Web Analytics at Quality Alloys, Inc.

Author: Rob Weitz and David Rosenthal

Columbia CaseWorks ID: 110203

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Quality Alloys
Weekly Web Analytics Initial "Shakedown" Period
May 25, 2008 - August 29, 2009 Promotion Period

Week (2008-2009) Visits Unique Visits Pageviews Pages/Visit Avg. Time on Site (secs.) Bounce Rate
May 25 - May 31 1,632 1,509 3,328 2.04 71 72.67%
Jun 1 - Jun 7 1,580 1,450 3,097 1.96 56 75.51%
Jun 8 - Jun 14 1,441 1,306 3,202 2.22 79 73.98%
Jun 15 - Jun 21 1,452 1,301 3,170 2.18 81 73.62%
Jun 22 - Jun 28 1,339 1,255 2,366 1.77 50 76.40%
Jun 29 - Jul 5 892 841 1,865 2.09 71 73.65%
Jul 6 - Jul 12 797 731 1,885 2.37 80 61.48%
Jul 13 - Jul 19 744 706 1,916 2.58 96 59.27%
Jul 20 - Jul 26 1,044 976 2,670 2.56 82 60.34%
Jul 27 - Aug 2 906 850 2,189 2.42 78 63.36%
Aug 3 - Aug 9 849 791 1,947 2.29 91 64.43%
Aug 10 - Aug 16 737 685 1,746 2.37 98 62.82%
Aug 17 - Aug 23 734 668 1,946 2.65 100 62.40%
Aug 24 - Aug 30 626 594 1,540 2.46 91 61.98%
Aug 31 - Sep 6 577 537 1,489 2.58 83 62.05%
Sep 7 - Sep 13 562 508 1,428 2.54 82 58.90%
Sep 14 - Sep 20 563 495 1,547 2.75 112 58.61%
Sep 21 - Sep 27 652 585 1,792 2.75 101 56.13%
Sep 28 - Oct 4 611 549 1,928 3.16 109 53.52%
Oct 5 - Oct 11 561 500 1,784 3.18 113 53.65%
Oct 12 - Oct 18 558 525 1,455 2.61 97 61.29%
Oct 19 - Oct 25 570 520 1,562 2.74 95 57.37%
Oct 26 - Nov 1 551 511 1,560 2.83 109 56.62%
Nov 2 - Nov 8 537 507 1,450 2.7 93 56.98%
Nov 9 - Nov 15 543 500 1,527 2.81 109 58.38%
Nov 16 - Nov 22 558 511 1,495 2.68 96 57.71%
Nov 23 - Nov 29 536 510 1,515 2.83 102 57.65%
Nov 30 - Dec 6 549 498 1,367 2.49 87 61.20%
Dec 7 - Dec 13 545 499 1,464 2.69 106 59.08%
Dec 14 - Dec 20 591 535 1,469 2.49 91 62.44%
Dec 21 - Dec 27 383 366 793 2.07 76 68.93%
Dec 28 - Jan 3 402 385 827 2.06 62 70.15%
Jan 4 - Jan 10 547 495 1,659 3.03 120 54.66%
Jan 11 - Jan 17 631 583 1,745 2.77 103 56.58%
Jan 18 - Jan 24 795 734 1,824 2.29 67 65.79%
Jan 25 - Jan 31 1,000 930 2,259 2.26 66 65.80%
Feb 1 - Feb 7 1,207 1,136 2,376 1.97 68 73.07%
Feb 8 - Feb 14 2,317 2,229 3,814 1.65 38 82.26%
Feb 15 - Feb 21 2,013 1,946 3,303 1.64 42 81.27%
Feb 22 - Feb 28 2,324 2,228 3,836 1.65 40 80.72%
Mar 1 - Mar 7 3,726 3,617 5,291 1.42 28 85.78%
Mar 8 - Mar 14 2,563 2,482 3,729 1.45 31 84.78%
Mar 15 - Mar 21 3,006 2,896 4,510 1.5 35 84.30%
Mar 22 - Mar 28 1,663 1,585 3,037 1.83 52 76.55%
Mar 29 - Apr 4 1,779 1,689 2,881 1.62 37 78.86%
Apr 5 - Apr 11 1,086 1,030 2,313 2.13 63 69.34%
Apr 12 - Apr 18 1,231 1,166 2,714 2.2 69 70.59%
Apr 19 - Apr 25 1,248 1,178 2,414 1.93 59 73.16%
Apr 26 - May 2 1,674 1,613 2,959 1.77 49 78.55%
May 3 - May 9 1,514 1,452 2,676 1.77 48 77.61%
May 10 - May 16 1,302 1,246 2,219 1.7 45 77.57%
May 17 - May 23 1,191 1,137 2,400 2.02 59 73.47%
May 24 - May 30 957 912 1,904 1.99 54 70.85%
May 31 - Jun 6 963 909 2,156 2.24 76 68.33%
Jun 7 - Jun 13 882 848 1,827 2.07 50 69.95%
Jun 14 - Jun 20 942 896 2,068 2.2 73 68.58%
Jun 21 - Jun 27 835 789 1,739 2.08 77 66.35%
Jun 28 - Jul 4 802 762 1,764 2.2 73 65.71%
Jul 5 - Jul 11 806 750 1,741 2.16 81 65.26%
Jul 12 - Jul 18 900 828 2,074 2.3 65 64.56%
Jul 19 - Jul 25 860 811 1,922 2.23 75 64.65%
Jul 26 - Aug 1 924 828 2,131 2.31 78 64.18%
Aug 2 - Aug 8 792 737 1,615 2.04 67 68.18%
Aug 9 - Aug 15 781 718 1,598 2.05 69 66.33%
Aug 16 - Aug 22 776 714 1,849 2.38 70 63.79%
Aug 23 - Aug 29 772 709 1,767 2.29 72 61.92%
Pre and Post Promotion Periods
are unshaded.

% New Visits
88.54%
87.34%
84.32%
84.37%
89.25%
87.56%
85.70%
88.84%
86.69%
87.42%
87.04%
87.25%
84.33%
86.58%
86.66%
81.32%
78.51%
80.98%
81.18%
79.86%
86.02%
84.91%
83.85%
87.15%
83.61%
81.18%
87.31%
81.79%
82.39%
82.74%
90.08%
89.30%
81.90%
85.42%
85.28%
86.50%
88.15%
93.09%
93.14%
92.13%
94.79%
93.76%
93.11%
90.92%
91.29%
88.49%
89.20%
89.50%
92.77%
90.55%
90.63%
89.76%
89.45%
86.92%
88.89%
88.43%
87.66%
89.65%
84.62%
85.56%
86.86%
81.93%
85.48%
83.99%
84.15%
85.23%
Quality Alloys
Weekly Financial Data Initial "Shakedown" Period Pre and Post Promotion Periods
May 25, 2008 - August 29, 2009 Promotion Period are unshaded.

