MARKETING

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MANAGEMENT
What is marketing management?

-In short, marketing management is the

process of planning, executing, and tracking
the marketing strategy of an organization. This
includes the marketing plan, campaigns and
tactics used to create and meet the demand of
target customers to drive profitability
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Project Overview

The purpose of the project is-

-Analyse product of the firm in terms of
manufacturing, production, distribution, pricing
methods.
-Examining the reviews of customers
-Communicating about the benefits of product
-Inspecting the work going on/in progress of product

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Goal: Overview
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the target
audience and communicate the benefits
of product or service so we can
successfully acquire, keep, and grow
customers.

Goal: Research
Collecting insights from the target audience
such as their opinions and attitude that
would help to evaluate product.

Goal: Research
Collecting insights from the target
audience such as their opinions
and attitude that would help to
evaluate product.

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FINDINGS

• .

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The strategic expansion of a company into
new products, services, or markets to
reduce risk, capture new opportunities,
The Company and enhance overall business resilience.
The goal of diversification is often to
reduce the overall risk of the business and
has to generate new sources of revenue.
The sport product oriented company has
diversified diversified into new products as-
-Grass cutter
as- -Field work
-Electric Rollers
-Flood lights
-Ground Making
- Va r i o u s P i t c h R o l l e r s
- C a r b o d y Pa r t s
As well, The company has outlets overall
the country-
In Rajasthan, Himanchal Pradesh, Delhi,
Jharkhand, Uttar Pradesh Etc.

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Thanking you

By-
Kabir Goswami
Darsh Aggarwal
Ayush Soni
Nikhil Yadav
Dhruv Sharma

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