ARTS 10

3rd Quarter
Week 3

Development and Quality Assurance Team

Developer: Mary Grace B. Bueno

Content Evaluator: Neil John B. Gallarion
Language Editor: Mary Joy J. Galagar
Layout Evaluator: Jj Evan Aries C. Handugan
Learning Area Supervisor: Antonio V. Salazar Ed. D

Illustration Credits:

Title Page: Marieto Cleben V. Lozada

Visual Cues: Ivin Mae M. Ambos
 Competency:
1. Identifies art elements in the various media-based arts in the
Philippines. - A10EL-IIIb-1
2. Identifies representative artists as well as distinct characteristics of
media- based art and design in the Philippines. - A10EL-IIIa-2

Objectives: At the end of the week, you shall have:

o familiarized elements and characteristics of media-based arts in the
Philippines and its representative artist;
o distinguished the elements and characteristics of media-based arts
to the given artworks; and
o realized the significance of media-based arts and representative
artists to the Philippine arts.

Learner’s Tasks

Lesson Overview

Media Arts is the study of human communication through film,

photography, video, audio, computer/digital arts, interactive media and a
product industrial design (also called applied arts). https://mn.gov/mnddc/asd-
employment/pdf/09-MAC-DASP.pdf

Elements of Media Arts

The elements used in Media Arts include composition, time, space, sound,
movement and lighting.

Composition is the placement or arrangement of elements or parts in the

media artworks. It includes placement, framing, close-up, bird’s-eye views and
arrangement.

Sound in media artworks refers to both natural and manufactured sounds.

Lighting in Media Arts refers to how the artist can create mood. They can
show contrast by using dark and dull light, or happiness and joy by using light and
brightness.

Time in Media Arts commonly refers to the representation of time within a

narrative, the timing of the shots, how long the shot lasts for and the timing of
editing (how long separate shots last for in a sequence).
Disclaimer: This Learning Activity Sheet (LAS) is based from the Self-Learning Modules, Learner’s Materials, Textbooks and Teaching Guides
released by DepEd Central Office. Furthermore, utilization of duly acknowledged external resources is purely of non-profit, for educational use
and constitutes fair use. All Rights Reserved.
1
 Space in Media Arts refers to the space between the objects on the screen.
This can be the space between the objects, or the space represented by depth
cues. Space considers foregrounding and backgrounding, off-screen and on-
screen space.

Movement in Media Arts refers to the movement of subjects within a space.

This can be how a subject moves across the screen or how the camera moves
through a space.

https://www.qcaa.qld.edu.au/downloads/p_10/ac_arts_media_vid_1_intro.pdf

The Media-based Arts and Design in the Philippines

Photography is the art, application, and practice of creating durable

images by recording light or other electromagnetic radiation, either electronically
by means of an image sensor, or chemically by means of a light-sensitive material
such as photographic film.

Being a modern art form means that photography is now viewed as being
more than just about the beautiful. It is also considered one of the most powerful
means of communication.

Next to the printed word, the photographic image is today’s most

important means of conveying information and ideas, expressing emotions, even
championing causes.

Noteworthy Philippine Photographers

The Philippines has joined the rest of the world in applying the wonders of
modern photography to every aspect of life – from personal to professional to
national to global. And with our country’s natural beauty, a number of local
photographers have taken on the Philippines and our people as a major focus of
their lenses. Among these are:

George Tapan – is an award-winning travel photographer

who has won two Pacific Asia Tourism Association (PATA)
Gold awards, an ASEAN Tourism Association award, and first
place in the 2011 National Geographic Photo Contest.

Disclaimer: This Learning Activity Sheet (LAS) is based from the Self-Learning Modules, Learner’s Materials, Textbooks and Teaching Guides
released by DepEd Central Office. Furthermore, utilization of duly acknowledged external resources is purely of non-profit, for educational use
and constitutes fair use. All Rights Reserved.
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 John K. Chua – is best known as an advertising and
commercial photographer, with over 40 years of experience in
this field and numerous local and international awards for his
work. At the same time, he has applied his photo artistry
showcasing the beauty of the Philippines.

FILM
- Another art form which has risen to tremendous heights within the last
century is film or cinema. As its early name “motion pictures” declared, film
brought yet another dimension into play—that of moving images. The possibilities
of this medium created a new art form that was to become a powerful social and
economic force, and a legacy of the 20th century to the world.

A Technology-driven Art

Cinema, just as all modern arts, has been greatly influenced by

technology. In the case of cinema, however, it is an art form that came into being
because of technological advances.

Philippine Filmmakers
In the Philippine film scene, the American influence was evident in the pre-
World War II and Liberation years with song- and-dance musicals, romantic
dramas, and comedy films. Beginning with the turbulent 1970s, however,
progressive Filipino, directors emerged to make movies dealing with current social
issues and examining the Filipino character.

