3 FOXDALE COURT WATERFORD WEST

reaa.com.au

10
Rawdon Hill Drive
DANDENONG NORTH VIC 3175

Date of Issue Prepared By

1 © Real Estate Academy of Australia 2021

3 FOXDALE COURT WATERFORD WEST

Welcome to
REAA Realty
reaa.com.au

Dear

At REAA Realty we pride ourselves on the personal touch. It is our biggest strength. At a time when many other
businesses respond to their clients and customers with automation or impersonal systems, we remain com-
mitted to the traditional value of individual service.

We believe in listening to what you have to say and promise to take the time to understand your goals and what
you desire to achieve from your property sale. We will make sure that we keep you fully informed through every
stage of every real estate transaction. We are committed to taking as much stress as possible away from you by
taking care of details such as arranging title searches or building and pest inspections.

We understand that your success is our success, and proudly operate thanks to our many happy clients. That
means we will market your property with the same dedication that we run our own business - by combining

in our local property market over the long term.

tenants are still living in your home or apartment. We will remember that you and your tenants deserve respect
and consideration.

sale because our goal is to be the only property professionals you will want for the rest of your life and we want
REAA

This listing kit introduces our agency and outlines the details surrounding our proposed marketing strategy,
including costs, terms and fees. This kit will be used during your ‘Listing Presentation Role Play’ so be sure to
complete it and print. If you dont wish to print the entire document only the following pages are required for
your role play:

• Property Summary • Market Assessment • Fee Structure

• Pre-Sale Improvements • Methods of Sale • Marketing Budget
• Market Comparisons • Listing Options

Yours sincerely,

Sales Agent

i © National Real Estate Learning 2021

10 Rawdon Hill Drive, DANDENONG NORTH VIC 3175

Contents
01 07
Agency Profile Me th od s of Sa le

02 08
Locality Listi ng O pt ions

03 09
Property S umma ry Fe e Structure

04 10
Pre S ale Improve nts Ma rke ting Budge t

05 11
M arket Comparis ons Pe rs ona l Prof ile

06 12
M arket Assessme nt Prope rty N ote s

YO U R T R U S T E D AG E N T

Residential Sales Agent

+61 (07) 3105 6780

student@reaa.com.au

National Real Estate Learning

520 Lutwyche Road Lutwyche QLD 4030
Licencee in Charge: Brendon Walsh Lic: 2345566

ii © National Real Estate Learning 2021

10 Rawdon Hill Drive, DANDENONG NORTH VIC 3175

Agency Profile

With so many independent agents be- Our determination to win on your

“An exceptional track
record of delivering
ing absorbed by impersonal franchise
chains, REAA Real Estate remains a
boutique brokerage where we are still
able to know every client personally
and give them the very highest level
of individual attention.
behalf is what sets us apart and what
gives REAA Real Estate an exceptional
track record of delivering outstanding
results for our clients.
We will treat you and every one of our
clients as unique individuals deserv-

outstanding results There is no such thing as a “small”

or “unimportant” client at REAA Real We are pleased to invite you to ben-
for our clients”
Estate. Every client and customer is a
vital part of our business... and that is respect, complete commitment and
your guarantee of the unrivalled per- superior service.
sonal service that can be delivered
only by an independent real estate
agency. Brendon Walsh
REAA CEO

reaa.com.au

1 © National Real Estate Learning 2021

10 Rawdon Hill Drive, DANDENONG NORTH VIC 3175

Locality
Dandenong North is a predominantly a residential suburb in
Melbourne area. Situated 27 km south-east from Melbourne's
central business district, very close to the Monash Freeway
linking Melbourne's central business district to its south-
eastern suburbs and beyond to the Gippsland region.

The suburb features all the necessary amenities for a

comfortable suburban lifestlye. It is proximate to parks,-
golf courses, and good public and private schools. Nearby
retail centers include Waverly Gardens, Dandenong Plaza,
and Stud Road shopping centers. -

Melborne is 30 mins away by car. The nearest train station

is a few kilometers south, most residents here depend
on cars and buses get around.

