MBA Semester – IV

Research Project

Name PRASHANTH J

USN 211VMBR03258

Elective Human Resource Management and Finance

Date of Submission 18-08-2023

A study on “STUDY ON FACTORS INFLUENCING EMPLOYEE
RETENTION”

Research Project submitted to Jain Online (Deemed-to-be University)

In partial fulfillment of the requirements for the award of:
Master of Business Administration

Submitted by:

PRASHANTH J

USN:

211VMBR03258
Under the guidance of:

DR. Shreelatha H R

Jain Online (Deemed-to-be University)

Bangalore
2022-23

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 DECLARATION

I, Prashanth J, hereby declare that the Research Project Report

titled “Study of factors influencing Employee retention” has
been prepared by me under the guidance of the Faculty name. I
declare that this Project work is towards the partial fulfillment of
the University Regulations for the award of the degree of Master
of Business Administration by Jain University, Bengaluru. I have
undergone a project for a period of Eight Weeks. I further declare
that this Project is based on the original study undertaken by me
and has not been submitted for the award of any degree/diploma
from any other University / Institution.

Place: Bengaluru
______________________
Date: 18-08-2023
Prashanth J

211VMBR03258

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 CERTIFICATE

This is to certify that the Research Project report submitted by

Mr. Prashanth J bearing 211VMBR03258 on the title “Study
of factors influencing Employee Retention ” is a record of
project work done by him/ her during the academic year 2022-23
under my guidance and supervision in partial fulfillment of
Master of Business Administration.

Place: Bengaluru
____________________
Date: 18-08-2023

3
 ACKNOWLEDGEMENT

A project report is the result of not only hard work of the student
but also a symbol of guidance, encouragement and help given by
many people.
This is actually a teamwork done by many people including
research guide, parents and my brother. So before presenting the
work I would like to serve my sincere regards and thanks to these
people.
I would like to give special thanks to Dr Shreelatha H R for
constant guidance and encouragement throughout.
With special regards I sincerely submit my heartiest devotion to
my parent and friends who provided me with the time, support
and inspiration which are very much needed to prepare this report.

Prashanth J
211VMBR03258

TABLE OF CONTENTS

4
 Title Page Nos.

Executive Summary 2-5

List of Tables 6

List of Graphs 6

Chapter 1: Introduction and Background 8-23

Chapter 2: Review of Literature 24-40

Chapter 3: Research Methodology 41-46

Chapter 4: Data Analysis and Interpretation 44-46

Chapter 5: Findings, Recommendations and Conclusion 47-50

References

Annexures

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 List of Tables
Table No. Table Title Page No.
1 Three R’s retention 26
2 Employee Opinion 45

List of Graphs
Graph No. Graph Title Page No.
1 Attrition rate in Asia 30-31
2 Graphical Representation of Employee Opinion 46

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 ABSTRACT

Employee retention is a process in which the employees are encouraged to

remain with the organization for the maximum period of time or until the
completion of the project. Employee retention is beneficial for the
organization as well as the employee. Employees today are different. They
are not the ones who don’t have good opportunities in hand. As soon as
they feel dissatisfied with the current employer or the job, they switch over
to the next job. It is the responsibility of the employer to retain their best
employees. If they don’t, they would be left with no good employees. A
good employer should know how to attract and retain its employees.

Most employees feel that they are worth more than they are actually paid.
There is a natural disparity between what people think they should be paid
and what organizations spend in compensation. When the difference
becomes too great and another opportunity occurs, turnover can result. Pay
is defined as the wages, salary, or compensation given to an employee in
exchange for services the employee performs for the organization. Pay is
more than "dollars and cents;" it also acknowledges the worth and value of
the human contribution. What people are paid has been shown to have a
clear, reliable impact on turnover in numerous studies.

Employees comprise the most vital assets of the company. In a work place
where employees are not able to use their full potential and not heard and
valued, they are likely to leave because of stress and frustration. In a
transparent environment while employees get a sense of achievement and
belongingness from a healthy work environment, the company is benefited
with a stronger, reliable work-force harbouring bright new ideas for its
growth Blog Online And Earn Money.

