Republic of the Philippines

Department of Education
Region I
SCHOOLS DIVISION OF ILOCOS NORTE

Arts 10
Quarter 3 – Module 1 :
Media-Based Arts in
the Philippines

MELCS:
1. Identifies art elements in the various media-
based arts in the Philippines. A10EL-IIIb-1
2. Identifies representative artists as well as
distinct characteristics of media-based arts and
design in the Philippines. A10EL-IIIa-2

Prepared by:

JEREMIAH P. CACAYORIN
SHS Teacher II
Paoay Lake National High School
Arts- Grade 10
Share-A-Resource-Program
Quarter 3 – Module 1: Media-Based Arts in the Philippines
First Edition, 2020
Republic Act 8293, section 176 states that: No copyright shall subsist in
any work of the Government of the Philippines. However, prior approval of the
government agency or office wherein the work is created shall be necessary for
exploitation of such work for profit. Such agency or office may, among other things,
impose as a condition the payment of royalties.
Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand
names, trademarks, etc.) included in this book are owned by their respective
copyright holders. Every effort has been exerted to locate and seek permission to use
these materials from their respective copyright owners. The publisher and authors
do not represent nor claim ownership over them.

Published by the Department of Education

Secretary: Leonor Magtolis Briones
Undersecretary: Diosdado M. San Antonio

Development Team of the Module

Writer: Jeremiah P. Cacayorin

Reviewers: Jefferson Y. Pre
Evelyn R. Guillermo
Editors: Edwin C. Padasdao Efren Jonicel D. Domingo
Lena M. Go Roland L. Corpuz
Management Team: Joann A. Corpuz
Joye D. Madalipay
Santiago L. Baoec
Jenetrix T. Tumaneng
Gene A. Reginaldo

Division Design & Layout Artist: Thelma R. Sacsac

Printed in the Philippines by ______________________________

Schools Division of Ilocos Norte
Office Address: Brgy. 7B, Giron Street, Laoag City, Ilocos Norte
Telefax: (077) 771-0960
Telephone No.: (077) 770-5963, (077) 600-2605
E-mail Address: ilocos.norte@deped.gov.ph
 10
Arts
Quarter 3 – Module 1:
Media-Based Arts in the
Philippines
Introductory Message
This Contextualized Learning Module (CLM) is prepared so that you, our dear
learners, can continue your studies and learn while at home. Activities, questions,
directions, exercises, and discussions are carefully stated for you to understand each
lesson with ease.
This CLM is composed of different parts. Each part shall guide you step-by-
step as you discover and understand the lesson prepared for you.
Pre-test is provided to measure your prior knowledge on the lesson. This will
show you if you need to proceed in completing this module or if you need to ask your
facilitator or your teacher’s assistance for better understanding of the lesson. At the
end of this module, you need to answer the post-test to self-check your learning.
Answer keys are provided for all activities and tests. We trust that you will be honest
in using them.
In addition to the material in the main text, Notes to the Teacher is also
provided to our facilitators and parents for strategies and reminders on how they can
best help you in your home-based learning.
Please use this module with care. Do not put unnecessary marks on any part
of this CLM. Use a separate sheet of paper in answering the exercises and tests.
Likewise, read the instructions carefully before performing each task.
If you have any question in using this CLM or any difficulty in answering the
tasks in this module, do not hesitate to consult your teacher or facilitator.
Thank you.
 What I Need to Know

This module was designed and constructed for you. It was created to help
understand and appreciate media-based arts. This module will help you analyze art
elements in the media-based arts and design in the Philippines. The lessons are
arranged to follow the standard sequence of the course.

The module is divided into two lessons, namely:

• Lesson 1 – Various Media-Based Arts in the Philippines
• Lesson 2 – Representative artists of media-based arts and design in the
Philippines

After going through this module, you are expected to:

1. identify art elements in the various media-based arts in the Philippines
2. identify the representative artists as well as distinct characteristics of the
various media-based arts in the Philippines

What I Know

Direction: Choose the letter of the best answer. Write it on a separate sheet of
paper.
1. The method of recording image of an object through the action of light, or
related radiation on a light-sensitive material.
A. Filming
B. Photography
C. Calligraphy
D. Cinematography
2. The manner of focusing on the subject and clicking the shutter.
A. Photography in developing
B. Photography as a process
C. Photography in manipulation
D. Photography as art

