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MARFRANCISCO, PINAMALAYAN,
BASIC EDUCATION DEPARTMENT ORIENTAL MINDORO

Junior High School 043-284-7504

Abada College Basic Education Department

ABADA COLLEGE

Arts 10
3rd quarter
Media-based Arts and
Design in the Philippines

Content Standard
The learner demonstrates understanding of…
1. art elements and processes by synthesizing and applying prior knowledge and skills
2. new technologies that allow new expressions in the arts.

Performance Standard
The learner…
1. create artworks using available media and natural resources on local topics, issues, and
concerns such as environmental advocacies ecotourism, and economic and livelihood
projects

Time Frame: January 17-28, 2022

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Introduction
Welcome, dear students, to another topic in Arts 10. In this lesson, you will have
deeper understanding about media-based arts, incorporating technology and traditional
art to form artworks that will have a new and better meaning. In this lesson, you will be
able to understand the different uses and purposes behind every picture, every design,
and every film and drawing being brought out by our artists.
You will be able to learn more about Philippine photography, television
entertainment, animation, and product design. You will also know about the different
artists that shape the Filipino image in the contemporary art scene. Go on, learn more
and discover the Media-bases arts and design in Philippines

Most Essential Learning Competencies

In this quarter, you will be able to:
• identify art elements in the various media-based arts in the Philippines;
• identify representative artists as well as distinct characteristics of media-based arts
and design in the Philippines;
• discuss the truism that Filipino ingenuity is distinct, exceptional, and on a par with
global standards;
• discuss the role or function of artworks by evaluating their utilization and
combination of art elements and principles;
• use artworks to derive the traditions/history of a community;
• create artworks that can be assembled with local materials;
• explain the characteristics of media-based arts and 5-7 design in the Philippines;
• apply different media techniques and processes to communicate ideas, experiences,
and stories (the use of software to enhance/animate images like Flash, Movie Maker,
Dreamweaver, etc.);
• evaluate works of art in terms of artistic concepts and ideas using criteria appropriate
for the style or form of media-based arts and design

Essential Question
“How does the media-based arts and design become a means to spread social awareness?”

Lesson 3: Media-Based Arts and Design in the

Philippines
Lesson Objectives:
At the end of the lesson, you will be able to:
1. identify the different forms of media-based arts and design in the Philippines;
2. adopt the salient values and ideas embodied in the media art forms and designs of
Filipino artists;
3. create artworks that applies the media techniques found in media-based arts and
design in the Philippines; and
4. express ideas, emotions, and values in creating an artwork.

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Pre-assessment
Directions: This test will measure your prior knowledge about different media-based art
and design. Choose the letter of the correct answer for every item below. Write your
answer on the space provided on your answer sheet.
1. This type of photography aims to showcase outfits and accessories.
a. Fashion Photography c. Advertising Photography
b. Travel Photography d. Photojournalism
2. This type of photography aims to sell products to consumers.
a. Fashion Photography c. Advertising Photography
b. Travel Photography d. Photojournalism
3. This type of photography is like storytelling, opting to use pictures rather than words.
a. Fashion Photography c. Advertising Photography
b. Travel Photography d. Photojournalism
4. This type of photography captures the beauty of places and attractions, here and
abroad.
a. Fashion Photography c. Advertising Photography
b. Travel Photography d. Photojournalism
5. This well-known Filipino comics illustrator created the first Filipino animated cartoon.
a. Larry Alka c. Larry Calala
b. Larry Alcala d. Larry Acalla
6. This artist is a Cebu-based industrial designer, known world-wide because of using
rattan fibers in designing furniture.
a. Kenneth Cobonpue c. Aze Ong
b. Dita Sandico-Ong d. Rajo Laurel
7. This artist uses crochets that can be turned into dresses, handbags, and other household
items.
a. Kenneth Cobonpue c. Aze Ong
b. Dita Sandico-Ong d. Rajo Laurel
8. This artist is known as the “Wrap Artist of the Philippines.”
a. Kenneth Cobonpue c. Aze Ong
b. Dita Sandico-Ong d. Rajo Laurel
9. This artist is one of the top fashion designers in the Philippines.
a. Kenneth Cobonpue c. Aze Ong
b. Dita Sandico-Ong d. Rajo Laurel
10. This artist helped create the Simpsons characters.
a. Jess Española c. Ruben Aquino
b. Larry Alcala d. Carlo J. Caparas

I. Explore
Activity 1. Word Association
Directions: Create a word web on your answer sheet that contains 10 describing words
you can associate with Philippine Media-based art. Refer to the pattern on the next page.