Disclaimer: This Learning Activity Sheet (LAS) is based from the Self-Learning Modules, Learner’s Materials, Textbooks and Teaching Guides
released by DepEd Central Office. Furthermore, utilization of duly acknowledged external resources is purely of non-profit, for educational use
and constitutes fair use. All Rights Reserved.
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 Among them were Lino Brocka (Tinimbang Ka Ngunit Kulang, 1974;
Maynila, Sa Mga Kuko ng Liwanag, 1975), Mike de Leon (Itim, 1976; Sister Stella L,
1984; Bayaning 3rd World, 1999) Ishmael Bernal (HImala, 1982) and Peque Gallaga
(Oro, Plata, Mata, 1983) Outstanding female directors have likewise made their
mark in Philiipine cinema. Among them are Laurice Guillen and Marilou Diaz
Abaya Laurice Guillen’s Salome (1981) earned international acclaim at the
Toronto International Film Festival. Her more recent film, such as Tanging Yaman
(2001), which won Best picture in the Metro Manila Festival, American Adobo
(2002) Santa Sanita (2004) and Sa ‘Yo Lamang (2010), all gained her recognition
among the current generation of Filipino moviegoer

Animation

Is the process of creating the illusion of motion and shape changing by

means of the rapid display of a sequence of static images that minimally differ
from each other? Animators are artists who specialize in the creation of
animation. Animators is an artist who creates multiple images, known as frames,
which give an illusion of movement called animation when displayed in rapid
sequence.
Among the other exciting milestones in the fast-
emerging Philippine animation industry was the
creation in 2008 of Urduja, an animated film
adaptation of the legend of the warrior princess of
Pangasinan. Produced by APT Entertainment,
Seventoon, and Imaginary Friends, Urduja is
recognized as the first fully-animated Filipino film,
created by an all-Filipino group of animators using the
traditional (hand-drawn) animation process with some
Urduja
3D effects. The characters were voiced by an all-star
cast of actors from Philippine cinema and television,
with the screenplay written in Filipino.

Computer/Digital arts

Digital media are any media that are encoded in machine-

readable formats. Digital media can be created, viewed, distributed, modified
and preserved on digital electronics devices. Digital can be defined as any data
represented with a series of digits, and Media refers to a method of broadcasting
or communicating information together digital media refers to any information
that is broadcasted to us through a screen. This includes text, audio, video, and
graphics that is transmitted over the internet, for viewing on the internet.

Disclaimer: This Learning Activity Sheet (LAS) is based from the Self-Learning Modules, Learner’s Materials, Textbooks and Teaching Guides
released by DepEd Central Office. Furthermore, utilization of duly acknowledged external resources is purely of non-profit, for educational use
and constitutes fair use. All Rights Reserved.
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PRINT MEDIA

An umbrella term for any publication in the form of magazines, newspapers,

brochures, comic books and many more.

All of these now have their digital counterparts that may be accessed and
read on the internet. However, there continues to be a demand and a purpose
for the actual printed forms of these materials. And whether printed on paper or
viewed on the web, these materials once again involve and showcase Filipino
artistry.

Kenkoy
by Romualdo Ramos and Antonio Velazquez

It is an undeniable fact that comic books are a big

part of the childhood of Filipinos born before children
were nourished with gadgets as young as they are
undergoing maturity from a baby to a teen. In the
Philippines, comic began with the publication
of Komiks in 1920s. They presented serialized stories in
a wide variety of genres. Romualdo Ramos, a Filipino
writer, and Antonio “Tony” Velazquez, a visual artist
were the pioneers of the art of comic books in the
Philippines recognized as the’ Father of Filipino
Comics’.

PRODUCT AND INDUSTRIAL DESIGN

As applied to furniture, lighting, and interior accessories, as well as fashion

from haute couture to bridal ensembles to casual wear. As a result, a number of
Filipino designers have risen to superstardom both locally and internationally.

KENNETH COBONPUE

Cebu-based Kenneth Cobonpue is a multi- awarded

designer and the creative director of Hive, a design and
manufacturing facility for designers of interior accessories
and lighting. Cobonpue’s fresh and exciting concepts and
excellent craftsmanship have earned him the acclaim and
the patronage of discerning clientele the world over—
including prominent Hollywood celebrities

Disclaimer: This Learning Activity Sheet (LAS) is based from the Self-Learning Modules, Learner’s Materials, Textbooks and Teaching Guides
released by DepEd Central Office. Furthermore, utilization of duly acknowledged external resources is purely of non-profit, for educational use
and constitutes fair use. All Rights Reserved.
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 DITA SANDICO-ONG

Another Philippine designer who has

been advocating the use of local weaving
techniques and natural fibers is Dita
Sandico-Ong. Known as the “Wrap Artiste”
of the Philippines for her famous bold-
colored wraps, Sandico-Ong first experimented with the local weave of Ilocos Sur,
known as inabel, as well as with pineapple fibers blended with Irish linen, dubbed
piñalino.

Activity 1.
Direction: Arrange the scrambled letters to reveal the word, being referred in
each item. Write your answer on the space provided before the number.