Week (2008-2009) Revenue Profit Lbs. Sold Inquiries

May 25 - May 31 $480,728 $118,684 16,585 13 208,913
Jun 1 - Jun 7 $641,155 $269,605 18,906 7 8,633
Jun 8 - Jun 14 $890,077 $275,218 28,053 5
Jun 15 - Jun 21 $552,674 $204,153 19,382 3
Jun 22 - Jun 28 $750,777 $256,091 24,274 3
Jun 29 - Jul 5 $553,055 $178,135 15,309 5
Jul 6 - Jul 12 $274,568 $62,580 8,633 16
Jul 13 - Jul 19 $619,285 $248,458 17,216 7
Jul 20 - Jul 26 $674,485 $238,498 17,309 6
Jul 27 - Aug 2 $762,559 $230,238 24,571 6
Aug 3 - Aug 9 $479,084 $156,660 14,390 4
Aug 10 - Aug 16 $528,271 $186,776 17,231 9
Aug 17 - Aug 23 $540,676 $164,499 13,802 10
Aug 24 - Aug 30 $768,109 $213,673 26,653 8
Aug 31 - Sep 6 $403,820 $135,191 12,403 8
Sep 7 - Sep 13 $388,745 $148,951 11,695 11
Sep 14 - Sep 20 $622,367 $153,422 26,362 9
Sep 21 - Sep 27 $456,012 $158,316 15,772 6
Sep 28 - Oct 4 $951,216 $273,175 31,969 8
Oct 5 - Oct 11 $534,542 $167,637 15,531 10
Oct 12 - Oct 18 $537,652 $134,115 19,734 1
Oct 19 - Oct 25 $623,710 $228,045 17,193 5
Oct 26 - Nov 1 $764,839 $202,703 22,591 9
Nov 2 - Nov 8 $315,647 $119,860 8,992 8
Nov 9 - Nov 15 $610,985 $170,026 19,104 6
Nov 16 - Nov 22 $563,525 $189,705 21,455 6
Nov 23 - Nov 29 $555,497 $123,129 18,784 4
Nov 30 - Dec 6 $432,657 $121,400 14,298 9
Dec 7 - Dec 13 $488,986 $152,476 17,215 4
Dec 14 - Dec 20 $689,428 $215,421 27,257 7
Dec 21 - Dec 27 $343,105 $100,388 11,292 3
Dec 28 - Jan 3 $605,155 $119,903 20,148 1
Jan 4 - Jan 10 $407,277 $134,854 16,454 8
Jan 11 - Jan 17 $405,484 $129,974 12,703 7
Jan 18 - Jan 24 $519,934 $179,884 26,303 6
Jan 25 - Jan 31 $614,455 $113,249 22,199 4
Feb 1 - Feb 7 $516,270 $193,465 16,535 5
Feb 8 - Feb 14 $297,813 $89,803 7,814 7
Feb 15 - Feb 21 $692,677 $184,368 28,041 7
Feb 22 - Feb 28 $897,164 $266,477 31,496 11
Mar 1 - Mar 7 $417,727 $111,835 10,181 9
Mar 8 - Mar 14 $326,969 $122,687 9,727 4
Mar 15 - Mar 21 $326,482 $114,328 18,323 8
Mar 22 - Mar 28 $508,027 $159,945 17,299 6
Mar 29 - Apr 4 $413,937 $143,254 13,862 7
Apr 5 - Apr 11 $422,488 $81,841 19,007 5
Apr 12 - Apr 18 $376,751 $137,256 23,284 9
Apr 19 - Apr 25 $410,241 $90,175 17,374 3
Apr 26 - May 2 $549,750 $138,599 18,195 5
May 3 - May 9 $268,160 $98,680 9,176 5
May 10 - May 16 $322,730 $84,806 12,881 7
May 17 - May 23 $397,140 $112,040 15,524 6
May 24 - May 30 $370,914 $102,976 15,406 5
May 31 - Jun 6 $299,425 $89,826 14,536 3
Jun 7 - Jun 13 $297,326 $106,085 10,397 3
Jun 14 - Jun 20 $336,762 $110,672 11,054 6
Jun 21 - Jun 27 $419,302 $100,319 17,855 2
Jun 28 - Jul 4 $191,172 $46,906 7,197 6
Jul 5 - Jul 11 $133,967 $32,825 3,826 7
Jul 12 - Jul 18 $615,713 $166,568 22,821 11
Jul 19 - Jul 25 $360,033 $121,356 12,758 4
Jul 26 - Aug 1 $573,918 $187,699 22,325 4
Aug 2 - Aug 8 $397,550 $124,641 18,566 5
Aug 9 - Aug 15 $282,045 $75,557 12,294 5
Aug 16 - Aug 22 $310,116 $82,771 11,293 7
Aug 23 - Aug 29 $615,950 $206,441 23,762 8
ost Promotion Periods
Quality Alloys
Lbs. of Material Sold Per Week
Week of Jan. 3, 2005 through week of July 19, 2010.

Week Lbs. Sold

1/2/2005 23,662
1/9/2005 12,699
1/16/2005 23,095
1/23/2005 27,944
1/30/2005 20,516
2/6/2005 25,546
2/13/2005 20,023
2/20/2005 35,247
2/27/2005 23,615
3/6/2005 16,655
3/13/2005 14,748
3/20/2005 18,159
3/27/2005 22,149
4/3/2005 14,492
4/10/2005 19,012
4/17/2005 14,678
4/24/2005 30,844
5/1/2005 17,701
5/8/2005 15,220
5/15/2005 15,504
5/22/2005 23,957
5/29/2005 16,153
6/5/2005 15,901
6/12/2005 26,637
6/19/2005 16,538
6/26/2005 26,581
7/3/2005 4,536
7/10/2005 26,737
7/17/2005 18,003
7/24/2005 30,773
7/31/2005 12,409
8/7/2005 11,804
8/14/2005 23,045
8/21/2005 28,865
8/28/2005 21,608
9/4/2005 17,369
9/11/2005 20,737
9/18/2005 22,595
9/25/2005 20,309
10/2/2005 22,996
10/9/2005 12,779
10/16/2005 20,803
10/23/2005 20,969
10/30/2005 21,603
11/6/2005 11,307
11/13/2005 20,819
11/20/2005 8,741
11/27/2005 18,382
12/4/2005 16,858
12/11/2005 26,865
12/18/2005 16,668
12/25/2005 18,211
1/1/2006 12,383
1/8/2006 15,179
1/15/2006 25,430
1/22/2006 18,630
1/29/2006 14,435
2/5/2006 20,673
2/12/2006 16,746
2/19/2006 22,465
2/26/2006 25,554
3/5/2006 19,803
3/12/2006 20,948
3/19/2006 16,733
3/26/2006 33,023
4/2/2006 18,688
4/9/2006 15,146
4/16/2006 18,491
4/23/2006 36,856
4/30/2006 14,443
5/7/2006 24,897
5/14/2006 10,841
5/21/2006 35,834
5/28/2006 28,048
6/4/2006 15,389
6/11/2006 11,785
6/18/2006 22,207
6/25/2006 22,022
7/2/2006 14,172
7/9/2006 19,088
7/16/2006 22,882
7/23/2006 23,800
7/30/2006 23,144
8/6/2006 29,106
8/13/2006 15,125
8/20/2006 13,208
8/27/2006 27,332
9/3/2006 15,273
 9/10/2006 11,398
9/17/2006 17,026
9/24/2006 32,999
10/1/2006 19,499
10/8/2006 13,902
10/15/2006 10,420
10/22/2006 27,658
10/29/2006 16,320
11/5/2006 20,178
11/12/2006 13,139
11/19/2006 8,821
11/26/2006 16,599
12/3/2006 19,955
12/10/2006 14,567
12/17/2006 9,557
12/24/2006 26,341
12/31/2006 15,284
1/7/2007 12,683
1/14/2007 10,036
1/21/2007 15,723
1/28/2007 25,288
2/4/2007 8,085
2/11/2007 16,282
2/18/2007 23,178
2/25/2007 24,919
3/4/2007 15,258
3/11/2007 8,492
3/18/2007 12,426
3/25/2007 32,266
4/1/2007 21,981
4/8/2007 12,558
4/15/2007 9,299
4/22/2007 25,516
4/29/2007 15,326
5/6/2007 13,354
5/13/2007 21,417
5/20/2007 25,529
5/27/2007 19,585
6/3/2007 28,865
6/10/2007 14,905
6/17/2007 16,386
6/24/2007 20,385
7/1/2007 4,173
7/8/2007 20,030
7/15/2007 11,964
7/22/2007 22,061
7/29/2007 16,925
 8/5/2007 8,736
8/12/2007 16,107
8/19/2007 12,353
8/26/2007 28,451
9/2/2007 11,135
9/9/2007 28,543
9/16/2007 10,668
9/23/2007 28,752
9/30/2007 13,886
10/7/2007 7,828
10/14/2007 13,435
10/21/2007 19,429
10/28/2007 23,102
11/4/2007 16,170
11/11/2007 14,836
11/18/2007 13,680
11/25/2007 40,447
12/2/2007 21,080
12/9/2007 12,456
12/16/2007 9,663
12/23/2007 23,735
12/30/2007 8,569
1/6/2008 16,856
1/13/2008 19,903
1/20/2008 18,139
1/27/2008 36,322
2/3/2008 21,289
2/10/2008 34,252
2/17/2008 17,411
2/24/2008 28,128
3/2/2008 19,459
3/9/2008 23,140
3/16/2008 13,394
3/23/2008 34,894
3/30/2008 31,014
4/6/2008 21,431
4/13/2008 15,735
4/20/2008 17,188
4/27/2008 44,740
5/4/2008 17,902
5/11/2008 14,145
5/18/2008 11,076
5/25/2008 16,585
6/1/2008 18,906
6/8/2008 28,053
6/15/2008 19,382
6/22/2008 24,274
 6/29/2008 15,309
7/6/2008 8,633
7/13/2008 17,216
7/20/2008 17,309
7/27/2008 24,571
8/3/2008 14,390
8/10/2008 17,231
8/17/2008 13,802
8/24/2008 26,653
8/31/2008 12,403
9/7/2008 11,695
9/14/2008 26,362
9/21/2008 15,772
9/28/2008 31,972
10/5/2008 15,531
10/12/2008 19,734
10/19/2008 17,193
10/26/2008 22,591
11/2/2008 8,992
11/9/2008 19,104
11/16/2008 21,455
11/23/2008 18,784
11/30/2008 14,298
12/7/2008 17,215
12/14/2008 27,257
12/21/2008 11,292
12/28/2008 20,148
1/4/2009 16,454
1/11/2009 12,703
1/18/2009 26,303
1/25/2009 22,199
2/1/2009 16,535
2/8/2009 7,814
2/15/2009 28,041
2/22/2009 31,496
3/1/2009 10,181
3/8/2009 9,727
3/15/2009 18,323
3/22/2009 17,299
3/29/2009 13,862
4/5/2009 19,007
4/12/2009 23,284
4/19/2009 17,374
4/26/2009 18,195
5/3/2009 9,176
5/10/2009 12,881
5/17/2009 15,524
 5/24/2009 15,406
5/31/2009 14,536
6/7/2009 10,397
6/14/2009 11,054
6/21/2009 17,855
6/28/2009 7,197
7/5/2009 3,826
7/12/2009 22,821
7/19/2009 12,758
7/26/2009 22,325
8/2/2009 18,566
8/9/2009 12,294
8/16/2009 11,293
8/23/2009 23,762
8/30/2009 11,308
9/6/2009 6,662
9/13/2009 14,995
9/20/2009 21,218
9/27/2009 14,764
10/4/2009 14,905
10/11/2009 16,611
10/18/2009 18,343
10/25/2009 25,017
11/1/2009 10,741
11/8/2009 11,722
11/15/2009 17,457
11/22/2009 15,513
11/29/2009 15,038
12/6/2009 20,636
12/13/2009 20,792
12/20/2009 6,715
12/27/2009 22,207
1/3/2010 8,102
1/10/2010 13,969
1/17/2010 35,669
1/24/2010 19,592
1/31/2010 17,645
2/7/2010 15,911
2/14/2010 14,516
2/21/2010 25,250
2/28/2010 23,285
3/7/2010 20,585
3/14/2010 11,532
3/21/2010 24,894
3/28/2010 12,908
4/4/2010 19,234
4/11/2010 20,026
4/18/2010 22,317
4/25/2010 28,181
5/2/2010 28,906
5/9/2010 15,729
5/16/2010 14,793
5/23/2010 30,790
5/30/2010 27,704
6/6/2010 12,274
6/13/2010 14,862
6/20/2010 19,431
6/27/2010 21,976
7/4/2010 5,380
7/11/2010 17,776
7/18/2010 14,307
Quality Analytics
Daily Visits
May 25, 2008 - August 29, 2009

