www.eabw.org Blended Learning. Location Tübingen, Germany.

To: From: Eugen Breining

Company Date
Mini-MBA Master of Business Administration Ref. Nr.
Fax Pages 4
We invite you to Mini-MBA course. The program is specifically developed for Managers of enterprises and
organizations, Top management, Business owners, State employees from the CIS countries, Central Asia, Eastern
Europe and the Eurasian Economic Community. The Export Akademie of Baden-Württemberg, Germany is
responsible for development, organization and performing of this Program.

Concept of program course:

Mini-MBA Program is a certain type of MBA Global Management is based on a module system and is aimed at
professional and quality management skills improvement in accordance with international standards. The program
mainly focuses on the actual management business skills in ever-changing environment, as well as the
implementation of development in strategic markets. The main value of the program consists of that the acquired
knowledge and skills are integrated into particular style of management. Its concept considers the whole balance
of management system that allows to become a manager of the XXI century (cybernetic manager), who are able to
react flexible to new challenges. In addition, the program to a greater extent than others focuses on the global
needs of the today’s world and considers the major mega-trends and technologies.
Implementation of program course:
For over 30 years Export Akademie is providing services to the business community in Europe, Asia, Africa and
America. Main areas: the exchange of experience and further advanced professional trainings for Managers from
abroad and also it’s an Educational Center for the Intergovernmental program (in Russia "Presidential Program") in
17 countries, provides Trainings for Managers and ensures know-how transfer to the countries with transition
economy. Educational projects like MBA and M.Sc. in Global Management Technology, Generation and
Implementation of Ideas and Innovation are very widespread and popular disciplines, and extensive experience in
a consortium by Export Akademie (which includes Bayern Innovativ, GiMA Consult, Steinbeis Global Institute
Tübingen), as well as the continuous improvement process, provides targeted and relevant program based on
customer demand, which has a positive feedback from participants and guarantees longstanding result.
Organisation and methods:
The program consists of modular distance training and classroom-training sessions in India, during which
participants play all kinds of situations that they will have to solve them in future of their professional activities.
This and a variety of management situations, some of which relate to the crisis management field, different case
studies and tests. To understand exactly what the situation in front of you is and be able to effectively solve it is the
main task of case solution. Program duration is 7 days or 46 hours of online/classroom lessons. Also it is possible to
have consultation by experts of the Academy and University. It’s possible to extend the duration of the program
and visiting relevant companies or organizations. During this Training program are carried out various tests.

With respect and best regards, Eugen Breining

Project Manager, Countries CIS, Asia, Eastern Europe
Fon: +49 7071–5499927 Fax: +49 7071–5499929
Email: eugen.breining@eabw.org
Skype: ben3000d
General Director of EABW
Prof. Dr. Bertran Lohmueller

Geschäftsführer: Registergericht: VК Bank Tübingen Zentrale: Export-Akademie Baden-Württemberg GmbH

Prof. Dr. Bertram Lohmüller AG Stuttgart HRB 727657 IBAN:DE05640618540018388000 Konrad-Adenauer-Straße 13
Prof. Dr. Rolf Pfeiffer em. Ust-ID DE 261768222 SWIFT:GENODES1STW 72072 Tübingen, Germany
Steuer-Nr. 86112/25365 Konto 183 880 00 BLZ 640 618 54
 www.eabw.org Blended Learning. Location Tübingen, Germany.

Course program

Week 1
Module 1: Basics of business strategy and management decisions-making processes
Strategic Management Basics of game theory and business strategy
Basics of game theory and business strategy Effective Manager’s Competences
Effective Manager’s Competences Business Management strategies in crisis situations
Decision-making Model Turnaround
Week 2
Module 2: The art of negotiation, presentation techniques and skills development
The structure of effective negotiations Improving the presentation skills
Managerial communication and oratorical skills Non-verbal communication
Key negotiation tactics Techniques of responses to the audience questions
Win-win situation, how to avoid manipulation Perception and thinking
Improving the overall level of employees’ business The influence skills
communications Conflict Management
Week 3
Module 3:Integrated Management & Leadership
Classification of management and leadership Business Leadership Competences
Development of concepts for businesses Miss Management
Risk assessment and implementation of Business development strategies, the own brand creation
possibilities
IMLead model - formula for Successful Leadership
Week 4
Module 4:Business Modeling
Types of business models The modeling and optimization of business processes
Development of a balanced scorecard (Norton - Organizational design
Kaplan) A method for constructing business models (Osterwalder -
Strategic Modelling Peña)
Scenario planning Functionally-value analysis processes

