10

ARTS
Quarter 3 - Module 2
Identifying Representative Artists
and Distinct Characteristics
of Media-based Arts and Design
in the Philippines
MAPEH – Grade 10
Alternative Delivery Mode
Quarter 3 – Module 2: Identifying Representative Artists and Distinct
Characteristics of Media-based Arts and Design in the Philippines
First Edition, 2021

Republic Act 8293, section 176 states that: No copyright shall subsist in any work of
the Government of the Philippines. However, prior approval of the government agency or
office wherein the work is created shall be necessary for exploitation of such work for profit.
Such agency or office may, among other things, impose as a condition the payment of
royalties.

Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names,
trademarks, etc.) included in this module are owned by their respective copyright holders.
Every effort has been exerted to locate and seek permission to use these materials from
their respective copyright owners. The publisher and authors do not represent nor claim
ownership over them.

Published by the Department of Education- Region III

Secretary: Leonor Magtolis Briones
Undersecretary: Diosdado M. San Antonio

Development Team of the Module

Writer/ Illustrator/ Layout Artist/ Editor:

Cornelia I. Dela Cruz
Ariston E. Manuel
Mar Florence DC. Sebastian
Pearl Dianne A. Sarmiento

Content Evaluator: Ma. Teresa S. Santos

Language Evaluator: Ma. Teresa S. Santos
Layout Evaluator: Ma. Teresa S. Santos
Management Team: Gregorio C. Quinto, Jr.
Rainelda M. Blanco
Agnes R. Bernardo
Marquez T. Cartel
Glenda S. Constantino
Joannarie C. Garcia

Printed in the Philippines by ________________________

Department of Education--- Schools Division of Bulacan

Office Address: Curriculum Implementation Division

Learning Resource Management and Development System (LRMDS)
Capitol Compound, Guinhawa St., City of Malolos, Bulacan
 10

ARTS
Quarter 3 - Module 2
Identifying Representative Artists
and Distinct Characteristics
of Media-based Arts and Design
in the Philippines
E-mail address: lrmdsbulacan@deped.gov.ph
Introductory Message

This Self-Learning Module (SLM) is prepared so that you, dear learners,

can continue your studies and learn while at home. Activities, questions,
directions, exercises, and discussions are carefully stated for you to understand
each lesson.

Each SLM is composed of different parts. Each part shall guide you step-
by-step as you discover and understand the lesson prepared for you.

Pre-tests are provided to measure your prior knowledge on lessons in

each SLM. This will tell you if you need to proceed on completing this module or if
you need to ask your facilitator or your teacher‟s assistance for better
understanding of the lesson. At the end of each module, you need to answer the
post-test to self-check your learning. Answer keys are provided for each activity
and test. We trust that you will be honest in using these.

In addition to the material in the main text, Notes to the Teachers are also
provided to our facilitators and parents for strategies and reminders on how they
can best help you on your home-based learning.

Please use this module with care. Do not put unnecessary marks on any
part of this SLM. Use a separate sheet of paper in answering the exercise and
tests. Read the instructions carefully before performing each task.

If you have any questions in using this SLM or any difficulty in answering
the tasks in this module, do not hesitate to consult your teacher or facilitator.

Thank you.
 What I Need To Know

This module will focus on the media-based arts and design in the
Philippines, most notably the talent, creativity, and quality workmanship of Filipino
artists and designers.

At the end of the module, you will be able to:

 discuss the truism that Filipino ingenuity is distinct, exceptional, and on
a par with global standards;
 discuss the role and function of artworks by evaluating their utilization
and combination of art elements and principles; and
 use artworks to derive the traditional/history of a community.

What I Know

A. Directions: Read the following statements carefully and choose the letter of the
correct answer. Write your answer on a separate sheet.
1. He/She is a travel photographer who won two Pacific Asia Tourism Association
(PATA) Gold awards.
a. George Tapan b. John K. Chua c. Josie Natori d. Rajo Laurel
2. A much-admired fashion designer and co-pioneer of Rags2Riches.
a. George Tapan b. John K. Chua c. Josie Natori d. Rajo Laurel
3. A film director who won the Best Director award at the highly prestigious Cannes
Film Festival of 2009.
a. Brillante Mendoza c. Maryo J. delos Reyes
b. Marilou Diaz Abaya d. Laurice Guillen
4. He/She is internationally acclaimed and patronized by discerning clientele the world
over, including prominent Hollywood celebrities because of the fresh and exciting
concepts and excellent craftsmanship.
a. Dita Sandico-Ong c. Lulu Tan Gan
b. Kenneth Cobonpue d. Monique Lhuiller
5. He/She is the designer who has been advocating the use of local weaving
techniques and natural fibers.
a. Dita Sandico-Ong c. Lulu Tan Gan
b. Kenneth Cobonpue d. Monique Lhuiller
6. A designer who encourages the use of stylized indigenous and traditional wear, as
she draws inspiration from the rich textile and embroidery traditions of the Philippines
and interpret these in modern styles and silhouettes.
a. Dita Sandico-Ong c. Lulu Tan Gan
b. Kenneth Cobonpue d. Monique Lhuiller