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INTRODUCTION

8
STUDY ON FACTORS
INFLUENCING EMPLOYEE
RETENTION

Purpose of the Study

Employee Retention refers to the techniques employed by the
management to help the employees stay with the organization for
a longer period of time. Employee retention strategies go a long
way in motivating the employees so that they stick to the
organization for the maximum time and contribute effectively.
Sincere efforts must be taken to ensure growth and learning for
the employees in their current assignments and for them to enjoy
their work.

Employee retention has become a major concern for corporates

in the current scenario. Individuals once being trained have a
tendency to move to other organizations for better prospects.
Lucrative salary, comfortable timings, better ambience, growth
prospects are some of the factors which prompt an employee to
look for a change. Whenever a talented employee expresses his
willingness to move on, it is the responsibility of the management
and the human resource team to intervene immediately and find
out the exact reasons leading to the decision.

The purpose of this study is to prove how employee retention is

essential in this day and age, and if the organizations are not
awake to the situation and immediate actions are not taken to that
effect, what repercussions lay ahead and how they would affect
the organization and the industry.

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 Employee Retention

Effective employee retention is a systematic effort by employers

to create and foster an environment that encourages current
employees to remain employed, by having policies and practices
in place that address their diverse needs. A strong retention
strategy, therefore, becomes a powerful recruitment tool.

Retention of key employees is critical to the long-term health and

success of any organization. It is a known fact that retaining the
best employees ensures customer satisfaction, increased product
sales, satisfied colleagues and reporting staff, effective
succession planning, and deeply embedded organizational
knowledge and learning. Employee retention matters as
organizational issues such as training time and investment, lost
knowledge, insecure employees, and a costly candidate search are
involved. Hence, failing to retain a key employee is a costly
proposition for an organization. Various estimates suggest that
losing a middle manager in most organizations costs up to five
times his salary.

Intelligent employers always realize the importance of retaining

the best talent. Retaining talent has never been so important in the
Indian scenario; however, things have changed in recent years. In
prominent Indian metros at least, there is no dearth of
opportunities for the best in the business, or even for the second
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or third best. Retention of key employees and treating attrition
troubles has never been so important to companies.

In an intensely competitive environment where HR managers are

poaching from each other, organizations can either hold on to
their employees tight or lose them to competition. For gone are
the days when employees would stick to an employer for years
for want of a better choice.

It’s not only the cost incurred by a company that emphasizes the
need of retaining employees but also the need to retain talented
employees from getting poached.

Retention involves five major things:

➢ Compensation
➢ Environment
➢ Growth
➢ Relationship

Compensation constitutes the largest part of the employee

retention process. The employees always have high
expectations regarding their compensation packages.
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Compensation packages vary from industry to industry. So an
attractive compensation package plays a critical role in
retaining the employees. Compensation includes salary and
wages, bonuses, benefits, prerequisites, stock options,
bonuses, vacations, etc. While setting up the packages, the
following components should be kept in mind:

➢ Salary and monthly wage: It is the biggest component

of the compensation package. It is also the most common
factor of comparison among employees.
It includes:
· Basic wage
· House rent allowance
· Dearness allowance
· City compensatory allowance
Salary and wages represent the level of skill and
experience an individual has. Time to time increase in
the salaries and wages of employees should be done.
And this increase should be based on the employee’s
performance and his contribution to the organization.
Bonus: Bonuses are usually given to the employees at
the end of the year or on a festival. Economic benefits:
It includes paid holidays, leave travel concession, etc.

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 Long-term incentives: Long term incentives include
stock options or stock grants. These incentives help
retain employees in the organization's start up stage.

➢ Health insurance: Health insurance is a great benefit to

the employees. It saves employees money as well as
gives them a peace of mind that they have somebody to
take care of them in bad times. It also shows the
employee that the organization cares about the employee
and its family.

➢ After retirement: It includes payments that an

Employee gets after he retires like EPF (Employee
Provident Fund) etc.

➢ Miscellaneous compensation: It may include employee

assistance programs (like psychological counselling,
legal assistance etc), discounts on company products, use
of a company cars, etc.