Day Visits
Sunday, May 25, 2008 182
Monday, May 26, 2008 195
Tuesday, May 27, 2008 304
Wednesday, May 28, 2008 282
Thursday, May 29, 2008 263
Friday, May 30, 2008 218
Saturday, May 31, 2008 188
Sunday, June 1, 2008 195
Monday, June 2, 2008 244
Tuesday, June 3, 2008 241
Wednesday, June 4, 2008 252
Thursday, June 5, 2008 241
Friday, June 6, 2008 209
Saturday, June 7, 2008 198
Sunday, June 8, 2008 195
Monday, June 9, 2008 247
Tuesday, June 10, 2008 231
Wednesday, June 11, 2008 224
Thursday, June 12, 2008 198
Friday, June 13, 2008 180
Saturday, June 14, 2008 166
Sunday, June 15, 2008 179
Monday, June 16, 2008 218
Tuesday, June 17, 2008 227
Wednesday, June 18, 2008 228
Thursday, June 19, 2008 228
Friday, June 20, 2008 204
Saturday, June 21, 2008 168
Sunday, June 22, 2008 178
Monday, June 23, 2008 167
Tuesday, June 24, 2008 192
Wednesday, June 25, 2008 199
Thursday, June 26, 2008 219
Friday, June 27, 2008 206
Saturday, June 28, 2008 178
Sunday, June 29, 2008 184
Monday, June 30, 2008 193
Tuesday, July 1, 2008 204
Wednesday, July 2, 2008 90
Thursday, July 3, 2008 94
Friday, July 4, 2008 60
Saturday, July 5, 2008 67
Sunday, July 6, 2008 91
Monday, July 7, 2008 140
Tuesday, July 8, 2008 129
Wednesday, July 9, 2008 142
Thursday, July 10, 2008 129
Friday, July 11, 2008 110
Saturday, July 12, 2008 56
Sunday, July 13, 2008 68
Monday, July 14, 2008 127
Tuesday, July 15, 2008 116
Wednesday, July 16, 2008 127
Thursday, July 17, 2008 114
Friday, July 18, 2008 125
Saturday, July 19, 2008 67
Sunday, July 20, 2008 91
Monday, July 21, 2008 139
Tuesday, July 22, 2008 232
Wednesday, July 23, 2008 165
Thursday, July 24, 2008 185
Friday, July 25, 2008 148
Saturday, July 26, 2008 84
Sunday, July 27, 2008 74
Monday, July 28, 2008 163
Tuesday, July 29, 2008 159
Wednesday, July 30, 2008 178
Thursday, July 31, 2008 126
Friday, August 1, 2008 111
Saturday, August 2, 2008 95
Sunday, August 3, 2008 85
Monday, August 4, 2008 150
Tuesday, August 5, 2008 149
Wednesday, August 6, 2008 139
Thursday, August 7, 2008 111
Friday, August 8, 2008 124
Saturday, August 9, 2008 91
Sunday, August 10, 2008 77
Monday, August 11, 2008 122
Tuesday, August 12, 2008 115
Wednesday, August 13, 2008 125
Thursday, August 14, 2008 110
Friday, August 15, 2008 112
Saturday, August 16, 2008 76
Sunday, August 17, 2008 74
Monday, August 18, 2008 107
Tuesday, August 19, 2008 134
Wednesday, August 20, 2008 115
Thursday, August 21, 2008 122
Friday, August 22, 2008 108
Saturday, August 23, 2008 74
Sunday, August 24, 2008 73
Monday, August 25, 2008 111
Tuesday, August 26, 2008 103
Wednesday, August 27, 2008 98
Thursday, August 28, 2008 97
Friday, August 29, 2008 77
Saturday, August 30, 2008 67
Sunday, August 31, 2008 64
Monday, September 1, 2008 59
Tuesday, September 2, 2008 91
Wednesday, September 3, 2008 108
Thursday, September 4, 2008 107
Friday, September 5, 2008 83
Saturday, September 6, 2008 65
Sunday, September 7, 2008 59
Monday, September 8, 2008 85
Tuesday, September 9, 2008 91
Wednesday, September 10, 2008 102
Thursday, September 11, 2008 95
Friday, September 12, 2008 81
Saturday, September 13, 2008 49
Sunday, September 14, 2008 57
Monday, September 15, 2008 95
Tuesday, September 16, 2008 98
Wednesday, September 17, 2008 105
Thursday, September 18, 2008 81
Friday, September 19, 2008 77
Saturday, September 20, 2008 50
Sunday, September 21, 2008 52
Monday, September 22, 2008 84
Tuesday, September 23, 2008 137
Wednesday, September 24, 2008 122
Thursday, September 25, 2008 103
Friday, September 26, 2008 98
Saturday, September 27, 2008 56
Sunday, September 28, 2008 59
Monday, September 29, 2008 94
Tuesday, September 30, 2008 111
Wednesday, October 1, 2008 98
Thursday, October 2, 2008 105
Friday, October 3, 2008 86
Saturday, October 4, 2008 58
Sunday, October 5, 2008 51
Monday, October 6, 2008 91
Tuesday, October 7, 2008 87
Wednesday, October 8, 2008 84
Thursday, October 9, 2008 99
Friday, October 10, 2008 96
Saturday, October 11, 2008 53
Sunday, October 12, 2008 51
Monday, October 13, 2008 88
Tuesday, October 14, 2008 81
Wednesday, October 15, 2008 101
Thursday, October 16, 2008 88
Friday, October 17, 2008 103
Saturday, October 18, 2008 46
Sunday, October 19, 2008 59
Monday, October 20, 2008 86
Tuesday, October 21, 2008 92
Wednesday, October 22, 2008 101
Thursday, October 23, 2008 94
Friday, October 24, 2008 85
Saturday, October 25, 2008 53
Sunday, October 26, 2008 47
Monday, October 27, 2008 91
Tuesday, October 28, 2008 99
Wednesday, October 29, 2008 95
Thursday, October 30, 2008 89
Friday, October 31, 2008 83
Saturday, November 1, 2008 47
Sunday, November 2, 2008 39
Monday, November 3, 2008 84
Tuesday, November 4, 2008 90
Wednesday, November 5, 2008 94
Thursday, November 6, 2008 93
Friday, November 7, 2008 86
Saturday, November 8, 2008 51
Sunday, November 9, 2008 48
Monday, November 10, 2008 84
Tuesday, November 11, 2008 91
Wednesday, November 12, 2008 103
Thursday, November 13, 2008 96
Friday, November 14, 2008 74
Saturday, November 15, 2008 47
Sunday, November 16, 2008 52
Monday, November 17, 2008 94
Tuesday, November 18, 2008 91
Wednesday, November 19, 2008 116
Thursday, November 20, 2008 74
Friday, November 21, 2008 80
Saturday, November 22, 2008 51
Sunday, November 23, 2008 58
Monday, November 24, 2008 75
Tuesday, November 25, 2008 131
Wednesday, November 26, 2008 106
Thursday, November 27, 2008 56
Friday, November 28, 2008 57
Saturday, November 29, 2008 53
Sunday, November 30, 2008 58
Monday, December 1, 2008 78
Tuesday, December 2, 2008 102
Wednesday, December 3, 2008 93
Thursday, December 4, 2008 82
Friday, December 5, 2008 83
Saturday, December 6, 2008 53
Sunday, December 7, 2008 52
Monday, December 8, 2008 96
Tuesday, December 9, 2008 85
Wednesday, December 10, 2008 86
Thursday, December 11, 2008 98
Friday, December 12, 2008 84
Saturday, December 13, 2008 44
Sunday, December 14, 2008 58
Monday, December 15, 2008 81
Tuesday, December 16, 2008 117
Wednesday, December 17, 2008 81
Thursday, December 18, 2008 111
Friday, December 19, 2008 81
Saturday, December 20, 2008 62
Sunday, December 21, 2008 49
Monday, December 22, 2008 70
Tuesday, December 23, 2008 67
Wednesday, December 24, 2008 57
Thursday, December 25, 2008 53
Friday, December 26, 2008 41
Saturday, December 27, 2008 46
Sunday, December 28, 2008 53
Monday, December 29, 2008 74
Tuesday, December 30, 2008 55
Wednesday, December 31, 2008 53
Thursday, January 1, 2009 53
Friday, January 2, 2009 49
Saturday, January 3, 2009 65
Sunday, January 4, 2009 50
Monday, January 5, 2009 85
Tuesday, January 6, 2009 84
Wednesday, January 7, 2009 87
Thursday, January 8, 2009 105
