ONLINE SHOPPING: HABITS AND PREFERENCES OF ABM LEARNERS

MEMBERS:

STEVEN BAJADE

CHARITY ARROYO

MAJA BATILLER

JOEWELA BAGOLCOL

DOLLY QUEEN GALLENO

ALEAH MAE VILLADOLID

 Chapter I

Introduction

This chapter is divided in six parts: (1) Background of the study (2) statement

of the problem (3) Conceptual framework (4) Significance of the study (5) Definition

of terms (6) Scope and limitations.

Background Of The Study

The rise of e-commerce has revolutionized the way we shop, and teenagers

are no exception. ABM learners, in particular, with their focus on business and

accounting, are likely to be keen observers and participants in the online shopping

landscape. Studying the factors that influence their online shopping habits and

preferences can offer valuable insights into this growing demographic.

Understanding the habits and preferences of this demographic can provide valuable

insights for businesses and marketers looking to target ABM learners effectively. a

report by StatIsta (2021) on e-commerce trends and statistics highlighted the

increasing popularity of online shopping among young adults, with a significant

portion of them being college students. The report also emphasized the importance

of personalized recommendations, customer reviews, and mobile optimization in

enhancing the online shopping experience for this demographic.

By leveraging insights from these studies, businesses and marketers can tailor

their online strategies to better meet the needs and preferences of ABM learners or

people who are most likely to purchase online, ultimately driving engagement,

loyalty, and sales in this key demographic.

 Statement Of The Problem

The purpose of this research is to identify the online shopping;habits and

preferences of ABM (accountancy business management) strand.

This study aimed to answer the question:

1 What are the main preferences affecting Online Shopping Habits of ABM

learners?

A. Convenience

B. Time saving

C. Competitive prices

D. Accessibility

Conceptual Framework

Online Shopping:Habits & Preferences of ABM Students

This framework explores the online shopping behaviors and preferences specifically

among ABM (Accountancy, Business, and Management) students. It examines how

various factors influence their online shopping habits.The researcher made

INDEPENDENT VARIABLE
DEPENDENT VARIABLE
Online shopping habits Demographic Variables
Online shopping preferences Technology Adaptation
Attitudes towards online
shopping

Scope And Limitations

 This study will be limited to the grade 11 and 12 ABM ( accountancy

business management) learners only of Banate National High School

It will explore factors such as frequency of online shopping, preferred online

shopping platforms, types of products purchased online, and payment methods used.

Significance Of The Study

This study will provide insights about the factors affecting online shopping

habits and preferences of ABM learners, on online shopping, therefore this research

will be beneficial to the following:

-E-commerce platforms and online retailers:

-Brick-and-mortar stores with an online presence:

-Brands targeting young adults:

-Future Business Professional

Definition Of Terms

ABM. Strand is designed for students who are interested in business,

finance ,entrepreneurship, and accounting.( Sacred Heart School - Ateneo de Cebu)

In this study the respondents are the grade 11 and 12 Accountancy

Business and Management ( ABM) students of Banate National High School.

Habits. A settled tendency or usual manner of behavior (Merriam Webster

Dictionary, 2023).

In this study habits refers to the repetition of buying online of the students.

Learners. A learner is someone who is learning about a particular subject or

how to do something.

Online. It means connected to, served by, or available through system and

especially a computer or tele communications system (Merriam Webster Dictionary,

2023).
 In this study online refers to the online shopping platforms where the

students buy.

Preferences. the power or opportunity of choosing(Merriam Webster

Dictionary, 2023).In this study examines the process by which students make online

purchases of commodities.
 CHAPTER II

Review Of Related Literature

This chapter presents the related literature and studies from articles and

previous research by local and foreign researchers.

The internet has ushered in a new era of e-commerce, which is the trade of

information, products, and services via the internet, resulting in an increase in online

purchasing or e-shopping (Klakota and Whinston, 2008). Online company has risen

rapidly due to several preferences for purchasing on the internet due to decreased

transaction and inquiry expenses when compared to other sorts of shopping.

Consumers may buy more rapidly, have more options, and acquire items and

services at a lower price while shopping online (Cuneyt & Gautam, 2004). This

should allow online store merchants to identify the most effective ways to close gaps

between effectiveness and online customer patronage, as well as choose which gaps

to focus on. The findings of this study will be useful to online marketers, sellers, and

investors in developing policies, frameworks, and marketing strategies to increase

online shopping penetration and effectiveness in the Philippines. Furthermore, the

study's findings may assist shops enhance the quality of their consumer services.