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Environment

It is not about managing retention. It is about managing

people. If an organization manages people well, employee
retention will take care of itself. Organizations should focus
on managing the work environment to make better use of the
available human assets. People want to work for an
organization which provides
• Appreciation for the work done
• Ample opportunities to grow
• A friendly and cooperative environment
• A feeling that the organization is second home to the
employee

Organization environment includes

• Culture
• Values
• Company reputation
• Quality of people in the organization
• Employee development and career growth
• Risk taking
• Leading technologies
• Trust

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Types of environment the employee needs in an organization

➢ Learning environment
It includes continuous learning and improvement of the
individual, certifications and provision for higher
studies, etc.

➢ Support environment
Organization can provide support in the form of work-
life balance. Work life
balance includes:
• Flexible hours
• Telecommuting
• Dependent care
• Alternate work schedules
• Vacations
• Wellness

➢ Work environment
It includes efficient managers, supportive co-workers
,challenging work, involvement in decision-making,
clarity of work and responsibilities, and recognition.
Lack or absence of such environment pushes employees
to look for new opportunities. The environment should

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 be such that the employee feels connected to the
organization in every respect.

Growth and Career Growth and development

are the integral part of every individual’s career. If an

employee can not foresee his path of career development in
his current organization, there are chances that he’ll leave
the organization as soon as he gets an opportunity. The
important factors in employee growth that an employee
looks for himself are:

➢ Work profile
The work profile on which the employee is working
should be in sync with his capabilities. The profile should
not be too low or too high.

➢ Personal growth and dreams

Employees responsibilities in the organization should
help him achieve his personal goals also. Organizations
can not keep aside the individual goals of employees and
foster organizations goals. Employees’ priority is to
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 work for themselves and later on comes the organization.
If he’s not satisfied with his growth, he’ll not be able to
contribute in organization growth.

➢ Training and development

Employees should be trained and given chance to
improve and enhance their skills. Many employers fear
that if the employees are well rained, they’ll leave the
organization for better jobs. Organization should not
limit the resources on which organization’s success
depends.
These trainings can be given to improve many skills like:
Communications skills
• Technical skills
• In-house processes and procedures improvement
related skills or customer satisfaction related skills
• Special project related skills
Need for such trainings can be recognized from individual
performance reviews, individual meetings, employee
satisfaction surveys and by being in constant touch with the
employees.
Importance of Relationship in Employee Retention
Program Sometimes the relationship with the management
and the peers becomes the reason for an employee to leave
the organization. The management is sometimes not able to

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provide an employee a supportive work culture and
environment in terms of personal or professional
relationships. There are times when an employee starts
feeling bitterness towards the management or peers.
This bitterness could be due to many reasons. This
decreases employee’s interest and he becomes demotivated.
It leads to less satisfaction and eventually attrition. A
supportive work culture helps grow employee
professionally and boosts employee satisfaction.

Relationship

To enhance good professional relationships at work,

the management should keep the following points in
mind.

Respect for the individual: Respect for the individual is

the must in the organization.

➢ Relationship with the immediate manager

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 A manger plays the role of a mentor and a coach. He
designs and plans work for each employee. It is his
duty to involve the employee in the processes of the
organization. So an organization should hire managers
who can make and maintain good relations with their
subordinates.

➢ Relationship with colleagues

Promote team work, not only among teams but in
different departments as well. This will induce
competition as well as improve the Relationship
among colleagues.

➢ Recruit whole heartedly

An employee should be recruited if there is a proper
place and duties for him to perform. Otherwise he’ll
feel useless and will be dissatisfied. Employees should
know what the organization expects from them and
what their expectation from the organization is.
Deliver what is promised. Promote an employee based
culture: The employee should know that the
organization is there to support him at the time of

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 need. Show them that the organization cares and he’ll
show the same for the organization. An employee
based culture may
include decision making authority, availability of
resources, open door policy,
etc.

➢ Individual development
Taking proper care of employees includes
acknowledgement to the employee’s dreams and
personal goals. Create opportunities for their career
growth by providing mentorship programs,
certifications, educational courses, etc.