1
3. The art of selecting the precise sections of film.
A. Editing
B. Production Design
C. Cinematography
D. Acting
4. The art of film camera that captured the director’s vision of each scene
through placement and movement, lighting, and other special effects.
A. Editing
B. Production Design
C. Cinematography
D. Acting
5. The art of film camera or the work behind the scenes.
A. Cinematography
B. Production Design
C. Editing
D. Acting
6. A field of print media that highlight the artistic gifts of Filipinos and was
popularized in 1920’s through Liwayway Magazine.
A. Newspapers
B. Brochures
C. Flyers
D. Komiks
7. A non-profit organization aims to create an identity for the Filipinos.
A. Technical Education and Skills Development Authority (TESDA)
B. Pacific Asia Tourism Association (PATA)
C. Animation Council of the Philippines Inc. (ACPI)
D. Philippine Animators Cooperation Inc. (PACI)
8. A non-fiction genre where it features real life footage as well as file
materials; in many cases to present an issue.
A. Biographical film
B. Animated feature film
C. Silent film
D. Documentary film
9. It is also known as technology driven art form.
A. Filmmaking
B. Photography
C. Animation
D. Print media
10. The use of repetition to create an interesting picture.
A. Color
B. Texture
C. Pattern
D. Space

2
11. Three-dimensional representation of objects, usually through lighting
and shadow.
A. Form
B. Texture
C. Space
D. Pattern
12. One major field that still relies heavily on print media.
A. Illustration
B. Book Design
C. Advertising
D. Comics
13. A process of developing from a raw material to a conventional design.
A. Designing
B. Innovation
C. Filmmaking
D. Invention
14. A peepshow cabinet with an eyehole where the first movies developed.
A. Celluloid strip
B. Camera
C. Film
D. Kinetoscope
15. Photography is labelled as a “modern” art form because it uses
A. to record the image of an artist
B. to shutter a significant moment for photos
C. to explore and recognize pictures
D. technology to be created in making an art form

3
 Lesson Various Media-Based Arts in
1 the Philippines

What’s In

In the discussions of the previous quarter, you learned that computer

manipulation has widened its horizons in the field of art. It has introduced you to
technology-based arts which is limitless especially to today’s generation where
gadgets like computer, laptops, cell phones, tablets and other devices are
accessible. In this quarter, modern approaches in photography, film, print, digital
media, product, and industrial design will be explored as part of modern-based arts
and design.
To start this module, you need to recall the elements of arts. These are line,
shape, form, texture, pattern, space and color. Line can vertical, horizontal, curved
or jagged. Shape can be two-dimensional representation of objects like silhouette.
Form is a three-dimensional representation of an object, usually through the use of
lighting and shadows. Texture is the use of lighting to bring out details of an object,
making it easy to see whether a surface is smooth or soft. Pattern is the use of
repetition to create an interesting picture. Color is the use of warm or cool colors to
set mood and space that is either negative or positive space and it can be used to
make a statement. Often seen when using the rule of thirds.

Note the Teachers

The teacher must consider the prerequisite skills needed in
the development of this competency including the schema or
background knowledge which may reinforce learning. This module
will help the learners bridge the gap of learning to attain mastery
of the lesson in its spiral progression.

4
 What’s New

Painting and photography are almost of the same objective which is to capture
the idea or scene. To understand photography better, compare it with traditional
painting.

The seven basic elements of photography – line, shape, form, texture, pattern,
color, and space which all refer to the way you set up your photo.
How do you compare traditional painting from photography?
Directions: Compare the two images below and copy the template for your
reference. Use separate sheets for your answer.

http://ladiesmails.blogspot.com/2011/12/old-age-photography-vs-realistic.html

5
 Elements Painting Photography
Color
Line
Texture
Pattern
Space
Form
Shape

What is It

https://www.techradar.com/how-to/photography-video-
capture/cameras/77-photography-techniques-tips-and-tricks-for-taking-

anything-1320768
pictures-of-
PHOTOGRAPHY
Photography is a method of recording the image of an object through the
action of light. Focusing a camera at a subject and clicking the shutter is
photography as process. The word, derived from the Greek photos (“light”) and
graphos (“writing”), was first used in the 1830’s. Photography is an art form that
came in the late 1800’s with “series photography” and the invention of celluloid
strip film. Photography as art is discerning a significant moment or a unique
expression, framing it in the camera viewfinder with an eye for composition, and
then clicking the shutter.