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10 Rawdon Hill Drive, DANDENONG NORTH VIC 3175

Property Summary

4 2 4 664m2
Address 10 Rawdon Hill Drive Property Features

Land Area 664m 2

• 4 Bedrooms (All with built in robes)
• 2 Bathrooms (Ensuite to main bedroom)
Plot Description Rectangular, with a gentle slope to street • Private pool
RPD LOT 114 LP89880 • Solar panels
• Gas ducted heating
LGA Greater Dandenong • Two split system air-conditioners
Established 2012 • Quality fitting and double garage
• Beautiful elevated views
Construction Rendered brick veneer & timber flooring • Open plan layout
• Timber Flooring Boards
Condition Well maintained • Solid timber wood kitchen
• Alfresco doors
• Big bay windows

“Your home has the added feature of being located in a “We will certainly be using this in the marketing of your
beautiful natural setting where birds and fauna add to its property along with its proximity to the Logan Hyperdome
tranquil appeal.” and Daisy Hill Conservation Park all within 2km”

3 © National Real Estate Learning 2021

 10 Rawdon Hill Drive, DANDENONG NORTH VIC 3175

Pre Sale Improvements

- To assist with the sale of your property at 3 Foxdale Court Waterford
tion of your property is essential to generate interest and maximise West, the following improvements are suggested to maximise the
the overall selling price. presentation of your property.

list of others making it important to stand out and be attractive to

your potential buyers.

TASK
Please suggest some improvements (minimum of 2) that can be made to attract buyers and increase desirability of the prop-
erty. Suggestions may be cost free or subject to a fee, however the maximum value of these suggestions should not exceed
$5,000.00. eg. Cleaning, landscaping, painting ect.

Improvement Suggestion Rationale for Improvement Approx Cost ($)

Declutering and depersonalisation Neutral furnishing of a home helps buyers see the size and condition of the $0.00
property and visualise themselves living within it.

Improvement Suggestion Rationale for Improvement Approx Cost ($)

Improvement Suggestion Rationale for Improvement Approx Cost ($)

Improvement Suggestion Rationale for Improvement Approx Cost ($)

Improvement Suggestion Rationale for Improvement Approx Cost ($)

© National Real Estate Learning 2021 4

3 FOXDALE COURT WATERFORD WEST

Market Comparisons
and
Pricing Appraisals

5 © National Real Estate Learning 2021

 10 Rawdon Hill Drive, DANDENONG NORTH VIC 3175

Market Comparisons - Rentals

Our market opinion has been made in accordance with the legal
requirements, taking into consideration the following:
• Current market conditions.
• Properties leased within the last 6 months.
• Comparable properties in terms of size, type, construction,
features and condition.
• Located within a 5km radius of the property.
We have reviewed several properties that meet these requirements
and can provide a realistic price that buyers would expect to pay for
a property of this type and condition using the comparable leased
properties. It is further noted that the properties are of a similar
Please note that our opinion of price may not be the price that you
would like to achieve. The price we promote your property to the
market is ultimately your decision. Agents are required by law to
provide you with an opinion of price that they can substantiate, taking
into consideration the current market and past sales of comparable
properties.
advise you of any new developments as they occur. Recently some
properties in your area have leased at a much higher price, than those
leased in previously.
With a high demand in your area and less properties available for sale
or lease, we provide our professional opinion based on the following
market evidence.

Comparable Properties - Rentals

Fill in the details for 3 comparable ‘Recently Leased’ properties using www.corelogic.com.au (Industry standard property database). Include the listing date (if avail),
leased price, property address, the individual attributes of the selected properties and a brief comment on its condition or its level of comparison i.e inferior or superior
Price ($/ Week)
Address (Within 5km)

Listing Date (Within 6 Months)

Brief Description

OveralI Comparison Superior Inferior

Price ($/w)
Address (Within 5km)

Listing Date (Within 6 Months)

Brief Description

OveralI Comparison Superior Inferior

Price ($/w)
Address (Within 5km)

Listing Date (Within 6 Months)

Brief Description

OveralI Comparison Superior Inferior

Now research www.realestate.com.au or www.domain.com.au for a comparable property currently for rent and complete the same attributes as above.

