Questionnaire:

Your insights are valuable for understanding the impact of perceived usefulness on
purchasing intention in online shopping. Please read each statement carefully and
indicate your level of agreement.

➢ Demographic Information:

1. Age:
• Under 18
• 18-30
• 30-50
• 50-60
• 60+
2. Gender:
• Male
• Female
3. Location:
• Urban
• Suburban
• Rural
4. Income Level:
• Below 30,000
• 30,000 - 50,000
• 50,000 - 75,000
• 75,000 - 100,000
• Above 100,000
5. Education Level:
• High school or below
• Some college/associate degree
• Bachelor's degree
• Master's degree
• Doctorate or professional degree
6. Employment Status:
 • Employed full-time
• Employed part-time
• Unemployed
• Student
• Retired
7. Device Usage for Shopping:
• Desktop/Laptop
• Smartphone
• Tablet
8. Frequency of Online Shopping:
• Daily
• Weekly
• Monthly
• Occasionally
• Rarely/Never
9. Preferred Online Shopping Categories:
• Electronics
• Fashion/Apparel
• Health & Beauty
• Books & Media
• Others
10. Reasons for Online Shopping:
• Convenience
• Better prices/discounts
• Variety of products
• Avoiding crowds
• Timesaving
• Others
 ➢ Likert scale:

Item Description Strongly Agree Neutral (3) Disagree Strongly

Agree (1) (2) (4) Disagree
(5)
PI: Purchase Intention
PI.1 I am likely to
make a purchase
from an online
shopping
platform in the
near future.
PI.2 I intend to
explore and
browse more
products on the
online shopping
website.
PI.3 I am inclined to
recommend
online shopping
platforms to
friends and
family.
PI.4 I feel confident
that the online
shopping
platform can
fulfil my future
shopping needs
PI.5 I am motivated
to explore new
products and
categories on the
online shopping
platform
PU: Perceived Usefulness
PU.1 The online
shopping
platform
provides clear
product
description and
details
PU.2 I find online
customer
reviews helpful
in making
purchasing
decisions.
PU.3 The website
navigation is
user-friendly,
making it easy to
find products.
PU.4 The website
provides
accurate
information
about product
availability and
delivery times.
PU.5 The online
shopping
platform
provides
discounts and
promotions that
are beneficial.