6
PHOTOGRAPHY AS COMMUNICATION
Being a modern art form means that photography is now viewed as being more
than just beautiful. It is also considered as one of the most powerful means of
communication.

Next to the printed word, the photographic image is today’s most important
means of conveying information and ideas, expressing emotions, even championing
causes.

This power comes from two distinctive characteristics of photography:

immediacy and detail. An image recorded by a camera has a sense of authenticity.
Because the lens captures the image objectively, the resulting photograph is regarded
as ‘true to life’ and ‘of the moment.’ At the same time, the camera takes in every detail
of an image. Thus, the photograph has a sense of completeness.

For these reasons, photographs are vital tools in communication fields such
as journalism, advertising, education, and even in courts of law. They have also been
used to eloquently speak out against social and political issues.

FILM

Another art form risen on the last part of the 20th century pave way to the
introduction of the celluloid strip commonly called as film or cinema. Along with
photography, cinema or film has been greatly influenced by technology.
Filmmaking is considered a technology driven art.
Film is an art form that came in the late 1800s with “series photography” and
the invention of celluloid strip film. Its early name is “motion pictures”. The
development of still photography came in the late 1800s with series photography
and the invention of the celluloid strip film. The moving images led to the rise of
Kinetoscope, a peepshow cabinet with an eyehole where the first movies were
developed.

FILM GENRES
The public response to motion pictures was immediate and enthusiastic.
From makeshift nickelodeons (movie theater charging a nickel for entrance) in 1904
to luxurious ―dream palaces for middle-class moviegoers by 1914, public showings
of movie were a big hit.

7
 First there were the silent Films starring Charlie Chaplin, and the slapstick
comedy” films of Buster Keaton and later Laurel and Hardy. With sound still
unavailable, these films relied on purely visual comedy that audiences found
hilarious. Then, there emerged the gangster movie genre as well as horror and
fantasy films that took advantage of the sound technology that was newly available
at the time.
Sound plus color then allowed for further development of animated feature
films, as well as what become a major American genre of the 1930s, the movie
screen, incorporating singing, dancing, and elaborate production number enhance
by emerging film techniques.
Further development is cinematic and sound technology led to even more
genres: war and disaster films, western or ―cowboy movies, thrillers or suspense
films, historical or biological films, epic and film adaptations of literary
classics. Similarly, the tremendous advances in the computer technology in recent
decades have fueled the rise of futuristic or science fiction, as well as special
effects movies featuring live actors, animated characters together.
Documentary films, a nonfiction genre, were made using real-life footage as
well as file materials, in many to present an issue. Finally, a special genre as art
films (―indie or independent films) caters to small group of viewers and critics,
consciously concerned with the artistic merits of a motion picture.

A TECHNOLOGY-DRIVEN ART

Cinema, just as all modern arts, has been greatly influenced by technology.
In the case of cinema, however, it is an art form that came into being because of
technological advances. The transition from still photography came in the late 1800s
with “series photography” and the invention of celluloid strip film. This allowed
successive still photos of a moving subject to be captured on a strip of film advancing
through a single camera. This was the seed of the highly-advanced film medium we
enjoy today.
The need to view these moving images led to the rise of the Kinetoscope, a
peepshow cabinet with an eyehole through which these earliest “movies” could be
viewed one person at a time. A motor inside the cabinet moved the film strip along
in a loop, with an electric bulb providing illumination from beneath.

THE COLLABORATIVE ART OF FILMMAKING

Film Directing- conceptualizes the scenes and directs the acting, supervises the
cinematography and finally the editing and sound dubbing.
Acting- the art of acting for film where actors had to learn to express themselves
without the exaggerated facial expressions and gestures used on stage and
learn to deliver their lines naturally and believably.
Cinematography- is the art of film camera work or the work behind the scenes.
Film Editing- is the art of selecting the precise sections of film. Visual, emotional,
and sound effects
Film Production/Set design- are recreated in physical terms such as location,
scenery, sets, lighting, costume, and props.