1
 7. He is an advertising and commercial photographer that applied his photo artistry to
showcasing the beauty of the Philippines.
a. Brillante Mendoza c. John K. Chua
b. George Tapan d. Mayo J. delos Reyes
8. George Tapan‟s exceedingly acclaimed work has been published in ______ travel
photography books.
a. five c. seven
b. nine d. two
9. Animahenasyon is an annual festival and competition featuring the works of Filipino
_______.
a. animators b. designers c. directors d. photographers
10. The designs of this artist are presented in fashion shows around the world and are
sold in high-end shops in major international cities.
a. Dita Sandico-Ong c. Lulu Tan Gan
b. Kenneth Cobonpue d. Rajo Laurel

B. Directions: Write T if the statement is correct and F if it is not. Write your answers on a
separate sheet.
11. In digital media, one such device that is available locally is the e-book reader called
Kobo, which features international as well as Philippine titles.
12. Filipino comic artists are recognized for their talents, both locally and overseas. They
are recruited to work for foreign comic publishers, among them the highly popular DC
Comics.
13. Photographs are vital tools in communication fields exclusively for film.
14. Animation Council of the Philippine Inc. aims to create an identify for the Philippines
within the animation industry, making it one of the preferred sources for animation
services worldwide.
15.Several Filipino designers have risen to superstardom both locally and internationally.

What’s In

Directions: Identify what is being described in the following statements. Choose your
answer inside the box. Write your answers on a separate sheet.

Digital Media Film Photography

Print Media Product and Industrial design

___________1. Its early name is motion pictures.

___________2. Advertising and comic books fall under this category.
___________3. It means that books that were originally available only in print are being
gradually converted to digital format.
___________4. It is applied to furniture, lighting, and interior accessories as well as
fashion.
___________5. It is from the Greek word “photos” which means light and “graphos”
which implies writing.

2
 What’s New

Directions: Match the pictures in Column A with the words in Column B. Write only the letter
of answer on a separate sheet.
1. a. Animation

Source:.https://en.wikipedia.eng/wiki/magnifico(film)

2. b. Comics

Source: https://www.goodnewspilipinas.com/kenneth
-cobonpues-peacock-easy-chair-wins-u-s-product-
design-competition-in-las-vegas/.

3. c. Film

Source: https://news.abs-cbn.com/life/11/21/19/classic
-filipino-strip-kenkoy-is-one-of-komikon-grandes-highlights.

4. d. Photography

Source: https://www.rappler.com/life-and-style/george
-tapan-master-travel-photographer.

5. e. Product and Industrial Design

Source: https://www.vigattintourism.com/tourism/articles
/Animahenasyon-Philippine-Animation-Festival-2014.

3
 What Is It

Media Arts and Design in the Philippines

Trends in photography, film, print media, digital media and product designs are being
explored by our Filipino artists and designers. The talent creativity in all these fields are
recognized and celebrated.

Photography as Communication
Photography is now viewed as more than just about the
beautiful. Aside from the printed word, photographic image is
today‟s most important means of expression. The lens
captures the image objectively, and the resulting photograph is
regarded as true to life and „of the moment.‟ It is considered
one of the most powerful means of communication, avenue for
information and ideas, as it expresses emotions, exposes
social and political issues and even champions causes. This
power comes from two distinctive characteristics of
photography: immediacy and detail.

Noteworthy Philippine Photographers

With our country‟s natural beauty, a number of local photographers have taken on
the Philippines and our people as a major focus of their lenses. The Philippines has joined
the rest of the world in applying the wonders of modern photography to every aspect of life
from personal to professional to national to global.

