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Date: October 13, 2023

Dr. Shaikh Rafiqul Islam


Professor and Chairman
Marketing Department
Jagannath University, Dhaka

Subject: Submission of term paper.

Dear Sir,
With due respect, it is our honor to submit our report under your supervision. We are
submitting a report entitled "Consumer Behavioural Intention on Purchasing
Bashundhara LPG".
As part of our program. The report addresses our daily assignments, duties and
responsibilities that we have tried our best to align with our theoretical knowledge.

We have attempted our best to present the report with the important information and
recommended suggestions in a noteworthy compact and in comprehensive manner as
possible.

We hope that the report will meet the desires.


Sincerely yours

Name ID Remark

Mahabub Alam Id-M22020204504


Saima sultana Dipa Id-M22020204508
Abdur Rahim Riad Id-M22020204509
Md. Mehedi Hasan Id-M22020204510
Mehedi Hasan Zim Id-M22020204522
Executive Summary
One of the top LPG businesses in the nation is Bashundhara LPG Limited. According
to sales statistics, despite just recently starting its operation, it has firmly grasped the
market and is on the leader boards. In the energy industry, Bashundhara LPG Limited
has distinguished itself among other rivals. In the first section of this study, we
covered the company overview, in which we attempted to present the overall situation
of the firm and its pertinent industries. Following that, we defined our research
question as "Consumer Behavioural Intention on Purchasing Bashundhara LPG" and
then we developed a model with three independent factors and a dependent variable.

To understand our model using our research questionnaires, we also conducted an


online survey and employed SPSS analysis. We have presented analyses with
pertinent tables, followed by comments on the research's findings. Last but not least,
given our constraints and limitations, we have offered our suggestions for future study
Examine Part

How do consumers purchase Bashundhara LPG-

Bashundhara LPG is a popular LPG brand in Bangladesh. It is available in a variety of


sizes and types, including 5-kilogram, 12-kilogram, and 14.2-kilogram cylinders.
To purchase Bashundhara LPG, consumers can visit a Bashundhara LPG dealer or
order online. When purchasing from a dealer, consumers will need to provide their
name, address, and contact information. They will also need to pay for the cylinder
and the gas.When purchasing online, consumers can select the size and type of
cylinder they need. They can also choose to have the cylinder delivered to their home
or pick it up at a dealer.
Here are the steps on how to purchase Bashundhara LPG from a dealer:

Find a Bashundhara LPG dealer. You can use the Bashundhara LPG website or app to
find a dealer near you.
Visit the dealer. When you visit the dealer, you will need to provide your name,
address, and contact information. You will also need to pay for the cylinder and the
gas.Receive your cylinder. The dealer will give you the cylinder and the gas.
Here are the steps on how to purchase Bashundhara LPG online:
Go to the Bashundhara LPG website or app.
Select the size and type of cylinder you need.
Choose to have the cylinder delivered or picked up at a dealer.
Pay for the cylinder and the gas.
Receive your cylinder. The cylinder will be delivered to your home or picked up at a
dealer.
Bashundhara LPG offers a variety of payment options, including cash, credit card,
and debit card.

Bashundhara LPG also offers a variety of discounts and promotions. You can find out
more about these discounts and promotions on the Bashundhara LPG website or app.
Different groups of Bashundhara LPG buyers:

1. Household Consumers:This is one of the largest groups of buyers for


Bashundhara LPG. Household consumers use LPG for cooking, heating water, and
other domestic purposes. LPG is a popular choice in urban and rural households due
to its convenience and efficiency.
2. Restaurants and Eateries:Restaurants, cafes, hotels, and other eateries often use
LPG for cooking purposes. It's a preferred fuel due to its instant heating capabilities
and precise temperature control, making it suitable for commercial kitchens.
3. Hotels and Hospitality Industry:Hotels, resorts, and other hospitality
establishments use LPG for cooking in their kitchens, heating water, and other
purposes. The consistent and efficient performance of LPG makes it a valuable choice
in this industry.
4. Industrial and Commercial Users:Some industries and commercial enterprises
utilize LPG for various purposes, including heating in manufacturing processes,
powering forklifts, and other machinery. LPG is chosen for its versatility and cost-
effectiveness.
5. Catering Services:Catering businesses, event organizers, and catering services
often use LPG for cooking at events, weddings, parties, and other gatherings where
food preparation is required on-site.
6. Hospitals and Healthcare Facilities:Hospitals and healthcare facilities use LPG
for cooking in staff kitchens, heating water, and other applications. It provides a
reliable and efficient source of energy.
7. Retail Consumers - Small Businesses and Shops:Small businesses, shops, and
retail stores may use LPG for heating, cooking, or backup power in case of electricity
outages. It's a convenient and affordable energy source.
8. Transportation and Automotive Industry:LPG is also used as an alternative fuel
for vehicles, especially in the automotive industry. Some consumers use LPG-fueled
vehicles due to its environmental benefits and cost savings.