8
 Different genres arise along with the success of filmmaking are action,
fantasy, thriller, science fiction, horror, musical, western, comedy, documentary,
epic, adventure, drama, and historical.
ANIMATION
After the success of the movie industry a whole new career opportunity in
technology has emerged for creative Filipinos through the field of animation.
Filipinos have been involved in the creation of animated feature films such as Shrek,
Cars, Finding Nemo, Brave and others. Filipino animators also render graphics in
different platforms for the gaming industry like Nintendo, Sega, PlayStation and the
likes.
Animation is the art of making inanimate objects appear to move.
Animation is an artistic impulse that long predates the movies. The promotion of the
country’s animation is supported by the different organizations and association. In
fact, Filipino animators have been involved in the creation of some of the best-loved—
and technically challenging—animated feature films produced in the last few years.
Among these are Toy Story, Up, The Incredibles, Monsters University, Cars, Finding
Nemo, Planes, Brave, Shrek, Kung Fu Panda, and more. Such recognition of Philippine
talent abroad has, in fact, spurred the development of the local animation industry
as well.

Animation Council of the Philippines Inc.(ACPI)

> Is a nonprofit organization

> Aims to create an identity for the Philippines
> In 2013, it offers 2D and 3D Animation Scholarships

ANIMAHENASYON
> The showpiece of the ACPI (Outstanding Emerging Artist in
Animation Award)
> An annual festival and competition work of Filipino
animators.
> Was awarded with Lifetime Achievement Award

Philippine Animation Studio Inc. (PASI)

> was established in 1991

> has collaborated on numerous animation projects and series
with foreign partners.
> tapped by children’s entertainment company
> won Best Animation Category in the 2012 Pixel Awards.

9
 Among the other exciting milestones in the fast-emerging Philippine animation
industry was the creation in 2008 of Urduja, an animated film adaptation of the
legend of the warrior princess of Pangasinan. Produced by APT Entertainment,
Seventoon, and Imaginary Friends, Urduja is recognized as the first fully-animated
Filipino film, created by an all-Filipino group of animators using the traditional
(hand-drawn) animation process with some 3D effects. The characters were voiced
by an all-star cast of actors from Philippine cinema and television, with the
screenplay written in Filipino.

Urduja Dayo: Sa Mundo ng Elementalia

Photo Credits: https://en.wikipedia.org/wiki/Urduja_(film)

Also released in 2008 was Dayo: Sa Mundo ng Elementalia, said to be the

country’s first all-digital full-length animated feature film. Produced by Cutting Edge
Productions, the film presents Philippine mythical creatures as heartwarming
characters in a young boy's adventure. The production involved over 500 local
animators and featured a “tra-digital animation” technique. Its characters were
rendered in 2D animation, while the backdrops were created using 3D animation.
Dayo was also the first ever animated movie to be screened during the Metro Manila
Film Festival, as it was entered in the 34th MMFF in December 2008. Another
breakthrough was the first Filipino full 3Danimated film, RPG Metanoia, co-produced
by Ambient Media, Thaumatrope Animation, and Star Cinema in 2010.

PRINT MEDIA
Included here are large scale publications such as newspapers, magazines,
journals, books of all kinds, as well as smaller scale posters, brochures, flyers,
menus, and the like.
Advertising is one major field that still relies heavily on print media like
newspapers, magazines, posters, brochures, and flyers

10
 Comic Book is also referred as komiks and is a field of print media that
highlights the artistic gifts of Filipinos. Its popularity began in 1920’s through the
Liwayway magazine. Featuring comic strips, such as Mga Kabalbalan ni Kenkoy (The
Misadventure of Kenkoy) created by Tony Velasquez who is recognized as the “Father
of Filipino Comics.

https://www.flickr.com/photos/nccaofficial/17823652734

Mga Kabalbalan ni Kenkoy

With the coming of the Americans to the country, local comics were clearly
influenced by popular U.S. comics with superheroes as the main characters—
resulting in local counterparts such as Darna and Captain Barbell.

Digital media are any media that are encoded in machine-readable formats.
It is a counterpart form technique of manipulation for comics. Nowadays, readers
find access on electronic books that so called “eBooks” like wattpad using gadgets.

INNOVATION IN PRODUCT AND INDUSTRIAL DESIGN

The breakthrough arena for Filipino imagination, ingenuity, and

innovativeness in recent decades has been that of design. Specifically, this
encompasses product and industrial design as applied to furniture, lighting, and
interior accessories, as well as fashion from haute couture to bridal ensembles to
casual wear. As a result, several Filipino designers have risen to superstardom both
locally and internationally.

11
 What’s More

Directions: Read and follow carefully the procedures below. Scoring Rubric will be
used to assess your work.