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Philippine
Media-
Based Art

Lesson Discussion
Philippine Photography in the 21st Century
Digital photography is an amazing addition to the world of many Filipino
photographers today. In their new digital world, Photographers capture their memorable
moments easier and faster, and share, print, correct, and even alter images. They have a
new means to express themselves, to explore colors and light, and to change the way to
change the way they produce and look at images. They have more photos of themselves,
their families, friends, events, and whatever moments they choose to capture.
The following are some of the famous Filipino photographers and their representative
works in the field:
Self-expression – National Geographic
Photo Contest Winner George Tapan’s
“Into the Green Zone” has been able
to capture the nostalgia that the
photographer wants to portray using
the green color of the sea water that
contrasts the dark color of the sky.
1. Documentation – a picture is a
proof of the value we give to
our lives. It can capture our
favourite memory or document our traditions. It helps us capture special moments
that if not documented on time could be lost forever.
2. Communication – a picture is said to be worth a thousand words. It can speak to,
or elicit an emotion from its viewers. Like sounds, words, and symbols, we can
communicate what we think and feel through a picture. Today, digital
photography’s higher image resolutions help photographers to communicate the
message or meaning in their pictures.

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Advertising Photography (Food)

Food advertisement is one way of using
photography as a means of communication, where the
photographer highlights the savoury characteristics of
the food, its preparation, packaging and the means of
serving. Large fast-food companies take advantage of
this type of photography to sell many food products to
consumers like you and me. The photographer is careful to
give the food enough light, not too much, to prevent it from
melting, sagging, or wilting.
A. Fashion Photography
A fashion photographer takes photographs of models
aimed at showcasing clothes or other types of accessories. In
this kind of photography, it is not always necessary that the
model looks directly at the camera. Oftentimes, the image is
stronger if the model looks in another direction. The typical
duties of a fashion photographer can include actually taking
pictures, overseeing a photo shoot, editing, and selecting
pictures, and then promoting and marketing the work to a
print or broadcasting agency.
B. Travel Photography
Travel photography is an exciting way to live life.
By travelling, the photographer brings back a collection of
images showing places, people, and cultures he/she could
not hope to see otherwise.
C. Photojournalism
Photojournalism is the process of
storytelling using the medium of
photography as your main story telling
device. While a journalist will use their pen
and paper to tell stories, a photojournalist
will use their camera to capture the visual
representation of a story.

Activity 2. Self-Check
Directions: Answer the following questions concisely. Write your answers on the space
provided on your answer sheet. Limit your answer to 3-5 sentences.
1. If you are given a chance to be a photographer, what type of photographer would
you be? Why?
2. How should a photographer be able to capture the story or feeling he/she wants to
convey through his photo?

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Technology-based Art of Film in the Philippines

During the year 1999, the Philippines became one of the fourth largest film producer
in the world, but the number dwindled poorly to 86 in 2001, and lower since. However,
as time goes by and with innovations in technology and other commercial-related factors,
Filipinos are once again gaining worldwide recognition through film.
Film Genres in the Philippines today:
1. Teen-Oriented Romantic Comedies
2. Action & Action Comedies
3. Melodrama
4. Fantasy
5. Horror
Note that Philippine film also includes documentaries and telenovelas that are aired
in different television networks in the country and is not only limited to movies.
Here are some of the award-winning Filipino contemporary film productions that gained
international recognition, directed by Brillante Mendoza, Laurice Guillen, Maryo delos
Reyes, and Auraeus Solito.

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The Technology-based Art of Animation in the Philippine

Philippine animation was initially started as comics that was popular during the
1920s and 1950s. Larry Alcala, a well-known komiks artist, made the first Filipino
animated cartoon in 1953. It was a short black-and-white exercise in movement on regular
8mm film of a girl playing jump rope and a boy playing with a yoyo.
Other Filipino animations after Larry Alcala:
• Panday (1986) by Gerry Garcia
• Adarna (1997) by Gerry Garcia
• Urduja (2008) by Gerry Garcia
Did you know? ...
The Simpsons, Lilo and Stitch, Tarzan, The Lion King, Mulan, The Little Mermaid, and The
Princess and the Frog are drawn and animated by Filipinos. Jess Española helped created
the Simpsons characters, while Ruben Aquino drew some characters for the Disney
animated movies mentioned earlier.

