UNIT – 2

Telecommunication :-
Importance of business analyst in telecom industry
1. Strategic Planning: Business analysts help in developing and implementing
strategic plans that align with the overall business objectives of telecom
companies. They analyze market trends, competitor activities, and customer
needs to provide insights that inform strategic decision-making.
2. Requirements Analysis: Business analysts gather and analyze business
requirements for new products, services, or system enhancements. In the
telecom industry, this involves understanding the needs of both internal
stakeholders (such as marketing and operations) and external customers.
3. Process Improvement: Telecom companies have complex processes
involving network management, customer service, billing, and more. Business
analysts identify inefficiencies in these processes and propose improvements
to enhance operational efficiency and reduce costs.
 4. Data Analysis and Reporting: Business analysts in the telecom industry work
with large volumes of data related to customer behavior, network
performance, and financial metrics. They use data analysis tools to derive
actionable insights and generate reports that support decision-making at
various levels within the organization.
5. Project Management: Business analysts often play a key role in project
management, ensuring that telecom projects are delivered on time and within
budget. They collaborate with cross-functional teams, define project scopes,
and monitor progress to ensure successful project outcomes.
6. Customer Experience Enhancement: Understanding customer needs and
preferences is crucial in the highly competitive telecom industry. Business
analysts analyze customer feedback, complaints, and usage patterns to
identify opportunities for enhancing the customer experience, ultimately
leading to increased customer satisfaction and loyalty.
7. Technology Integration: Telecom companies often invest in new
technologies to stay competitive and improve their services. Business analysts
assess the impact of technology changes on business processes and help
integrate new technologies seamlessly.
8. Risk Management: Business analysts identify and assess potential risks
associated with business decisions, market changes, or technology
implementations. By conducting risk assessments, they help organizations
develop strategies to mitigate and manage these risks effectively.
9. Cost Optimization: Telecom companies operate in a dynamic environment,
and cost optimization is crucial for profitability. Business analysts analyze cost
structures and recommend ways to optimize spending while maintaining or
improving service quality.

Importance of Data analyst in Telecom

1. Understanding Customers: Data analysts figure out what customers like and
how they use telecom services. This helps companies offer better services and
keep customers happy.
2. Stopping Customers from Leaving: Companies don't want customers to
leave. Data analysts use special tools to predict if someone might leave and
help the company keep them happy.
3. Fixing Network Problems: Imagine a busy road - sometimes, too many cars
can cause problems. Data analysts look at how telecom networks are used and
fix any issues to make sure everything works smoothly.
4. Stopping Bad Stuff: Bad people might try to trick the system or steal. Data
analysts use their skills to catch these bad actions and protect both customers
and the company.
5. Making Sure Bills are Right: Have you ever gotten a bill that didn't make
sense? Data analysts check bills to make sure everything adds up correctly, so
customers aren't charged too much or too little.
6. Checking Out the Competition: Data analysts look at what other companies
are doing. This helps the company stay competitive by offering good prices
and services.
7. Making Things Run Better: Data analysts help the company run smoothly.
They look at how things are done and suggest ways to make everything work
better and cost less.
8. Fixing Problems Before They Happen: Just like fixing a car before it breaks
down, data analysts use fancy tools to predict when something might go
wrong. This way, they can fix it before it causes big issues.
9. Knowing How Much People Will Use: Data analysts predict how many
people will use the network in the future. This helps the company plan and
make sure there's always enough space for everyone.
10. Following the Rules: There are rules about how companies can use and keep
your information. Data analysts make sure the company follows these rules, so
your information is safe.

