EXHIBITION AND AUCTION OF

AUTISTIC CHILDREN'S
PAINTING

A+GENCY
AGENDA I. Campaign overview

II. Execution

III. Risk prediction

I. Project overview

A+GENCY
“COCA-COLA - INNER SELF”
Art exhibition and auction of autistic children's painting
The money from this event will be given to Vietnam Autism Network
(VAN).
GOAL
Increasing the brand awareness, boost brand love.
Maintaining and developing the bond with partners.
Conveying the message about autistic children to influencers and
the public.
Expressing the message that Coca-Cola is an emotional brand like
the previous events.
Time
Exhibition and auction: 2023/04/01 - 2023/04/03

Budget
3,9 billion VND
KPI
The number of exhibition guest: 2000 person/3 day
The number of auction guest: 80 - 100 person
II.Execution

A+GENCY
PHASE 1: Launching painting project “Inner Self”
Coca-Cola collaborates with the Department of Education and
Training HCMC and the Vietnam Autism Network VAN in order
to plan and organize specifically for this event.
Contact The Ministry of Culture, Sports and Tourism and apply
for permission to organize the event.
Send announcement document to autistic schools in HCMC to
find 40 children joining in.
Choose 40 children to take part in the project.
Autism schools list
Teaching plan:
Instructor: Miss Luong Giang
Classroom address:
- Binh Chanh Inclusive Education
Development Support Center
- Add: 315 Trinh Quang Nghi Street, Phong
Phu Ward, Binh Chanh District, HCMC
Specific schedule: 5/11 - 31/12
The criteria to pick up 15 pictures for the auction
Were painted by themselves in practice lessons.
The hidden story that the paintings bring
Creative and artistic.
Painting skills, perfection, color combination...
Stationery/Equipment for class
 PHASE 2: EVENT PREPARING

Design CLIP
Emulator Video “Your world”
Recap video for the auction day. (About
the learning progress of autistic
children, their happiness, interview
them and teacher)
 STORYBOARD
VR VIDEO - NEGATIVE DIRECTION
 STORYBOARD
VR VIDEO - POSITIVE DIRECTION
STORYBOARD
RECAP
 Supplier
Gallery: The Factory contemporary arts centre
Construction, decoration, photo booth, standee, stage, sound, chair, tea break:
SMART AGENCY
The company responsible for merchandise
Coordinator
Post articles looking for collaborators to support the program (with
financial support) to large event groups such as Event Management
- Event Community, Backstage Zone - Vietnam Event Professional
Community, EVENTS INTERNATIONAL - EVENT ADVERTISING
COMMUNICATION,...
Collaborators: 10 members
Check-in: 3 members
VR service: 2 members
Emotion board: 2 members
Frige: 1 member
General support staff: 2 members
GUEST
MEDIA
LIST
PR CONTENT
 PRESS
RELEASE
CANVAS INVITATION
ONLINE INVITATION
PHASE 3: EVENT ORGANIZATION

Rehearsal:
- Confirm guest list
- Line rehearsal with collaborators
- Start setting up the gallery
EXHIBITION MAP
EXHIBITION OVERVIEW
EXHIBITION OVERVIEW
VR DEVICE
FRIDGE
BOOTH
EMOTION BOARD
FLOWER - GIFT
CHECK IN
HASHTAG
EXHIBITION AREA
EXHIBITION AREA
AUCTION OVERVIEW
AUCTION OVERVIEW
TEA BREAK
TEA BREAK
TEA BREAK
PAINTING AT STAGE AREA
GALLERY
COORDINATION
SCRIPT
 AGENDA
GALLERY + AUCTION
EVENT SCRIPT FOR THE AUCTION
CHECK LIST
MASTER
TIMELINE
QUOTATION
RISK PREDICTION
APPENDIX