Key Problems:

The key problem faced by Campbell's Soup Company was the need to revitalize its brand and product
offerings to adapt to changing consumer preferences and market dynamics. This included challenges
such as stagnant growth in mature markets, increasing competition from private labels and global
retailers, and the necessity to address health concerns related to sodium consumption in their
products.

In addition to the challenges mentioned earlier, Campbell's Soup Company also faced issues related
to the diversification of its product portfolio and the need to expand into emerging markets like
China and Russia for future growth. The company had to balance its iconic brands with new offerings
in categories such as simple meals, baked snacks, and healthy beverages to appeal to a wider
consumer base.

Furthermore, Campbell's had to navigate the complexities of international operations, including

divesting businesses in certain regions and focusing on high-growth markets to drive sales.

Overall, the key problem for Campbell's Soup Company was to transform its business model,
innovate its product lines, and adapt to changing market trends to maintain its competitive edge in
the global food and beverage industry.

Ethical Issues:

Campbell's Soup Company also faced ethical considerations in its marketing and product
development strategies. One of the ethical issues highlighted in the case study was related to the use
of consumer neuroscience tools like EEG and fMRI to gain insights into consumer behavior. While
these tools offered valuable data, there were concerns about the ethical implications of using
neuroscience for marketing purposes, with some questioning the ethical basis of leveraging such
technologies to drive product sales.

Additionally, there were ethical concerns regarding food labeling practices by manufacturing
companies. The case mentioned how some companies might manipulate nutritional labels to present
their products in a more favorable light, potentially misleading consumers. This raised questions
about transparency and honesty in labeling practices, especially in the context of health-related
claims and nutritional information.

Overall, Campbell's Soup Company had to navigate these ethical dilemmas to ensure that its
marketing research and product labeling practices were conducted in a responsible and transparent
manner, aligning with ethical standards and consumer expectations.