Table 1 Respondent demographics

Demographic Items Frequency Percentile (%)

Gender
Male 305 48.2
Female 308 51.7
Age
18-30 years old 208 31.9
31~50 years old 348 57.9
Over 50 years old 57 10.2
Education
Bachelor and below 351 56.8
Master 221 37.1
PhD 41 6.1

Table 2 Correlation matrix for measurement scales

Constructs Mean SD RL SE MS CnSR
RL 5.92 1.13 0.818
SE 5.60 1.08 0.364** 0.768
MS 5.23 1.04 0.152** 0.159** 0.781
CnSR 5.62 1.14 0.621** 0.608** 0.189** 0.822
Note. RL: Religiosity, SE: Self-esteem, MS: Mortality salience, CnSR: Consumer social responsibility,
SD: standard Deviation
Diagonal elements are the square roots of the AVE for each construct
Pearson correlations are shown below the diagonal
Significant at *: p<0.05, **: p<0.01, ***: p<0.001

Table 3 Measurement results

MLE estimates Squared Average of
Composite
factor loading/ multiple variance
Constructs reliability Cronbach’s α
measurement correlation extracted
(CR)
error (SMC) (AVE)
Religiosity 0.941 0.669 0.818
RL1 0.827 0.316 0.684
RL2 0.921 0.152 0.848
RL3 0.883 0.220 0.780
RL4 0.936 0.124 0.876
RL5 0.779 0.393 0.607
RL6 0.744 0.446 0.554
RL7 0.701 0.509 0.491
RL8 0.718 0.484 0.516
0.896 0.590 0.768
SE1 0.786 0.382 0.618
SE2 0.886 0.215 0.785
SE3 0.707 0.500 0.500
SE4 0.797 0.365 0.635
SE5 0.721 0.480 0.520
SE6 0.696 0.516 0.484
0.904 0.611 0.781
MS1 0.746 0.443 0.557
MS2 0.810 0.344 0.656
MS3 0.834 0.304 0.696
MS4 0.780 0.392 0.608
MS5 0.831 0.309 0.691
MS6 0.676 0.543 0.457
Consumer Social Responsibility 0.936 0.676 0.822
 CnSR1 0.774 0.401 0.599
CnSR2 0.849 0.279 0.721
CnSR3 0.838 0.298 0.702
CnSR4 0.904 0.183 0.817
CnSR5 0.789 0.377 0.623
CnSR6 0.823 0.323 0.677
CnSR7 0.771 0.406 0.594
Fit statistics (N = 613)
χ2/df = 4.817, Goodness-of-Fit Index (GFI) = 0.913, Nonnormed fit index (NFI) = 0.914,
Comparative Fit Index (CFI) = 0.913, Incremental fit index (IFI) = 0.914, and Root Mean
Square Error of Approximation (RMSEA) = 0.076

Table 4 Mediation effects

IV M DV IV->DV IV->M IV+M->DV Bootstrapping 95% CI
(c) (a)
IV (c’) M(b) Percentile Bias-corrected
method
RL SE CnSR 0.476*** 0.354*** 0.642*** 0.468*** [0.419, 0.533] [0.580, 0.704]
Standard Error (SE) 0.029 0.035 0.031 0.030
RL MS CnSR 0.422*** 0.627*** 0.642*** 0.106** [0.565, 0.690] [0.580, 0.704]
Standard Error (SE) 0.028 0.031 0.031 0.033
Note. Significant at *: p<0.05, **: p<0.01, ***: p<0.001