The study will undoubtedly contribute to the research field of online shopping and e-

commerce in the country by offering an up-to-date assessment of the sector.

According to In the context of online buying, it seeks to include models and

concepts that illuminate the intricacies of consumer decision-making processes. By

expanding on accepted theories, the research aims to offer a solid basis for

understanding the dynamics of consumer behavior in the digital era.(Arun Mishra,

2023.)

People's shopping habits are always evolving. Since the first online shopping

purchase in 1994, there has been a rise in internet buying. With the pandemic over,
retailers and other companies want to know if the boost will continue. To assess the

current determinants of purchasing preferences, the following factors were

investigated: safety, technology, branding, and customer experience. A

phenomenological design was utilized to investigate the lived experiences of six

online consumers who reflect the most popular demographic. This study provides a

greater knowledge of what business marketers need to know about customer online

purchasing decisions.(Jason et al.,2023).

According to (Rehana et al.,2023) The study looks on the shopping habits of senior

high school students at Siena College in Quezon City, focusing primarily on

traditional shopping (TS) and online shopping (OS) as purchase techniques.

Specifically, it seeks consumer respondents' assessments of their behavior in terms

of both shopping lifestyles, preferences in terms of a wide range of product choices,

safety, convenience, prices, and promotions, the significant association between

shopping preferences and age and gender, and the disadvantages and advantages

of both shopping methods.

To achieve these goals, the researchers collected and analyzed quantitative

and qualitative data via online surveys and virtual interviews. The results showed that

most respondents favor online shopping over traditional shopping because of the

wide selection of products accessible, safety, convenience, pricing, and discounts.

Furthermore, the survey finds no significant relationship between respondents' age

and gender and their shopping habits. Future researchers who do a similar study

may learn more about the differences between traditional and offline purchase from

the data and analysis provided by this study. As a result, this work may benefit other

research while accumulating relevant literature.

 Chapter III

Research Design And Methodology

Purpose Of The Study And Research Design

The study aimed to identify the online shopping habits and preferences of

ABM student.The researchers used descriptive research design in this study.

Respondents

The respondents of this study were the grade 11 and grade 12 Accountancy

Business Management (ABM) students of Banate National High school, School Year

2023-2024.

Data Collection Procedure

The data gathering will start as the researchers prepared all the

questionnaires and gained the approval of the authorized person to conduct the

study.

The researchers will provide and prepare a questionnaire, by a likert scale

type of questions,which we will distribute to the grade 11 and 12 ABM (Accountancy

business management) students in order to be answered by the respondents of the

study.

The respondents were given enough time to answer the questionnaire and

was allowed to ask questions and clarifications. After answering, the data collected

will be compile for analysis and tabulations.

Data Gathering Instruments

A survey questionnaire can be created to gather information on the online

shopping habits and preferences of ABM students. The questionnaire can include

questions about frequency of online shopping, preferred online shopping platforms,

types of products purchased online, factors influencing purchasing decisions, and

overall satisfaction with the online shopping experience.

Statistical Tool

The data that were gathered from the survey and answers were analyzed

using, descriptive statistics .To summarize and describe the key characteristics of

online shopping habits and preferences among ABM learners, including measures

such as mean, median, mode, standard deviation, and frequency distributions.

`
 RESEARCH INSTRUMENT

ONLINE SHOPPING:HABITS AND PREFERENCES OF ABM (Accountancy

Bsuiness and Management) STUDENTS

NAME:______________________________________ SEX:___________

GRADE:__________________ SECTION:__________

CONVENIENCE AGREE MODERATELY DISAGREE

AGREE

Online shopping
allows ABM
students to avoid
crowded stores
and long lines

ABM students can

easily compare
prices of products
from different
retailers online
helping them find
the best deals and
save money
Online shopping
provides ABM
students with
access to a wde
variety of poducts
from different
brands, and
retailers.
Online shopping
allows ABM
students to browse
and purchase
items from the
comfort of their
own homes or
while on the go
 PRICES AGREE MODERATELY DISAGREE

AGREE

ABM students are

likely to search for
coupon coder and
promotional deals
that offer discounts
online purchase,
helping them save
Many ABM
students value
shipping option
when shopping
online,as it helps
them save on
additional
associated with
delivery.
ABM students may
be drown to online
retailers that have
flash sales or
limited time
offers,as these
provide
opportunities to
purchase products
at discounted
prices
ABM students
often prefer to
compare prices of
products from
different online
retailers to find the
best deals and
discounts.