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Teddy Bear Icon Coat

10th Anniversary
This autumn, everyone’s favourite fashion Teddy is celebrating a
big birthday: ten gloriously chic years since the Max Mara Teddy
Bear Coat won the hearts of well dressed women everywhere.
The unsurpassed must-have, the Teddy Bear Coat, designed in
2013, was inspired by a Max Mara archival garment from the 80s.
Its abundant volume is a tribute to the extravagance made it an
instant hit, worn and sought after by stars and celebrities. The
perfect, magical combination of glamour and playfulness its
silhouette and exquisite fabric exude give it the extraordinary
ability to work from the street to the red carpet with a simple
change of accessories! Season after season, it reinvents itself as
a gilet or a biker jacket.
This season a special advertising campaign - featuring Mariacarla
Boscono and shot by Tyler Mitchell - spreads the message and
mantra of every self respecting icon: “I was, I am, I will be”.

Teddy Ten

MAX MARA  MAX MARA 

Teddy Bear Icon Coat Teddy Bear Icon Coat
€2,485.00 6 colours
€2,335.00

TEDDY TEN SPECIAL PRODUCT TEDDY TEN SPECIAL PRODUCT

Sparkling Teddy Bear Icon Sparkling Teddy Bear Icon
Coat Coat
€7,719.00 €7,719.00

MAX MARA  MAX MARA 

Teddy fabric biker jacket Short jacket in Teddy
€1,705.00 fabric
€1,705.00

RUNWAY  MAX MARA 

Oversized Teddy wrap Teddy Bear Icon Coat in
coat alpaca and cashmere
€3,295.00 2 colours
€2,839.00

RUNWAY  MAX MARA 

Oversized Teddy coat Teddy Bear Icon Coat
€2,839.00 6 colours
€2,335.00

MAX MARA  MAX MARA 

Teddy Bear Icon Coat Teddy Bear Icon Coat
6 colours 6 colours
€2,335.00 €2,335.00

MAX MARA  MAX MARA 

Teddy Bear Icon Coat Teddy Bear Icon Coat
6 colours €2,335.00
€2,335.00

MAX MARA  MAX MARA 

Short jacket in Teddy Short jacket in Teddy
fabric fabric
€1,595.00 €1,595.00

MAX MARA  RUNWAY 

Teddy Bear Icon Coat in Long Teddy coat
alpaca and cashmere €3,179.00
2 colours
€2,839.00

MAX MARA  MAX MARA 

Teddy Bear Icon Coat Teddy Bear Icon Coat
€2,335.00 6 colours
€2,335.00

MAXMARA ACCESSORI  MAXMARA ACCESSORI 

Cape in Teddy fabric Teddy fabric gilet cape
€1,205.00 €1,315.00

MAXMARA ACCESSORI  MAXMARA ACCESSORI 

Teddy fabric boxy cape Teddy fabric gilet cape
€1,205.00 €1,425.00

MAXMARA ACCESSORI  MAXMARA ACCESSORI 

Teddy fabric cape Teddy fabric cape
€1,205.00 €1,315.00

MAXMARA ACCESSORI  MAXMARA ACCESSORI 

Teddy fabric cape Teddy fabric cape
2 colours 2 colours
€1,645.00 €1,205.00

MAXMARA ACCESSORI  MAXMARA ACCESSORI 

Teddy fabric cape Cape in Teddy mélange
2 colours fabric
€1,205.00 €1,315.00

MAXMARA ACCESSORI  MAXMARA ACCESSORI 

Biker cape in Teddy fabric Biker cape in Teddy fabric
2 colours 2 colours
€1,479.00 €1,479.00

SEE LESS PRODUCTS

1—3

The secret of the success of the iconic Teddy Bear Coat is its
unique, enveloping shape and premium fabric. A perfect blend of
extremely soft wool and alpaca or camel fibres on a silk base that
strikes the perfect balance between glamour and functionality.

MAXMARA ACCESSORI 
Mittens in Teddy fabric
€175.00 MAXMARA ACCESSORI 
Teddy fabric slippers
€425.00

MAXMARA ACCESSORI 
Medium Teddy fabric bag
€989.00

SEE ALL ITEMS

Teddy Ten: discover the special products 

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