie/

https://peoplepill.com/people/maryo-j-de-los-reyes

Animation

Filipino animators have been involved in the creation of well-known animated films.
Among these are Toy Story, Up, The Incredibles, Monsters University, Cars, Finding Nemo,
Planes, Brave, Shrek, Kung Fu Panda, and more. The recognition of Filipino Animators has
spurred the development of local animation industry in the Philippines.

https://felizardoromano1st.wordpress.com/2014/01/10/i ndie-
film-review-kinatay/
 Animation Council of the Philippines, Inc.

The Animation Council of the Philippines, Inc. (ACPI) is a non-profit and non-stock
organization in the Philippines that aims to promote the animation industry locally and globally.
The ACPI aims to create an identity for the Philippines within the animation industry. To promote
their organization’s ACPI works hand in hand with participating colleges, universities, and other
private and public educational institutions in the Philippines, the Technical Education and Skills
Development Authority (TESDA), and local government units in order to establish and develop
animation as a "lucrative career" for Filipinos, including those that are adapted as introductory
courses for children.
The Animahenasyon is the ACPI’s main project.
An annual animation festival and competition in the
Philippines that showcase the artistic animation of
Filipino animators.
ACPI also holds animation classes and training
programs, animation congress, and animation
exhibits.

Philippine Animation Studio Inc.

Philippine Animation Studio, Incn-13-seeks-
https://businessmirror.com.ph/2019/11/02/animahenasyo (PASI) has been in the animation industry since 1991 and has since
collaborated on numerous
to-discover-the-hidden-gems-in-filipino- animation projects and series with foreign partners. With its goal “to develop
animation/

and promote the Filipino artists”. PASI collaborated on numerous animation projects and series with
foreign partners. Among these have been Captain Flamingo, Groove High, and Space Heroes
Universe

https://www.imdb.com/title/tt1575847/

https://www.imdb.com/title/tt2670934/
.
Urduja 2008

An animated film adaptation of the legend of the warrior of the Pangasinan.

https://en.wikipedia.org/wiki/Urduja_(film)
Produced by APT entertainment, Seventoo, and Imaginary
Friend.
Urduja is recognized as first fully animated Filipino Film.
Created by an all- Filipino group of animators.
Golden Screen Awards, Philippines 2009- Best Motion Picture (Animation)
Best Original Song

https://en.wikipedia.org/wiki/Dayo:_Sa_Mundo_ ng_Elementalia

Dayo: Sa Mundo
ng Elementalia 2008
 Philippine’s first all-
digital full-length
animated feature film.
 Produced by Cutting Edge Productions
 It presents mythical creatures as heartwarming characters in
young boy’s adventure.
 First animated movie to be screened during Metro Manila Film
Festival in December 2008.
 Golden Screen Awards, Philippines 2009- Best Visual Effects
RPG Metanoia 2010
Philippine’s first 3D animated film
Co-produced by Ambient Media, Thaumatrope Animation, and Star
Cinema in 2010
It was an official entry at the 2010 Manila Film Festival
It won the title for 3rd Best Picture, Best Sound Recording and
Best Original Theme
8