George Tapan
Tapan is an award-winning travel photographer who has won two Pacific Asia
Tourism Association (PATA) Gold awards, an ASEAN Tourism Association award,
and first place honors in the 2011 National Geographic Photo Contest. His highly
acclaimed work has been published in five travel photography books.

John K. Chua
Chua is best known as an advertising and commercial photographer, with
over 40 years of experience in the field and numerous local and international awards
for his work. At the same time, he has applied his photo artistry to showcasing the
beauty of the Philippines.

Film
Film, a transition from still photography, came in the late
1800s with “series photography” and the invention of celluloid strip
film. As its early name “motion pictures” declares, film brought yet
another dimension into play—that of moving images. This medium
created a new art form that was to become a powerful social and
economic force, leaving a legacy of the 20th century to the world.

4
Philippine Filmmakers
In the Philippine film scene, American influence was evident in the pre-World War II
and Liberation years with song-and-dance musicals, romantic dramas, and comedy films.
Beginning with the turbulent 1970s, however progressive Filipino directors emerged to make
movies dealing with current social issues and examining the Filipino character.

Laurice Guillen
Guillen‟s film Salome (1981) earned international acclaim at the Toronto
International Film Festival. Her more recent films, such as Tanging Yaman (2001),
which won Best Picture in the Metro Manila Film Festival, American Adobo (2002),
Santa Santita (2004) which represented the Philippines at the Bangkok International
Film Festival, and Sa’Yo Lamang (2010), all gained her recognition among the
current generation of Filipino moviegoers.

Marilou Diaz-Abaya
Diaz-Abaya captured the attention and respect of the viewing public with
powerful films such as Jose Rizal (1998), perfectly timed for the centennial
celebration of Philippine independence; Muro-ami (1999), which bravely exposed the
deadly practice of using child-divers to pound for fish in the Philippines‟ coral reefs;
and Bagong Buwan (2001), which dealt with the human cost of the Muslim-Christian
conflict in Mindanao.

Maryo J. delos Reyes

Delos Reyes is a veteran film director for television and big screen. The heart-
warming drama film Magnifico won him the Best Director distinction at the 2003
FAMAS Awards and garnered other local and international film awards as well. The
acclaimed director continues to be active in both film and television media, having
been known for his well-loved teleseryes (television drama series).

Brillante Mendoza
Mendoza is a film director who has brought the country to cinema world
distinction. He was originally a production designer for films, commercials, and music
videos, and started directing films in 2005. In just four years, his film Kinatay (The
Execution of P) won him the Best Director at the highly prestigious Cannes Film
Festival in 2009.

Animation
In recent decades, a whole new career opportunity has emerged for creative Filipinos
via the field of animation. In fact, Filipino animators have been involved in the creation of
some of the best-loved and technically challenging animated feature films produced in the
last few years. Among these are Toy Story, Up, The Incredibles, Monsters University, Cars,
Finding Nemo, Planes, Brave, Shrek, Kung Fu Panda, and more. Such recognition of
Philippine talent abroad has spurred the development of the local animation industry as well.

Animation Council of the Philippines Inc.

ACPI is a non-stock, non-profit organization that aims to create an identity for
the Philippines within the animation industry, making it one of the preferred sources
for animation services worldwide. The organization works hand in hand with

5
 participating colleges and universities, the Technical Education and Skills
Development Authority (TESDA) and other government agencies, and local
government units to develop animation as a promising career option for Filipinos.

Philippine Animation Studio Inc.

PASI was established in 1991 and has since collaborated with foreign
partners on numerous projects and series. The organization was tapped by a
children‟s entertainment company based in Sydney, Australia and went on to win the
Best Animation Category in the 2012 Pixel Awards. Urduja (2008) is an animated film
adaptation of the legend of the warrior princess of Pangasinan. It is produced by APT
Entertainment, Seventoon, and Imaginary Friends. It is recognized as the first fully
animated Filipino film, created by an all-Filipino group of animators using the
traditional (hand-drawn) animation process with some 3D effects. The characters
were voiced by an all-star cast of actors from Philippine cinema and television, with
the screenplay written in Filipino.

Also released in 2008 was Dayo: Sa Mundo ng Elementalia, said to be by

country‟s first all-digital full-length animated feature film. Produced by Cutting Edge
Productions, the film presents Philippine mythical creatures as heart-warming
characters in a young boy‟s adventure. It was also the first ever animated movie to
be screened during the Metro Manila Film Festival, as it entered in the 34 th MMFF in
December 2008. Another breakthrough was the first Filipino full 3D-animated film,
RPG Metanoia, co-produced by Ambient Media, Thaumatrope Animation, and Star
Cinema in 2010.

