Communication for

Various Purposes
 CONTENTS

1. Informative, Persuasive and

Argumentative Communication
2. Public Speaking
3. Making Inquiries
 Informative Communication

Ø It involves giving than asking. As an informative communicator, you want

your receivers to pay attention and understand, but not change their
behavior.
Ø Sharing information reduces ignorance.
Ø Informative value of message is measuredby the understanding it provides
the receivers.

1. We seek to expand 2. We seek to become 3. We have an abiding

our awareness of the more competent. curiosity about how
world around us. things work and how
they are made.
 Is my topic noteworthy
to be considered
informative?.
01

Am I knowledgeable
enough of my topic to What do my recipients
help my receivers 04 02 already know a b o ut
understand it? my topic?

03

What more do they

have to know?
 Persuasive Communication

Ø An art of gaining fair and favorable considerations for our point of view.
Ø It provides a choice among options.
Ø It advocates something through a speaker.
Ø It uses supporting material to justify advice.
Ø It turns the audience into agents of change.
Ø It asks for strong audience commitment.
Ø It gives importance the speaker’s credibility.
Ø It appeals to feelings.
Ø It has higher ethical obligation
 Argumentative Communication

Ø It relies heavily on sound proof and reasoning.

Ø The nature of proof has been studied since the Golden Age of
Greece and has been improved through time. According to
Aristotle, logos, ethos, and pathos are the three primary
forms of proof. Through time, scholars have confirmed the
presence the forth form of proof, mythos.
Lucas (2007) claims that to avoid defective argumentation, the ffollowing
must be avoided:

a. Misuse of facts
1. Defective
Evidence
b. Statistical fallacies

c. Defective testimony

d. Inapproriate evidence
Add your words here,according to your need to draw the text box size.
Lucas (2007) claims that to avoid defective argumentation, the ffollowing
must be avoided:

2. Defective a. Evidential fallacies

Patterns of • Slippery slope
Reasoning
• Confusing facts with opinion
• Red herring
• Myth of the mean

b. Flawed proofs

c. Defective arguments
 Public Speaking

Do these statements apply to you?

1. I am excited at the thought of speaking public.

2. I see myself speaking in public often in the future.
3. I think I can be a very good speaker.
4. The thought of public speaking terrifies me.
5. I would avoid speaking in public as much as I can can.
6. No amount of practice can make me a better speaker
 Public Speaking
Do these statements apply to you?

1. I am excited at the thought of speaking public.

2. I see myself speaking in public often in the future.
3. I think I can be a very good speaker.
4. The thought of public speaking terrifies me.
5. I would avoid speaking in public as much as I can can.
6. No amount of practice can make me a better speaker

1, 2, 4, 5 - public speaking anxiety.

(If you answered yes to 1 & 2, you have low anxiety.)
(If you answered yes to 4 & 5, you have high anxiety.)

3, 6 - attitude toward public speaking

(If you answered yes to 3, you have a growth mindset.)
(If you answered yes to 6, you have a closed mindset.)
 Reading
01 Public
02 Speech 03 from a
Speaking Manuscript

Extemporaneous Impromptu
04 Memorized 05 Speaking 06
What is Public
Speaking?
 Public Speaking

Ø The process of speaking in a structured, deliberate

manner to inform, influence or entertain an audience.
 Speech

Ø The term used to refer to the body spoken

expressions of information and ideas.
Ø The choice of speech delivery is determined by the
factors such as length of preparation, complexity of
message, purpose, and occasion.
 Reading from a Manuscript

Ø Appropriate when delivering a long and deailed

speech.
Ø Appropriate when one is asked to deliver a prepared
speech on behalf of another speaker.
 Memorized

Ø speech requires a speaker to commit everything to memory.

Ø An excellent method is excellent for shor t messages
although it is also used for long pieces in oratorical,
declamation and other literary contests.
Ø Worst experience one could have in delivering a memorized
speech is to forget the lines.
 Extemporaneous Speaking

Ø It may have a short or long preparation.

Ø The speaker may use an outline to guide him through his
speech to achieve better organization and to avoid leaving
out details.
Ø It necessitates the speaker to formulate his sentences while
he is speaking.
Ø A good speaker must be spontaneous.
 Impromptu

Ø means speaking at the spur of the moment.

Ø Since there is very minimal or no time for preparation given
for impromptu,e content and organization may suffer.
Ø It brings out the most natural thing to say at the moment.
Making Inquiries
 Inquiry Letter

Ø It is written when a person needs more information about

products, services, internships, scholarships, or job vacancies
offered by companies, associations, or individuals.
Ø It is often sent when a person has specific questions that are
not addressed by the general information available.

* An inquiry may also be in the form of telephone or personal

interview.
 Inquiry

Ø Interview and letter require correct and appropriate language

use:
• correctness
• conciseness
• clarity of language
• courtesy
 Inquiry

Ø Letters requires: Ø Interview requires:

• corectnesz of spealing
• p,u.n?c!t-u:a;t(i)o - n,s
• CAPITALIZATIONS
• Indentions
• margins
• clarity of words
• correct pronunciation
• intonation and pauses
• spontaneity
• pleasing personality
• confidence
 Content & Organization of Letter of Inquiry

02 04 06
Inside
address
Body of the Signature
letter

01 03 05
Heading/
Letterhead Salutation Complimentary
close
 Format

________________ Inquiry letter may use the following

________________ formats: pure block, semi-block or
modifies block
________________
________________
________________:
__________________________________________________________________
__________________________________________________________________
_____________________________.
__________________________________________________________________
__________________________________________________________________
____________.

______________,
______________
 Email

ü gained popularity because of speed and convinience.

ü less formal than letters.
ü In academic and other more formal emails, correctness and
other that apply to business letters should be observed.
 Effective Email and Letter Communication

1) Be courteous.
2) Keep messages as concise and clear as possible.
3) Proofread and spellcheck before sending.
4) Provide a short but descriptive subject line.
5) Although some parts of the email are optional,t is enabling
to know all other parts.
 Parts of Email
• From: Name of person sending the email
• Sent: Date and time
• To: Name of person receiving the email
• CC: Other person recceiving the email
• Bcc: Another person receiving the email w/o the other recipient knowing
• Subject: Content (title) of the email
• Attachment: Document sent separately (attached)
• Salutation: Greeting or opening
• Body of the email: Message
• Closing: Ending
• Name/signature of the sender: Name and title
 Interview

• a special type of purposive conversation.

• It can be classified into different types according to purpose,
but basic to all types of the interview is to obtain desired
information.
• It requires real time for both the inter viewee and the
interviewer.
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