SAUDI ARABIA OVERVIEW

2030
CREDIBILITY
CAPABILITY SCOPE

KEY MARKET
TRENDS
BUSINESS
MODEL STP

SWOT BUSINESS
ANALYSIS OBJECTIVES
OVERVIEW AND SCOPE :
 Our company is an importer, packer, and distributor of pharmaceutical chemicals and cosmetics.

 we aim to provide versatile and reliable solutions for various industries. Our goal is to become a leading player in
the market by offering consulting services, establishing research and development units, and assisting students in
starting their own manufacturing-based companies.
 Our expertise in this field positions us as a trusted partner for pharmaceutical manufacturers, enabling them to
enhance their production processes and deliver high-quality products to the market. In addition to our
pharmaceutical chemicals,
 we also offer consulting services, know-how, and knowledge of available alternatives to help manufacturers
overcome manufacturing problems and improve their production processes. Our in-depth industry knowledge and
experience allow us to provide effective solutions tailored to the specific needs of our clients. Furthermore,
 KEY MARKET TRENDS
 The increasing focus on local manufacturing: The Saudi government's vision 2030 emphasizes the
importance of local manufacturing and reducing dependence on imports. This presents a
significant opportunity for DRC as we specialize in importing, packing, and distributing
pharmaceutical chemicals and cosmetics.

 Growing demand for innovative pharmaceutical products: With a rising population and increasing
healthcare expenditure, there is a growing demand for innovative pharmaceutical products in
Saudi Arabia. Our expertise in research and development and our ability to provide guidance for
product development position us well to cater to this demand.

 Increasing adoption of e-commerce: The e-commerce industry in Saudi Arabia has witnessed
significant growth in recent years. By leveraging both online and physical distribution channels, we
can reach a wider customer base and capitalize on the convenience and accessibility offered by e-
commerce platforms.
SWOT ANALYSIS
 We have strong partnerships with the three
largest chemical suppliers in Egypt, allowing us to
source pharmaceutical chemicals at competitive
prices and high quality.
 Our technical management expertise sets us
apart in the market, enabling us to lead our team  As an upcoming unlaunched
efficiently and productively towards achieving our business, our lack of brand
company's vision.
recognition and market presence
 We have already established a customer base in may initially limit our customer
Strengths: targeted institutions, research centers, medical
and technical centers, providing us with a solid Weaknesses: reach. However, we will mitigate
foundation for growth. this by implementing targeted
 Our diverse range of products and services, marketing strategies and building
including pharmaceutical chemicals, consulting strong relationships with key
services, establishment of research and industry players.
development units, and guidance for student
start-ups, allows us to cater to various customer
needs and industry demands.
 We are aligned with the Kingdom's vision 2030
for local manufacturing, national products, and
the productive citizen, positioning us as a trusted
partner in the market.
 SWOT ANALYSIS
 The growing demand for pharmaceutical
chemicals and cosmetics in Saudi Arabia
presents a significant opportunity for us to
expand our customer base and increase
sales.
 The increasing focus on local manufacturing
and national products aligns with our
Opportunities: business goals, allowing us to capitalize on
government support and incentives.
 The online distribution channel provides us
with the opportunity to reach a wider
audience and offer convenient purchasing
options for our customers.
 Collaboration with research centers and
technical institutions can lead to innovation
and the development of new products,
giving us a competitive edge in the market.
 The presence of established
competitors in the pharmaceutical
chemicals and cosmetics industry
may pose a challenge in terms of
market share. However, we will
differentiate ourselves through our
Threats: high-quality products, competitive
pricing, and after customer service.
 The changing regulatory
environment and compliance
requirements in Saudi Arabia can
pose challenges to our operations.
We will stay updated on regulations
and invest in necessary resources
to ensure compliance and minimize
any potential disruptions.
BUSINESS OBJECTIVES TO REACH TO OUR PROSPECTS

