Likert scale:

Item Description Strongly Agree Neutral (3) Disagree Strongly

Agree (2) (4) Disagree
(1) (5)
PA: Product Acceptance
PA.1 People in our
country tend to
judge women
based on their
clothing choices.
PA.2 I believe women
should have the
freedom to
choose their
clothing without
societal
judgment.
PA.3 I support
initiatives that
promote
diversity in
women's clothing
options.
PA.4 I find Western
clothes
comfortable to
wear.
PA.5 I believe Western
clothingreflects a
progressive and
open-minded
outlook.
PD: Purchase Decision
PD.1 I feel confident
about the quality
of Western wear
when purchasing
online.
PD.2 Online platforms
offer a wide
variety of
Western wear
choices.
PD.3 The convenience
of online
shopping
influences my
decision to buy
Western wear.
PD.4 I trust the online
reviews and
ratings for
Western wear
products.
PD.5 I am concerned
about the
accuracy of
sizing when
purchasing
Western wear
online.
DM: Digital Marketing
DM.1 Social media
promotions
positively
influence my
decision to
consider
purchasing
Western wear
online.

DM.2 I find social media

advertisements for
Western wear
informative
and engaging.

DM.3 Social media

content, such as
fashion
influencers'
recommendation
s, influences my
trust in online
Western wear
retailers.
DM.4 The frequency of
Western wear
advertisements
on social media
platforms affects
my interest in
making a
purchase.
DM.5 I am likely to
explore Western
wear products
from brands that
effectively use
social media for
promotion.