Each group of buyers has different requirements and demands, and Bashundhara LPG
caters to these diverse needs through its distribution network and services. It's
essential for Bashundhara LPG to understand and meet the specific requirements of
each group to ensure customer satisfaction and loyalty.
Decesion Making Process:
1.Problem Recognition:The decision-making process typically begins with the
consumer recognizing a need or problem. In this case, the need arises when the
consumer requires a reliable and safe source of liquefied petroleum gas (LPG) for
cooking, heating, or other purposes.
2.Information Search: Once the need is identified, the consumer will seek
information to understand the available options. Consumers may search for
information about Bashundhara LPG through various sources, such as:
- Online searches
- Recommendations from friends, family, or professionals
- Social media
- Official Bashundhara LPG website
- Local distributors and retailers
- Product reviews and ratings
3. Alternatives Evaluation: After gathering information, consumers evaluate the
alternatives available in the market. In this stage, they compare Bashundhara LPG
with other LPG brands based on various factors, including:
- Price and affordability
- Safety features and certifications
- Availability and accessibility of distributors or retail outlets
- Brand reputation and customer reviews
- Cylinder sizes and flexibility
- Customer service and support
4. Purchase Decision: Based on the evaluation, the consumer makes a purchase
decision. Factors influencing this decision include:
- Positive evaluation of Bashundhara LPG compared to alternatives
- Perceived value for money
- Trust in the brand's reputation and safety standards
- Convenience and ease of access to Bashundhara LPG distributors or retail outlets
5. Post-Purchase Evaluation: After the purchase and use of Bashundhara LPG,
consumers assess their decision. This evaluation is based on their experiences with the
product and its performance, safety, and overall satisfaction. Positive experiences may
lead to brand loyalty, repeat purchases, and recommendations to others.
Influencer Factors-
Consumer behavior in purchasing Bashundhara LPG, like any other product, is
influenced by a combination of economic, personal, and psychological factors. Let's
delve into each category to understand how they impact consumer decisions:

1.Economic Factors: Economic factors play a significant role in influencing


consumer behavior related to purchasing Bashundhara LPG:
- Price and Affordability: Consumers consider the price of Bashundhara LPG in
comparison to competing brands. They assess if the price aligns with their budget and
perceived value.
- Income Level: Consumers' disposable income and financial stability impact their
ability to afford Bashundhara LPG. Higher income levels may make consumers more
inclined to choose quality and convenience over price.
- Incentives and Discounts:Promotions, discounts, loyalty programs, or bulk
purchase incentives offered by Bashundhara LPG can influence purchasing decisions
by providing cost savings and added value.
2. Personal Factors: Personal factors are specific to the individual consumer and
greatly influence their decision-making process:
- Demographics: Age, gender, occupation, education level, and family size can
impact the choice of Bashundhara LPG. For example, a family may choose a larger
LPG cylinder to meet the cooking needs of a larger household.
- Lifestyle and Preferences: Consumer preferences, cooking habits, lifestyle choices,
and cultural influences can guide the choice of Bashundhara LPG, such as the
cylinder size that fits their usage patterns.
- Perceived Risk and Safety Concerns: Consumers consider the safety features and
reputation of Bashundhara LPG, making safety a paramount concern when choosing
an LPG brand.
3.Psychological Factors: Psychological factors delve into the consumer's mental and
emotional state when making the purchasing decision:
- Perception and Beliefs: Consumers form perceptions and beliefs about
Bashundhara LPG based on advertising, word-of-mouth, or past experiences. Positive
perceptions can drive purchase decisions.
- Motivation and Needs:Maslow's hierarchy of needs comes into play, where
consumers are motivated to fulfill their basic need for a reliable LPG source, which
influences their choice of Bashundhara LPG.
- Attitudes and Lifestyle: Attitudes, values, and lifestyle choices affect consumer
preferences. An environmentally conscious consumer may opt for Bashundhara LPG
due to its perceived environmental friendliness compared to other fuel alternatives.
Chapter A – Organizational Overview