1. Customer Insights: Data analysts help telecom companies understand

customer behavior, preferences, and usage patterns. Analyzing customer data
allows for targeted marketing, personalized services, and the development of
customer-centric strategies to improve satisfaction and retention.
2. Churn Prediction: Telecom companies face challenges with customer churn.
Data analysts use advanced analytics and machine learning models to predict
churn by identifying patterns and factors that contribute to customers leaving.
This allows companies to take proactive measures to retain customers.
3. Network Optimization: Telecom networks generate vast amounts of data
related to performance, traffic, and usage. Data analysts analyze this data to
optimize network efficiency, identify areas for expansion, and ensure a
seamless user experience by addressing potential bottlenecks or service
disruptions.
4. Fraud Detection and Prevention: Telecom companies are susceptible to
various types of fraud, including identity theft and subscription fraud. Data
analysts use anomaly detection algorithms and pattern recognition to identify
unusual behavior and prevent fraudulent activities, protecting both customers
and the company.
5. Revenue Assurance: Data analysts play a key role in revenue assurance by
monitoring billing processes, identifying discrepancies, and ensuring accurate
invoicing. They analyze data related to tariffs, billing cycles, and usage to
minimize revenue leakage and improve financial performance.
 6. Competitive Analysis: Data analysts analyze market trends, competitor
offerings, and pricing strategies. This information helps telecom companies
stay competitive by adjusting their own strategies, pricing models, and service
offerings based on market dynamics.
7. Operational Efficiency: Analyzing operational data helps identify areas for
improvement in processes and resource utilization. Data analysts contribute to
streamlining operations, reducing costs, and enhancing overall efficiency
within the telecom organization.
8. Predictive Maintenance: In telecom, where network infrastructure is critical,
data analysts use predictive maintenance models to anticipate equipment
failures and schedule maintenance activities proactively. This approach
minimizes downtime and ensures continuous service availability.
9. Capacity Planning: Data analysts analyze data related to network traffic and
usage patterns to predict future capacity requirements. This information is
crucial for planning network expansions, upgrading infrastructure, and
ensuring that the telecom company can meet increasing demand.
10. Regulatory Compliance: Telecom companies are often subject to regulatory
requirements related to data privacy and security. Data analysts play a role in
ensuring that data handling practices comply with relevant regulations,
minimizing legal and financial risks.

Leading telecom companies in INDIA

1. Airtel
2. Jio
3. BSNL(bahart Sanchar nigam limited)
4. Bharti Airtel
5. Vodafone Idea Limited
6. Dish tv
7. Tata teleservices
8. MTNL (Mahanagar Telephone Nigam Ltd)
Needs by individual users, organizations and enterprises is a main point when
discussing what type of telecom services are important to design and
implement.
•
•There are basic needs that are common to parts of the society; some are
even common to the whole society.

Safety:

For Individuals:
Data Security:
• Use strong passwords for devices and accounts to prevent unauthorized
access.
Secure Wi-Fi Connections:
• Use secure and encrypted Wi-Fi connections to protect against unauthorized
access.
• Avoid connecting to public Wi-Fi networks for sensitive transactions unless
using a virtual private network
Mobile Device Security:
• Install and regularly update security apps, antivirus software, and anti-malware
tools on mobile devices.

Phishing Awareness:
 • Be cautious of phishing attempts through emails, messages, or calls to avoid
falling victim to scams.
Location Privacy:
• Review and adjust location-sharing settings on devices to protect personal
privacy.
• Be aware of location-based services and permissions granted to applications.

For Organizations:
Network Security:
• Implement robust firewalls, intrusion detection systems, and encryption
protocols to secure the telecom network infrastructure.
Customer Data Protection:
• Adhere to data protection regulations and implement strong security
measures to safeguard customer information
Secure Communication Channels:
• Implement end-to-end encryption for communication channels to ensure the
confidentiality and integrity of data.
Employee Training:
• Provide regular cybersecurity training to employees,
Redundancy and Reliability:
• Implement redundancy measures to ensure continuous service availability in
case of network failures or cyber attacks.
• Regularly test backup systems and disaster recovery plans.

Social communication :

•Social communication is vital for almost all individuals and organizations.

•For individuals it means to be accepted and to be ‘inside’ social groups in

society, for example, at school or work and in the community.

•Similar reasons can be used for organizations,which want to be respected

and appreciated for their activities, be it business enterprises in a competitive
market or governmental institutions or (almost) any other type of
organization.

Entertainment :-

Streaming Services:
 • Video Streaming: Telecom operators provide high-speed internet for
individuals to access video streaming services like Netflix, Hulu, or YouTube
for on-demand entertainment content.
• Music Streaming: Access to platforms like Spotify, Apple Music, or Amazon
Music for streaming music content.