Friday, January 9, 2009 84
Saturday, January 10, 2009 52
Sunday, January 11, 2009 37
Monday, January 12, 2009 96
Tuesday, January 13, 2009 97
Wednesday, January 14, 2009 92
Thursday, January 15, 2009 122
Friday, January 16, 2009 106
Saturday, January 17, 2009 81
Sunday, January 18, 2009 67
Monday, January 19, 2009 113
Tuesday, January 20, 2009 108
Wednesday, January 21, 2009 132
Thursday, January 22, 2009 135
Friday, January 23, 2009 116
Saturday, January 24, 2009 124
Sunday, January 25, 2009 80
Monday, January 26, 2009 141
Tuesday, January 27, 2009 165
Wednesday, January 28, 2009 165
Thursday, January 29, 2009 175
Friday, January 30, 2009 135
Saturday, January 31, 2009 139
Sunday, February 1, 2009 145
Monday, February 2, 2009 144
Tuesday, February 3, 2009 186
Wednesday, February 4, 2009 145
Thursday, February 5, 2009 173
Friday, February 6, 2009 177
Saturday, February 7, 2009 237
Sunday, February 8, 2009 262
Monday, February 9, 2009 319
Tuesday, February 10, 2009 309
Wednesday, February 11, 2009 330
Thursday, February 12, 2009 329
Friday, February 13, 2009 361
Saturday, February 14, 2009 407
Sunday, February 15, 2009 392
Monday, February 16, 2009 277
Tuesday, February 17, 2009 276
Wednesday, February 18, 2009 288
Thursday, February 19, 2009 216
Friday, February 20, 2009 247
Saturday, February 21, 2009 317
Sunday, February 22, 2009 240
Monday, February 23, 2009 307
Tuesday, February 24, 2009 428
Wednesday, February 25, 2009 248
Thursday, February 26, 2009 357
Friday, February 27, 2009 375
Saturday, February 28, 2009 369
Sunday, March 1, 2009 538
Monday, March 2, 2009 545
Tuesday, March 3, 2009 448
Wednesday, March 4, 2009 546
Thursday, March 5, 2009 624
Friday, March 6, 2009 518
Saturday, March 7, 2009 507
Sunday, March 8, 2009 315
Monday, March 9, 2009 664
Tuesday, March 10, 2009 478
Wednesday, March 11, 2009 189
Thursday, March 12, 2009 238
Friday, March 13, 2009 209
Saturday, March 14, 2009 470
Sunday, March 15, 2009 476
Monday, March 16, 2009 541
Tuesday, March 17, 2009 436
Wednesday, March 18, 2009 485
Thursday, March 19, 2009 518
Friday, March 20, 2009 419
Saturday, March 21, 2009 131
Sunday, March 22, 2009 213
Monday, March 23, 2009 308
Tuesday, March 24, 2009 234
Wednesday, March 25, 2009 224
Thursday, March 26, 2009 232
Friday, March 27, 2009 221
Saturday, March 28, 2009 231
Sunday, March 29, 2009 220
Monday, March 30, 2009 251
Tuesday, March 31, 2009 267
Wednesday, April 1, 2009 169
Thursday, April 2, 2009 253
Friday, April 3, 2009 285
Saturday, April 4, 2009 334
Sunday, April 5, 2009 132
Monday, April 6, 2009 170
Tuesday, April 7, 2009 185
Wednesday, April 8, 2009 178
Thursday, April 9, 2009 157
Friday, April 10, 2009 147
Saturday, April 11, 2009 117
Sunday, April 12, 2009 120
Monday, April 13, 2009 186
Tuesday, April 14, 2009 175
Wednesday, April 15, 2009 176
Thursday, April 16, 2009 203
Friday, April 17, 2009 186
Saturday, April 18, 2009 185
Sunday, April 19, 2009 108
Monday, April 20, 2009 159
Tuesday, April 21, 2009 184
Wednesday, April 22, 2009 166
Thursday, April 23, 2009 159
Friday, April 24, 2009 293
Saturday, April 25, 2009 179
Sunday, April 26, 2009 242
Monday, April 27, 2009 192
Tuesday, April 28, 2009 242
Wednesday, April 29, 2009 241
Thursday, April 30, 2009 271
Friday, May 1, 2009 283
Saturday, May 2, 2009 203
Sunday, May 3, 2009 218
Monday, May 4, 2009 248
Tuesday, May 5, 2009 216
Wednesday, May 6, 2009 204
Thursday, May 7, 2009 233
Friday, May 8, 2009 222
Saturday, May 9, 2009 173
Sunday, May 10, 2009 186
Monday, May 11, 2009 200
Tuesday, May 12, 2009 184
Wednesday, May 13, 2009 176
Thursday, May 14, 2009 205
Friday, May 15, 2009 197
Saturday, May 16, 2009 154
Sunday, May 17, 2009 176
Monday, May 18, 2009 199
Tuesday, May 19, 2009 166
Wednesday, May 20, 2009 176
Thursday, May 21, 2009 162
Friday, May 22, 2009 175
Saturday, May 23, 2009 137
Sunday, May 24, 2009 137
Monday, May 25, 2009 139
Tuesday, May 26, 2009 161
Wednesday, May 27, 2009 158
Thursday, May 28, 2009 129
Friday, May 29, 2009 137
Saturday, May 30, 2009 96
Sunday, May 31, 2009 112
Monday, June 1, 2009 144
Tuesday, June 2, 2009 148
Wednesday, June 3, 2009 148
Thursday, June 4, 2009 145
Friday, June 5, 2009 159
Saturday, June 6, 2009 107
Sunday, June 7, 2009 107
Monday, June 8, 2009 144
Tuesday, June 9, 2009 132
Wednesday, June 10, 2009 138
Thursday, June 11, 2009 135
Friday, June 12, 2009 130
Saturday, June 13, 2009 96
Sunday, June 14, 2009 118
Monday, June 15, 2009 145
Tuesday, June 16, 2009 146
Wednesday, June 17, 2009 139
Thursday, June 18, 2009 150
Friday, June 19, 2009 143
Saturday, June 20, 2009 101
Sunday, June 21, 2009 89
Monday, June 22, 2009 134
Tuesday, June 23, 2009 131
Wednesday, June 24, 2009 132
Thursday, June 25, 2009 139
Friday, June 26, 2009 116
Saturday, June 27, 2009 94
Sunday, June 28, 2009 96
Monday, June 29, 2009 134
Tuesday, June 30, 2009 135
Wednesday, July 1, 2009 121
Thursday, July 2, 2009 128
Friday, July 3, 2009 100
Saturday, July 4, 2009 88
Sunday, July 5, 2009 105
Monday, July 6, 2009 149
Tuesday, July 7, 2009 121
Wednesday, July 8, 2009 119
Thursday, July 9, 2009 118
Friday, July 10, 2009 115
Saturday, July 11, 2009 79
Sunday, July 12, 2009 122
Monday, July 13, 2009 150
Tuesday, July 14, 2009 140
Wednesday, July 15, 2009 128
Thursday, July 16, 2009 146
Friday, July 17, 2009 120
Saturday, July 18, 2009 94
Sunday, July 19, 2009 100
Monday, July 20, 2009 136
Tuesday, July 21, 2009 156
Wednesday, July 22, 2009 142
Thursday, July 23, 2009 107
Friday, July 24, 2009 122
Saturday, July 25, 2009 97
Sunday, July 26, 2009 88
Monday, July 27, 2009 119
Tuesday, July 28, 2009 193
Wednesday, July 29, 2009 150
Thursday, July 30, 2009 139
Friday, July 31, 2009 141
Saturday, August 1, 2009 94
Sunday, August 2, 2009 86
Monday, August 3, 2009 143
Tuesday, August 4, 2009 111
Wednesday, August 5, 2009 147
Thursday, August 6, 2009 128
Friday, August 7, 2009 108
Saturday, August 8, 2009 69
Sunday, August 9, 2009 84
Monday, August 10, 2009 141
Tuesday, August 11, 2009 126
Wednesday, August 12, 2009 120
Thursday, August 13, 2009 113
Friday, August 14, 2009 106
Saturday, August 15, 2009 91
Sunday, August 16, 2009 95
Monday, August 17, 2009 109
Tuesday, August 18, 2009 122
Wednesday, August 19, 2009 151
Thursday, August 20, 2009 138
Friday, August 21, 2009 101
Saturday, August 22, 2009 60
Sunday, August 23, 2009 80
Monday, August 24, 2009 137
Tuesday, August 25, 2009 147
Wednesday, August 26, 2009 132
Thursday, August 27, 2009 101
Friday, August 28, 2009 112
Saturday, August 29, 2009 63
Quality Alloys
Source and Other Data
May 25, 2008 - August 29, 2009