Print Media
Print Media is known as the digital media forms discussed above and in the more
conventional form. Included here are large-scale publications such as newspapers,
magazines, journals, books of all kinds, as well as smaller-scale posters, brochures, flyers,
menus and the like.

Advertising
Advertising field relies heavily on print media. Philippine artists are still called
upon to create advertisements that will be physically printed. These appear in
newspapers, magazines, posters, brochures, and flyers. The advertising copywriters
provide the text for titles, taglines, and body copy, while an entire team of modern-
day art professionals creates the look of each ad. These range from art directors to
photographers to graphic designers to illustrators.

Comic Books
Another field of print that highlights the artistic gifts of Filipinos are the comic
books, or komiks as they are referred to locally. Filipino comic artists also became
recognized for their talents, both locally and overseas. Thus, from the 1960s to the
1980s, Filipino artists were recruited to work for foreign comic publishers. The
popularity of Philippine comics began in the 1920s when Liwayway magazine started
featuring comic strips, such as Mga Kabalbalan ni Kenkoy (The Misadventures of
Kenkoy) created by Tony Velasquez. Velasquez went on to be recognized as the
“Father of Filipino Comics.”

6
 Book Design and Illustration
Another extremely rich and promising area for young Filipino artists is the field
of book publishing where companies such as Bookmark., Anvil Publishing, Adarna
Books, and Tahanan Books for Young Readers (now Ilaw ng Tahanan Publishing),
give local book designers and illustrators the professional stature they deserve and
the creative freedom they need to truly showcase their talents.

Digital Media
Digital Media refers to books that were originally available only in print which are
being gradually converted to digital format, while new books are now conceptualized, written,
designed, and illustrated precisely for these online media. This also means that the manner
by which today‟s readers can find, access, and enjoy these electronic books (or “e-books”) is
via digital media tablets, e-book readers, and other handheld reading devices. One such
device that is available locally is the e-book reader called Kobo, which features international
as well as Philippine titles.

Likewise gaining in popularity are social media-based publishing sites, like Wattpad,
that serve as communities for millions of budding writers to share their original stories online.
This phenomenon, along with the rise of electronic distribution platforms, such as Flipreads,
which provide access to the works of Filipino authors and publishers, opens exciting new
opportunities for young artists to do the digital design and illustrations for all these upcoming
titles.

Innovation in Product and Industrial Design

Another breakthrough arena for Filipino imagination, ingenuity, and innovativeness
in recent decades has been that of design. Specifically, this encompasses product and
industrial design as applied to furniture, lighting, and interior accessories, as well as fashion
from haute couture to bridal ensembles to casual wear. As a result, a number of Filipino
designers have risen to superstardom both locally and internationally.

Kenneth Cobonpue is a multi-awarded designer and creative director of

Hive, a design and manufacturing facility for designers of interior accessories
and lighting. Cobonpue‟s fresh and exciting concepts and excellent
craftsmanship have earned him the acclaim and the patronage of discerning
clientele the world over, including prominent Hollywood celebrities.

Monique Lhuillier, from Cebu City, is a Filipina fashion designer, who

first rose to prominence for her exquisite wedding gowns. She studied at
the Fashion Institute of Design & Merchandising in Los Angeles, and
now has her own retail boutiques in that city and in New York. Her
collections include bridal and bridesmaids‟ dresses, ready-to-wear,
evening gowns, linens, tableware, stationary, and home fragrances.

Josie Natori
Natori is a Filipino-American fashion designer, and she began her career as
an investment banker before she made the dramatic shift to creating her own lines of
lingerie, resort and lounge wear, as well as semiformal and casual attire.

7
Rajo Laurel
Laurel is best known to the general public as a judge on the television series
Project Runway Philippines. He is a much-admired Filipino fashion designer with
several national and international awards to his name. He was trained at New York‟s
Fashion Institute of Technology and at Central Saint Martin‟s in London. He is also a
savvy entrepreneur, establishing House of Laurel and Rajo Laurel Enterprise. His
creations maintain a Filipino sensibility, incorporating embroidery, beadwork, and
hand-painted prints, while also offering the prestige of limited edition pieces. Thus, he
has gained a loyal local following and the attention of the international market. He
also co-pioneered the social enterprise known as Rags2Riches. This organization
enables women from poor communities across the country to earn through creating
fashion and home accessories out of up-cycled scrap cloth, organic materials, and
indigenous fabrics. Today, Rags2Riches has evolved into an eco-ethical lifestyle
brand.