➢ Induce loyalty
Organizations should be loyal as well as they should
promote loyalty in the employees too. Try to make the
current employees stay instead of recruiting new ones.

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Support

Support Lack of support from management can

sometimes serve as a reason for employee retention.
Supervisor should support his subordinates in a way
so that each one of them is a success. Management
should try to focus on its employees and support them
not only in their difficult times at work but also
through the times of personal crisis. Management can
support employees by providing them recognition and
appreciation. Employers can also provide valuable
feedback to employees and make them feel valued to
the organization. The feedback from supervisor helps
the employee to feel more responsible, confident and
empowered. Top management can also support its
employees in their personal crisis by providing
personal loans during emergencies, childcare services,
employee assistance Programs, counselling services,
etc.

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 Employers can also support their employees by
creating an environment of trust and inculcating the
organizational values into employees.

Thus employers can support their employees in a number of ways

as follows:
• By providing feedback
• By giving recognition and rewards
• By counselling them
• By providing emotional support

THE IMPORTANCE OF RETAINING EMPLOYEES

The challenge of keeping employees, its changing face has

stumped managers and business owners alike. How do you
manage this challenge? How do you build a workplace that
employees want to remain with and outsiders want to be hired
into? Successful managers and business owners ask themselves
these and other questions because, simply put, employee retention
matters.

High turnover often leaves customers and employees in the lurch;

departing employees take a great deal of knowledge with them.
This lack of continuity makes it hard for the organizations to meet

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their goals and serve customers well. Replacing employee costs
money. The cost of replacing an employee is estimated at up to
twice the individual’s annual salary (higher for positions based on
their level within the inter-organizational hierarchy, such as
middle management) and this does not even include the cost of
lost knowledge.

Recruiting employees consumes a great deal of time and effort,

much of it futile. There is not just one organization out there vying
for qualified employees, and job searchers make decisions based
on more than the sum of salary and benefits.

Bringing employees up to speed takes even more time and when

an organization is short-staffed, they often need to put in extra
time to get the work done.

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Theoretical Background:

The process of employee retention will benefit an organization in

the following ways:
1. The Cost of Turnover: The cost of employee turnover adds
hundreds of thousands of money to a company’s expenses.
While it is difficult to fully calculate the cost of turnover
(including hiring costs, training costs and productivity loss),
industry experts often quote 25% of the average employee
salary as a conservative estimate.

2. Loss of Company Knowledge: When an employee leaves,

he takes with him valuable knowledge about the company,
customers, current projects and past history (sometimes to
competitors). Often much time and money has been spent
on the employee in expectation of a future return. When the
employee leaves, the investment is not realized

3. Interruption of Customer Service: Customers and clients

do business with a company in part because of the people.
Relationships are developed that encourage continued
sponsorship of the business. When an employee leaves, the
relationships that employee built for the company are
severed, which could lead to potential customer loss.

4. Turnover leads to more turnovers: When an employee

terminates, the effect is felt throughout the organization.
Co-workers are often required to pick up the slack. The
unspoken negativity often intensifies for the remaining
staff. Goodwill of the company: The goodwill of a company
is maintained when the attrition rates are low. Higher
retention rates motivate potential employees to join the
organization.

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5. Regaining efficiency: If an employee resigns, then good
amount of time is lost in hiring a new employee and then
training him/her and this goes to the loss of the company
directly which many a times goes unnoticed. And even after
this you cannot assure us of the same efficiency from the
new employee. What Makes Employee Leave? Employees
do not leave an organization without any significant reason.

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 The 3 R’s OF EMPLOYEE RETENTION

To keep employees and keep their satisfaction levels high, any

organization needs to implement each of the three R’s of
employee retention: respect, recognition, and rewards.

Rewards are the extra perks you offer beyond the basics of
respect and recognition that make it worth people’s while to work
hard, to care, to go beyond the call of duty. While rewards
represent the smallest portion of the retention equation, they are
still an important one.

Recognition is defined as “special notice or attention” and “the

act of perceiving clearly.” Many problems with retention and
morale occur because management is not paying attention to
people’s needs and reactions.