______________1. Another term for film. INECMA

______________2. It is an umbrella term for any publication in the form of
magazines, newspapers, brochures, comic books and many
more. NTPRIMDEAI
______________3. In Media Arts, this term refers to how the artist can create
mood. They can show contrast by using dark and dull light, or
happiness and joy by using light and brightness. LGIHTIGN
______________4. It is an integral part in the development, progress, and growth
of media-based art such as print media, comics, and film in the
Philippines. TEHCNLGOY
______________5. It refers to the placement or arrangement of elements or parts
in media artworks. It includes placement, framing, close-up,
bird’s-eye views and arrangement. CPMOSITOIN

Activity 2.
Directions: Examine the sample media-based art below. In this photograph by
George C. Tapan, describe the elements and characteristics used.

George C. Tapan, ”The Sunken Cemetery”, Camiguin

https://www.google.com/search?q=george+tapan&hl=en&sxsrf=ALeKk03gpvsIqgQ-C-

Disclaimer: This Learning Activity Sheet (LAS) is based from the Self-Learning Modules, Learner’s Materials, Textbooks and Teaching Guides
released by DepEd Central Office. Furthermore, utilization of duly acknowledged external resources is purely of non-profit, for educational use
and constitutes fair use. All Rights Reserved.
6
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

Activity 3.
Direction: Answer the following question by expressing your thoughts. Write your
answer on the space provided.
1. Do art forms like media-based art serve a purpose of today’s world?
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________

RUBRIC:

SCORE DESCRIPTIONS:
5 - Address the topic and state a relevant and justifiable answer.
4 - State a relevant and justifiable answer.
3 - Does not address the question explicitly.
2 - State an answer but not relevant to the topic question.
1 - No relevance to the topic/question.
No answer

Formative Test

Directions: Answer the following questions. Write only the letter of the correct
answer.

_______1. The process of creating shape and motion by means of the rapid
display of sequence of images that minimally differ from each other.

A. Animation B. Film Making C. Photography D. Print Media

_______2. Print media is a medium/ material that disseminates printed matter,

Which of the following is an example of print media?

A. Comic Books C. Newspapers

B. Magazines D. All of these
Disclaimer: This Learning Activity Sheet (LAS) is based from the Self-Learning Modules, Learner’s Materials, Textbooks and Teaching Guides
released by DepEd Central Office. Furthermore, utilization of duly acknowledged external resources is purely of non-profit, for educational use
and constitutes fair use. All Rights Reserved.
7
_______3. The father of Filipino Comics.

A. Antonio “Tony” Velazquez C. Kenneth Cobonpue

B. Aze Ong D. Maryo J. Delos Reyes

_______4. An animated film adaptation of the legend of the warrior princess of

Pangasinan; first fully animated Filipino film, created by an all filipino
group of animators using the traditional hand-drawn animation
process with some 3D effects.

A. Dayo C. RPG Metanoia

B. Magnifico D. Urduja

_______5. She is a designer known for her Filipino inspired crochet turned and
changed into wider purposes such as clothing, handbags, hand-
made jewelry, and other decorative objects.

A. Antonio “Tony” Velazquez C. Kenneth Cobonpue

B. Aze Ong D. Maryo J. Delos Reyes

Answer Key

Activity 1.

1. CINEMA 4. TECHNOLOGY
2. PRINT MEDIA 5. COMPOSITION
3. LIGHTING

Activity 2.

Answers may vary

Possible answers:
1. The artwork showed the following elements in media arts such Composition,
because the framing of the subject is unique and it is placed on the side to see
the landscape of the view. It also showed the Lighting since the color is set to be
in sunset that makes the output gloomy. It also showed the Movement because
of the presence of sea waves that looked moving and showed direction.

Disclaimer: This Learning Activity Sheet (LAS) is based from the Self-Learning Modules, Learner’s Materials, Textbooks and Teaching Guides
released by DepEd Central Office. Furthermore, utilization of duly acknowledged external resources is purely of non-profit, for educational use
and constitutes fair use. All Rights Reserved.
8
Activity 3.

Answers may vary

Possible answers:
1. Media art form is now viewed as being more than just about the beautiful. It is
also considered one of the most powerful means of communication. It is today’s
most important means of conveying information and ideas, expressing emotions,
even championing causes.

References

Horizons, Music and Arts Appreciation, Grade 10 Learner’s Material, p 262-301.

https://zaqcruz.blogspot.com/2019/11/the-media-based-arts-and-design-in.html

https://mn.gov/mnddc/asd-employment/pdf/09-MAC-DASP.pdf

Disclaimer: This Learning Activity Sheet (LAS) is based from the Self-Learning Modules, Learner’s Materials, Textbooks and Teaching Guides
released by DepEd Central Office. Furthermore, utilization of duly acknowledged external resources is purely of non-profit, for educational use
and constitutes fair use. All Rights Reserved.
9