A PROJECT REPORT ON

Strategic Approach Adopted by Airtel

Award of the degree of

MASTER’S OF BUSINESS ADMINISTRATION

Submitted by

Sahil Tiwari - 22GSOB2010437

Avantika Bhadauria – 22GSOB2010678
Drishti Chauhan – 22GSOB2010592
Mukul Rajput – 22GSOB2010593
Ashutosh Sharma – 22GSOB2010549

IN

GALGOTIAS UNIVERSITY

SCHOOL OF BUSINESS

Under the Supervision of

Dr. Bipin Chandra Pant

Assistant Professor

2022-2024
 Synopsis of Strategic Approach Adopted By Airtel

As of my last knowledge update in January 2022, Bharti Airtel is one of the leading
telecommunications companies in India and has a significant global presence. Airtel has
adopted a strategic approach that encompasses various aspects of its business to maintain and
enhance its competitive position. Here's a synopsis of the strategic approach adopted by
Airtel:

Diversified Service Portfolio:

Airtel offers a wide range of services, including mobile telecommunications, broadband,

digital TV, enterprise solutions, and more. This diversification helps reduce risk and appeal to
a broad customer base.

Network Expansion and Quality:

Airtel has consistently invested in expanding and improving its network infrastructure to
provide better coverage, quality, and data speeds to its customers. This includes both 4G and
5G networks where available.

Customer-Centric Approach:

Airtel places a strong emphasis on customer satisfaction. They offer various customer-
friendly initiatives and engage in regular feedback mechanisms to address customer needs
and concerns.

Digital Transformation:

Airtel has embraced digital technology to enhance its customer service, streamline
operations, and innovate in its offerings. This includes the use of mobile apps, digital
payment systems, and self-service portals.

Market Expansion:

Airtel has expanded its services into various international markets, especially in Africa,
through acquisitions and partnerships. This strategy allows the company to tap into new
markets with growth potential.

Cost Optimization:

Managing operational costs is a key part of Airtel's strategy. By optimizing expenses and
improving operational efficiency, they can offer competitive pricing to their customers.

Innovative Offerings:

Airtel constantly introduces new products and services to stay competitive and retain
customers. This includes content streaming partnerships, IoT solutions, and digital wallets.
Competitive Pricing:

Airtel competes aggressively on pricing, offering a variety of plans and packages to cater to
different customer segments, from budget-conscious users to high-value corporate clients.

Strategic Partnerships:

Airtel has forged partnerships with various content providers, handset manufacturers, and
technology companies to enhance its service offerings and provide additional value to its
customers.

Corporate Responsibility:

Airtel has been involved in various social responsibility initiatives and sustainability efforts,
showcasing a commitment to being a responsible corporate citizen.

5G and Future-Ready Technologies:

Preparing for the future, Airtel is investing in the development and deployment of 5G
technology and other advanced solutions to meet the evolving demands of the
telecommunications industry.

Conclusion

Bharti Airtel has adopted a comprehensive and dynamic strategic approach to maintain its
position as a leading telecommunications company in India and internationally. This
approach is characterized by diversification, network expansion, a customer-centric focus,
digital transformation, market expansion, cost optimization, innovation, competitive pricing,
strategic partnerships, corporate responsibility, and readiness for future technologies like 5G.
Airtel's ability to adapt to changing market dynamics and customer needs while consistently
investing in infrastructure and service quality has been central to its success in the highly
competitive telecommunications industry. Keep in mind that the company's strategic
approach may continue to evolve in response to the ever-changing landscape of the telecom
sector.