1) All Traffic Sources

Visits
Referring Sites 38,754
Search Engines 20,964
Direct Traffic 9,709
Other 4

2) Top Ten Referring Sites

If all referring sites
Visits were included here, the
googleads.g.doubleclick.net 15,626 visits would sum to
pagead2.googlesyndication.com 8,044 38,754 as indicated
above.
sedoparking.com 3,138
globalspec.com 693
The first two referring sites here
searchportal.information.com 582 are due to Google AdWords.
freepatentsonline.com 389
thomasnet.com 379
mu.com 344
mail.google.com 337
psicofxp.com 310

3) Top Ten Search Engine Sources of Visits

If all search engine
Visits sources were included
google 17,681 here, the visits would
yahoo 1,250 sum to 20,964 as
indicated above.
search 592
msn 424
aol 309
ask 268
live 145
bing 122
voila 63
netscape 26

4) Top Ten Geographic Sources by Sub Continent Region

Visits
South America 22,616
Northern America 17,509
Central America 6,776
Western Europe 5,214
Eastern Asia 3,228
Northern Europe 2,721
Southern Asia 2,589
 South-Eastern Asia 1,968
Southern Europe 1,538
Eastern Europe 1,427

5) Top Ten Browsers Used

Visits
Internet Explorer 53,080
Firefox 13,142
Opera 938
Safari 850
Chrome 792
Mozilla 478
Netscape 47
Konqueror 31
SeaMonkey 24
Camino 9

6) Top Ten Operating Systems Used

Visits
Windows 67,063
Macintosh 1,184
Linux 1,045
(not set) 48
iPhone 29
SymbianOS 20
FreeBSD 18
iPod 8
Playstation 3 4
Playstation Portable 3
all referring sites
re included here, the
its would sum to
754 as indicated
ove.

e first two referring sites here

e due to Google AdWords.

all search engine

urces were included
re, the visits would
m to 20,964 as
icated above.
) Utilizando los datos de las hojas de trabajo Visitas semanales y Finanzas, cree gráficos de cuatro columnas (com
Visitas al sitio web de control de calidad por semana) para visitas únicas a lo largo del tiempo, ingresos a lo largo
ganancias a lo largo del tiempo y libras vendidas a lo largo del tiempo. No es necesario indicar en estos gráficos l
los cuatro períodos.

