TOPIC 4

Gaas, Tambis, Caga-anan

The class will be grouped into 4.

Groups will pick 3 questions and answer them.

QUESTIONS

1. The Marketing Plan must include?

Answer: Executive Summary, Table of Contents, Situational analysis and Target Market,
Marketing Objectives and goals, Strategies, Tactics, Schedules and Budgets, Financial and Control
2. What are the plans according to frequency of use? Then Differentiate.
Answer: Standing plans and Single Use plans
3. Differentiate formal organization from informal groups.
4. Two factors to make Planning effective?
Answer: Identifying planning barriers and Use of aids for planning
5. Examples of the use of aids for planning.
Answer: Gather as much information, develop multiple sources of information, Involve others in
the planning process,
6. According to Plunkett and Atnett planning barriers look like? Give at least 5
Answer: Manager’s inability to plan, improper planning process, lack of commitment to the
planning process, improper information, focusing on the present at the expense of the future,
too much reliance on the planning department, concentrating only on controllable variables
7. What are the types of Plans?
Answer: FUNCTIONAL AREA PLANS, PLANS WITH TIME HORIZON, PLANS ACCORDING TO
FREQUENCY OF USE
8. Plans under Functional Are Plans?
Answer: Marketing Plan, Production Plan, Financial Plan, Human resource Plan.