MALAYSIA

Malaysia, is a Southeast Asian country bordering Thailand, Borneo, Indonesia, Brunei, and the
South China Sea. Malaysia is a multi-ethnic, multi-religious, and wealthiest nation known for its
capital Kuala Lumpur. Malaysia has beautiful beaches, secluded islands, elevated hill stations,
and UNESCO World Heritage Sites.
GENERAL INFORMATION
Land Area: 329,847 square kilometers (127,350 square miles)
Location: Southeastern Asia, peninsula bordering Thailand and northern one-third of the island
of Borneo, bordering Indonesia, Brunei, and the South China Sea, south of Vietnam.
Capital: Kuala Lumpur
Population: 32,652,083 (As of 2020)
Government: Federal Parliamentary Constitutional Monarchy
Currency: Malaysian Ringgit (MYR)
Language: Bahasa Melayu (Mandarin by the Chinese and Tamil by Indians)
Religion: Islam
Tourism Slogan: “Visit Truly Asia Malaysia 2020"

ETYMOLOGY
“Melayu or Malay”

 “Malai” signifying “hill”

 Malaysia comprises two separate regions: Peninsular Malaysia, also known as West
Malaysia (Malaysia Barat), located on the Malay Peninsula, and East Malaysia (Malaysia
Timur), situated on the island of Borneo.

COSTUMES
Traditional attire for men is called Baju Melayu, a loose tunic paired with trousers and sarong
which is known as Sampin, together with a traditional hat called Songkok or Kopiah
For women is Baju Kurung, comprises of knee-length, full-sleeved blouse and a long skirt called
Kain
Semi-formal version of Baju Kurung is Kebaya, a skin-fit two-piece costume.
Chinese men in Malaysia wear their traditional dress named Tang Suit, a type of jacket that has
a collar and a knot at the belly and is mostly floral.
Chinese women in Malaysia wear Cheongsam (means ‘long dress’) during festivals and formal
events. Cheongsam is a silk one- piece dress with a collar and clasps at the waist, either in the
center or on the side.
Indian men in Malaysia wear Kurta-pyjama, Dhoti-kurta or Lungi-kurta. Kurta is typically a knee
length shirt. Dhoti and lungi are types of baggy lowers.
Indian women wear Saree and blouse. Sari is a six-yard piece of cloth, draped around the body
in a way that it looks like a skirt.
FLAG

 14 red and white equal strips marks the membership of the 13 states and a Federal
Territory some are Kedah, Pahang, Kelantan, Johor, Perak, Perlis, and Selangor.
 Red strips = heroic bravery.
 White strips = purity.
 Yellow of the crescent and star = Royal color of the Malay Rulers
Red, white, and blue = unity of Federal Malay states and the United Kingdom and the unity of
Malaya with Commonwealth countries.
ATTRACTIONS
Petronas Twin Towers
Batu Caves
Georgetown Historic City
Cameron Highlands

Kinbalu National Park

 DO’S & DONT’S (VISITOR INFORMATION)

 Man-to-man handshakes are common. However, if you are meeting a Muslim woman,

do not reach out to shake her hand.

 Wear appropriately when visiting places of worship like mosques or temples. Hats

should be removed and no revealing clothes.

 Women can’t touch monks even accidentally.

 Show respect by standing up when monks or nuns enter.

 Don’t touch or tap the heads of Malaysians, it is considered rude

 Shoes must always be removed when entering a Malaysian home, mosques, or temples.

 Toasting is not a common practice in Malaysia.

 Public behavior is important in Malaysian culture.

 Drugs are strictly prohibited in Malaysia.

 Always use your right hand when giving or receiving something, even in eating.

 When entering a shrine, it is advised to enter on your left foot and exit with your right

foot.
TOURISM MARKETING CAMPAIGN
1999
Malaysia launched a worldwide marketing campaign called "Malaysia, Truly Asia".
2019
Malaysian Prime Minister Tun Dr Mahathir Mohamad released the new tagline "Visit Truly Asia
Malaysia 2020".

 Hornbill
 Bunga raya/national flower (hibiscus)
 Wild fern
 Colours of the Malaysian flag

CAMBODIA
Cambodia is a low-lying country in Southeast Asia between Thailand, Vietnam, and Laos.
Formerly being the leading empire in Southeast Asia, cambodias civilization has both a long and
culturally rich historical background. Beautiful desert-island beaches, jungle Trekking in
protected reserves, cafe culture in a capital city full of complex history— and, of course, 1000
year old temples from one of the most impressive empires in the world history: Cambodia is the
kingdom of wonder.