Price ($/w)
Address (Within 5km)

Listing Date (If Available)

Brief Description

OveralI Comparison Superior Inferior

© National Real Estate Learning 2021 6

10 Rawdon Hill Drive, DANDENONG NORTH VIC 3175

Market Comparions - Sales

Our market opinion has been made in accordance with the legal
requirements, taking into consideration the following:
• Current market conditions.
• Properties sold in the last 6 months.
• Comparable properties in terms of size, type, construction,
features and condition.
• Located within a 5km radius of the property.
We have reviewed several properties that meet these requirements
and can provide a realistic price that buyers would expect to pay for a
property of this type and condition using the comparable sold prop-
erties. It is further noted that the properties are of a similar layout,
Please note that our opinion of price may not be the price that you
would like to achieve. The price we promote your property to the
market is ultimately your decision. Agents are required by law to
provide you with an opinion of price that they can substantiate, taking
into consideration the current market and past sales of comparable
properties.
you of any new developments as they occur. Recently some proper-
ties in your area have sold at a much higher price, than those sold in
previously.
With a high demand in your area and less properties available for sale
or lease, we provide our professional opinion based on the following
market evidence.

Comparable Properties - Sales

Fill in the details for 3 comparable ‘Recently Sold’ properties using www.corelogic.com.au (Industry standard property database). Include the sale date, sale price,
property address, the individual attributes of the selected properties and a brief comment on its condition or its level of comparison i.e inferior or superior
Price ($)
Address (Within 5km)

Sold Date (Within 6 Months)

Brief Description

OveralI Comparison Superior Inferior

Price ($)
Address (Within 5km)

Sold Date (Within 6 Months)

Brief Description

OveralI Comparison Superior Inferior

Price ($)
Address (Within 5km)

Sold Date (Within 6 Months)

Brief Description

OveralI Comparison Superior Inferior

Now research www.realestate.com.au or www.domain.com.au for a comparable property currently for sale and complete the same attributes as above.

Price ($)
Address (Within 5km)

Listing Date (If Available)

Brief Description

OveralI Comparison Superior Inferior

7 © National Real Estate Learning 2021

 10 Rawdon Hill Drive, DANDENONG NORTH VIC 3175

Market Assessment
TASK

From your research write a paragraph about the state of the property market (sale market, seller’s market or balanced and rental market) at the time of doing your appraisal and use

evidence to support your answer.

SALE MARKET:

RENTAL MARKET:

22.9% 0.4% $380/pw 26 Days 12 Months

Change in Median Annual Median Median Rent for Median Days
Value (12 months) Period statistics
Price change Waterford West on Market
calculated over
(5 years)

Taking into account your property, its condition, recent comparable sales and the current local market, our professional opinion of the pricing
range for your property is stated below.

Agents appraisal of pricing range for sale is between: to

Agents appraisal of pricing range for rent is between: to

© National Real Estate Learning 2021 8

10 Rawdon Hill Drive, DANDENONG NORTH VIC 3175

Methods of Sale
Auction
-
tioneer conducts the auction, which is governed by strict rules. Buyers call out bids to the auctioneer, who can also make vendor bids to
move the auction along. The auctioneer will announce the property is “selling” or “on the market” when it reaches vendor’s reserve and

bidder, who has exclusive rights to negotiate with the vendor.

Pro: Buyers can see who their competition is, so it’s very transparent.

Private Treaty/ Private Sale

-
tract of sale. The seller and buyer negotiate on a price – usually through an estate agent – and the contract can be conditional, subject to

three business days.

Pro
Con: Buyers can’t see who their competition is and may be paying above market value.