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Respect is esteem, special regard, or particular consideration
given to people. As the pyramid shows, respect is the foundation
of keeping your employees. Recognition and rewards will have
little effect if you do not respect employees.

You determine the precise methods you choose to implement the

three R's, but in general, respect should be the largest component
of your efforts.

Without it, recognition and rewards seem hollow and have little
effect – or they have

negative effects. The magic truly is in the mix of the three. When
implemented, the “3 R's” approach yields reduced turnover and
the following benefits:

• Increased productivity,
• Reduced absenteeism,
• A more pleasant work environment (for both employees and
management/employer),
• Improved profits.
Furthermore, an employer who implements the three R's will
create a hard-to-leave workplace, one known as having more to
offer employees than other employers. It becomes a hard-to-leave
workplace – one with a waiting list of applicants for any position
that becomes available – purposefully, one day at a time.

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Employee Retention Strategies:
The basic practices which should be kept in mind in the
employee retention strategies are:

1. Hire the right people in the first place.

2. Empower the employees. Give the employees the authority

to get things done.

3. Make employees realize that they are the most valuable

asset of the organization.

4. Have faith in them, trust and respect them.

5. Provide them information and knowledge.

6. Keep providing them feedback on their performance.

7. Recognize and appreciate their achievements.

8. Keep their morale high.

9. Create an environment where the employees want to work

and have fun.

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 High Attrition Rate: A Big Challenge

Attrition: A reduction in the number of employees through

retirement, resignation or death.

Attrition rate: The rate of shrinkage in size or number.

Introduction:
In the best of worlds, employees would love their jobs, like
their coworkers, work hard for their employers, get paid
well for their work, have ample chances for advancement,
and flexible schedules so they could attend to personal or
family needs when necessary. And never leave.
But then there's the real world. And in the real world,
employees, do leave, either because they want more money,
hate the working conditions, hate their coworkers, want a
change, or because their spouse gets a dream job in another
state. So, what does all that turnover cost? And what
employees are likely to have the highest turnover? Who is
likely to stay the longest?

The study also revealed that the top employee retention strategy
being used by the organizations in Asia was to pay above the
industry standards, providing opportunities to employees to
learn newskills, and provide work life balance.

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 From employee point of view

According to the employees, attrition at the

professional/supervisor/technical level was the highest (39%) and lowest
at the senior/top management level (1% approximately).

Attrition Rates in Different Sectors In India

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 All the sectors are facing attrition.

CAUSES AND REASONS FOR HIGH

ATTRITION

1. Expectations not met:

Expectations play a large part in determining whether an

employee is satisfied or dissatisfied with the current state of
affairs.

On joining the firm the individual will have a range of

expectations covering areas such as the style of
management, the working hours, holidays, pay, bonus and
so on.

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 It is not unusual for employees to leave within the first six
months when they discover that things aren’t quite as they
imagined they would be.

Their expectations may have been unrealistic from day one,

but each departure is yet more disruption, harming
productivity, adding extra unnecessary costs and making it
more difficult to reach goals for sales, revenue and
profitability.

Few firms seem to appreciate the importance of

expectations. They don’t ask candidates about their
expectations, giving them the opportunity to select someone
who is unlikely to be disappointed, and therefore, more
likely to stay.

2. Mismatch between the person and the role

Employees who find themselves in roles that do not suit

their individual strengths, tend not to stay around that long.

A productive employee gets promoted into a position that

requires skills that they do not possess. A role that exposes
their weaknesses, and as a result, a role that they do not
enjoy.

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 Faced with the prospect of having to spend many months,
perhaps years, in a job that is a struggle, a job that they find
difficult, a job that is a mismatch for their specific talents,
most of them choose to leave the company and go.

3. Mismatch between person and the culture of the firm

It is not so much that there is a single ideal culture, more

that cultures vary, and as many departures show, not
everyone is likely to be ideally suited to culture of your firm.

Some workplaces are high pressured, fast paced, dynamic.

Ideal for people who thrive on adrenaline, who enjoy this
tempo, constantly being on the go. Others are caring,
emotional, long discussions, shared views. Endless dialogue
before action is taken. Everyone’s opinion counts.

