Principles of

Communication
"The single biggest problem
in communication is the
illusion that it has taken
place." - George Bernard
Shaw
1.Clarity:
Communication should be clear and
easily understood. Avoid ambiguous
language or jargon that may confuse
the audience. Use straightforward and
concise expressions to convey your
message.
2. Conciseness:
Present information in a brief and
to-the-point manner. Avoid unnecessary
details that may overwhelm or distract
the audience. Being concise helps
maintain the audience's attention and
prevents information overload.
3. Consistency:
Maintain consistency in your
messages, both in terms of content
and tone. Align your
communication with your previous
messages and actions to build trust
and credibility.
4. Courtesy:
Treat others with respect and politeness
in your communication. Use courteous
language and be mindful of cultural
differences. Courtesy helps foster
positive relationships and a supportive
communication environment.
5. Completeness:
Provide all necessary information to
ensure a comprehensive
understanding of the message.
Incomplete messages can lead to
confusion and misinterpretation.
6. Feedback:
Encourage and seek feedback to
confirm understanding and address
any misunderstandings. Feedback
helps in adjusting and refining
communication for better clarity and
effectiveness.
7. Listening:
Effective communication involves active
listening. Pay attention to the speaker, ask
questions for clarification, and demonstrate
that you are engaged in the conversation.
Listening promotes understanding and
contributes to meaningful exchanges.
8. Openness:
Be open and transparent in your
communication. Share relevant
information, admit mistakes when
necessary, and foster an environment
where individuals feel comfortable
expressing their thoughts and concerns.
9. Adaptability:
Be flexible and adapt your
communication style and approach to
the needs, preferences and cultural
differences of the individuals or groups
you are communicating with.
10. Timeliness:
Communicate information in a timely
manner. Consider the urgency of the
message and the appropriate timing for
delivery. Timely communication is crucial
in preventing misunderstandings and
facilitating effective decision-making.
11. Empathy:
Demonstrate compassion, openness, and goodwill.
Seek shared understanding rather than conflict or
disengagement. Understand and consider the
emotions, perspectives, and needs of your
audience. Empathetic communication builds trust
and strengthens relationships by showing that you
value and respect the feelings of others.
12. Respect:
Maintain respectful communication
even if you disagree. Avoid offensive
language, personal attacks, or
condescending tones. Treat the receiver
with courtesy and dignity.
13. Purpose:
Clearly define the purpose of your
communication. Whether it's to inform,
persuade, entertain, or collaborate, align
your message with your intended goals
to achieve effective communication.
14. Ethics
Communicate truthfully, avoid
deceptive messages, and take
responsibility for your words.
Uphold confidentiality and
exercise discretion.