MINDORO STATE UNIVERSITY

BONGABONG CAMPUS

AROMA HARMONY: EMPOWERING MINDS, BUILDING

RESILIENT COMMUNITIES

A Technopreneurship Business Proposal Presented to

Dr. EVELYN ANTHONY RODRIGUEZ

In Partial Fulfillment of the Requirements in

Techno 111 – TECHNOPRENEURSHIP
for the degree Bachelor of Science in Computer Engineering

By
de Guzman, Angel Sam M.
Angus, Ezra EL P.
Valdez, Cyril Mon.
Santiago, Enrico V.
Fagutao, Brylle Mirro.

Date
December, 2023

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I. Executive Summary

Aroma Harmony, a groundbreaking line of mental health products focused

on utilizing the therapeutic power of scent. Our purpose is to address the growing
need for innovative, accessible, and effective solutions to enhance mental well-
being. Aroma Harmony aims to provide individuals with a holistic approach to
managing stress, improving focus, and fostering emotional balance through the
transformative potential of aromatherapy.

In the face of escalating mental health challenges, there is a critical need

for accessible and personalized solutions that can contribute to the well-being of
individuals. The conventional approaches often overlook the potential of sensory
experiences, particularly the impact of scents on mental and emotional states.
Aroma Harmony aims to bridge this gap by introducing a range of carefully
curated products designed to address the multifaceted dimensions of mental
health.

The conventional solutions to mental health often involve pharmaceutical

interventions or broad-brush approaches that may not resonate with everyone.
Aroma Harmony acknowledges the diverse and unique needs of individuals
when it comes to mental well-being. The analysis reveals that there is an
untapped opportunity to leverage the therapeutic benefits of aromatherapy,
offering a more personalized and holistic alternative to traditional methods.

Extensive research into aromatherapy, coupled with an understanding of

the psychological and physiological effects of scents, forms the foundation of
Aroma Harmony. The results underscore the potential of scent to influence
mood, reduce stress, and contribute to an overall sense of well-being. Aroma
Harmony products, including essential oil blends, diffusers, and wellness kits,
have been meticulously crafted to provide a tailored and enjoyable experience for
users seeking a natural and effective approach to mental wellness.

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To address the identified gap in mental health solutions, we propose the

launch of Aroma Harmony as a leading brand in the field of aromatherapy. Our
recommendations include strategic marketing campaigns to raise awareness,
collaboration with mental health professionals to integrate aromatherapy into
wellness plans, and ongoing research and development to expand our product
offerings. By implementing these recommendations, we aim to position Aroma
Harmony as a trusted resource for individuals seeking to enhance their mental
well-being through the power of scent.

In conclusion, Aroma Harmony is poised to revolutionize the mental health

product market by offering a unique and personalized approach to well-being. By
harnessing the therapeutic potential of scents, we aspire to create a harmonious
balance of mind, body, and spirit for individuals on their journey to improved
mental health.

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II. Company Description

Aroma Harmony was founded with a passion for revolutionizing mental

health and well-being through the transformative power of aromatherapy.
Established in 2023, our journey began with a commitment to providing
innovative, accessible, and personalized solutions to address the evolving
challenges in mental health.

Our mission at Aroma Harmony is to enhance the quality of life for

individuals by offering a holistic approach to mental well-being. Through the
thoughtful curation of natural products and the integration of aromatherapy, we
aspire to empower individuals on their journey to improved mental health.

Aroma Harmony envisions a world where mental wellness is prioritized,

and individuals have access to personalized, effective, and natural solutions to
navigate the complexities of modern life. We aim to be a global leader in
aromatherapy, fostering a harmonious balance of mind, body, and spirit.

Goals and Objectives:

1. Continuously innovate and expand our product offerings to meet the

diverse needs of our customers.
2. Provide comprehensive educational resources to raise awareness about the
therapeutic benefits of aromatherapy.
3. Ensure widespread accessibility to Aroma Harmony products, promoting
inclusivity in mental health solutions.
4. Collaborate with mental health professionals and wellness experts to integrate
aromatherapy into holistic well-being plans.
5. Establish Aroma Harmony as a trusted global brand in the field of mental
health and aromatherapy.