Visitas Unicas Visitas Ingresos Ganancia $ Vendido

Week (2008-2009) Visits Unique Visits Revenue Profit Lbs. Sold
May 25 - May 31 1,632 1,509 $480,728 $118,684 16,585
Jun 1 - Jun 7 1,580 1,450 $641,155 $269,605 18,906
Jun 8 - Jun 14 1,441 1,306 $890,077 $275,218 28,053
Jun 15 - Jun 21 1,452 1,301 $552,674 $204,153 19,382
Jun 22 - Jun 28 1,339 1,255 $750,777 $256,091 24,274
Jun 29 - Jul 5 892 841 $553,055 $178,135 15,309
Jul 6 - Jul 12 797 731 $274,568 $62,580 8,633
Jul 13 - Jul 19 744 706 $619,285 $248,458 17,216
Jul 20 - Jul 26 1,044 976 $674,485 $238,498 17,309
Jul 27 - Aug 2 906 850 $762,559 $230,238 24,571
Aug 3 - Aug 9 849 791 $479,084 $156,660 14,390
Aug 10 - Aug 16 737 685 $528,271 $186,776 17,231
Aug 17 - Aug 23 734 668 $540,676 $164,499 13,802
Aug 24 - Aug 30 626 594 $768,109 $213,673 26,653
Aug 31 - Sep 6 577 537 $403,820 $135,191 12,403
Sep 7 - Sep 13 562 508 $388,745 $148,951 11,695
Sep 14 - Sep 20 563 495 $622,367 $153,422 26,362
Sep 21 - Sep 27 652 585 $456,012 $158,316 15,772
Sep 28 - Oct 4 611 549 $951,216 $273,175 31,969
Oct 5 - Oct 11 561 500 $534,542 $167,637 15,531
Oct 12 - Oct 18 558 525 $537,652 $134,115 19,734
Oct 19 - Oct 25 570 520 $623,710 $228,045 17,193
Oct 26 - Nov 1 551 511 $764,839 $202,703 22,591
Nov 2 - Nov 8 537 507 $315,647 $119,860 8,992
Nov 9 - Nov 15 543 500 $610,985 $170,026 19,104
Nov 16 - Nov 22 558 511 $563,525 $189,705 21,455
Nov 23 - Nov 29 536 510 $555,497 $123,129 18,784
Nov 30 - Dec 6 549 498 $432,657 $121,400 14,298
Dec 7 - Dec 13 545 499 $488,986 $152,476 17,215
Dec 14 - Dec 20 591 535 $689,428 $215,421 27,257
Dec 21 - Dec 27 383 366 $343,105 $100,388 11,292
Dec 28 - Jan 3 402 385 $605,155 $119,903 20,148
Jan 4 - Jan 10 547 495 $407,277 $134,854 16,454
Jan 11 - Jan 17 631 583 $405,484 $129,974 12,703
Jan 18 - Jan 24 795 734 $519,934 $179,884 26,303
Jan 25 - Jan 31 1,000 930 $614,455 $113,249 22,199
Feb 1 - Feb 7 1,207 1,136 $516,270 $193,465 16,535
Feb 8 - Feb 14 2,317 2,229 $297,813 $89,803 7,814
Feb 15 - Feb 21 2,013 1,946 $692,677 $184,368 28,041
Feb 22 - Feb 28 2,324 2,228 $897,164 $266,477 31,496
Mar 1 - Mar 7 3,726 3,617 $417,727 $111,835 10,181
Mar 8 - Mar 14 2,563 2,482 $326,969 $122,687 9,727
Mar 15 - Mar 21 3,006 2,896 $326,482 $114,328 18,323
Mar 22 - Mar 28 1,663 1,585 $508,027 $159,945 17,299
Mar 29 - Apr 4 1,779 1,689 $413,937 $143,254 13,862
Apr 5 - Apr 11 1,086 1,030 $422,488 $81,841 19,007
Apr 12 - Apr 18 1,231 1,166 $376,751 $137,256 23,284
Apr 19 - Apr 25 1,248 1,178 $410,241 $90,175 17,374
Apr 26 - May 2 1,674 1,613 $549,750 $138,599 18,195
May 3 - May 9 1,514 1,452 $268,160 $98,680 9,176
May 10 - May 16 1,302 1,246 $322,730 $84,806 12,881
May 17 - May 23 1,191 1,137 $397,140 $112,040 15,524
May 24 - May 30 957 912 $370,914 $102,976 15,406
May 31 - Jun 6 963 909 $299,425 $89,826 14,536
Jun 7 - Jun 13 882 848 $297,326 $106,085 10,397
Jun 14 - Jun 20 942 896 $336,762 $110,672 11,054
Jun 21 - Jun 27 835 789 $419,302 $100,319 17,855
Jun 28 - Jul 4 802 762 $191,172 $46,906 7,197
Jul 5 - Jul 11 806 750 $133,967 $32,825 3,826
Jul 12 - Jul 18 900 828 $615,713 $166,568 22,821
Jul 19 - Jul 25 860 811 $360,033 $121,356 12,758
Jul 26 - Aug 1 924 828 $573,918 $187,699 22,325
Aug 2 - Aug 8 792 737 $397,550 $124,641 18,566
Aug 9 - Aug 15 781 718 $282,045 $75,557 12,294
Aug 16 - Aug 22 776 714 $310,116 $82,771 11,293
Aug 23 - Aug 29 772 709 $615,950 $206,441 23,762

2) Utilizando los mismos datos, calcule las siguientes estadísticas resumidas para visitas, visitas únicas,
ingresos, ganancias y libras vendidas: media, mediana, desviación estándar, mínimo y máximo, para la
promoción inicial, previa, promoción y posterior. -períodos de promoción. Por lo tanto, para cada período
debe proporcionar 25 valores: cinco medidas resumidas para cada una de las cinco variables, según la
siguiente tabla para el período inicial.
Visitas Unicas Visitas Ingresos Ganancia $ Vendido
Periodo Inicial Visits Unique Visits Revenue Profit Lbs. Sold
Media 1,055 976 608,250 200,233 18,737
Mediana 899 846 586,170 208,913 17,270
Desviacion Estandar 355 320 155,930 60,692 5,427
Minimo 626 594 274,568 62,580 8,633
Maximo 1,632 1,509 890,077 275,218 28,053

Pre-promocion Visits Unique Visits Revenue Profit Lbs. Sold

Media 563 517 534,314 159,932 18,441
Mediana 558 510 534,542 152,476 17,215
Desviacion Estandar 81 71 150,503 42,683 5,966
Minimo 383 366 315,647 100,388 8,992
Maximo 795 734 951,216 273,175 31,969

Promocion Visits Unique Visits Revenue Profit Lbs. Sold

Media 1,814 1,739 456,399 131,930 17,113
Mediana 1,663 1,585 413,937 114,328 17,299
Desviacion Estandar 758 743 161,741 47,777 6,519
Minimo 1,000 930 268,160 81,841 7,814
Maximo 3,726 3,617 897,164 266,477 31,496

Post -Promocion Visits Unique Visits Revenue Profit Lbs. Sold

Media 1,287 1,227 355,563 102,973 14,423
Mediana 1,191 1,137 370,914 102,976 15,406
Desviacion Estandar 546 529 103,349 32,400 4,888
Minimo 802 750 133,967 32,825 3,826
Maximo 3,006 2,896 549,750 159,945 23,284
 0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000

0
10,000
15,000
20,000
25,000
30,000
35,000

5,000
May 31 May 25 - May 31
Jun 8 - Jun 14

$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
$800,000
$900,000
$1,000,000
- Jun 14
tiempo, ingresos a lo largo del tiempo,

May 25 - May 31 Jun 22 - Jun 28

s de cuatro columnas (como la Figura 1:

- Jun 28
indicar en estos gráficos los límites para

Jun 8 - Jun 14 Jul 6 - Jul 12

- Jul 12
Jun 22 - Jun 28 Jul 20 - Jul 26
- Jul 26
Jul 6 - Jul 12 Aug 3 - Aug 9
- Aug 9 Jul 20 - Jul 26
- Aug 23 Aug 17 - Aug 23
Aug 3 - Aug 9 Aug 31 - Sep 6
- Sep 6 Aug 17 - Aug 23
- Sep 20 Sep 14 - Sep 20
Aug 31 - Sep 6
8 - Oct 4 Sep 28 - Oct 4
Sep 14 - Sep 20
- Oct 18 Sep 28 - Oct 4 Oct 12 - Oct 18
- Nov 1 Oct 12 - Oct 18 Oct 26 - Nov 1
- Nov 15 Oct 26 - Nov 1 Nov 9 - Nov 15
- Nov 29 Nov 9 - Nov 15 Nov 23 - Nov 29
- Dec 13 Nov 23 - Nov 29 Dec 7 - Dec 13
- Dec 27 Dec 7 - Dec 13 Dec 21 - Dec 27
- Jan 10 Dec 21 - Dec 27 Jan 4 - Jan 10
Jan 4 - Jan 10

Revenue
Jan 18 - Jan 24

Lbs. Sold
- Jan 24
Jan 18 - Jan 24 Feb 1 - Feb 7
Unique Visits

- Feb 7
Feb 1 - Feb 7 Feb 15 - Feb 21
- Feb 21 Feb 15 - Feb 21
- Mar 7 Mar 1 - Mar 7
Mar 1 - Mar 7 Mar 15 - Mar 21
- Mar 21 Mar 15 - Mar 21
9 - Apr 4 Mar 29 - Apr 4
Mar 29 - Apr 4
- Apr 18 Apr 12 - Apr 18
Apr 12 - Apr 18
- May 2 Apr 26 - May 2 Apr 26 - May 2
May 16 May 10 - May 16 May 10 - May 16
May 30 May 24 - May 30 May 24 - May 30
- Jun 13 Jun 7 - Jun 13 Jun 7 - Jun 13
- Jun 27 Jun 21 - Jun 27 Jun 21 - Jun 27
- Jul 11 Jul 5 - Jul 11 Jul 5 - Jul 11
- Jul 25 Jul 19 - Jul 25 Jul 19 - Jul 25
- Aug 8 Aug 2 - Aug 8 Aug 2 - Aug 8
Aug 16 - Aug 22 Aug 16 - Aug 22
- Aug 22
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000

