PURPOSIVE COMMUNICATION

NAME:
LESSON 1
COMMUNICATION PROCESSES, PRINCIPLES AND ETHICS
LESSON OBJECTIVES
The learner…
 Explains the principles and process of communication and the ethical considerations in communication.
 Elucidate how communication skills help resolve problems, better understand new concepts and aid in your
profession.
 Frame a slogan about how the knowledge of the communication process aids people in communicating
effectively.

Engaging: Putting Things in the Right Perspective

1. Why do people communicate?

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2. What might happen to the world if communication does not exist?

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3. Why do miscommunications and misunderstandings happen?

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CONCEPT GROUNDING

Communication is a process by which people send messages or exchange

ideas or thoughts with one another in a verbal or non – verbal manner. It originates
from the Latin term, communicare; meaning, to share, to unite, to join, or to have
things in common.
 COMPONENTS OF COMMUNICATION PROCESS

1. Source
- Chooses his/her purpose, crafts the message accordingly, and decides how to deliver it.

2. Message
- The reason behind any interaction
- It is the meaning shared between the sender and the receiver.

3. Channel
- The means by which a message is conveyed.

4. Receiver
- The person who receives the transmitted message.

5.

Feedback
- The RESULT of the monitoring by the Speaker of the Listener’s Response.

6. Environment
- The place, the feeling, the mood, the mind-set and the condition of both sender and receiver.

7. Context
- Involves the expectations of the sender and the receiver and the common or shared understanding
through the environmental signals

8. Interference
- Also known as barrier or block that prevents effective communication to take place.
- Kinds of Interference:
a. Psychological Barriers – thoughts that hamper the message to be interpreted correctly by the
receiver.
b. Physical Barriers – include competing stimulus, weather and climate, health and ignorance of
the medium.
c. Linguistic and Cultural Barriers – pertain to the language and its cultural environment
 d. Mechanical Barriers – those raised by the channels employed for interpersonal, group or mass
communication

NINE PRINCIPLES OF EFFECTIVE COMMUNICATION

1. Clarity 6. Creativity
- Makes speeches understandable - Means having the ability to craft
interesting messages in terms of sentence
2. Concreteness structure and word choice.
- Reduces misunderstandings
- Messages must be supported by facts 7. Conciseness
- Simplicity and directness help you to be
3. Courtesy concise
- Builds goodwill
- Involves being polite in terms of approach and 8. Cultural Sensitivity
manner of addressing an individual - Today, with the increasing emphasis on
empowering diverse cultures, lifestyles,
4. Correctness and races and the pursuit for gender
- Mistakes in grammar obscures the meaning of equality, cultural sensitivity becomes an
a sentence. important standard for effective
communication.
5. Consideration
- Messages must be geared towards the audience 9. Captivating
- The sender of a message must consider the - You must strive to make messages
recipient’s profession, level of education, race, interesting to command more attention
ethnicity, hobbies, interests, passions, and better responses.
advocacies and age when drafting or delivering
a message.

ETHICAL CONSIDERATIONS IN COMMUNICATION

1. Respect audience.
2. Consider the result of communication.
3. Value truth.
4. Use information correctly.
5. Do not falsify information.
 ACTIVITIES

1. Illustrate the communication process through a diagram.

2. Identify possible communication blocks in the following situations:

a. A written letter of complaint
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b. Interaction between a nurse and a patient in pain

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c. Songs with figurative language

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3. List various channels through which personnel of your school connect with you. Which channels do you
find most effective? Why?

4. Through a slogan, state how the knowledge of communication process aids people in communicating
effectively.