Lulu Tan-Gan
Tan-Gan is known for her fashionable knitwear lines since 1985, as she had
been dubbed “The Queen of Knitwear” of the country. That specialty has since
evolved into a new hand-woven line, called Indigenous Couture that blends
Philippine artisan crafts, fabrics, fibers, and other local materials with Tan-Gan‟s
signature contemporary lifestyle dressing. The designer‟s vision is to encourage the
use of stylized indigenous and traditional wear, as she draws inspiration from the rich
textile and embroidery traditions of the Philippines and interprets these in modern
styles and silhouettes. Further, each Tan-Gan creation is 95% hand-made and hand-
loomed (knitted and woven) by Philippine artisans.

Dita Sandico-Ong
Sandico-Ong is a Philippine designer who has been advocating the use of
local weaving techniques and natural fibers. Known as the “Wrap Artiste” of the
Philippines for her famous bold-colored wraps, her first experimented with the local
weave of Ilocos Sur, known as inabel, as well as pineapple fibers blended with Irish
linen dubbed as piñalino. From there, she tried other local fibers, particularly abaca
which she was introduced to by weaver and entrepreneur Virgilio Apanti. Sandico-
Ong has since been working with a multipurpose cooperative in Catanduanes,
training them in natural dye extraction and advanced weaving techniques for abaca.
Today, her collection includes wraps or panuelos, as well as boleros, jackets, and
long tunics of banana fiber and abaca. Her designs are presented in fashion shows
around the world and are sold in high-end shops in major international cities.

8
 What’s More

Independent Activity 1
Directions: Analyze the artwork/picture and complete the sentence below by identifying
what art elements and principles are used. Write your sentence on a separate
sheet.

Source: https://www.rappler.com/life-and-style/george-tapan-master-travel-photographer

The elements and principles of art design used in the illustration are _____________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________.

Independent Assessment 1
Directions: Find atleast five (5) words in the puzzle that describe our Filipino artists and the
reasons for their recognition and distinction locally and internationally. Copy the
puzzle and use any writing material to identify your answers.

M A S T A R T I S T I C L J H
U V D F U Q W E R T Y R U I O
L Z U I O A S D F G H E J K E
T X N L Z X C V B N M A Y T X
I W D Y D E T N E L A T B N Q
A B E V I T A V O N N I O P U
W A S C V B A B C D E V F G I
A H I J K L M N O P Q E R S S
R T U V W X Y Z M N B V C X I
D Z L K J H G F D S A Q W E T
E R S U P E R S T A R D O M E
D T Y U I O P J K L M N F G R

9
Independent Activity 2
Directions: Identify the artist based on the crafts they are known for. Choose your answer
from the box. Write your answers on a separate sheet.

Brillante Mendoza Laurice Guillen Lulu Tan Gan

Monique Lhuiller Tony Vasquez

1. Knitwear lines
2. Wedding Gowns
3. Mga Kabalbalan ni Kenkoy
4. Kinatay (The Execution of P)
5. Salome

Independent Assessment 2
Directions: Write T if the statement is true and F if it is not. Write your answers on a
separate sheet.

1. Photography is considered one of the most powerful means of communication.

2. Filipino artists made their mark in different media-based arts and design not only in
the Philippines but globally.
3. Another extremely rich and promising area for young Filipino artists is the product
and industrial design.
4. Filipino designers demonstrate their distinct and ingenuity through the use of
indigenous materials.
5. Film has served as a powerful communication medium until today.

Independent Activity 3
Directions: Choose one (1) Filipino artist and explain why he/she is distinct and exceptional.
Write your paragraph on a separate sheet.

Criteria Very Good (4) Good (3) Fair (2) Poor (1)
Content is
Content is Content is
written in an Content had no
Content written in an written in an
extraordinary style.
interesting style. little style.
style.
Give some Gives no new
Very informative Somewhat
Quality of information but information and
and well informative and
Writing poorly very poor
organized. organized.
organized. organized.
So many
Few spelling
Virtually no A number of spelling,
and
spelling, spelling, punctuation and
Grammar punctuations
punctuation or punctuation or grammatical
Usage errors minor
grammatically grammatical errors that it
grammatical
error. errors. interferes with
error.
the meaning.