Materials Needed:
Printed Cut-Outs
Oslo Paper/Medium Bond Paper
Pencil/Ballpen
Magazine

Procedure:
1. Select 3 photos with artistic expression from any available or print 3 photos that
you can see in the internet.
Example:

https://www.viewbug.com/blog/artistic-expressions-photo-contest-finalists

2. Cut and paste it in oslo paper or bond paper.

3. Label your photos with a creative title.
4. Write in 3-5 sentences why you have chosen each picture and justify its
artistic expression.

Rubrics
Criteria 5 pts 4 pts 2 pts 0 pts
Creativity
Shows Very No output
(Artistic Shows Excellent Minimal
Satisfactory has been
Expression, attractiveness
attractiveness
attractiveness
submitted
Attractiveness…)
Concept Shows Shows some Shows No output
coherency of the coherency of the minimal has been
(Relevance,
concept. The concept. The coherency of submitted
Ideas…) idea is well idea is well the concept.
stated stated but needs The idea is
to be more not clearly
clearly and stated
evident

12
 What I Can Do

Directions: Work on the activity below by filling in the needed information. Use
separate sheet for your answers.

https://steemit.com/without/@lallto777/what-are-some-pictures-without-text-with-deep-meaning-s

Description of the image: _______________________________________________________

________________________________________________________________________________
________________________________________________________________________________
Analysis: What elements and principles of arts were used?
Art element: ___________________________________________________________________
________________________________________________________________________________
Art principle: __________________________________________________________________
________________________________________________________________________________
Interpretation: What message does the artist want to convey?
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________

13
 Lesson Artists of Media-Based Arts in
2 the Philippines

What’s In

In the previous module, you have learned the elements of various Media-
Based Arts in the Philippines. It has introduced you to technology-based arts which
is limitless especially to the generation of today were gadgets like computer, laptops,
mobile phones, tablets and other devices are accessible. In this quarter, modern
approaches in photography, film, print and digital media, product and industrial
design will be explored as part of modern-based arts and design. Introducing
remarkable Filipino artists that opened opportunities for young Filipino talents to
expose their creativity and earn a living as well while they enjoy what they do.

For lesson 2 you will be introduced to the Filipino artists who made a name
and difference in their work of art making it globally known. You will also be
acquainted with some of their famous works.

What is It

NOTEWORTHY PHILIPPINE PHOTOGRAPHERS

The Philippines has joined the rest of the world in applying the wonders of
modern photography to every aspect of life—from personal to professional to national
to global. And with our country’s natural beauty, a number of local photographers
have taken on the Philippines and our people as a major focus of their lenses.

14
FILIPINO PHOTOGRAPHERS

Is an award-winning travel photographer who has won two Pacific

Asia Tourism Association (PATA) Gold Awards, an ASEAN Tourism
Association award, and first place in the 2011National Geographic
Photo Contest. His highly acclaimed work has been published in
five travel photography books.

GEORGE TAPAN

Best known as an advertising and commercial photographer with

over 40 years of experience in this field and numerous local and
international award for his work. At the same time, he has applied
his photo artistry to showcasing the beauty of the Philippines.

JOHN K. CHUA

Manny was a full-time teacher at an international school in

Bangkok where he discovered his passion for photography,
and where the rest of the online world discovered his unique
“purely ambient light” approach to glamour, fashion, and travel
portraiture.

MANNY LIBRODO

One of the most sought-after fashion photographers in the

Philippines, getting his big break in 2002 by shooting his first
FHM cover. His story from then on is well known.

XANDER ANGELES

Is a Filipina street photographer and documentary

photographer. She is known for her black-and-white
photographs of Hong Kong and documentary projects about
migration and the intersections of labor and human rights.

XYZA CRUZ
Photo Credits: https://theculturetrip.com/asia/philippines/articles/top-filipino-photographers-to-watch-out-for/

15
FILM
Another art form which has risen to tremendous heights within the last
century is film or cinema. As its early name ―motion pictures‖ declared, film
brought yet another dimension into play—that of moving images. The possibilities
of this medium created a new art form that was to become a powerful social and
economic force, and a legacy of the 20th century to the world.

