E COMMERCE ASSIGNMENT

Q-1 NAME OF THE COMPANY?

ANS THE NAME OF THE COMPANY IS SNITCH
Q-2 WHEN WAS THE COMPANY FOUNDED?
ANS Set up in January 2019 by Siddharth R Dungarwal
Q-3 IDEA BEHIND THE LAUNCH?
ANS MANUFACTURE AND SELL STYLISH AND TRENDY CLOTHES
FOR MEN THROUGH ONLINE WEBSITES. THE BRAND HAS ALREADY
REACHED ITS 100 CRORE VALUATION AND HAS BECOME ONE OF
THE BEST BRANDS FOR BUYING CO-ORD SETS AND COLOURFUL
CLOTHING.
Q-4 AREA OF ORGANISATION ?
ANS THE COMPANY WAS FOUNDED IN THE CITY BANGLORE.
THE ADDRESS IS No.5/1, 4th Floor, Surana Arcade 4th Cross Lalbagh Road,
K.S Garden Bangalore Bangalore – 560027 Karnataka – India
Q-5 WHAT IS THE USP OF THE BRAND?
ANS Siddharth explained that women have many options for choosing
clothes; conversely, men and boys struggle to find stylish, exciting, glamorous,
and colorful clothes. So, he thought of creating a fast fashion brand for men
where they sell co-ords, colorful shirts, stylish trousers, and much more.
Q-6 WHAT IS THE TARGET AUDIENCE OF SNITCH?
ANS Shedding light on the brand's target audience and expansion plans,
Siddharth Dungarwal, the Founder of Snitch said, "Our primary target audience
is in the age bracket of 18 to 35." "We cover largely tier-I and tier-II cities and
are now penetrating deeper into tier-II and tier-III regions," Dungarwal
emphasised.
Q-7 WHICH MODEL OF E-COMMERCE THEY ORIENTED?
AND Snitch is oriented towards the D2C business model which means that
they sell their products directly to customers through its own website without
any intermediaries. This ultimately helps them to cut their cost and charge lower
price to customer.
Q-8 WHAT WAS THE BUDGET OF THE COMPANY INCLUDING THE
INITIAL INVESTMENT BY INVESTORS AND FOUNDER?
ANS The cofounder invested nearly 5 crore with the support from the family.
Later Snitch raised approximately 110 crore in its funding by SWC global and
IvyCap ventures.
Q-9 HOW THE COMPANY IS EARNING AND MAKING PROFIT?
ANS Snitch is earning its profit by following D2C model as it helps them to
reduce the cost of the product. Moreover, Snitch revenue was near 120cr last
fiscal year their EBIT was near 6% which means that their profit
before EBIT was 7.2cr
Q-10 ON WHICH PLATFORM THEY ARE DOING DIGITAL
MARKETING?
ANS Snitch has its own website to promote their products apart from that
they are also on Wigzo and Shopify which helps them to personalize it's
communication and optimize it's conversation across the various channels.
Q-11 KEY FEATURES OF THE COMPANY AND HOW IT IS DIFFERENT
FROM
OTHER TARGET COMPANY?
ANS Some key features about snitch are
1) It offers trendy and affordable clothes to people and features the latest
styles
2) It has a lot of diverse products which gives the customer many choices.
3) They follow cutting edge technology which helps them to ship approximately
2000 products daily
Q-12 WHAT IS THE VALUATION OF THE COMPANY?
ANS Valuation
$62.2M OR 500cr as on Dec 02, 2023