Bashundhara LP Gas Ltd. (BLPGL) is an iconic entity of the pioneering business


conglomerate of the country, Bashundhara Group. Bashundhara LP Gas is the first LP
Gas importer, cylinder distributor, and marketing company of the country in the
private sector. Their first plant was established adjacent to the Mongla Port.
Subsequently, Sundarban Industrial Complex Ltd., a sister concern of Bashundhara
LP Gas, the largest cylinder manufacturing plant in the country was established in
2011. Over the years, they continued to consolidate their position through quality and
safe products, the scale of production, after-sales service, and a huge distribution
network. BLPGL journey began in 1999 looking to solve the increasing problem of
the inaccessibility of cooking gas and to make life convenient for the people. Being a
subsidiary of the country’s eminent business conglomerate Bashundhara Group, the
company embarked on a journey to meet the growing demand for cooking gas and
give end-users the relief they have long been looking forward to.To ensure
accessibility of LP gas at the consumers’ doorsteps at the right time, in addition to the
Mongla plant, Bashundhara LP gas set up a huge plant at Keraniganj, Dhaka. This
was further followed by 2 satellite plants in Bogura and Chattogram as well,
Bashundhara LP Gas can reserve the highest amount of LPG in the country at a time.

The Sundarban Industrial Complex Ltd., the country’s largest and state-of-the-art
cylinder manufacturing plant, has a monthly maximum production capacity of the
country. Considering the yet, growing demand for gas, Sundarban Industrial Complex
Unit 2 started operation in 2017 at Keraniganj, Dhaka. This is the 2nd largest cylinder
manufacturing plant in South East Asia. As an LPG downstream operator
accumulated cylinder production capacity of BLPGL is one of the highest in the
world.To further ensure that they reach the doorsteps of the people, they employed a
large delivery fleet that consists of around highest number of trucks, road tankers, 2
LPG international water vessels and 6 LP Gas carrying vessels. Furthermore, the
company has an extensive distribution network operating with the trust and
confidence of its more than 350 distributors and 35,000 retailers across the country
serving nations almost 7 million cylinders plus and counting. With their largest
storage capacity, high production skills, strong logistic support and distribution; and
own modern lab ensuring high levels of quality; we have consolidated our position in
the country as the No. 1 LP Gas brand.
Mission and Vision

Mission- The mission of BLPGL is to place as a responsible brand of the industry in


terms of quality, safety, and performance. And this will be achieved by maintaining
superior product quality in every stage, state-of-art technology, and a skilled team.
We devoted to maintaining the safety of the product through a series of lab test and
re-testing the cylinders at regular intervals. They have the vision to make a
mentionable number of households of Bangladesh towards LP Gas user from
traditional cooking method considering the convenience, pricing, health,
environmental issues.

Vision- Make a mentionable amount of households of Bangladesh towards LP Gas


user from traditional cooking method considering the convenience, pricing, health,
environmental issues.
Logistics & Distribution Network

Bashundhara LP Gas Ltd (BLPGL) is the first LP Gas importer, cylinder distribution,
and marketing company in the country in the private sector for more than 20 years.

Mongla LP Gas Plant-Since 1999, the Mongla LPG plant is the perfect model of
LPG refilling plant, the first private LPG plant was established adjacent to the Mongla
Port.

Mongla SICL Plant-Sundarban Industrial Complex Ltd., a sister concern of


Bashundhara LP Gas, the largest cylinder manufacturing plant in the country was
established in 2011.

Dhaka LP Gas Plant-Dhaka LP Gas Plant is the State-of-the-Art LPG cylinder


refiling plant. Which is one of the largest refiling plants in south-east Asia.