FILIPINO FILM MAKERS

>Film director
>One of the most influential Filipino filmmakers.
>Openly gay: LGBT themes into his films
>National Artist for Film in 1997
>Some of his works are “Tinimbang Ka Nguni
and “Maynila sa mga Kuko ng Liwanag:

LINO BROCKA

>Miguel Pamintuan de Leon

>Some of his works are Bayaning 3rd World and Sister
Stella
>Director, cinematographer, scriptwriter and film producer.

MIKE DE LEON

>Director, actor and screenwriter

>Melodramas particularly with feminist and moral issues.
>National Artist 2001
>His famous work is Himala

ISHMAEL BERNAL

> Is a Filipino actress, director and college professor.

>Guillen began her first major work as a director with
"Kasal" in 1979 with Hilda Koronel and Christopher de
Leon.
> Some of his works are Tanging Yaman and Sa’Yo
Lamang

16
LAURICE GUILLEN

> A multi- awarded film director.

>Founder and President of the Marilou Díaz-Abaya Film
Institute and Arts Center, a film school based in
Antipolo City, Philippines.
>Some of his works are Jose Rizal and Muro-Ami.

MARILOU DIAZ ABAYA

>Film and television director from the Philippines

>He began his career in the 1970’s
>His famous work is Magnifico

MARYO J. DELOS REYES

>Filipino independent film director.

>He was born and raised in San Fernando, Pampanga.
>His famous work is Kinatay

BRILLANTE MENDOZA

>Maurice Ruiz de Luzuriaga Gallaga, otherwise known as

Peque Gallaga
>a multi-awarded Filipino film-maker. His most significant
achievement in film was "Oro, Plata, Mata"
>Died May 7, 2020

PEQUE GALLAGA

Photo Credits: https://en.wikipedia.org/wiki/Category:Filipino_film_directors

17
ANIMATION
Animation is the art of making inanimate objects appear to move. The
Philippine animation industry traces its origins back to the 1980’s. Being one of the
earlier players in the industry, with the local Philippine animation industry scene
being around for already twenty years, the Philippines is considered one of the
stronger Asian players in the realm of animation globally.
In recent decades, a whole new career opportunity has emerged for creative
Filipinos via the field of animation. In fact, Filipino animators have been involved in
the creation of some of the best-loved—and technically challenging—animated
feature films produced in the last few years. Among these are Toy Story, Up, The
Incredibles, Monsters University, Cars, Finding Nemo, Planes, Brave, Shrek, Kung
Fu Panda, and more. Such recognition of Philippine talent abroad has, in fact,
spurred the development of the local animation industry as well.
FILIPINO ANIMATORS

Pixar’s Nelson “Rey” Bohol was part of Inside Out, Monsters

University, Brave, WALL-E, Ratatouille, Cars, and Finding
Nemo. He graduated Architecture at Manuel L. Quezon
University and has joined Pixar in August 2000.

NELSON BOHOL

While working for Disney, Ruben Aquino became part of the

films Winnie the Pooh, The Princess and the Frog, and Lilo
and Stitch. He won the Outstanding Achievement in
Character Animation award in the International Animated
Society’s 26th Annual Annie Awards, too.

RUBEN AQUINO
Photo Credits: https://en.wikipedia.org/wiki/Category:Filipino_animator

PRINT MEDIA
Included here are large scale publications such as newspapers, magazines,
journals, books of all kinds, as well as smaller scale posters, brochures, flyers,
menus, and the like for its purpose. The popularity of comics in the Philippines arise
in the 1920’s when Liwayway magazine featured comic strips. Local comics were
influenced by Americans with local superhero characters such as Darna and Captain
Barbell were used.

18
FILIPINO COMIC ILLUSTRATORS

“Father of Filipino Comics” - was a Filipino illustrator

regarded as the Father of Tagalog comics and as the pioneer
and founding father of the Philippine comics industry. He
was the creator of Kenkoy, an “iconic Philippine comic strip
character”.
TONY VELASQUEZ

A Filipino comic books illustrator and writer and is

regarded as one of the “Pillars of the Philippine Komiks
Industry”. In 2014, he was posthumously conferred as a
National Artist for Visual Arts, the highest honor for artists
in the Philippines.

FRANCISCO V. COCHING (1954)

A Filipino cartoonist best known for creating Pugad Baboy,

a black-and-white comic strip first published in the
Philippine Daily Inquirer on May 18, 1988.

POL MEDINA JR.

Creating original concepts and experimenting with exciting

new styles.

POL MEDINA JR.