 Launch an online marketing campaign targeting healthcare professionals and industry stakeholders to raise
awareness of our expertise and services within the first six months.
 Internet ( website & landing page & Yellow Pages & Social Media )

 E- Commerce

 Door knocking

 Cold Data

 Associations & Syndicates

 Chambers of Commerce
 STP
Segmentation
At DRC, we understand the importance of segmenting our customer base to effectively target their
specific needs. We have identified several distinct customer segments in Saudi Arabia that can benefit
from our products and services:
 Pharmaceutical & Cosmetics Manufacturers: This segment includes manufacturers in the
pharmaceutical industry who require pharmaceutical chemicals for their production processes. Their
needs revolve around high-quality and reliable chemicals that meet industry standards.
 Water supply companies and water treatment companies: These companies require chemicals for
water treatment purposes. Their needs focus on chemicals that effectively purify water and ensure
its safety for consumption.
 Care centers and beauty centers: Care centers and beauty centers require chemicals and bases
formula for various purposes, such as disinfection and skincare products. Their needs center around
chemicals that are safe, effective, and suitable for use in a care or beauty setting.
 Universities, laboratories, and research centers: These institutions require chemicals for research
and development purposes. Their needs involve chemicals that are of high purity and meet stringent
quality standards.
 STP
Segmentation
 Hospitals: Hospitals require chemicals for various medical applications. Their needs include
chemicals that are safe, sterile, and compliant with medical regulations.
 Food factories: Food factories require chemicals for food processing and preservation. Their
needs revolve around chemicals that are food-grade, safe, and effective in maintaining product
quality.
 Dialysis centers: Dialysis centers require chemicals for dialysis treatments. Their needs focus
on chemicals that are safe, sterile, and suitable for medical procedures.
 Pest control companies: Pest control companies require chemicals for pest eradication. Their
needs involve chemicals that are effective in eliminating pests while ensuring minimal harm to
the environment.
 Livestock farms and agricultural areas: Livestock farms and agricultural areas require
chemicals for animal health and crop protection. Their needs revolve around chemicals that
are safe, effective, and compliant with agricultural regulations.
 STP
Targeting
After careful consideration, we have chosen to target the following segments from the
customer group description:
 Pharmaceutical & Cosmetics Manufacturers
 Care centers and beauty centers
 Universities, laboratories, and research centers
 Water supply companies and water treatment companies
 Hospitals
 Others
We have selected these segments because they represent high-income customers
who have a significant demand for pharmaceutical chemicals and cosmetics. By
focusing on these segments, we can maximize our revenue potential and establish
strong partnerships with key players in the industry.
 STP
Positioning
 Quality and Reliability: We prioritize offering pharmaceutical chemicals and cosmetics that
meet the highest quality standards. Our products undergo rigorous testing and adhere to
industry regulations, ensuring that our customers receive reliable and effective solutions.
 Expertise and Knowledge: With our extensive knowledge of the industry, we provide
consulting services, know-how, and guidance to our customers. We assist them in
overcoming manufacturing problems and offer alternatives and replacements to optimize
their production processes.
 Innovation and Development: We support our customers in establishing research and
development units in their factories, enabling continuous improvement and innovation of
their products. This positions us as a partner in their growth and success.
 Supporting Entrepreneurship: We are committed to helping students start companies and
start-ups based on manufacturing. We provide them with the necessary guidance,
information, and raw materials, aligning with the Kingdom's vision 2030 for local
manufacturing and productive citizens.
SAUDI ARABIA
2030
CREDIBILITY RECOMMENDATION
CAPABILITY
❑ After survey the market, we found an urgent need for distilled water units.
This is a sensitive and important requirement in all sectors, and it is fully
integrated with our vision and company goals.

❑ What will be the fate of the Vature of Business alliance and cooperation in
the future?

❑ We are directing the sales team and care centers by profficional Girls who
have the skills and ability to achieve our goals.