English 10

“THE FIVE JUMBO HOTDOGS”

10-RUBY

Milo advertisement
The Milo Advertisement is a commercial that shows a drink called milo which can give people
energy especially children when it is drunk. MILO Philippines officially welcomes Carlos Edriel
“Caloy” Yulo as its newest Champion.The producer of Milo Advestisement is Jem Lim. Jem Lim
is the Co-Managing Partner at Just Add Water Productions and President at A La Carte Digilab
Media, Inc. The MILO Launched in the Philippines on 1964 and in Lipa Factory is the MILO
production center of the Philippines. It is also responsible for packing COFFEE-MATE and coffee
in jars. Located in Barangay Tibag in Pulilan, Bulacan, the Pulilan Factory started manufacturing
NESTLÉ Ice Cream and Chilled products in 2009.

The Advertisement simply states that MILO is a nourishing drink that everyone can enjoy , and
shows a common consumption moment for the product for children after school. The nutritional
value of food is about balance, moderation and variety. Publicis stated that the objective of the
commercial is “to communicate that Milo PLUS mom helps raise a champion child.” The objective
is met indeed, which is consistent with the other Milo commercials of the past.

In our view the Milo Advertisement is a commercial for more people to buy and drink Milo
Drink, because it is said in the commercial that it is in the daily life that people or especially
children go through in their efforts to achieve their dream, every day they act and do something
that will improve them, their parents are there who are ready to help them and of course their
mother will prepare Milo Drink so that even if they are tired from what they are doing, the energy
will continue in their body that is given by milo drink because parents know for sure that this drink
will be good for their children because it can give strength to every child.

Based on the Milo Advertisement, it can be concluded that Milo is a healthy drink for
children. It provides essential nutrients like vitamins and minerals that help in the growth and
development of children, as well as energy to fuel their daily activities. Additionally, the
advertisement suggests that Milo can improve concentration and cognitive function, which is
essential for academic success. However, it is important to note that while Milo can have positive
effects, it should be consumed in moderation as part of a balanced diet. Moreover, the Milo Drink
Advertisement effectively promotes the brand and the product by using a relatable and
heartwarming narrative that highlights the benefits of the drink for children. The use of visuals,
music, and messaging effectively captures the attention of the target audience, creating a genuine
connection and emotional response. Overall, the Milo Drink Advertisement successfully
communicates the value and quality of the product while also reinforcing the brand's positive
image and reputation.