Week 5

IT and Culture
Netiquette
 Netiquette
• is a combination of the words network and
etiquette and is defined as a set of rules for
acceptable online behavior.
Fundamental Netiquette Rules
 Rule 1: Remember the Human

• Remember to treat others the way they

want to be treated.
• Introduce yourself and courteously
respond to others; use their name.
Use your network
connections to express
yourself freely, explore
strange new worlds.
When you communicate
through cyberspace -- via
email or on discussion
groups -- your words are
written.
 Rule 1: Remember the Human
• Use emoticons sparingly to help display tone
when communicating in less formal
environments.
• Try not to hurt others feelings or cause offense
○ avoid use of All CAPS, as you will appear to be
shouting.
 Rule 1: Remember the Human

• Consider other’s gender and cultural

differences; avoid gender and cultural
jokes and sarcasm.
 Rule 2: Behave Ethically and Responsibly

• Think before hitting the send button — assume your message is

permanent.
• Act within acceptable societal norms.
• Respect Internet laws:
○ privacy issues
○ intellectual property and copyright laws; credit other’s work
• Complete work on time.
 Rule 3: Familiarize Yourself with the
Technology and Environment
• Familiarize yourself with varying social and
cultural norms.
• Recognize that some environments will
expect a different level of formality than
others.
 Rule 3: Familiarize Yourself with the
Technology and Environment
• Recognize that different technologies may
require different netiquette guidelines.
• Lurk before you leap. Familiarize yourself;
then join in.
When you enter a domain of
cyberspace that's new to you, take
a look around. Spend a while
listening to the chat or reading the
archives. Get a sense of how the
people who are already there act.
Then go ahead and participate.
 Rule 4: Respect Others Time and
Bandwidth

• Make contributions concise, relevant,

and insightful.
• Don’t dominate discussions.
 Rule 4: Respect Others Time and
Bandwidth

• Recognize that others will have different concerns

and .
• Don’texpect instant responses or for all to focus on
your contributions.
• Restrict emails/postings to course related materials
only.
 Rule 5: Present Yourself Positively

• Become knowledgeable about your topic.

• Write in a clear, organized, logical, and accurate way.
• Run a quick spell check; it demonstrates professionalism.
• Be pleasant and polite; help others when possible.
• Respect other’s differing opinions and perspectives.
Know what you're talking
about and make sense
Bad information propagates like
wildfire on the net.
 Rule 6: Share Your Knowledge and
Expertise
• Contribute and share online.
• Be aware that sharing knowledge online is positive:
○ it increases discussion and knowledge construction.
○ it helps build trust and online community.
• Cite credible sources.
Sharing your knowledge is fun.
It's a long-time net tradition.
And it makes the world a better
place.
 Rule 7: Keep Flame Wars under Control

• Recognize that Netiquette forbids “flame wars” that

dominate the tone and destroy the camaraderie of a
discussion.
• Avoid using offensive and confrontational language; no
bullying.
○ Online exchanges should be constructive.
• Seek clarification prior, as content may have been
misunderstood.
"Flaming" is what people do when they
express a strongly held opinion without
holding back any emotion.

It's the kind of message that makes

people respond, "Oh come on, tell us
how you really feel."
Does Netiquette forbid flaming?
 Rule 8: Be Forgiving of Others Mistakes

• Be forgiving – there will always be new online learners.

• Be gracious if someone makes a mistake.
• Be polite when informing someone of an etiquette error;
use private email.
• Remember that we all make mistakes; have patience.
Email Netiquette
Social Media Netiquette
Ethical Issue in Digital Marketing
Cyberbullying
 What is cyberbullying?

• Cyberbullying is bullying with the use of digital

technologies. It can take place on social media, messaging
platforms, gaming platforms and mobile phones. It is
repeated behaviour, aimed at scaring, angering or shaming
those who are targeted.
How do you tell the difference between a
joke and bullying?
What are the effects of cyberbullying?
 Who should I talk to if someone is bullying
me online? Why is reporting important?

•Mentally – feeling upset, embarrassed, stupid,

even afraid or angry
•Emotionally – feeling ashamed or losing interest
in the things you love
•Physically – tired (loss of sleep), or experiencing
symptoms like stomach aches and headaches
Who should I talk to if someone is bullying
me online? Why is reporting important?
 Who should I talk to if someone is bullying
me online? Why is reporting important?

• Seek help from someone you trust such

as your parents, a close family member or
another trusted adult.
• In your school you can reach out to a
counsellor, the sports coach or your favourite
teacher – either online or in person.
 Who should I talk to if someone is bullying
me online? Why is reporting important?

• If the bullying is happening on a social

platform, consider blocking the bully and
formally reporting their behaviour on the
platform itself.
I’m experiencing cyberbullying, but I’m afraid to talk
to my parents about it. How can I approach them?
 Who should I talk to if someone is bullying
me online? Why is reporting important?

• Choose a time to talk when you know you have

their full attention. Explain how serious the
problem is for you.
• Consider reaching out to other trusted people.
 How can I help my friends report a case of
cyberbullying especially if they don’t want to do it?
 How can I help my friends report a case of
cyberbullying especially if they don’t want to do it?

• Anyone can become a victim of cyberbullying.

If you see this happening to someone you
know, try to offer support.
• It is important to listen to your friend.
Anyone can become a
victim of cyberbullying.
How do we stop cyberbullying without giving up
access to the Internet?
Delete certain apps or stay
offline for a while to give
yourself time to recover.
We need to be thoughtful
about what we share or
say that may hurt others.
How do I prevent my personal information from being
used to manipulate or humiliate me on social media?
 How do I prevent my personal information
from being used to manipulate or
humiliate me on social media?
• Think twice before posting or sharing anything
on digital platforms
• Don’t give out personal details such as your
address, telephone number or the name of
your school.
• Learn about the privacy settings of your
favorite social media apps.
Is there a punishment for cyberbullying?
 How do I prevent my personal information
from being used to manipulate or
humiliate me on social media?
• Most schools take bullying seriously and will
take action against it. If you are being
cyberbullied by other students, report it to your
school.
• People who are victims of any form of violence,
including bullying and cyberbullying, have a
right to justice and to have the offender held
accountable.