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Moreover, Aroma Harmony specializes in a range of mental health

products that harness the power of scent for therapeutic purposes. Our product
line includes carefully curated essential oil blends, diffusers, and wellness kits
designed to promote relaxation, stress relief, and emotional balance.

Led by a team of dedicated professionals with expertise in mental health,

product development, and business strategy, the Aroma Harmony management
team is committed to driving the company's mission forward.

Aroma Harmony operates with a collaborative and dynamic organizational

structure. Our teams are organized to maximize efficiency and innovation,
ensuring seamless communication and coordination across departments. We
foster a culture of creativity, inclusivity, and continuous learning.

Our headquarters are located in Oriental Mindoro, Philippines providing us

with a strategic base for research, development, and global operations.
Additionally, our products are available through various distribution channels,
both online and in select retail locations.

In summary, Aroma Harmony is more than a company – it's a commitment

to fostering positive change in mental health. Through our history, mission,
vision, goals, and dedication to quality products and services, we aim to make a
meaningful impact on the well-being of individuals worldwide.

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III. Product and Services

Aroma Harmony offers a curated selection of mental health products

designed to harness the therapeutic power of scent. Our product line includes:

1. Aroma Harmony Essential Oils: Nature's Elixir for Inner Harmony

Immerse in the purest form of aromatherapy as our essential oils transport

to serene landscapes and awaken senses. Sourced from the finest botanicals
around the globe, our oils are carefully extracted to preserve their integrity.
Whether costumers seek the uplifting notes of citrus, the calming embrace of
lavender, or the grounding scent of eucalyptus, Aroma Harmony Essential Oils
offer a diverse range to cater to their unique needs.

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2. Aroma Harmony Diffusers: Artistry in Aromatherapy

Aroma Harmony Diffusers are crafted with a fusion of cutting-edge

technology and artistic design. Choose from a range of styles, from modern
minimalism to elegant, decorative pieces, each designed to disperse our
essential oil blends evenly. Our diffusers use ultrasonic technology to create a
fine mist, ensuring the gentle diffusion of aromas without compromising the
integrity of the oils.

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3. Aroma Harmony Candles: Elevate Your Space with Tranquility

Crafted from premium, eco-friendly materials, our candles boast a

harmonious blend of natural waxes infused with therapeutic essential oils. Each
scent is meticulously chosen to evoke specific moods, from the refreshing citrus
notes that invigorate your space to the calming lavender undertones that usher in
a sense of peace. Aroma Harmony Candles are the perfect companions for
moments of self-care.

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4. Aroma Harmony Bath Salts: Soak Away Stress, Rejuvenate Your Spirit

Our bath salts are a symphony of natural ingredients, including Epsom

salts, Himalayan pink salt, and a thoughtfully curated mix of essential oils. This
powerful combination not only nourishes your skin but also promotes relaxation,
eases muscle tension, and leaves you feeling refreshed and renewed. Aroma
Harmony Bath Salts are a sensory indulgence, turning your bath into a sanctuary
for self-care

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5. Aroma Harmony Activities: Transformative Experiences for Mental Well-

being

 Virtual Workshop: Aroma Harmony's virtual workshops cover diverse

themes such as self-care, well-being, the mind-body connection, digital
detox, crisis intervention, suicide prevention, and fostering creativity for
improved mental health.

 Connecting With Nature: Immerse in the therapeutic embrace of

nature. By joining outdoor activities like yoga or Tai Chi in natural
settings, individuals will witness the serene beauty of sunrise or sunset.
They could also participate in outdoor meditation, explore hiking trails,
and contribute to the environment through nature volunteer work.