Innovations in Product and Industrial

Design
Difference between Product design and Industrial Design
It can be product design all on its own. However, industrial design generally applies
only to industrial products so, while a fashion designer or software developer uses product
design to develop their concepts, and industrial designer only when the final product is
meant to build or produce something of its own.
Filipino Product and Industrial Designers
1. Kenneth Cobonpue – He is a Cebu-based
industrial designer. He is known locally &
internationally for his use of natural fibers and
materials such as rattan, buri, abaca, and
bamboo. He is known and recognized by interior

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design firms, furniture stores and dealers, and even famous Hollywood celebrities
like Tom Cruise and Oprah.
2. Dita Sandico-Ong – She is well known in the
fashion world as the Wrap Artist of the
Philippines and is recognized for her
promotion and creative use of a local fabric,
inabel, from Ilocos Sur and piñalino or
pineapple fibers with Irish linen for clothes
and accessories.

3. Aze Ong’s art consists of Filipino-inspired

crochets turned into clothes, handbags,
hand-made jewelry, and other decorative
and functional objects.

4. Rajo Laurel is one of the top Filipino

fashion designers. Laurel developed his
sense and eye for fashion from hard-
earned experience and extensive training
from New York’s Fashion Institute of Technology and Central Saint Martin’s in
London. Laurel has received several local and international awards and recognitions
for his designs and entrepreneurial skills. He is also credited to have given birth to
other designers’ lines and has truly revolutionized social enterprise in the Philippine
fashion industry.

Activity Section
Picture analysis: (20 points)
Directions: Analyze the pictures on the next page and write down the message it gives to
you. Write your analysis on your answer sheet. (10 points)

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Criteria:
Content: -------------------------------3 points
Organization of Ideas: ------------2 points
Total ------------------------------------5 points

Photography (20 points)

Directions: For this task, you only need a smartphone or a DSLR camera. Pretend you are
either a Food Photographer, a Fashion Photographer, a Travel Photographer or a
Photojournalist and take 1 or 2 photos based on their specialization.
For Food Photographers – Take a picture of any food or drink, be it a street food, your
mom’s cooking, or a fast food you bought. Make sure that the picture is attractive and
catches the viewer’s attention by following the different angle you learned in the 2 nd
Quarter.
For Fashion Photographers – In this task you might need a model. Have your model wear
appropriate clothing that suits his/her body type and have him/her pose for you. Choose
the appropriate setting and follow safety protocols if you will shoot outside your
barangay. Use the different angles you learned in the 2nd Quarter to add your desired
vibe to your shot.
For Travel Photographers – For this task, take a picture from a scenic location. Older
pictures you have taken yourself will do, but remember to include the date when you
took the picture. Going to a far location to take pictures is discouraged to prevent you
from being exposed to the corona virus. Make sure that the pictures are your original
shots and not ripped from the Internet.
For Photojournalist – Look for some interesting things or events that happen in your
barangay or neighbourhood. If you think there is nothing interesting happening in your
neighbourhood, look for some day to day activities your family or neighbors do and take
some pictures as if it’s for a documentary. Use angles you learned in the 2 nd Quarter to
add a desirable effect to your shots.

Criteria:
Impact and Message of the Photograph: 11 points

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Composition and creativity: 5 points

Originality: 4 points
Total: 20 points
Output is to be submitted by uploading it on your FB page with one of the hashtags
below along with #arts10thirdgrading
#foodphotography #travelphotography
#fashionphotography #photojournalism

References:
21st Century MAPEH in Action, (Lacia, et al), Rex Book Store, 2018
Google IMAGES

Prepared by: Checked by:

Mr. Chenaniah S. Sapul Ms. Jamaicah Mae B. Saez
Subject Teacher MAPEH Coordinator

Noted by:

Ms. Catherine L. Venzon

Academic Coordinator

Approved by:
Mrs. Emelyn Marasigan-Narra
BEC Principal

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