Professional Documents
Culture Documents
IN PURPOSIVE
COMMUNICATION
Reference: Purposive communication by Wakat, Caroy, Paulino, Jose, Ordonio, Palangyos, Dizon, Dela Cruz, Sao-a
Lesson 1 Ex. Author of the book, public speaker in a special
occasion or traffic enforcer.
Learning Content: 2. Message
Definition of Communication The reason behind any interaction. The meaning
Components of the Communication Process shared between the sender and receiver.
Kinds of Interference 3. Channel
Principles and Ethics in Communication. The way by which the message is conveyed.
Ex. When you answer a phone call, the phone is the
channel.
What is Communication?
4. Receiver
Communication is the process of making meaning through a The one who receives the message.
channel or medium. Comes from the Latin word 5. Feedback
“communicares” which means to share or make ideas Essential to confirm recipient understanding.
common. 6. Environment
Keth Davis stated as, in two-way communication, the speaker The place, the feeling, the mood, the mindset
sends a message and the receiver’s responses come back to the and the condition of both sender and receiver.
speaker. The environment is the atmosphere, physical
and psychological, where you send and receive
The Components of the Communication Process messages
Understanding the communication process may help you 7. Context
become a better communicator. The context of the communication interaction
involves the setting, scene, and expectations of
1. Source/sender the individuals involved
The one who crafts he message. It can be 8. Interference
anyone.
known as barrier or block that prevents effective reduces misunderstandings. Messages must be
communication to take place. supported by facts such as research data,
statistics or figures. To achieve concreteness,
Kinds of Interference
abstract words must be avoided.
A. Psychological barriers 3. Courtesy
mental interference in the speaker or listener. builds goodwill. It involves being polite in terms
Ex. are wandering thoughts, preconceived ideas, and of approach and manner of addressing an
sarcasm. individual.
B. Physical barriers 4. Correctness
includes competing stimulus, weather and Glaring mistakes in grammar obscures the
climate, health and ignorance of the medium. meaning of a sentence. Also misuse of language
C. Linguistic and cultural barriers can damage your credibility
pertain to the language and its cultural 5. Consideration
environment. Words may mean another in Messages must be geared towards the audience.
different cultures. The sender of a message must consider the
D. Mechanical barriers recipient’s profession, level of education, race,
those who raised by the channels employed for ethnicity, hobbies, interests, passions,
interpersonal, group or mass communication. advocacies and age when drafting or delivering
message.
The Nine Principles of Effective Communication 6. Creativity
Michael Osborn (2009) claims that communication must Creativity in communication means having the
meet certain standards for effective communication to take ability to craft interesting messages in terms of
place sentence structure and word choice.
7. Conciseness
1. Clarity Simplicity and directness help you to be
Clarity make speeches understandable. Fuzzy concise. Avoid using lengthy expressions and
language is absolutely forbidden, as are jargons, words that may confuse the recipient.
cliché expressions, euphemisms and 8. Cultural Sensitivity
doublespeak language. Today, with the increasing emphasis on
2. Concreteness empowering diverse cultures, lifestyles, and
races and the pursuit for gender equality,
cultural sensitivity becomes important standard ___________________________________________________
for effective communication. ___________________________________________________
9. Captivating ___________________________________________________
You must strive to make messages interesting to ____________________.
command more attention and better responses.
3. Why do miscommunication happen?
Ethical Consideration in Communication
___________________________________________________
Ethics is a branch of philosophy that focuses on issues of ___________________________________________________
right and wrong in human affairs. ___________________________________________________
______________________.
Ethical Communicators:
a. Respect audience.
Activity 2
b. Consider the result of communication. 1. Illustrate the communication process through a
c. Value truth. diagram. (bond paper)
d. Use information correctly. 2. Identify possible blocks in the following situations:
e. Do not Falsify information a. a written letter of complaint
b. interacion between a nurse and a patient in
pain.
Activity 1 c. songs with figurative language.
Answer the following briefly. (bond paper)
Activity 3
1. Why do people communicate?
1. List various channels through which personnel of
___________________________________________________ your university connect with you. Which channel/s do you find
___________________________________________________ most effective? Why?
___________________________________________________
2. Through a slogan, state how the knowledge of
___________________________________________________
communication process aids people in communicating
______________________________.
effectively. (bond paper)
2. What might happen to the world if communication does not
exist?
Learning Content:
Communication and Globalization the speech. In a form of reaction paper. Answer the following
Definition of Globalization questions:
Barriers that Affect Effective Communication in Global
a. What global issues have emerged because of
Environment
miscommunication?
What is Globalization?
b. How can effective communication and
Globalization is the communication and assimilation language use to contribute to the creation of truly global
among individuals, ethnicities, races, institution, governments society?
of various nation supported by technology and compelled by
international trade.