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 Collaborative Activities: Individuals could experience the power of

shared healing through collaborative activities. Participating in group
therapy sessions, mindfulness and meditation circles, art therapy groups
could unleash creativity, skill-building groups for personal development.
Significantly, peer support groups offer a network of understanding and
encouragement.

Aroma Harmony believes in a holistic approach to mental well-being,

offering a diverse range of activities that cater to different needs and preferences.
Whether virtually or amidst nature, these activities aim to create a harmonious
balance for individuals on their journey to improved mental health.

Moreover, Aroma Harmony adopts a competitive and accessible pricing

strategy. Our aim is to make high-quality mental health products affordable and
available to a broad audience. Pricing will be transparent, reflecting the value of
our carefully curated products and the transformative benefits they offer.

In comparison to other products in the market, Aroma Harmony

distinguishes itself through:

1. Careful Curation: Our products are developed based on extensive

research into aromatherapy, ensuring each blend and item serves a specific
purpose in supporting mental well-being.
2. Educational Focus: Aroma Harmony not only provides products but also
emphasizes education, offering resources to help customers understand the
benefits of aromatherapy and how to incorporate it into their lives.
3. Innovative Solutions: Our commitment to innovation sets us apart, as seen in
our unique diffuser designs and versatile wellness kits that cater to various
mental health needs.

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Aroma Harmony's sales literature includes its own Online Website and a
TikTok Account/Shop. Serving as a central hub for product information,
educational content, and seamless online purchasing. The website will play a
pivotal role in our digital marketing efforts, offering a user-friendly interface and a
platform for engaging with our community. While the TikTok Shop allows Aroma
Harmony to reach a younger and diverse audience that is highly engaged on the
platform. This expands the brand's reach beyond the website's user base.

The following images are the GUI (Graphical User Interface) for Aroma
Harmony’s Online Website.

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The following are the images of Aroma Harmony’s Tiktok Shop,

showcasing the platforms products and services.

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Furthermore, Orders from customers will be processed through our secure

online platform. Fulfillment will be managed through established partnerships
with reliable logistics providers, ensuring timely and efficient delivery to
customers worldwide. To create and deliver our products, Aroma Harmony
requires up-to-date computer equipment for order processing, inventory
management, and research and development activities.

Aroma Harmony acknowledges the importance of protecting intellectual

property. We are committed to addressing any legal considerations related to
patents, trademarks, and other forms of protection to safeguard our unique
product formulations and brand identity.

Finally, as part of our commitment to continuous improvement and

expansion, Aroma Harmony envisions introducing complementary products and
services in the future. This may include seasonal blends, limited-edition releases,
and collaborations with wellness experts to further enhance our product offerings
and meet the evolving needs of our customers. Additionally, recognizing the
significance of mental health, we plan to expand our team by hiring professional
psychologists and counselors. This strategic move aims to reinforce our
commitment to providing holistic well-being solutions, ensuring that our
customers have access to expert guidance and support on their journey to
improved mental health.

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IV. Market Analysis

Quantitative Assessment

Aroma Harmony has conducted comprehensive surveys and interviews to

delve into the market trends and understand the evolving needs of our
customers. The quantitative analysis reveals key insights into consumer
preferences, purchasing behaviors, and the overall landscape of the mental
health and wellness industry. Through data-driven methodologies, we've
identified the following trends:

1. Increasing Demand for Natural Solutions: There is a growing

preference for natural and holistic approaches to mental well-being, with
consumers seeking products that align with a healthy and sustainable
lifestyle.
2. Rising Awareness of Aromatherapy: Aroma therapy is gaining prominence
as individuals recognize the therapeutic benefits of scent in managing stress,
improving focus, and fostering emotional balance.
3. Preference for Personalization: Consumers are increasingly looking for
personalized solutions that cater to their unique mental health needs, indicating a
shift away from one-size-fits-all approaches.