10
Independent Assessment 3
Directions: Cut one photograph of a commercial, movie, or scenery from a magazine.
Describe the photograph and the elements and principles found on the
photograph. Paste your photo and write your description on a separate sheet.

Criteria Very Good (4) Good (3) Fair (2) Poor (1)
Most of the
1-2 instructions 3-4 instructions
All instructions instruction
Quality of were not were not
were followed were not
Artwork followed followed
correctly. followed
correctly. correctly.
correctly.
Artwork
Artwork mostly Artwork did not
Artwork conveys somehow
Visual Impact conveys the orderly convey
the idea. conveys the
idea. the idea.
idea.
Artwork
Artwork Artwork
presentation Artwork
presentation presentation
Neatness was somehow presentation
was neat and was mostly neat
neat and was disorderly.
orderly. and orderly.
orderly.

What I Have Learned

Directions: Complete the paragraph below by writing the important points you have learned
from this module. Write your paragraph on a separate sheet.

I have learned that Filipino artists are _________________________________

____________________________________________________________________.
_____________________________________________________________________
____________________________________________________________________.
_____________________________________________________________________
____________________________________________________________________.

11
 What I Can Do

Directions: Choose a place in your community and take a picture of it. In three sentences,
explain what part of the image represents the history or culture of your
community. Paste your picture and write your explanation on a separate sheet.

Criteria Very Good (4) Good (3) Fair (2) Poor (1)
1-2 instructions 3-4 instructions Most of the
All instructions
Quality of were not were not instruction were
were followed
Artwork followed followed not followed
correctly.
correctly. correctly. correctly.
Artwork
Artwork mostly Artwork did not
Artwork conveys somehow
Visual Impact conveys the orderly convey
the idea. conveys the
idea. the idea.
idea.
Artwork
Artwork Artwork
presentation Artwork
presentation presentation
Neatness was somehow presentation
was neat and was mostly neat
neat and was disorderly.
orderly. and orderly.
orderly.

Assessment

A. True or False: Write T if the statement is correct and F if it is not.

__________1. Animation Council of the Philippine Inc. aims to create an identity for the
Philippines within the animation industry, making it one of the preferred
sources for animation services worldwide.
__________2. Photographs are vital tools in communication fields exclusively for film.
__________3. A number of Filipino designers have risen to superstardom both locally
and internationally.
__________4. Filipino comic artists became recognized for their talents, both locally and
overseas. They were recruited to work for foreign comic publishers,
among them the highly popular DC Comics.
__________5. In digital media, one such device that is available locally is the e-book
reader called Kobo, which features international as well as Philippine
titles.

B. Directions: Read the following statements carefully. Choose the letter of the correct
answer.
6. A much-admired fashion designer and co-pioneer of Rags2Riches.
a. George Tapan b. John K. Chua c. Josie Natori d. Rajo Laurel

12
7. A film director who won the Best Director award at the highly prestigious Cannes Film
Festival of 2009.
a. Brillante Mendoza c. Marilou Diaz-Abaya
b. Laurice Guillen d. Maryo J. delos Reyes
8. Animahenasyon is an annual festival and competition featuring the works of Filipino
__________.
a. animators b. designers c. directors d. photographers
9. The works of this Filipino designer are presented in fashion shows around the world
and are sold in high-end shops in major international cities?
a. Dita Sandico-Ong c. Lulu Tan Gan
b. Kenneth Cobonpue d. Rajo Laurel
10. Who among the following is acclaimed and patronized by discerning clientele around
the world, including prominent Hollywood celebrities because of the fresh and exciting
concepts and excellent craftsmanship?
a. Dita Sandico-Ong c. Lulu Tan Gan
b. Kenneth Cobonpue d. Monique Lhuiller
11. Who among the following designers has been advocating the use of local weaving
techniques and natural fibers?
a. Dita Sandico-Ong c. Lulu Tan Gan
b. Kenneth Cobonpue d. Monique Lhuiller
12. A designer who encourages the use of stylized indigenous and traditional wear, as
she draws inspiration from the rich textile and embroidery traditions of the Philippines
and interpret these in modern styles and silhouettes.
a. Dita Sandico-Ong c. Lulu Tan Gan
b. Kenneth Cobonpue d. Monique Lhuiller
13. He is an advertising and commercial photographer that applied his photo artistry to
showcasing the beauty of the Philippines.
a. Brillante Mendoza c. John K. Chua
b. George Tapan d. Maryo J. delos Reyes
14. George Tapan‟s exceedingly acclaimed work has been published in ______ travel
photography books.
a. five c. seven
c. nine d. two
15. Who among the following is a travel photographer who won two Pacific Asia
Tourism Association (PATA) Gold awards?
a. George Tapan b. John K. Chua c. Josie Natori d. Rajo Laurel

13
 Additional Activity

Directions: Draw an example of Product and Industrial Design that will use the elements
and principles of the arts. Place your illustration on a separate sheet.