Put an employee in a culture that suits their temperament

and they feel at home. It is an environment in which they
can function to the best of their abilities. But put an
employee in a firm whose culture does not suit their
personality, their style or their approach and it rarely works.
They don’t settle, they under-perform, they miss the feel of
previous employers where they were able to contribute
more. They leave.

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4. Insufficient opportunities for growth and advancement

Employees want to make progress, to get ahead. They want

to make that next step up the career ladder. They think about
where they would like to be in 5 years time, in 10 years time.

Their loyalty is largely to themselves, to make the most out

of the natural talents, the skills, and determination they
possess.

They recognize the importance of building new skills,

refining current ones, getting new experiences. If the
opportunities aren’t available with their current employer,
they will find look elsewhere.

5. Insufficient recognition or appreciation

The Employees that don’t receive adequate recognition for

their contribution, that get little appreciation for their
efforts, start to wonder why they bother. And it doesn’t take
much to tempt them away.

Employees that did not feel valued, that felt that their
efforts, their hard work, was not appreciated. That their
achievements, their contribution to the success of the
business, was not recognised.

Employees want to feel valued; as though their role is

important, as though the business needs them. They want

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 someone to say thank you. Thanks for that piece of work,
thanks for helping out in a crisis, thanks for dealing with
that problem.

6. Problems with direct manager

The state of the relationship between an employee and their

direct manager goes a long way towards determining
whether they stay or leave.

Some employees stay far longer than might otherwise be

expected because of the relationship they have with their
supervisor. Others leave jobs in the first few months
because they sense their manager is not someone that brings
the best out of them.

And they need to get away. Because the daily challenge of

dealing with someone they dislike, someone that lacks basic
people skills, is just too much to bear.

Poor relationships between employees and their managers

are one of the most common reasons for employee turnover.

7. Dissatisfaction with pay

Not receiving a fair salary, a fair pay rise, a fair bonus.

Dissatisfaction with financial rewards is complex.

Much of the dissatisfaction is due to comparisons. A

previously adequate salary starts to feel insufficient when

35
 you have just learnt that a new arrival is receiving a higher
wage for performing a similar role.

Salaries rarely remain a secret. The information leaks out.

If it isn’t fair, if it isn’t equitable, if the procedure for
determining pay settlements is tainted, employees become
dissatisfied. And in time many of them leave.

8. Stress

The stress of work, the stress from working long hours, the
stress related to pressure from above; employees can take
only so much.

Stress drives employees into the arms of alternative

employers. They simply want to get away from the
workplace, from the people involved, from the firm.

A stressful workplace is rarely a productive one. Attrition is

high, people don’t matter; there will always be someone
else to fill the vacancy. And in time they too will probably
leave for much the same reasons.

Stressful work environments tend to be high turnover

environments. If there is an alternative, people take it.

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9. Lack of work life balance

Employees have responsibilities to their employer, to their

families, to their friends. There are times when the demands
of work require extra hours, staying late to get things
finished, working during weekends to meet deadlines.

For some employees the demands of work are no longer

compatible with the needs of their family, the needs that
exist beyond the workplace. Perhaps they coped better when
they were younger, before they got married, before they had
a family. But now the arrangement just isn’t practical.

They need a better balance. They need to have time for

themselves. Time to take care of loved ones. Free time not
devoted to work.

10. Loss of confidence in the firm, particularly leadership.

Confidence matters. Companies go bust; you just need to

read the papers, watch the news, to realize the risk involved.

When employees lose confidence in the firm’s leadership

they head towards the exit door.

They know that confidence matters, that seemingly

invincible companies can collapse in days, if not hours.
They don’t want to be left without a job, should the
company go under, or be taken over.

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Other factors for Retention being a challenge are:

▪ A robust economy
▪ Shift in how people view their careers
▪ Changes in the unspoken "contract" between employer and
employee
▪ Corporate cocooning
▪ A new generation of workers
▪ Changes in social mores

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 Objectives Of The Study

A project will haywire if it does not have its objectives clear. If

one knows the goal, only then the right path can be decided and
with disciplined work and positive attitude achieving these
objectives will be a catwalk.
Therefore, we also set down the objectives before starting the
project, which are as follows:
1. To assess the employee retention strategies of the two
telecommunication companies.
2. To analyze the variance in the employee retention
strategies of the two telecommunication companies.

