STUDENT NAME: ABID ALI

DATE: 16/03/2024

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Activity Two – NAT 10849002

PART A – Scope Statement

Implementation of Blockchain Technology in McDonald’s Business Model

Preamble:

The following introduction provides a clear explanation of the goal and strategic
alignment of the scope statement being created for [Macdonald’s].

The scope statement is a crucial element of project management. It acts as a

fundamental document that outlines the project’s goals, deliverables, limitations, and
assumptions. The preparation of this is crucial to provide clarity, alignment, and effective
communication among stakeholders during the whole project lifecycle.

In accordance with the strategic goals of our organization, this scope statement seeks to
establish the limits and parameters of [Macdonald’s], enabling a precise comprehension
of its purpose and objectives. By clearly defining the boundaries and objectives of the
project, our goal is to maximize the efficient use of resources, reduce potential risks, and
improve the overall results of the project in accordance with the goals and priorities of
the business.

This scope statement, created via careful planning and alignment with strategic goals,
will act as a guiding framework. It will facilitate efficient project execution, involvement
with stakeholders, and effective accomplishment of deliverables.

Project Description:
This project aims to leverage blockchain technology to transform various aspects of McDonald’s
business model, including its key activities, key resources, value propositions, customer
relationships, channels, revenue streams, cost structure, and partnerships. By integrating
blockchain technology, McDonald’s seeks to optimize its supply chain management, enhance

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food safety and traceability, improve customer loyalty programs, and start new delivery
methods.

Scope of the project:

Key Activities:

Deploying blockchain technology to establish a transparent and traceable supply chain

system, spanning from the origin of the product to its final destination.

Creating intelligent contracts to automate procurement procedures and guarantee

adherence to quality benchmarks.

Implementing blockchain technology to ensure the security and transparency of

financial transactions and data management.

Key resources:

Staff training and development to acclimate to blockchain technology.

Engaging in partnerships with blockchain developers and specialists to create and

execute customized solutions.

Value propositions:

Improving the safety and quality of food by implementing transparent management of

the supply chain.

Enhancing client confidence and allegiance by providing clear and verifiable details
regarding the sourcing and production procedures.

Customer Relationships:

Deploying blockchain-based loyalty programs to incentivize customer participation and

purchases.

Facilitating the availability of clear and verifiable information regarding McDonald’s

products and operations via digital platforms.

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Channels:

Utilizing digital platforms and mobile applications to provide clients with clear and easily
accessible information.

Working together with blockchain technology partners to enable smooth integration and
widespread adoption.

Customer Segments:

Appealing to health-conscious individuals who prioritize transparency and accountability

in the supply of food.

Targeting technologically proficient customers who are intrigued by cutting-edge and

open business methods.

Revenue Streams:

Generating income by improving customer retention and loyalty through increased trust
and transparency.

Investigating possible sources of income generated by blockchain-based services, such

as data analysis and tailored products.

Cost Structure:

Investment in the initial development and establishment of blockchain technology

infrastructure.

Continuing expenses related to the upkeep and assistance of blockchain systems, as well
as the training of personnel.

Partnerships:

Engaging in partnerships with blockchain technology suppliers, regulatory authorities,

and industry partners to guarantee adherence to regulations and implementation of
optimal methods.

Forming strategic partnerships with various stakeholders in the food business to

encourage the adoption and compatibility of blockchain technology.

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Deliverables of the project:

Developed and deployed a supply chain tracking system using blockchain technology.

Created intelligent agreements for the purpose of managing procurement procedures.

Our company offers comprehensive blockchain solutions for financial transactions and
data management.

Implemented loyalty programs with blockchain technology.

Implemented digital platforms to facilitate open and clear communication with

customers.

Provided instruction to employees on the implementation and utilization of blockchain

technology.

Formed alliances with blockchain technology suppliers and key players in the industry.

Thorough documentation and reports detailing the implementation and results of the
project.

Limitations of the project:

Financial limitations can restrict the extent to which technology can be implemented.

The speed and extent of implementation may be influenced by regulatory compliance

requirements.

Challenges arise when attempting to integrate blockchain technology with preexisting

systems and procedures.

Assumptions for the project:

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Ensuring the endorsement and dedication of stakeholders towards the implementation
and integration of innovative technologies.

Availability of proficient individuals for the execution and upkeep.

Perpetual enhancement and expandability of blockchain technology solutions.

Project Timeline: The project is anticipated to be finished within [August] months, with
significant stages and advancement monitored consistently through project
management tools and meetings.

Project stakeholders:
The executive leadership team of McDonald’s

The IT department and the operations and supply chain management team.

Team responsible for marketing and managing customer relationships.

Third-party providers and partners of blockchain technology.

This scope statement provides a comprehensive overview of the goals, extent,

outcomes, limitations, assumptions, schedule, and important participants involved in
the integration of blockchain technology into McDonald’s business framework.

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