Professional Documents
Culture Documents
1. Airtight containers and packets used for chips ,biscuits and jams etc. , are the example of
a) Product Differentiation
b) Product Identification
c) Product Promotion
d) Product Protection
d) All of these
3. Advertising lacks
a) Direct Feedback
b) Covering market in short time
c) Impersonal Communication
d) Reaching to a large number of people
_______________.
15. Marketing and Personnel Managers are part of which level of management ?
16. Which is not a separate function of management out of the following?
a) Cooperating
b) Staffing
c) Controlling
d) Planning
17. Vinod Limited target production was 25,000 units in a year . Production manager was able to
achieve this target but at a higher production cost. In this case, manager is ____ but not ____.
a) Efficient but not effective
b) Efficient but not efficient
c) Efficient but not honest
d) None of these
18. ________________ aims to help each other.
a) Coordination
b) Cooperation
c) Planning
d) Staffing
19. Which of the following is a direct channel of distribution?
a) Manufacturer ,wholesaler , retailer ,customer
b) Manufacturer, retailer, customer
c) Manufacturer to customer
d) None of these
20. Discounts ,coupons ,contests , free samples and offering extra quantity etc . ,are the examples
of ______
a) Sales Promotion
b) Channels of distribution
c) Personal Selling
d) None of these