Common PM

Problem Areas
A PM’s Guide
 Common PM Problem Areas

Product Managers are the orchestra conductors of

product development, bringing together various
disciplines to create harmonious user experiences.
However, even the most skilled PMs can encounter
roadblocks.
Here's a breakdown of some common challenges
PMs face, along with potential solutions:
 Validating Ideas vs.
Discovering Solutions

The Problem: PMs often focus on validating ideas

from stakeholders, which can lead to frustration if
these ideas don't solve underlying problems.
The Better Approach: Great product teams
identify the core problem and explore various
solutions through prototyping and testing. This
approach positions them as problem-solvers, not
just idea gatekeepers.
 Planning vs. Prototyping

The Problem: Teams can get stuck in overplanning

and prioritizing different approaches instead of
getting hands-on with prototyping and testing.
The Better Approach: Focus on rapid
experimentation. The true value of an idea lies in
testing it, not endless planning.
Product Manager Competence

The Problem: A lack of well-rounded knowledge in

key areas like user data, industry trends, and
business operations can hinder PMs' ability to
guide their teams effectively.
The Solution: PMs should strive to become experts
in understanding users, data, their industry, and
the various aspects of their company's business.
Ethics and the Product Manager

The Problem: Not addressing potential ethical

issues during product development can lead to
negative consequences.
The Solution: Strong PMs can identify ethical
concerns and have constructive conversations with
leadership to find solutions. A solid understanding
of the business, especially monetization models, is
crucial for gaining credibility with leadership on
these issues.
 Product Manager as Leader

The Problem: The "PM as CEO of the Product"

metaphor can be misinterpreted, leading to PMs
acting like bosses instead of collaborative leaders.
The Better Approach: The focus should be on
building strong, competent teams where everyone
contributes effectively. Effective PMs lead by
example and avoid being domineering.
 Coaching Product Managers

The Problem: Directors of Product Management

might not prioritize coaching their teams, hindering
PM development.
The Solution: Coaching PMs on the areas
mentioned above should be a top priority for
product leadership. Holding managers accountable
for building competent teams is essential.
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