Possible Barriers to effective communication in a global Learning Content:
environment: Difference between Race and Ethnicity
1. Cultural Relativism Forms of Intercultural Communication
2. Lack of knowledge of other culture
3. Discrimination and harassment
4.Language Differences Engaging: Putting Things in the Right Perspective
The goal of effective communication is to achieve How do you get to communicate effectively across
communication that gets the desired response leading to cultures? Indicate whether you agree or disagree with each of
harmonious connections. Strategies to become an effective the following statements:
global communicator (Krizan 2014)
________1. I am interested in interacting with people
1. Review communication principles. who are both like me and different from me.
2. Analyze the message receiver.
3. Be open to an accepting of other cultures. ________2. I am sensitive to the concerns of all
4. Learn about cultures and apply what is learned. minority and majority groups in our multicultural country.
5. Consider language needs. ________3. I can sense when persons from other
cultures seem not to understand me or get confused by my
Activity 1
actions.
1. Watch the video “Wiring a Web for Global Good”
(https://www.youtube.com/watch?v=y7rrJAC84FA). Study
________4. I have no fear communicating with persons It refers to the interaction with people from diverse culture
from both minor and major cultural groups. (Jandt, 1998).
________5. People from other cultures may get angry Forms of Intercultural Communication:
with my cultural affiliates.
1. Interracial communication- Communicating with
________6. I deal with conflicts with people from other people from different races.
cultures depending on the situation and their cultural Interethnic communication- interacting with people
background. with different ethnic origin.
2. International communication- communicating
________7. My culture is inferior to other cultures.
between representatives from different nation.
________8. I can manage my behavior when dealing 3. Intracultural communication- interacting with
with people of different cultures. members of the same racial or ethnic group or co-
culture.
________9. I show respect to the diverse
communication practices of other people.
Improving Intercultural Communication Competence
Note: The more number of agreements you have indicates the
more prepared you are in expanding your communication arena The following guidelines may help you enhance your ability
by welcoming people from different cultures. to communicate effectively across cultures (Gamble and
Gamble, 2008)
Difference between Race and Ethnicity
1. Recognize the validity and differences of
o Race communication styles among people.
Describes the physical features that a group of
persons might have in common. 2. Lear to eliminate personal biases and prejudices.
Includes the skin color, facial structures, eye 3. Strive to acquire communication skills necessary in a
color, hair color and other physical multicultural world.
characteristics.
o Ethnicity
Based on traditions, language, nationality or cultural
heritage. Activity 1
Intercultural Communication
In what specific ways can you enhance your ability to ___________________________________________________
communicate with people from diverse cultures? ___________________________________________________
___________________________________________________
___________________________________________ ___________________________________________________
___________________________________________ _____________________.
___________________________________________
2. Identify a country where graduates of your program or field
___________________________________________ of specialization are in demand. Research on the various
___________________________________________ cultural modes of communication that a newly hired employee
___________________________________________ in that country should remember. Based on your research,
___________________________________________ prepare a three- to four- minute presentation.
___________________________________________ Learning Content:
___________________________________________
Varieties of Spoken and Written Language
___________________________________________
Registers of Spoken and Written Language
__________________.
Activity 3
MODULE
IN PURPOSIVE
COMMUNICATION
Reference: Purposive communication by Wakat, Caroy, Paulino, Jose, Ordonio, Palangyos, Dizon, Dela Cruz, Sao
Impromptu
It means speaking at the spur moment. Content and Organization of Letter of Inquiry
Also called on the spot speaking
There is a very minimal or no time for Just like any business letter, letter of inquiry has the
preparation. following basic parts:
A. Heading or letterhead
B. Inside address
C. Salutation
Learning Content:
D. Body of the letter
Making Inquiries First paragraph: it provides a background of your
Definition of Inquiry Letter inquiry such as how, where and when you first learned
Content and Organization of Letter of Inquiry of the information. State your purpose in one or two
sentences.
Middle Paragraph: this section should specify the
What is Inquiry Letter? information you are seeking.
An inquiry letter is written when a person needs more Final Paragraph: express your expectation from your
information about products, services, internships, scholarships, addressee and thank him in advance for his favorable
or job vacancies offered by companies, associations, or action.
individuals. Often, inquiry letters are sent when a person has E. Complimentary Close
specific questions that are not addressed by the general F. Signature
information available provided by brochures, websites, Format
advertisements, classified as, etc.
Most commonly used formats: pure block, semi0block
or modified block.
Learning Content:
Making inquiries using Email
Definition of Interview
Do’s when Having an Interview
Parts of Interview
What is an Email?