Rubric for Evaluation

Criteria Excellent Very Good Good Fair Poor

(5) (4) (3) (2) (1)
Exceptional Good Basic Minimal No
understanding understanding understanding understanding understandin
Elements and and and and g and
and application application application application application
Principles of elements of elements of elements of elements of elements
Used of arts and of arts and of arts and of arts and of arts and
principles of principles of principles of principles of principles of
design. design. design. design. design.
Exceptional Generally Somewhat Occasionally Not unique,
Creativity unique, unique, unique, unique, interesting
and interesting interesting interesting interesting ideas and
Originality ideas and ideas and ideas and ideas and imagination.
imagination. imagination. imagination. imagination.
Work shows Work shows Work shows Work shows Work shows
exceptional good effort basic effort minimal lack effort
Effort and
Perseverance
effort and and and effort and and
perseverance. perseverance. perseverance. perseverance. perseverance
.

14
 15
What I Know
Independent Activity 2
1. A 6. C 11. T 1. Lulu Tan Gan
2. D 7. C 12. T 2. Monique Lhuiller
3. A 8. A 13. F 3. Tony Vasquez
4. B 9. A 14. T 4. Brillante Mendoza
5. A 10. A 15. T 5. Laurice Guiller
What’s In Independent Assessment 2
1. Film 1. T
2. Print Media 2. T
3. Digital Media 3. F
4. Product and Industrial Design 4. T
5. Photograph 5. T
What’s New Independent Activity 3
1. C Answers may vary.
2. E
3. B Independent Assessment 3
4. D Answers may vary.
5. A
What I have Learned
What’s More Answers may vary.
Independent Activity 1
Answers may vary. What I can Do
Answers may vary.
Independent Assessment 1
Assessment
1. T 6. D 11. A
2. F 7. A 12. C
3. T 8. C 13. C
4. T 9. A 14. A
5. T 10. B 15. A
Additional Activity
Answer may vary.
Answer Key
 References

A. Books

Cabanban, Evelyn F., Melissa Y. Moran, and Milagros P. Valdez. 2015. Horizons Music And
Arts Appreciation For Young Filipinos. Quezon City: Tawid Publication.

B. Electronic Sources

"Animahenasyon Philippine Animation Festival 2014". 2014. Vigattin Tourism (ARTICLES) -

Philippines.https://www.vigattintourism.com/tourism/articles/Animahenasyon-
Philippine-Animation-Festival-2014.

delos Reyes, Maryo. 2003. Magnifico. Film. Philippines: Violett Film Production.https://en.
wikipedia. eng/wiki/magnifico_(film)

"Kenneth Cobonpue's Peacock Easy Chair Wins U-S Product Design Competition In Las
Vegas - Good News Pilipinas". 2018. Good News Pilipinas. https://www.goodnews
pilipinas.com/kenneth-cobonpues-peacock-easy-chair-wins-u-s-product-design-
competition-in-las-vegas/.

Olivares, Rick. 2021. "Classic Filipino Strip Kenkoy Is One Of Komikon Grande‟S
Highlights". ABS-CBN News. https://news.abs-cbn.com/life/11/21/19/classic-filipino-
strip-kenkoy-is-one-of-komikon-grandes-highlights.

Rappler.Com. 2013. https://www.rappler.com/life-and-style/george-tapan-master-travel-

photographer.

Rappler.Com. 2011. https://www.rappler.com/life-and-style/george-tapan-master-travel-

photographer.

16
 For inquiries or feedback, please write or call:

Department of Education, Schools Division of Bulacan

Curriculum Implementation Division
Learning Resource Management and Development System (LRMDS)
Capitol Compound, Guinhawa St., City of Malolos, Bulacan

Email Address: lrmdsbulacan@deped.gov.ph

17