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 FOCUS OF THE STUDY
There are several problems faced by the employees that
become a challenge for HR as how to manage problems and to
motivate employees for not leaving the organization. The
study says that the attrition in Private Sector has become the
major issue. The focus of the problem is that how HR can
retain employees in this industry. The study will identify the
cause and need to fulfil the requirements of the employee.

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RESEARCH METHODOLOGY

41
 RESEARCH METHODOLOGY

The steps in which the project was carried out was by collected
only with the secondary data. This collection of data was done
by means of reading various materials such as books, journals,
magazines, newspaper articles, etc.; looking for similar content
online (i.e., on the Internet).
The project work was, therefore, carried out on the basis of the
data collected therefore.

The present study is descriptive in nature, as it seeks to discover

ideas and insight to bring out new relationship. Research design
is flexible enough to provide opportunity for considering different
aspects of problem under study. It helps in bringing into focus
some inherent weakness in enterprise regarding which in depth
study can be conducted by management.

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❖ Data Collection-sources and methods

Secondary data: Secondary data has been collected by the

following methods:

▪ Websites

▪ HR books

Sample size

Six medium scale industries were selected, from each industry

10 employees were selected as a sample. So the desired sample
size was 60 employees

LIMITATIONS OF THE STUDY

➢ Time is very short for research, so this is very difficult

to get the knowledge about everything.

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DATA ANALYSIS AND INTERPRETATION

44
 DATA ANALYSIS AND INTERPRETATION

Opinion/ Strongly Disagree Neutral Agree Strongly Total (%)

Attributes Disagree (%) (%) (%) Agree
(%) (%)
Relationship 0 2 22.2 28.6 47.2 100
Compensation 7.5 11 20 17.5 44 100
Career 0 0 14.67 35.33 50 100
Work life 1 8 21 19 51 100
Programs
Work 2 7 14.67 33.33 43 100
Environment
Culture 2 5 16 24.34 52.66 100
Leadership 0 3.5 7.5 49.5 39.5 100
Benefits 3.33 6 42.33 30.34 18 100
Programs

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 Chart Title
60

50

40

30

20

10

0
Relationship Compensation Career WorkLife Work Culture Leadership Benefits
Programs Environment Program

Strongly Disagree (%) Disagree (%) Neutral (%) Agree (%) Strongly Agree (%)

Graphical presentation of Data Analysis

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FINDINGS

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 Findings
• Above table shows that relationship between employees and
management is most important component to increase retention
of employees in the organization.
• Compensation or salary or monetary benefit is always
motivation to retain in the organization. Otherwise highly paid
jobs of competitors will attract skilled employees.
• According to the overall analysis most of the employees have
strongly accepted the importance of culture of the organization
in employee retention. They are happy with the organizational
culture. So they are not thinking about switching the job
• It was found that, most of the respondents feel; the work
environment (facility, workplace, and campus) affects employee
job satisfaction and at the end for employee retention.
• It was observed that most of the employees gives importance
to the supervision, direction & guidance in the organization.
• Most of the respondents feel benefit programs like health and
welfare, retirement benefit, paid time off facility are helping
them for work-life balance.
• Respondents feels work life programs (family support,
personal support) are satisfying them to balance their personal
life as well as professional life.
• It was found out that, Career opportunities gives satisfaction
to the employees. Proper Leadership is required for motivation.

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 Conclusion

This study signifies the increasing importance of employee’s

retention in the organization. It highlights the reasons for the
high turnover rate and the cost that this act adds up to the
company. This study briefly covers the various areas where
employee retention strategies are implemented namely work
environment, work culture, salary negotiation, compensation
management, rewards and recognition, leadership and
relationship between employees and management. Therefore the
organization can impart certain practices that boost employee to
perform well and sustaining them in the organization by
providing various welfare measures and implementing retention
strategies In a nutshell, “If you truly respect, appreciate and treat
employees wonderfully, you will never lose them “!!

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THANK YOU

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