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Qualitative Assessment

Aroma Harmony has engaged in in-depth interviews and discussions to

gain qualitative insights into the emotional aspects of consumer choices. Through
these interactions, we've discovered:

1. Desire for Self-Care Rituals: There is a strong desire among consumers

for products that facilitate self-care rituals. Aroma Harmony's offerings are
positioned to meet this demand, providing tools for individuals to create
moments of tranquility in their daily lives.
2. Interest in Educational Resources: Consumers express a keen interest in
understanding the science behind aromatherapy. The desire for educational
resources highlights an informed consumer base seeking to make mindful
choices for their mental well-being.
3. Search for Comprehensive Solutions: Consumers are looking for
comprehensive mental health solutions that go beyond traditional approaches.
Aroma Harmony's commitment to combining products with education and
potential future integration of professional counseling services aligns with this
demand.

Our market analysis has revealed that customers are seeking products
that seamlessly integrate into their daily routines, enhancing moments of self-
care and contributing positively to their overall well-being. The need for simplicity,
accessibility, and efficacy emerges as key considerations in their daily activities.

As Aroma Harmony continues to evolve, our market analysis serves as a

dynamic guide, informing our strategies to meet and exceed customer
expectations. By staying attuned to market trends and understanding the

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nuanced needs of our consumers, we position ourselves as a responsive and
innovative leader in the mental health and wellness industry.

V. Strategy and Implementation

In this exploration of Strategy and Implementation, we dissect the

deliberate actions and organizational architecture that shape our path. These are
not mere plans but a blueprint for success, meticulously crafted to not only meet
but exceed the expectations of our discerning audience. The following are the
specific strategies to ensure the success and return on investment (ROI) for
Aroma Harmony:

1. Product Diversification and Innovation

 Strategy: Continuously invest in research and development to create new

and unique aromatherapy products, including seasonal blends, limited-edition
releases, and collaborations with wellness experts.
 Rationale: Offering a diverse range of products keeps the brand fresh and
appealing, attracting both new and repeat customers. Innovative products
differentiate Aroma Harmony in the market, encouraging customer loyalty
and increased sales.

2. Comprehensive Marketing Campaigns

 Strategy: Implement targeted and well-crafted marketing campaigns across

various channels, including social media, influencer partnerships, and
collaborations with wellness platforms.
 Rationale: Effective marketing not only raises awareness but also drives
sales. By strategically reaching the target audience with compelling
messages, Aroma Harmony can build a strong brand presence, fostering
customer trust and engagement.

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3. Educational Initiatives and Content Marketing

 Strategy: Develop and disseminate comprehensive educational resources

through blog posts, videos, and webinars, emphasizing the science behind
aromatherapy and the benefits of Aroma Harmony products.
 Rationale: Educating consumers not only positions Aroma Harmony as an
authority in aromatherapy but also cultivates an informed customer base.
Informed customers are more likely to appreciate the value of products,
leading to increased sales.

4. Strategic Partnerships

 Strategy: Forge partnerships with retailers, wellness centers, and

professionals in the mental health industry to expand distribution channels
and enhance credibility.
 Rationale: Collaborations with established entities in the wellness sector can
amplify Aroma Harmony's reach and legitimacy. Strategic partnerships
provide access to new markets and customer segments, contributing to
increased sales and market share.

5. Professional Integration

 Strategy: Recruit and onboard professional psychologists and counselors to

join the Aroma Harmony team, integrating their expertise into product
development and customer support.
 Rationale: The addition of mental health professionals enhances the brand's
credibility, signaling a commitment to holistic well-being. Their expertise can
contribute to the creation of products that align with therapeutic goals,
attracting customers seeking evidence-based solutions.

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6. Customer Relationship Management (CRM)

 Strategy: Implement a robust CRM system to track customer interactions,

preferences, and feedback. Utilize this data to personalize marketing efforts
and improve customer experience.
 Rationale: Understanding customer behavior and preferences allows Aroma
Harmony to tailor its offerings and communication, fostering customer loyalty
and repeat business. Satisfied and engaged customers are more likely to
become brand advocates.