Photo Credits: https://en.wikipedia.org/wiki/Category:Filipino_comics_artists

INNOVATION IN PRODUCT AND INDUSTRIAL DESIGN

Innovation plays a key role in the development of sustainable methods of both
production and living. Industrial designers, often trained as architects or other
visual arts professionals, are usually part of a larger creative team. Their primary
responsibility is to help produce manufactured items that not only work well but
please the eye and, therefore, have a competitive advantage over similar products.

19
FILIPINO INDUSTRIAL AND FASHION DESIGNERS

A Filipino industrial designer known for his unique

designs integrating natural materials through innovative
handmade production processes. Creative Director of
Hive a design and manufacturing facility for designers of
interior accessories and lighting.

KENNETH COBONPUE

A Filipino-French fashion designer and creative director

known for her bridal, ready-to-wear and lifestyle brand.

MONIQUE LUILLHIER

A fashion designer in Manila, Philippines. Winner of a number

of national and international awards over the course of his
career, Laurel is best known as a television personality as a
judge on Project Runway Philippines.

RAJO LAUREL

FILIPINO INDUSTRIAL AND FASHION DESIGNERS

A pioneer in the local eco-fashion movement, designer

Fernandina “Dita” Sandico Ong sustainably produced her
signature fabric from the exotic plant musa textilis. She
christened it “banaca,” because abaca belongs to the banana
family called Musaceae.

DITA SANDICO -ONG

20
 Known as “The Queen of Knitwear” in the country. She
continues her design evolution with her extended hand–
woven line, “Indigenous Couture” merging the old-world
sophistication of Philippine artisan craft with contemporary
design

Photo Credits: https://doctorleatherph.com/blog/filipino-designers-changed-philippine-fashion-industry/

LULU TAN GAN

What’s More

Directions: Complete the table on film genres with its term or description on the
second column. Write the titles of the film that corresponds the film genres on the
third column. Select your answer from the box using a separate sheet of paper.

Film Genre Other term / Movie Title

Description
1. Historical
2. Western
3. Science Fiction
4. Thriller
5. Documentary
6. Art Films

a. Futuristic d. Cowboy Movies

b. Biographical e. Real-life footage
c. Suspense f. Independent films

21
 What I Can Do

Directions: Create a series of video selfies of yourself using a chosen song or tune
as your background music.

Materials Needed:
Camera
Mobile Phone with video capabilities
Laptop

Procedure:
a. Used any video editing programs or applications to synchronize the
video segments with the beat and lyrics of chosen song.
b. Save the finished video and send a copy to your Arts Teacher via
Facebook Messenger or E-mail.

RUBRICS: Moving Selfies

Criteria 5 pts 4pts 2 pts 0 pts
Creativity Student has taken Student has Student has Student has not
the technique taken the copied some made much
being studied and technique being techniques attempt to meet
applied it in a way studied and has from the the
that is totally used source source requirements of
his/her own. The material as a material. There the task.
student\'s starting place. is little
personality is well The student\'s evidence of
defined personality is creativity, but
partly defined the student
has done the
task.

Camera/Editing The camera work The camera The camera No camera

Work and editing are work and work and work/editing
excellent editing are editing did
good not enhance
the story

10 PTS

22
 Assessment

Directions: Read and analyze the questions carefully. Write your answers on a
separate sheet of paper.

1. What two Greek words are the origins of the term “photography”?
a. Fotos and Grapho c. Fresco and Arcos
b. Photo and Graphos d. Eunoia and Philia
2. What do you call the method of recording the image of an object through
the action of light?
a. Videography c. Photography
b. Cinematography d. Filming
3. All of the following statements regards photography as a powerful means of
communication except
a. Sense of completeness
b. Used to eloquently speak out against a certain issue
c. Authenticity
d. Source of Livelihood
4. The manner of focusing on the subject and clicking the shutter.
a. Photography in developing
b. Photography as a process
c. Photography in manipulation
d. Photography as art
5. The manner of discerning a significant moment or a unique expression,
framing it in the camera viewfinder with an eye for composition, and then
clicking the shutter.
a. Photography in developing
b. Photography as a process
c. Photography in manipulation
d. Photography as art
6. It refers to a technology driven art that is originally known as moving
pictures or moving images.
a. Video clips c. Photography
b. Film d.Ccamera
7. It refers to a collaborative art of filmamaking that expresses themselves
without the exaggerated facial expressions and gestures used on stage and
learn to deliver their lines naturally and believably.
a. Acting
b. Film Directing
c. Editing
d. Cinematography