Tender
This sales method can vary from agency to agency and may not be as rigid as what some property websites say. Prospective buyers are

the market for private sale.

Pro
Con

Our recommend method of sale:

Private Treaty

9 © National Real Estate Learning 2021

 10 Rawdon Hill Drive, DANDENONG NORTH VIC 3175

Listing Options
Listing options vary by choice of the seller. Described below are the two most common types used within our agency.

Open Listing
An open listing is where the seller lists their property with a number of real estate agents in the local area.
Under an open listing agreement, each agent can sell the property individually or work with another agent to sell the property.

Only the agent that introduces the buyer to the property will receive the commission from the seller.

Sole or Exclusive Agency

An exclusive agency is advantageous to the seller as the appointed agent will be dedicated to selling the property. This saves the seller
the confusion of having to liaise with more than one agent.
Furthermore, this method will save the seller the time and money involved in advertising and marketing costs when a number of agents
are trying to sell the property.

Under any selling arrangement using a real estate agent, the seller and agent must sign the Property authority documentation.

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10 Rawdon Hill Drive, DANDENONG NORTH VIC 3175

Fee Structures

Commission
The fee charged for the services provided will be discussed and agreed at time of listing the property.
Please note that 10% GST is applicable on any commission as per Australian Taxation Rules.

11 © National Real Estate Learning 2021

 10 Rawdon Hill Drive, DANDENONG NORTH VIC 3175

Proposed Marketing Budget

Our recommended marketing package for your property is itemised below. Whilst fees are set for most items, components can be added or

Property 3 Foxdale Court

Waterford West, Queensland

Budget $4,000.00

Description/ Dates Details Item Cost

Marketing Preparation
Professional copywriting $120.00
Professional photography $350.00
Editorial submission to newspapers Complimentary
Virtual tour n/a
Floorplan n/a
Pre-sale building & pest inspection report $550.00
Title search/ disclosure statement $23.00
Internet & e-Marketing
NREL website listing Complimentary
Realestate.com.au listing
(Premiere 60 days) $1,995.00
Domain.com.au listing
(60 Day + 60 Day Domain Platinum) $355.00
Email database marketing $200.00
Facebook targeting $20.00
Marketing Materials
Full colour A4 brochures & distribution $88.00
Signboard $120.00
Window display Complimentary
Media Marketing
None 0

Total Investment $3,821.00

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10 Rawdon Hill Drive, DANDENONG NORTH VIC 3175

Personal Profile

REAA Realty

is an exceptionally dedicated sales and I have developed a comprehensive grasp

marketing professional committed to a long-
term career in real estate.
Known as one of the area’s most energetic
and accomplished real estate agent with
a solid reputation for professionalism and
ethical practice.
“I always recognise that the sale of a prop-
erty is about you as a client and not me as a
salesperson.”
“The desires of my clients are always my
number one priority and I make a point of
consulting with and keeping them informed
at every stage of the sales process.”
of the real estate business as a whole and
is particularly knowledgeable about selling
residential properties.
to the honesty, integrity and professional-
a well-presented, friendly and exceptional-
ly reliable team member.
For a totally professional property service
backed up by your area’s leading real
estate team contact me direct on
0400 000 000

I look forward to working with you,

REAA Realty Sales Specialist

13 © National Real Estate Learning 2021

 10 Rawdon Hill Drive, DANDENONG NORTH VIC 3175

Additional Notes

© National Real Estate Learning 2021 14

10 Rawdon Hill Drive, DANDENONG NORTH VIC 3175

Rear Cover

Residential Sales Agent

LUTWYCHE TRAINING
+61 (07) 3105 6780 ACADEMY
+61 student@reaa.com.au
(07) 3105 6780
info@reaa.com.au
reaa.com.au

National Real Estate Learning

520 Lutwyche Road Lutwyche QLD 4030
Licencee in Charge: Brendon Walsh Lic: 2345566
REAA 2021

15 © National Real Estate Learning 2021