The BCG Matrix, also known as the Growth-Share Matrix, is a strategic tool used to analyze a

company's portfolio of products or services based on their market growth rate and relative market
share. While typically applied to products, it can also be adapted for different business units or
offerings within a company. Here's how you can apply the BCG Matrix to a co-creator space or
studio:

Stars (High Growth, High Market Share):

Identify co-creator spaces or studios within your portfolio that have a high market share and are
experiencing high growth rates.

These spaces/studios are considered stars because they are performing well in a rapidly growing
market.

Allocate resources to further develop and expand these high-potential offerings, invest in marketing
and innovation to maintain or increase market share, and capitalize on their growth potential.

Question Marks (High Growth, Low Market Share):

Identify co-creator spaces or studios with high growth potential but relatively low market share.

These spaces/studios are in a growth phase but face uncertainty about their future market position.

Invest in these question marks cautiously, focusing on strategies to increase market penetration,
differentiate offerings, and capture market share.

Consider experimenting with new features, services, or pricing models to attract more users and gain
traction in the market.

Cash Cows (Low Growth, High Market Share):

Identify co-creator spaces or studios with a dominant market share but low growth rates.

These spaces/studios are cash cows because they generate significant revenue and cash flow but
have limited growth potential.

Focus on maximizing profitability and cash flow from these established offerings while minimizing
costs and reinvesting profits into other areas of the business with higher growth potential.

Dogs (Low Growth, Low Market Share):

Identify co-creator spaces or studios with low market share and low growth rates.

These spaces/studios are dogs because they have limited market appeal and growth prospects.

Evaluate the potential for turnaround or divestment of these underperforming offerings. Consider
discontinuing or restructuring them if they cannot be revitalized or if they detract resources from
more promising parts of the business.
By categorizing co-creator spaces or studios within your portfolio into these four quadrants, the BCG
Matrix helps you prioritize resource allocation, investment decisions, and strategic planning. It
provides a framework for managing the balance between cash generation and growth opportunities
within the co-creator space or studio business. Regular review and adjustment of the portfolio based
on changes in market dynamics and performance metrics are essential for maximizing long-term
success.