23
8. This method captures the director’s vision called the art of film camera work
or the work behind the scenes.
a. Acting
b. Film Directing
c. Editing
d. Cinematography
9. It conceptualizes the scenes and directs the acting, supervises the
cinematography and finally the editing and sound dubbing.
a. Acting
b. Film Directing
c. Editing
d. Cinematography
10. This method refers to the art of selecting the precise sections of film. Visual,
emotional, and sound effects.
a. Acting
b. Film Directing
c. Film Editing
d. Cinematography
11. Which is not an element of arts?
a. Color
b. Texture
c. Proportion
d. Form
12. The use of lighting is to bring out details of an object, making it easy to see
whether a surface is smooth or soft.
a. Form
b. Color
c. Tpace
d. texture
13. Discerning a significant moment or a unique expression, framing it in the
camera viewfinder with an eye for composition, and then clicking the shutter
is
a. Film
b. Photography
c. Innovation in product
d. Print Media
14. The art of selecting the precise sections of film. Visual, emotional and sound
effects is
a. Film editing
b. Set design
c. Production
d. Acting
15. He is the director of Sa Mga Kuko ng Liwanag, 1975.
a. Lino Brocka c. Peque Gallaga
b. Ishmael Bernal d. Mike de Leon

24
 16. Established in 1991 and collaborated on numerous animation projects and
series with foreign partners.
a. ACPI
b. TESDA
c. Animators Foundation
d. PASI
17. Any media that are encoded in machine-readable formats and it is a
counterpart form technique of manipulation for comics.
a. Social media
b. Advertising
c. Digital media
d. Magazines
18. Another field of print media that highlights the artistic gifts of Filipinos. Its
popularity began in 1920’s through the Liwayway magazine.
a. Newspapers
b. Komiks
c. Flyers
d. Posters
19. A Filipina designer known for her fashionable knitwear lines and has been
dubbed “The Queen of Knitwear” in the country.
a Lulu Tan Gan
b Dita Sandico-Ong
c Monique Lhullier
d Josie Natori
20. He was recognized as the “Father of Filipino Comics”
a. Lino Brocka
b. Maryo J. Delos Reyes
c. Tony Velasquez
d. Brillante Mendoza

Additional Activities

Directions: Write the term that is being described by unscrambling the

letters after each statement. Use separate sheets for your answers.

1. Method in which pictures are manipulated to appear as moving images.

INITAAMON _______________
2. These are set of pictures in motion.
LMFI ______________
3. Recording visible images through light action.
HPRATYPHOOG ______________
4. A medium used to express ideas through images, usually combined with text.
OIMCSC ________________
5. A style that is popular at a particular time.
ASINFHO ______________
25
 26
www.britannica.com/topic/industrial-design
4. www.britannica.com/topic/innovation-creativity
3. www.techwalla.com/articles/7-basic-elements-of-photography
2. www.ciit.edu.ph/successful-filipino-animators/
1. www.britannica.com/art/animation
References
What I Know
Assessment What’s More(Lesson 2)
Activity 1: Film Genre 1.B
1. B
1. B 2.B
2. C
2. D 3.A
3. D 3. A 4.C
4. B 4. C 5. A
5. D 5. E 6. D
6. B 6. F
7. C
7. A What I Can Do
8. D
8. D (Learners answer may vary)
9. A
9. B Additional Activity
10. C
10. C 1. Animation
11. A
11. C 2. Film
12. C
12. D 3. Photography
13. B
13. B 4. Comics
14. D
14. A 5. fashion
15. D
15. A
16. D
17. C
18.B
19. A
20. C
Answer Key
 For inquiries and feedback, please write or call:

Schools Division of Ilocos Norte – Curriculum Implementation Division

Learning Resource Management Section (SDOIN-CID LRMS)

Office Address : Brgy. 7B, Giron Street, Laoag City, Ilocos Norte
Telefax : (077) 771-0960
Telephone No. : (077) 770-5963, (077) 600-2605
E-mail Address : sdoin.lrmds@deped.gov.ph
Feedback link: : https://bit.ly/sdoin-clm-feedbacksystem

Telefax: (632) 8634-1072; 8634-1054; 8631-4985

Email Address: blr.lrqad@deped.gov.ph * blr.lrpd@deped.gov.ph