GENERAL INFORMATION
Language: Khmer (French & English, Chinese)
Religion: Buddhism (Theravada)
Climate: Tropical Humid Climate
People: Cambodian, Kampuchean or Khmer
National flag carrier: Cambodia Angkor Air

The most common forms of transportation in Cambodia are buses, minivans, boats, taxis,
motortaxis, reumork, cyclo, and train.
Cyclo is the cheapest and unique because the driver is at the back of the passengers, this is the
most used transfer by tourists in the city.

Traditional dish: Samlor koko or samlor korko

Tourism Slogan: “Kingdom of Wonder"

ETYMOLOGY

The Kingdom of Cambodia is an English name derived from the Anglicization of the French word
“Cambodge” which is the French transliteration of the native name Kampuchea. Kampuchea
derived from the Sanskrit word “Kambujadeśa” or “Kambuja”, an early tribe and traders from
northern India. the name Cambodia came from the word “Kambu”, it is a name of the
legendary ancestor of the people.

FLAG

The Flag of Cambodia was adopted in 1948.

It has blue and red horizontal triband with
a building in a center. It has blue and red
horizontal triband with a building in a center.
The red center band represents the nation and
the blue bands at the sides represents the
Royalty of Cambodia. These two colors are the
traditional colors of the nation.

COSTUMES

Cambodians tend to wear comfortable and convenient clothes for their daily living. However,
during events or festivities, Cambodians wear glamorous and colorful attires. Cambodia has two
primary types of traditional costumes, the Krama and Sampot. Krama is a cloth made from
cotton or silk, worn around head or neck like a scarf. Its role is to protect people from the
sunlight and absorb sweat during summer season. Sampot, on the other hand, is the national
garment of Cambodia. It is a large clothmade from soft silk combined with sophisticated
knitting technique, usually dyed in five basic colors, including red, yellow, green, blue and black.

Also, there are various types of sampot depending on theclass in the society. For lower class,
sampot is named sarong; for upper class, it is called called Sampot Phamuong and Sampot Hol
which are made with high quality of fabric. Other less popular types are Sampot Tep Apsara,
Sampot Sâng, Sampot Chorabap, Sampot Sampot, Sampot Seai Sua, Sampot Lberk , Sampot
Alorgn.
 ATTRACTIONS

ANGKOR WAT

The centre of the Khmer Kingdom meaning “City Temple” located in Siem Reap. It is listed in
UNESCO World Heritage Site and one of the most important archaeological sites of Southeast
Asia. It is also considered as the world’s largest religious building as it reflects the Khmer idea of
mountain temple of Hindu religion.

PREAH VIHEAR

A Khmer temple built in 11th and 12th century to honor the Hindu god Shiva. This UNESCO
World Heritage Site is claimed by Cambodia and Thailand andformed dispute between the two
nations. Today, the entry point in the temple is in SraEm, but the most are accessing from Siem
Reap. The site is exceptional for the quality of its architecture, which is adapted to the natural
environment and the religious function of the temple, as well as for the exceptional quality of
its carved stone ornamentation.

TONLE SAP

Is Southeast Asia's largest freshwater lake. This Cambodia’s most importantwaterway is home
for 170 floating villagers with ethnic Vietnamese and numerous Cham communities. The lake
expands during the rainy season and shrinks during the dry seasondraining into the Mekong
River.

SILVER PAGODA

Also known as Wat Preah Keo or Temple of the Emerald Buddha located within the Royal Palace
compound in Phnom Penh. Home for national treasuresof gold and jeweled Buddha statues.
The name depicts the flooring of the pagoda whichis made of silver.

SIHANOUKVILLE (otres beach)

A port city and home of beach resorts located in Kompong Som Province and Golf of Thailand. It
is a tourist attraction because of the white sand beaches and undeveloped tropical islands.
Some of the popular beach resorts are Sokha Beach, Independence Beach, Ochheuteal Beach,
Serendipity Beach and Otres Beach.