Geschäftsführer: Registergericht: VК Bank Tübingen Zentrale: Export-Akademie Baden-Württemberg GmbH

Prof. Dr. Bertram Lohmüller AG Stuttgart HRB 727657 IBAN:DE05640618540018388000 Konrad-Adenauer-Straße 13
Prof. Dr. Rolf Pfeiffer em. Ust-ID DE 261768222 SWIFT:GENODES1STW 72072 Tübingen, Germany
Steuer-Nr. 86112/25365 Konto 183 880 00 BLZ 640 618 54
 www.eabw.org Blended Learning. Location Tübingen, Germany.

Week 5
Module 5: Marketing Technology Management
Development of strategic plan Concept of export marketing
SWOT-analysis Technology and international marketing tools
Planning objectives - Strategies - Tools - Marketing B2B, B2C Marketing
Mix Digital marketing
Strategic Management SMM and Advertising
Basics of Brand Management
Week 6
Module 6: Change Management and corporate Effectiveness
The process of strategic organizational changes Changes and Cost Reduction Strategy
The method of factor analysis and matrix of need The concept of corporate effectiveness
determination in changes Key areas of the system of structuring activities and its
Techniques of resistance overcoming for changes elements
Involving employees in decision-making process Balanced Scorecard
Analysis of the processes and methods of decision-
making process
Methods of facilitating change management
Week 7
Module 7: From Idea to Innovation
Where are arisen the innovations? Changes and Cost reduction Strategy
Management of Innovation projects The concept of corporate efficiency
Open and closed innovation Key areas as a system of Activities’ structuring and it’s
"Fronting" market in innovative business elements
Resources for Innovation Balanced Scorecard
Analysis of the processes and methods by decision-
making
Facilitating methods of change management
*All modules are combined with case studies, practical exercises and analysis of individual situations

Geschäftsführer: Registergericht: VК Bank Tübingen Zentrale: Export-Akademie Baden-Württemberg GmbH

Prof. Dr. Bertram Lohmüller AG Stuttgart HRB 727657 IBAN:DE05640618540018388000 Konrad-Adenauer-Straße 13
Prof. Dr. Rolf Pfeiffer em. Ust-ID DE 261768222 SWIFT:GENODES1STW 72072 Tübingen, Germany
Steuer-Nr. 86112/25365 Konto 183 880 00 BLZ 640 618 54
 www.eabw.org Blended Learning. Location Tübingen, Germany.

Name, Surname
Position
Company
Street
City
Tel. Nr.
Fax. Nr.
Passport No.
Standard Package:
Distance learning: € 750 (minimum 25 students on one group)
Participants get the whole package of standard services: Learning, trainings, consultations all over the course
program, program materials, certificate

*Also you can register on following link:

http://www.eabw.org/es/seminary/mini-mba-mba-mbe-e-learning-sertificirovannye-kursy/new-mini-mba-accelerated-course-
business-administration/

Geschäftsführer: Registergericht: VК Bank Tübingen Zentrale: Export-Akademie Baden-Württemberg GmbH

Prof. Dr. Bertram Lohmüller AG Stuttgart HRB 727657 IBAN:DE05640618540018388000 Konrad-Adenauer-Straße 13
Prof. Dr. Rolf Pfeiffer em. Ust-ID DE 261768222 SWIFT:GENODES1STW 72072 Tübingen, Germany
Steuer-Nr. 86112/25365 Konto 183 880 00 BLZ 640 618 54