RETELLING THE STORY OF ORPHEUS

THROUGH THE LENS OF

MARKETING: BRANDING +

MERCH DESIGNING

MARY JUSTINE S. CONCEPCION, BSBA MARKETING STUDENT

 Merchandise is specifically
targeted at a specific fan
base.

Through self-research, I
ORPHEUS: discovered that Millenials
and Gen Z bookworms are
familiar with the Greek
THE MERCH legendary story of Orpheus
and Eurydice.

Platforms I've observed:

Instagram and Tiktok
MAKING THE MERCH

AS A MARKETER, I FOUND MY PERFECT WAY OF TELLING ORPHEUS STORY:

MEANINGFUL MERCHES. BUT FIRST, A SOLID BRAND SHOULD REPRESENT THE
MERCH.

BRANDING: IT TELLS A STORY

The use of a narrative to link your brand to customers is known as brand storytelling.

NARRATIVE = STORYTELLING ELEMENTS WHICH IS THE LOGO DESIGN AND WHOLE CONCEPT
OF THE BRAND
THE BRAND MOODBOARD
 WHAT THE MOODBOARD
REPRESENTS CORE THEMES

The tone of Orpheus' narrative is LOVE

gloomy. The story is serious as it PASSION
focuses on the sincerity of love and TRAGEDY
the passion that surrounds it. The
serious tone allows readers to
understand the author's approach
to the various parts of the story.
 THE COLOR PALETTE

DEATH/ PASSION PURITY/PURE

MISFORTUNE LOVE

ELEMENT OF DEPENDABILITY ALSO ASSOCIATED

WITH LOSS
NATURE
 THE LOGO
LYRE =
ORPHEUS' MUSICAL
INCLINATION

SPIRAL = LIFE AND DEATH

THE ALTERNATE LOGO
BRANDING OVERVIEW/THE WHOLE BRAND GUIDE
WHAT'S THE MERCH COMPOSED OF?

SHIRT, CAP AND TOTE BAGS

1. LOGO MERCH
2. STATEMENT MERCH
UPCOMING PLANS - FINALS (?)

FOR THE STATEMENT MERCHES

GRAPHIC STATEMENT TEES AND TOTE BAGS ARE TO BE DESIGNED

AS WELL FOCUSING ON THE MAIN THEMES OF THE STORY
STATEMENT TEES IDEAS:
"NEVER LOOK BACK"
"LOVE IS STRONGER THAN DEATH"
"MUSIC FILLS THE SOUL"

GRAPHIC TEES IDEAS:

GOT BIT - EURIDYCE & SNAKES GRAPHIC TEE
WALK AHEAD - HADES
... DON'T LOOK BACK - ORPHEUS
FOR FINALS AS WELL...

FOR THE MERCHES, A CREATIVE

MARKETING/PROMOTION PLAN IS TO BE
PRESENTED AS WELL
FOCUS: SOCIAL MEDIA MARKETING

THE PLATFORMS TO BE FOCUSED ON:

FACEBOOK
INSTAGRAM
TIKTOK