KRATIE

A small town, home for the rare Irrawaddy dolphins located in the banks of Mekong River.
These dolphins are endangered species, thus, environmental measures are applied.
Backpackers are mostly the visitors of this attraction during peak season.
 DO’S & DONT’S (VISITOR INFORMATION)

 Cambodians greet each other by doing the “Sampeah” and saying, “Chum Reap Suor”.
Sampeah is the manner of pressing the palms together in front of the face then slightly
bowing forward.
 Women must not touch monks’ body or robes because they are highly respected in
Cambodia as part of their culture.
 It is in the Cambodian and Buddhist belief that the head is the most sacred part of the
body, and the feet represents otherwise. Thus, touching or even patting the head of
people is not allowed. Likewise, using the feet for pointing directions or something is
inappropriate. Sitting cross-legged is also not allowed, instead, sit slightly sided on the
heels.
 Shoes should be taken off when visiting sacred places, pagodas, or Royal palaces. Also,
wearing revealing clothes are not allowed.
 It is suggested to keep moderate or low voice when visiting public areas or buildings,
sacred grounds, and pagodas.
 Ask permission when taking pictures of the Cambodians or monks.
 Buying and consuming any type of narcotic drugs is illegal.
 When invited into Cambodian homes, it is polite to take of shoes before entering.
 When invited by Cambodians as guests, it is polite to bring gifts such as fruits, dessert,
orflowers. Gifts are presented using both hands.
 Public display of affection like kissing and hugging is inappropriate in Cambodia.

TOURISM MARKETING CAMPAIGN

KINGDOM OF WONDER

The slogan’s primary color is golden orange to denote the monk’s robes, sunset warm people
and vibrant culture. there are six logos to be used when promoting tourist destinations and
activities while the flagship indentify if the ankor wat.

The six other logos are:

MEKONG LOBSTER- represents the cuisine; Apsara dancer represents Cambodia’s culture and
art;

OX-BOW- represents community-based tourism and rural, daily life and traditional ways;

ELEPHANT - represents nature, ecotourism, strength, heritage, and wisdom;

COCONUT TREE- represent the beauty of Cambodia’s Southwestern coast including

Sihanoukville, Kep, and Koh Kong;
DOLPHINS- represents the Mekong River, Kratie andStung Treng tourism sites.

SINGAPORE
Despite its physical size, Singapore is an economic powerhouse. For more than a century, it has
been Southeast Asia's most modern metropolis. Malay, Chinese, Arab,
Indian, and English cultures, and religions coexist in the city. The Republic of Singapore is an
island republic in Southern Asia located north of the Equator.
“The Lion City” or Singapura, from the Sanskrit words “simha” (lion) and “pura” (city). Singapore
is also known as the “Garden City” for its tree-lined streets and visible vegetation. Singapore is
also referred to as the Little Red Dot in Asia and is how the island nation is commonly depicted
on several maps – as a red dot. In 2017, Singapore was referred to as the “Switzerland of Asia”
for being neutral on international and regional issues.
GENERAL INFORMATION
Languages: The four official languages of Singapore are Mandarin, Malay, Tamil and
English. English is the most common language used. Singlish is a badge of identity for many
Singaporeans.
Religions: The Chinese are predominantly followers of Buddhism, Taoism, Shenism,
Christians, and Catholics, and some are considered as 'free-thinkers' (Those who do not belong
to any religion). Malays have Muslims and Indians are Hindus.
Climate: hot and humid
People: Chinese predominate, making up some three-fourths of the total. Malays are the next
largest ethnic group, and Indians the third.

Transportation: Singapore’s Changi Airport, Marina Bay Cruise Centre Singapore, Singapore’s MRT (Mass
Rapid Transit) system

National dish: Hainanese Chicken Rice

Tourism Slogan: “Passion Made Possible”

FLAG
The color of the flag of Singapore is red and white only.

Red for brotherhood and equality.

White for purity and virtue.

The crescent moon represents a young nation on the rise.

The five stars stand for Singapore's ideals of democracy, peace, progress, justice and equality

COSTUMES
Nyonya Kebaya - Singaporean women originated from Penarakan (Chinese-Malay) roots

Cheongsam - For Chinese born women

Saris - For Indians

Baju kurung - Malaysian woman in Singapore

Baju Melayu - Malaysian men in Singapore

ATTRACTIONS
Gardens by the Bay

Merlion Park

Clarke Quay

Orchard Road

Marina Bay Sands

Singapore Flyer

TOURISM MARKETING CAMPAIGN

In 2017, the Singapore Tourism Board (STB) and the Singapore Economic Development Board (EDB)
launched the tourism slogan “Passion Made Possible”.

The slogan is made to market Singapore internationally for tourism and business purposes, as well as to
present Singapore's attitude and mindset: a passion-driven, never-settling spirit of determination and
enterprise that constantly pursues possibilities and reinvention.
The themes of 'passion' and 'possibilities' best reflected the Singapore spirit: While 'possibilities' was
strongly associated with Singapore as a destination, the 'passion' to strive was what drove these
possibilities.

In 2020, the Singapore Tourism Board (STB) and other agencies encouraged the residents of Singapore to
take a local holiday dubbed as the “Singapoliday”. This is to rediscover their home country while
supporting local businesses.