May 25 - May 31
$0

Jun 8 - Jun 14
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000

May 25 - May 31 Jun 22 - Jun 28

Jun 8 - Jun 14 Jul 6 - Jul 12
Jun 22 - Jun 28 Jul 20 - Jul 26
Jul 6 - Jul 12 Aug 3 - Aug 9
Jul 20 - Jul 26 Aug 17 - Aug 23
Aug 3 - Aug 9 Aug 31 - Sep 6
iables, según la
máximo, para la
s, visitas únicas,

, para cada período

0
10,000
15,000
20,000

5,000

May 25 - May 31
Jun 8 - Jun 14
Jun 22 - Jun 28
Jul 6 - Jul 12
Jul 20 - Jul 26
Aug 3 - Aug 9
Aug 17 - Aug 23
Aug 31 - Sep 6
Sep 14 - Sep 20
Sep 28 - Oct 4
Oct 12 - Oct 18
Oct 26 - Nov 1
Nov 9 - Nov 15
Nov 23 - Nov 29
Dec 7 - Dec 13
Dec 21 - Dec 27
Jan 4 - Jan 10
Jan 18 - Jan 24
Feb 1 - Feb 7
Feb 15 - Feb 21
Mar 1 - Mar 7
Mar 15 - Mar 21
Mar 29 - Apr 4
Apr 12 - Apr 18
Apr 26 - May 2
May 10 - May 16
May 24 - May 30
Jun 7 - Jun 13
Jun 21 - Jun 27
Jul 5 - Jul 11
Jul 19 - Jul 25
Aug 2 - Aug 8
Aug 16 - Aug 22
 0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
May 25 - May 31

$0
$50,000
Jun 8 - Jun 14

$100,000
$150,000
$200,000
$250,000
$300,000
May 25 - May 31 Jun 22 - Jun 28
Jun 8 - Jun 14 Jul 6 - Jul 12
Jun 22 - Jun 28 Jul 20 - Jul 26
Jul 6 - Jul 12 Aug 3 - Aug 9
Jul 20 - Jul 26 Aug 17 - Aug 23
Aug 3 - Aug 9 Aug 31 - Sep 6
Aug 17 - Aug 23 Sep 14 - Sep 20
Aug 31 - Sep 6 Sep 28 - Oct 4
Sep 14 - Sep 20 Oct 12 - Oct 18
Sep 28 - Oct 4 Oct 26 - Nov 1
Oct 12 - Oct 18 Nov 9 - Nov 15
Oct 26 - Nov 1 Nov 23 - Nov 29
Nov 9 - Nov 15 Dec 7 - Dec 13
Nov 23 - Nov 29 Dec 21 - Dec 27
Jan 4 - Jan 10
Visits

Dec 7 - Dec 13
Dec 21 - Dec 27 Jan 18 - Jan 24

Profit
Jan 4 - Jan 10 Feb 1 - Feb 7
Jan 18 - Jan 24 Feb 15 - Feb 21
Feb 1 - Feb 7 Mar 1 - Mar 7
Feb 15 - Feb 21 Mar 15 - Mar 21
Mar 1 - Mar 7 Mar 29 - Apr 4
Mar 15 - Mar 21 Apr 12 - Apr 18
Mar 29 - Apr 4 Apr 26 - May 2
May 10 - May 16
Apr 12 - Apr 18
May 24 - May 30
Apr 26 - May 2
Jun 7 - Jun 13
May 10 - May 16
Jun 21 - Jun 27
May 24 - May 30
Jul 5 - Jul 11
Jun 7 - Jun 13
Jul 19 - Jul 25
Jun 21 - Jun 27 Aug 2 - Aug 8
Jul 5 - Jul 11 Aug 16 - Aug 22
Jul 19 - Jul 25
Aug 2 - Aug 8
Aug 16 - Aug 22
 Visitas Unicas Visitas Ingresos Ganancia $ Vendido
Week (2008-2009) Visits Unique Visits Revenue Profit Lbs. Sold
May 25 - May 31 1,632 1,509 $480,728 $118,684 16,585
Jun 1 - Jun 7 1,580 1,450 $641,155 $269,605 18,906
Jun 8 - Jun 14 1,441 1,306 $890,077 $275,218 28,053
Jun 15 - Jun 21 1,452 1,301 $552,674 $204,153 19,382
Jun 22 - Jun 28 1,339 1,255 $750,777 $256,091 24,274
Jun 29 - Jul 5 892 841 $553,055 $178,135 15,309
Jul 6 - Jul 12 797 731 $274,568 $62,580 8,633
Jul 13 - Jul 19 744 706 $619,285 $248,458 17,216
Jul 20 - Jul 26 1,044 976 $674,485 $238,498 17,309
Jul 27 - Aug 2 906 850 $762,559 $230,238 24,571
Aug 3 - Aug 9 849 791 $479,084 $156,660 14,390
Aug 10 - Aug 16 737 685 $528,271 $186,776 17,231
Aug 17 - Aug 23 734 668 $540,676 $164,499 13,802
Aug 24 - Aug 30 626 594 $768,109 $213,673 26,653
Aug 31 - Sep 6 577 537 $403,820 $135,191 12,403
Sep 7 - Sep 13 562 508 $388,745 $148,951 11,695
Sep 14 - Sep 20 563 495 $622,367 $153,422 26,362
Sep 21 - Sep 27 652 585 $456,012 $158,316 15,772
Sep 28 - Oct 4 611 549 $951,216 $273,175 31,969
Oct 5 - Oct 11 561 500 $534,542 $167,637 15,531
Oct 12 - Oct 18 558 525 $537,652 $134,115 19,734
Oct 19 - Oct 25 570 520 $623,710 $228,045 17,193
Oct 26 - Nov 1 551 511 $764,839 $202,703 22,591
Nov 2 - Nov 8 537 507 $315,647 $119,860 8,992
Nov 9 - Nov 15 543 500 $610,985 $170,026 19,104
Nov 16 - Nov 22 558 511 $563,525 $189,705 21,455
Nov 23 - Nov 29 536 510 $555,497 $123,129 18,784
Nov 30 - Dec 6 549 498 $432,657 $121,400 14,298
Dec 7 - Dec 13 545 499 $488,986 $152,476 17,215
Dec 14 - Dec 20 591 535 $689,428 $215,421 27,257
Dec 21 - Dec 27 383 366 $343,105 $100,388 11,292
Dec 28 - Jan 3 402 385 $605,155 $119,903 20,148
Jan 4 - Jan 10 547 495 $407,277 $134,854 16,454
Jan 11 - Jan 17 631 583 $405,484 $129,974 12,703
Jan 18 - Jan 24 795 734 $519,934 $179,884 26,303
Jan 25 - Jan 31 1,000 930 $614,455 $113,249 22,199
Feb 1 - Feb 7 1,207 1,136 $516,270 $193,465 16,535
Feb 8 - Feb 14 2,317 2,229 $297,813 $89,803 7,814
Feb 15 - Feb 21 2,013 1,946 $692,677 $184,368 28,041
Feb 22 - Feb 28 2,324 2,228 $897,164 $266,477 31,496
Mar 1 - Mar 7 3,726 3,617 $417,727 $111,835 10,181
Mar 8 - Mar 14 2,563 2,482 $326,969 $122,687 9,727
Mar 15 - Mar 21 3,006 2,896 $326,482 $114,328 18,323
Mar 22 - Mar 28 1,663 1,585 $508,027 $159,945 17,299
Mar 29 - Apr 4 1,779 1,689 $413,937 $143,254 13,862
Apr 5 - Apr 11 1,086 1,030 $422,488 $81,841 19,007
Apr 12 - Apr 18 1,231 1,166 $376,751 $137,256 23,284
Apr 19 - Apr 25 1,248 1,178 $410,241 $90,175 17,374
Apr 26 - May 2 1,674 1,613 $549,750 $138,599 18,195
May 3 - May 9 1,514 1,452 $268,160 $98,680 9,176
May 10 - May 16 1,302 1,246 $322,730 $84,806 12,881
May 17 - May 23 1,191 1,137 $397,140 $112,040 15,524
May 24 - May 30 957 912 $370,914 $102,976 15,406
May 31 - Jun 6 963 909 $299,425 $89,826 14,536
Jun 7 - Jun 13 882 848 $297,326 $106,085 10,397
Jun 14 - Jun 20 942 896 $336,762 $110,672 11,054
Jun 21 - Jun 27 835 789 $419,302 $100,319 17,855
Jun 28 - Jul 4 802 762 $191,172 $46,906 7,197
Jul 5 - Jul 11 806 750 $133,967 $32,825 3,826
Jul 12 - Jul 18 900 828 $615,713 $166,568 22,821
Jul 19 - Jul 25 860 811 $360,033 $121,356 12,758
Jul 26 - Aug 1 924 828 $573,918 $187,699 22,325
Aug 2 - Aug 8 792 737 $397,550 $124,641 18,566
Aug 9 - Aug 15 781 718 $282,045 $75,557 12,294
Aug 16 - Aug 22 776 714 $310,116 $82,771 11,293
Aug 23 - Aug 29 772 709 $615,950 $206,441 23,762

