PURPOSIVE

Communications

Issues, Principles, and Ethics of Communication

Issues in communication

Essential issues to be aware of in any messages can be misunderstood. Therefore,

communication situation are: content should be tailored or edited for the
public
1. CONTENT
to ensure effective communication.
refers to the information and experiences that
are provided to the receiver of the 2. PROCESS

communication process. It is what the refers to the way the message is presented or
receiver derives value from. It is expressed in delivered. The content of the
a medium message should not contradict with the non-
like speech, writing, or visuals which may be verbal cues
delivered in various media.
3. CONTEXT
Content must be presented in a language that
is the situation or environment in which your
makes grammatical sense. Words have
message is delivered. It is when and
different meanings and may be used or
where communication happens.
interpreted differently, so even simple words
and

Principles of communication
These principles will help you to make your
communication more informative and will aid
you
to gain positive effects:
1. Principle of Clarity – the information
or message should be coded or worded
clearly.
2. Principle of Attention – the
receiver’s attention should be drawn to the
message to make
the communication effective.
3. Principle of Feedback – there should
be feedback information from the receiver to
know
whether s/he understood the message in the
same sense in which the sender has meant it.
4. Principle of Informality – informal
communication may prove effective in
situations when
formal communication may not achieve its
desired results
5. Principle of Consistency –
consistency avoids conflict in an organization;
inconsistency
leads to confusion
6. Principle of Timeliness –
communication should be done in real-time
so that it helps, and
it is relevant in implementing plans; delayed
communication may not serve any purpose
7.by the National Communication
Association (NCA)
decisions and make action plans; inadequate
information may delay action and create
confusion.
Communication ethics
deals with the behavior of an individual or a
group which is governed by their morals and
in turn affects communication
Ethical communication – enhances
human worth and dignity
Unethical communication – causes
threats to the quality of communication
NATIONAL COMMUNICATION
ASSOCIATION (NCA) - developed
the Credo for Ethical Communication which
reminds that communication ethics is relevant
across contexts and applies to every channel
of communication.
NCA stipulates that “ethical communication is
fundamental to responsible thinking, decision
making, and the development of relationships
and communities within and across contexts,
cultures, channels, and media.
Credo for ethical communication
by the National Communication Association
(NCA)
1. Advocate truthfulness, accuracy, honesty,
and reason as essential to the integrity of
communication.
2. Endorse freedom of expression, diversity
of perspective, and tolerance of dissent to
achieve the informed and responsible
decision-making fundamental to civil society.
3. Strive to understand and respect other
communicators before evaluating and
responding to their messages.
4. Promote access to communication
resources and opportunities as necessary to
fulfil human potential and contribute to the
well-being of families, communities, and
society.
5. Promote communication climates of caring
and mutual understanding that respect the
unique needs and characteristics of individual
communicators.
6. Condemn communication that degrades
individuals and humanity through distortion,
intimidation, coercion, and violence, and
through the expression of intolerance and
hatred.
7. Commit to the courageous expression of
personal convictions in pursuit of fairness and
justice.
8. Advocate sharing information, opinions,
and feelings when facing significant choices
while also respecting privacy and
confidentiality.
9. Accept responsibility for the short-term and
long-term consequences of our own
communication and expect the same of
others.
Generalizat
ion
• Communication is a two-way process that
occurs in an orderly and systematic
Reminders
sequence. It is the transfer of information,
thoughts, or ideas to create a shared
understanding between a sender and a
receiver.
• These aspects help us to see the
importance of communication in our daily life
which helps people live in a harmonious
relationship.
• There are two types of communication;
verbal communication that uses word
symbols in representing ideas that come in
two forms; oral and written; nonverbal
communication which refers to sending of
messages using methods or means other
than the spoken language.
• By understanding the elements of
communication, it enables us to see how
communication is being transferred and
understood.
• To be an effective communicator, you
should be aware of essential issues in any
communication situation.
• Communication is complex. Whenever we
received information, we tend to filter it based
on our knowledge, experiences, practices,
and standards which oftentimes interfere in
the communication process. Avoiding
problems to effective communication should,
therefore, be guided by principles.
• Communication has broad ethical
implications. In a fast-changing mode of
communication, one should take the
importance of ethical listening, how to avoid
plagiarism, how to present evidence ethically,
and how to apply ethical standards to mass
media and social media.