7. Continuous Evaluation and Adaptation

 Strategy: Regularly assess the performance of marketing campaigns,

product launches, and overall business strategies. Be responsive to
customer feedback and market trends.
 Rationale: Agility is crucial in a dynamic market. By continuously evaluating
the effectiveness of strategies and adapting to changing circumstances,
Aroma Harmony can stay ahead of the competition and make informed
decisions to maximize ROI.

By implementing these strategies, Aroma Harmony aims not only to

ensure the success of the business but also to achieve a significant return on
investment. Combining product innovation, effective marketing, educational
initiatives, strategic partnerships, and customer-centric approaches contributes to
a holistic strategy that aligns with the evolving needs of the market.

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Implementation Process

1. Product Development: Invest in research and development to create

innovative products, collaborating with wellness experts for unique blends
and experiences.
2. Educational Initiatives: Develop and launch a comprehensive educational
campaign through various channels, including our website, social media, and
partnerships with influencers and educators.
3. Market Expansion: Implement targeted marketing campaigns to reach new
audiences and strengthen our presence in existing markets. Seek strategic
partnerships with retailers and wellness centers.
4. Professional Integration: Initiate the recruitment and onboarding process for
professional psychologists and counselors, ensuring a seamless integration into
our team and aligning their expertise with our mission.
5. Continuous Evaluation: Regularly assess the effectiveness of implemented
strategies through feedback loops, customer surveys, and performance metrics.
Adapt strategies as needed to maintain agility in response to market dynamics.

By translating our strategic goals into actionable initiatives and cultivating

an organizational culture aligned with our mission, Aroma Harmony aims to
achieve a competitive advantage and superior performance in the mental health
and wellness industry. Our commitment to innovation, education, and well-being
sets the foundation for sustainable growth and positive impact.

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VI. Management Team

The table below shows the Aroma Harmony Management Team. It is a

dynamic and diverse group of professionals dedicated to steering the company
towards success in the competitive landscape of the mental health and wellness
industry. Each member brings a unique set of skills and expertise, collectively
contributing to the organization's overall vision and strategic goals.

Table 1. Aroma Harmony Management Team

Position Name Responsibilities

Founder and CEO Angel Sam M. de Visionary leadership,

Guzman strategic direction, and
overall guidance for
Aroma Harmony.

Chief Operating Officer Ezra El P. Angus Operational oversight,

(COO) translating strategy into
action, and fostering
organizational efficiency.

Chief Marketing Officer Cyril Mon Valdez Crafting and executing

(CMO) marketing strategies,
shaping the brand
narrative, and positioning
Aroma Harmony in the
market.

Chief Product Officer Enrico V. Santiago Product development,

(CPO) innovation, and ensuring
that Aroma Harmony's
offerings exceed
customer expectations.

Chief Financial Officer Brylle Mirro Fagutao Financial management,

(CFO) fiscal responsibility, and
ensuring financial
sustainability aligned with
strategic goals.

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Chief Technology Officer [Hiring] Technological strategy,

(CTO) driving innovation, and
ensuring a seamless
online experience for
Aroma Harmony
customers.

Head of Human [Hiring] Talent acquisition,

Resources (HR) employee development,
and fostering a positive
organizational culture to
attract and retain top
talent.

Head of Research and [Hiring] Leading innovation and

Development (R&D) product research,
keeping Aroma Harmony
at the forefront of
aromatherapy
advancements.

In-house Psychologist [Hiring] Collaborating across

departments to ensure
Aroma Harmony's
products align with
therapeutic goals and
contribute to holistic well-
being.

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VII. Financial Plan

The table below illustrates the financial plan for Aroma Harmony, providing a
breakdown of income and expenses to elucidate the achievement of a return on
investment (ROI).