1. Mobile Games:
• Gaming Apps: Telecom services support the download and online
gaming experience for individuals who play mobile games on
smartphones or tablets.
2. Live TV and Sports:
• Live Streaming: Telecom operators offer live streaming services for
individuals to watch sports events, news, and live TV on their devices.
3. Virtual Reality (VR) and Augmented Reality (AR):
• Immersive Experiences: Telecom networks enable the delivery of VR
and AR content for individuals to experience immersive entertainment,
gaming, and educational applications.
4. Podcasts and Audiobooks:
• Audio Content Platforms: Telecom services support the streaming
and downloading of podcasts and audiobooks for individuals
interested in audio-based entertainment and learning.

Empowerment:

Training Programs: Telecom companies can offer training programs to

enhance the technical skills of their employees, enabling them to better
understand and navigate the evolving technologies in the industry.

Decision-Making Authority: Empowering customer service representatives to make certain

decisions on the spot, such as resolving minor issues or providing discounts, can lead to
improved customer satisfaction.

Professional Development: Supporting ongoing education and professional development

opportunities ensures that individuals stay updated on industry trends and technological
advancements.

Acknowledging Contributions: Implementing recognition programs that acknowledge and

reward individual and team contributions boosts morale and reinforces a sense of
empowerment.
Equal Opportunities: Promoting diversity and inclusion ensures that all employees have
equal opportunities for growth and advancement, contributing to a more empowered
workforce.

Time saving :

1. Instant Communication:
• Messaging Apps: Use instant messaging apps for quick
communication, reducing the need for lengthy phone calls or emails.
2. Online Customer Support:
• Chat Support: Utilize online chat support for quick issue resolution
instead of spending time on phone calls.
3. Mobile Apps for Transactions:
• Mobile Banking and Payment Apps: Use mobile apps for banking
and transactions to save time compared to traditional in-person or
paper-based methods.
4. Automated Bill Payments:
• Auto-pay Services: Set up automated bill payments to avoid manual
processing and save time on regular payments.

1. Automated Customer Service:

• Chatbots and Automated Responses: Implement chatbots and
automated responses for routine customer queries, saving time for
customer support teams.
2. Telecommuting and Remote Work:
• Virtual Meetings: Embrace remote work and virtual meetings to save
time on commuting and facilitate flexible work arrangements.
3. AI-Powered Analytics:
• Data Analysis Tools: Use AI-powered analytics tools to process and
analyze large volumes of data quickly, aiding in decision-making.

Special interests:

•Special interests are specific for smaller groups of people or communities.

•For companies there may be specific branch or company interests due to
unique conditions and contexts. Numerous such different communities exist.
•A telecom service that fulfils several or all of the basic needs above has the
potential to become a success. Some examples of existing services are voice
communication, e-mail, general information services and directory services.
Emerging ‘success services’ are positioning-based services and imaging-
based services that are foreseen to satisfy all the basic needs described
above.

Demand theory:-
The competitive forces in Retail:

• Bargaining power of buyers

• Bargaining power of suppliers
• Threat of new entrants
• Threat of substitution
• Competition in the industry

Bargaining power of buyers:

Customers face almost no switching costs while shifting from one retailer to
another, making it challenging to retain them. Since the retailers are not the
price-makers, customers have a lot of bargaining power to make them provide
high-quality products at reduced prices with better post-sales service.

Bargaining power of suppliers:

Suppliers providing high quality and unique goods have a high bargaining power.
However, suppliers' power in India is generally moderate to low, as retailers easily
find similar suppliers at comparable costs.

Threat of new entrants:

Retailers need a lot of capital and infrastructure to achieve economies of scale

and be competitive in an industry with so many players. Entries through the e-
commerce route instead of the traditional retail channels get the benefit of not
having to incur huge costs in developing infrastructure.

Threat of substitution:

As retailers provide similar products, there is little differentiation between firms,

making it difficult to create brand loyalty among customers. Coupled with price
sensitive customers, the threat of substitution is quite high, as customers find it
easy to switch. To avoid this, retailers don’t just stick to one vertical, providing a
wide range of products.

Competition in the industry:

The industry can be categorized into

1. organized (malls, department stores, etc.) and

2. unorganized (small, local corner shops) retail.

The unorganized sector is forecasted to occupy almost 75% of the market by 2021.
Not only is the industry fast-growing but it is also highly competitive.