Communication Process

WHY DO PEOPLE COMMUNICATE?
WHY DO
MISCOMMUNICATIONS
&
MISUNDERSTANDINGS
HAPPEN?
Communication Processes, Principles & Ethics
COMMUNICATION
Øthe process of meaning-making through a channel or a

medium.
Øcomes from the Latin communicares - to share or to make
ideas common.
ØInteraction among partakers is at the center of
communication.
The Components of the Communication Process
1. Source
The sender carefully crafts the message. The sender
may be anyone: an author of a book, a public speaker in a
special occasion or even a traffic enforcer.
2. Message
The message is the reason behind any interaction. It is

the meaaning shared between the sender and the receiver.
It could be: poems, songs, essays, speech, road signs &
even symbols.
3. Channel
The means by which a message is conveyed. It is the

responsibility of both the sender and the receiver to choose
the best channel for the interaction.
4. Receiver
The person who receives the transmitted message.

The receiver is expected to listen or read carefully, to be
aware of different kinds of sender, to jot doen information,
to provide response, and to ask questions for clarification.
5. Feedback
The confirmation of recipient’s understanding. It may

be written, spoken, or acted out.
6. Environment
The place, the feeling, the mood, the mindset, and the
condition of both sender and receiver.
7. Context
It involves the expectations of the sender & the

receiver, and the common or shared undrstanding through
environmental signals.
8. Interference
It is also known as barrrier or block that prevents

effective communication to take place.
KINDS OF INTERFERENCE
a) Psychological Barriers
The thoughts that hamper the message to be

interpreted correctly by the receiver.
c) Physical Barriers
It include competing stimulus, weather and climate,

health and ignorance of the medium.
c) Linguistic & Cultural Barriers
It pertain to the language and its cultural environment.

Words may mean another in different cultures.
d) Mechanical Barriers
Those raised by channels employed for interpersonal,

group or mass communication.
The Nine Principles of

Effective Communication
Michael Osborn (2009)
1. Clarity
It makes speeches understandable.

Fuzzy language is absolutely forbidden, as are jargons,
cliche, expressions, euphemisms, and double speak
language.
2. Concreteness
It reduces misunderstandings. Messages must be

supported by facts such as research data, statistics or
figures. To achieve concreteness, abstract words must be
avoided.
3. Courtesy
It builds goodwill.
It involves being polite in terms of approach and
manner of adressing an individual.
4. Correctness
Glaring mistakes in grammar obscure the meaning of

a sentence. Also, the misuse of language can damage your
credibility.
5. Consideration
Messages must be geared towards the audience. The

sender of a message must consider the recipiet’s:
üProfession Interests
üLevel of Education Advocacies
üRace Age
üEthnicity
üHobbies
6. Creativity
It means having the ability to craft interesting

messages in terms of sentence structure and word choice.
7. Conciseness
Simplicity and directness help you to be concise. Avoid

using lengthy expressions and words that may confuse the
recipient.
8. Cultural Sensitivity
WIth the increasing emphasis on empowering diverse

cultures, lifestyles, races, and the pursuit for gender
equality, cultural sensitivity becomes an important standard
for effective communication.
9. Captivating
You must strive to make messages interesting to

command more attention and better responses.
ETHICAL CONSIDERATIONS IN
COMMUNICATION
Ethics - a branch of philosophy that focuses on issues of right and

wrong in human affairs.
To be an ethical communicator, one should:
1) Respect audience.
2) Consider the result of communication.
3) Value truth
4) Use information correctly.
5) Do not falsify information.
Communication & Globalization
What is Globalization?
GLOBALIZATION
It is the communication and assimilation among

individuals, ethnicities, races, institutions, governments of
various nations supported by technology and compelled
by international trade.
1. Cultural Relativism
- It is the view that all beliefs,
customs, and ethics are relative to
the individual within his own social
context. In other words, “right” &
“wrong” are culture specific; what is
considered moral in one society
may be considered immoral in
a n o t h e r. S i n c e n o u n i v e r s a l
standard of morality exists, no one
hathe riht to judge another society’s
customs.
2. Lack of Knowledge of
Other’s Culture
3. Discrimination and Harrassment

4. Language Differences
1. Review communication principles.
2. Analyze the message receiver and the message received.
3. Be open in accepting other cultures.
4. Learn about cultures and simply apply what is learned.
5. Consider language needs.

Communication Process

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Communication Process

Uploaded by

Copyright:

Available Formats

WHY DO PEOPLE COMMUNICATE?

Øthe process of meaning-making through a channel or a

The Components of the Communication Process

The message is the reason behind any interaction. It is

The means by which a message is conveyed. It is the

The person who receives the transmitted message.

The confirmation of recipient’s understanding. It may

It involves the expectations of the sender & the

It is also known as barrrier or block that prevents

The thoughts that hamper the message to be

It include competing stimulus, weather and climate,

c) Linguistic & Cultural Barriers

It pertain to the language and its cultural environment.

Those raised by channels employed for interpersonal,

The Nine Principles of

It makes speeches understandable.

It reduces misunderstandings. Messages must be

Glaring mistakes in grammar obscure the meaning of

Messages must be geared towards the audience. The

It means having the ability to craft interesting

Simplicity and directness help you to be concise. Avoid

WIth the increasing emphasis on empowering diverse

You must strive to make messages interesting to

Ethics - a branch of philosophy that focuses on issues of right and

To be an ethical communicator, one should:

It is the communication and assimilation among

3. Discrimination and Harrassment

1. Review communication principles.

2. Analyze the message receiver and the message received.

3. Be open in accepting other cultures.

4. Learn about cultures and simply apply what is learned.

5. Consider language needs.

You might also like