Table 2. Aroma Harmony Financial Plan

Financial Plan for Aroma Year 1 Year 2 Year 3

Harmony

Income
Product Sales ₱7, 000,000 ₱10, 000,000 ₱14, 000,000
Collaboration and Partnership ₱700,000 ₱1, 800,000 ₱2, 800,000
Total Income ₱7,700,000 ₱11, 200,000 ₱16, 800,000

Expenses
Cost of Goods Sold (COGS) ₱2, 500,000 ₱3, 500,000 ₱4, 500,000
Marketing and Advertising ₱600,000 ₱900,000 ₱1, 200,000
Research and Development ₱350,000 ₱450,000 ₱550,000
Employee Salaries and Benefits ₱2, 500,000 ₱3, 000,000 ₱3, 500,000
Operational Expenses ₱250,000 ₱350,000 ₱450,000
Professional Services ₱120,000 ₱180,000 ₱240,000
Total expenses ₱6, 320,000 ₱8, 380,000 ₱10, 490,000

Net Income (Profit/Loss) ₱1, 380,000 ₱2, 820,000 ₱6, 310,000

In the first year, Aroma Harmony generates a positive net income of

₱1,380,000. This means that after covering all expenses, including product
development, marketing, and operational costs, the business has a profit.

In the second year, the business sees significant growth in both income
and expenses. The net income for Year 2 is ₱2,820,000, indicating substantial
progress and a further increase in profitability.

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By the third year, Aroma Harmony experiences substantial growth in total

income, reaching ₱13,800,000. Even with increased expenses to support this
growth, the net income for Year 3 is ₱6,310,000.

The table below shows the Return on Investment (ROI) of Aroma

Harmony. It is a financial metric used to assess the profitability of an investment
by comparing the net profit generated to the cost of that investment.

Table 3. Computation of Return of Investment ROI = (Net Profit / Cost of

Investment) × 100

Year 1 ROI Year 1 = (₱1,380,000 / ₱6, 320,000) × 100

ROI Year 1 = 0.21835 x 100
ROI Year 1 = 21.84%
Year 2 ROI Year 2 = ( ₱2,820,000 / ₱8,380,000) × 100
ROI Year 2 = 0.336515 x 100
ROI Year 2 = 33.65%
Year 3 ROI Year 3 = ( ₱6, 310,000 / ₱10,490,000) × 100
ROI Year 3 = 0.60152526 x 100
ROI Year 3 = 60.15%

1. Year 1: The Return of Investment (ROI) equals approximately 21.84%. This

means that, in Year 1, the business generated returns equivalent to 21.84%
of the initial investment. This is a positive ROI, indicating that the returns
exceeded the costs.
2. Year 2: The Return of Investment (ROI) equals approximately 33.65%. In
Year 2, the business achieved a ROI of 33.65%, signifying that the returns
were 33.65% of the initial investment. This is also a positive ROI.

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3. Year 3: The Return of Investment (ROI) equals approximately 60.15%. Year

3 shows a ROI of 60.15%, indicating that the returns were 60.15% of the
initial investment. This is a significantly positive ROI.

Therefore, all three ROIs (21.84% in Year 1, 33.65% in Year 2, and

60.15% in Year 3) are positive. A positive ROI is generally indicative of
profitability, suggesting that the business generated returns surpassing the costs
of the investments made. The increasing trend from Year 1 to Year 3 further
indicates an improving financial performance and efficiency in utilizing the initial
investments. This is a favorable outcome and suggests that the business is
realizing positive returns on its investments over time.

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This Lean Startup Canvas provides a comprehensive overview of Aroma

Harmony's business model, including its approach to solving a specific problem,
unique value propositions, customer segments, key metrics, channels, cost
structure, and revenue streams. It emphasizes the company's commitment to
innovation, accessibility, and personalization in the field of mental well-being
through aromatherapy.

In essence, Aroma Harmony's Lean Startup Canvas encapsulates not only

the intricacies of its business model but also the core values driving its mission in
the dynamic landscape of mental well-being. The emphasis on user-eccentricity,
adaptability, and the synergy of holistic approaches underscores Aroma
Harmony's commitment to making a meaningful impact on individuals' mental
health through the transformative power of aromatherapy.

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