2) Utilizando los mismos datos, calcule las siguientes estadísticas resumidas para visitas, visitas únicas,
ingresos, ganancias y libras vendidas: media, mediana, desviación estándar, mínimo y máximo, para la
promoción inicial, previa, promoción y posterior. -períodos de promoción. Por lo tanto, para cada período
debe proporcionar 25 valores: cinco medidas resumidas para cada una de las cinco variables, según la
siguiente tabla para el período inicial.

Visitas Unicas Visitas Ingresos Ganancia $ Vendido

Periodo Inicial Visits Unique Visits Revenue Profit Lbs. Sold
Media 1,055 976 608,250 200,233 18,737
Mediana 899 846 586,170 208,913 17,270
Desviacion Estandar 355 320 155,930 60,692 5,427
Minimo 626 594 274,568 62,580 8,633
Maximo 1,632 1,509 890,077 275,218 28,053

Pre-promocion Visits Unique Visits Revenue Profit Lbs. Sold

Media 563 517 534,314 159,932 18,441
Mediana 558 510 534,542 152,476 17,215
Desviacion Estandar 81 71 150,503 42,683 5,966
Minimo 383 366 315,647 100,388 8,992
Maximo 795 734 951,216 273,175 31,969

Promocion Visits Unique Visits Revenue Profit Lbs. Sold

Media 1,814 1,739 456,399 131,930 17,113
Mediana 1,663 1,585 413,937 114,328 17,299
Desviacion Estandar 758 743 161,741 47,777 6,519
Minimo 1,000 930 268,160 81,841 7,814
Maximo 3,726 3,617 897,164 266,477 31,496

Post -Promocion Visits Unique Visits Revenue Profit Lbs. Sold

Media 857 801 371,728 111,046 14,578
Mediana 848 800 348,397 104,530 13,647
Desviacion Estandar 71 72 145,728 49,065 5,942
Minimo 772 709 133,967 32,825 3,826
Maximo 963 912 615,950 206,441 23,762

Periodo Visits Unique Visits Revenue Profit Lbs. Sold

Initial 1,055 976 608,250 200,233 18,737
Pre - promo 563 517 534,314 159,932 18,441
Promotion 1,814 1,739 456,399 131,930 17,113
Post Promo 857 801 371,728 111,046 14,578

Visits
2,000
2,000
1,814 1,800
1,800
1,600
1,600
1,400 1,400
1,200 1,200
1,055 976
1,000 1,000
857
800 800
563 600
600
400 400
200 200
0 0
Initial Pre - promo Promotion Post Promo Initial Pr

Revenue-Ingresos 20,000 18,737

700,000
18,000
608,250
600,000 16,000
534,314
500,000 14,000
456,399
12,000
400,000 371,728
10,000
300,000 8,000

200,000 6,000
4,000
100,000
2,000
0 0
Initial Pre - promo Promotion Post Promo Initial

En la Fase Inicial de introduccion del sitio web, podemos observar que es el periodo que registra los ingresos mas algots, da
Si analizamos el promedio de visitas de Pre-promocion no tienen una correlacion con el total de ingresos, ya que a pesar de
En la fase de promocion vemos un incremento en las visitas en un 72% respecto a la fase inicial, en parte este incremento s
Sin embargo un gran numero de visitas, no tiene una relacion directa de incremento de ventas, ya que a pesar de haberse i
Los ingresos, las ganancias tienen una relacion directa con el numero de libras vendidas, a mayor numero de Lbs vendidas,
Las visitas no tienen una relacion directa con el total de ingresos, ya que podemos obervar que un incremento en el numer
Relaciones Entre variables

3) Comience por ver los ingresos y las libras vendidas. (Antes de continuar, ¿qué dice
su intuición sobre la relación entre estas dos variables?) Cree un diagrama de dispersión
de ingresos versus libras vendidas. (Los ingresos deben estar en el eje y, o vertical).
Determine el coeficiente de correlación de ingresos y libras vendidas.
1)

Revenue Ingresos - Libras Vendidas

Lbs. Sold
700,000

600,000

500,000

400,000

300,000

200,000

100,000

0
0.5 1 1.5 2 2.5 3 3.5 4 4.5
 Unique Visits Profit - Ganacias
2,000 250,000
1,800 1,739
200,233
1,600 200,000
1,400 159,932
1,200 150,000 131,930
976
1,000
801
800 100,000
600 517
400 50,000
200
0 0
Initial Pre - promo Promotion Post Promo Initial Pre - promo Promotion P

Visitas Unicas Visitas Ingresos

20,000
Lbs. Sold
18,737 18,441 Visits Unique Visits Revenue
18,000 17,113
16,000 Jun-08 Presencia Pag WEB
14,578
14,000
Dec-08 Folleto con la vision y productos de la cia
Compro Lista de Clientes potenciales
12,000
10,000
8,000
6,000
4,000
2,000
0
Initial Pre - promo Promotion Post Promo

ra los ingresos mas algots, dada la cantidad de lbs que vendieron que fue la mas alta de las cuatro etapas, generando asi un mayor numero de ganancia
de ingresos, ya que a pesar de haber decrecido un 53%, las ventas solo disminuyeron en un 2% respecto a la fase inicial
al, en parte este incremento se pudo dar por la estrategia de publicidad del folleto y que se envio a un buen numero de clientes potenciales.
s, ya que a pesar de haberse incrementado las visitas unicas, la cantidad de libras vendidas no incrementó por el contrario decreció en un 8%
yor numero de Lbs vendidas, incrementan las otras variables.
e un incremento en el numero de visitas como en la etapa de promocion no se genero un incremento en las ventas y tampoco cuando se contrajo el da
Periodo Revenue Lbs Sold
Initial 608,250 18,737
Pre - promo 534,314 18,441
Promotion 456,399 17,113
Post Promo 371,728 14,578

Columna 1 Columna 2
Columna 1 1
Columna 2 0.94999573 1

*La correlacion etre Ingressos y libras vendidas es positiva, cuando una aumenta la otra tambien aumenta

Periodo Revenue Visits

Initial 608,250 1055
Pre - promo 534,314 563
Promotion 456,399 1814
Post Promo 371,728 857
fit - Ganacias

59,932
131,930
111,046

- promo Promotion Post Promo

Ganancia $ Vendido
Profit Lbs. Sold

ion y productos de la cia

Clientes potenciales
108%

si un mayor numero de ganancias, dada la correlacionalidad entre los tres, de que a mayor numero de libras vendidas, mayor numeor de ganancias.

clientes potenciales.
rio decreció en un 8%

mpoco cuando se contrajo el dato en pre promocion disminuyeron

mayor numeor de ganancias.