Lesson 11:

IT, Culture and

the Society
 The Role of Technological Change in Culture
❖ Technology is changing every aspect of our lives. The benefits provided by new
digital approaches are having a huge impact on our societies.

Digital Transformation
• is the process of using digital technologies to create new — or modify existing —
business processes, culture, and customer experiences to meet changing business
and market requirements.
However, one of the greatest business challenges is not about the devices, software or
solutions – it is about how we manage the process of cultural change.
 technology is adopted in different ways and how countries are
digitally divided by access and availability.
 Many facets of global communications today are influenced by
cultural differences – be it email, Skype, social media or the
telephone.
The key to communicating successfully is understanding and respecting all
of our differences to enable a positive impact.
Digital Transformation
The human touch Cultural divide
• We humans are social animals. Technology can’t replace human
interaction. We need to combine the human and digital elements
to communicate across our borders.
❖ Between 70 and 80 percent of our communication is often non-
verbal.

❖ Despite all the technological marvels we have today, you can still
achieve much by actually talking to each other in person.
 Digital Transformation
The human touch Cultural divide
 ❖ The cultural divide is also dictated by the different technological
possibilities available and what users are allowed to use.
 In Europe, for example, the Internet is used for connecting business,
and the Internet of Things (IoT) is making rapid inroads into a number
of industries already.
 The global leapfrogging phenomenon where technologically less
advanced countries jump generations of legacy technologies to adopt
more advanced solutions. In some cases, building quality fixed
networks was prohibitive, so regions ended up with mobile.
 This leap frogging changes cultural heritage; using the latest technology that previous
generations did not have changes mind sets.
• There are also discrepancies between developed and non-developed
parts of countries.
 Netiquette
Netiquette, abbreviation of Internet etiquette or network etiquette,

-It is a guideline for courteous communication in the online environment.

-It includes proper manners for sending e-mail, conversing online, and
so on.
-Much like traditional etiquette, which provides rules of conduct in
social situations
-the purpose of netiquette is to help construct and maintain a
pleasant, comfortable, and efficient environment for online
communication, as well as to avoid placing strain on the system and
generating conflict among users.
 Netiquette includes rules that provide guidance for appropriate
social interaction and technical performance online. What
constitutes good netiquette varies among the many subcultures of
the Internet, and, of course, netiquette issues change with time
and technology.
Some general principles of proper online manners :
• Lurking
• Reading the FAQs • Avoid Shouting
• Remember the ● Not a Homework Center
Human
● Composition Protocols
• Avoid Flames
● Lurking. Lurking means that one reads the posts of a group without
participating in the conversation—

• Reading the FAQs.- Reading a FAQ before posting helps a new group
member to avoid committing the faux pas of asking questions that have
already been answered, an act that often generates negative responses
from other users.
• Remember the Human. Communicating via computers tends to
lead people to lose sight of the feelings of, or to be insensitive to,
others;
• Avoid Flames. A flame is a message that contains strong personal
criticism or attack.
● Avoid Shouting. Typing in ALL UPPER CASE is considered shouting. To
emphasize a point, instead of typing in all upper case, one can use
_underlining_ or *asterisks* around the text needing emphasis.

• Not a Homework Center. Online groups are resourceful arenas;

however, users should not use groups as a first resort for information-
gathering or as a “quick” source for homework or class assignments

● Composition Protocols.
Online messages should be clear, concise, and organized; an articulate
and thoughtful message generates more responses
The Digital Student: Netiquette
You need to consider carefully the way you behave and act online as it defines what kind of a
'digital citizen' you are.

● TEN RULES OF INTERNET ETIQUETTE

Rule 1: Remember the Human
Rule 2: Be ethical
Rule 3: Know where you are
Rule 4: Respect others people’s time and data limits
Rule 5: Make yourself look good online
Rule 6: Share expert knowledge
Rule 7: Keep Disagreement Healthy
Rule 8: Respect other People’s Privacy
Rule 9: Don’t abuse your power
Rule 10: Be Forgiving to other people’s mistake
Rule 1: Remember the Human
• the internet can often
dehumanize other people,
especially when you are
interacting with someone you do
not know personally.
• You should never say something to
someone online that you would not
say to him or her in person
Rule 2: Be ethical
In life, people generally follow the
law. It can however be easy to let
your ethics slip when online. Illegal
streaming of movies, illegal
downloading of music and
copyright infringement is still
breaking the law.
Rule 3: Know where you are Rule 4: Respect others people’s time and
data limits

• What is acceptable in one

environment is not acceptable in
another.
• For example, the way you behave
on university websites and
discussion forums will be very
different to how you behave on a
social network like Facebook
• "it's your responsibility to ensure
that the time they spend
reading your posting isn't
wasted".
• It is important that you direct
messages to the right people.
Rule 5: Make yourself look good online
• Make sure you are careful with
what you share. It is always
advisable not to share anything
embarrassing, illegal or
inappropriate. People you have
not even met may look you up
online
Rule 6: Share expert knowledge
• If you are knowledgeable in an
area then you have something to
offer! Share what you know and it
will help other users.
• You should never post anything
disingenuous online
Rule 7: Keep Disagreement Healthy
• People are always going to disagree and
that is healthy. Such disagreements can be
about heated issues like politics, religion and
philosophy or they can be relatively trivial.
When involved in any such a debate, it is
important to be respectful of the other
people involved.
• . If you are going to provide negative
comments, ensure they are constructive and
useful.
Rule 8: Respect other People’s Privacy
• You need to ensure you do not
breach anyone's wishes by
sharing any of the content they
have made available to you. It is
also worth mentioning that you
should not use anyone else's
computers, mobile devices or
accounts without their
permission.
Rule 9: Don’t abuse your Rule 10: Be Forgiving to other
power people’s mistake

• People will make mistakes when

• If you are an administrator they are new to online environments.
or facilitator for any online
environment, make sure
you do not abuse the
privilege of access that
your position may give
you.