Dhaka SICL Plant-In 2017, Sundarban Industrial Complex Ltd., (SICK Unit-2) was
established in keraniganj, Dhaka. with both cylinders manufacturing plant's capacity
is one of the largest of such kind among LPG operators around the world.

Satellite Plant-To ensure accessibility of LP gas at the consumers’ doorsteps at the


right time, BLPGL builds 2 satellite plants in Bogura and Chattogram as well.

VLGC-BLPGL is the proud owner of VLGC (Very Large Gas Carrier), which is one
of the largest LPG carriers in the world and very few LPG operators in the world have
such strength in logistics.

LPG Vessels-BLPGL own 2 mother Vessels and 6 LPG inland water vessels, which
is made them unique in logistics among other competitors.

Road Tanker-40 pieces LPG Road Tractor for smooth distributions.

LPG Carrying Truck-300 pieces Carrying Truck for smooth distributions.

Distributor-350 Distributor around the country.

Divisional Depo-18 Divisional Depo.

Retailer-More then 35,000 Retailer for your convenience.


Products

BLPGL manufactures and import cylinders for their LPG process. BLPGL has made a
robust investment on European standard bottling and storage facilities. BLPGL
manufacturing company known as Bashundhara LPG Limited. (LPGL). LPGL
manufactures cylinders in absolute compliance with international standard using
European technology with fully automated machines. The cylinders come in four
different types with the capacity of 12 kg, 35 kg and 45 kg .

Household: BLPGL offers 12 KG Cylinders to both households and


restaurants.BLPGL maintains European Standard regarding manufacturing and
bottling that ensures our promise to deliver high safety standards. The efficient
heating technology, portability, coupled with our efficient sales team make it a
convenient option for consumers.

Commercial: BLPGL offers 12 KG, 35 KG, and 45 KG cylinders to high-volume


commercial use, especially in hotels, restaurants & cafes which falls under a segment
called the HoReCa project. BLPGL has gathered the highest market share in the retail
sector within a brief period. The reliance lies within its efficient heat transfer and
perfectly weighed LPG – factors which are crucial for commercial use.
Literature Review

Liquefied petroleum gas, often known as LPG, is the greatest remedy for
Bangladesh's energy crisis. The nation's declining petrol reserves are a result of the
increased demand for LPG.

Bangladesh's natural gas reserves as of 2015 were 14.16 trillion cubic feet, or enough
to last until 2031 assuming consumption stays the same. According to government
data, the primary cause of gas depletion is the increased use of natural gas in power
generation, which is depleting gas fields and placing pressure on the energy sector
because it accounted to 56% of domestic energy demand. Gas lines are already being
distributed by Titas Gas to locations with a higher priority as of 2016.

The country's 20 active gas fields now produce roughly 2,500 mmcdf (million cubic
feet per day) of gas, with estimates that output would peak in 2017 at 2,700 mmscfd
before declining. According to estimates from Petrobangla for the 2015–16 fiscal
year, the nation's total petrol consumption was estimated to be 3,200 mmscfd, which
represents a 30% shortfall from the country's overall demand. A 500 mmscfd natural
gas deficit each year foresees the necessity to diversify the energy sources. The lack
of Natural Gas (NG) will worsen over time and have a broad impact on the production
of energy, fertilizer, transportation, and the residential sector. LPG is mostly used in
homes for cooking and in a few light technical companies that utilize fuel for welding.

Currently, the residential sector accounts for 13% of all natural gas consumption.
According to the national Energy Division, almost 2.8 million households are now
utilising 330 mmcfd gas, or 13.06 percent of the total gas production. Petrol demand
is predicted to increase by three times by 2030, even with a programme of energy
conservation.
Methodology

This report will cover the history of BLPGL, its prospects in Bangladesh, mission,
vision and objectives of the company. We will be collecting information about our
report from two sources. They are given below:

• Primary Data: We will be preparing questionnaires regarding the Consumer


Behavioral Intention on purchasing BLPGL. Which will include their reason
behind purchasing BLPGL, also, the motives which drives them the most. we
will also be questioning about BLPGL’s brand image towards them and what is
their attitude towards the specific brand.

• Secondary Data: We will be collecting the secondary data mostly through the
help of the internet. Which may include the web page of Bashundhara and also
some other competitor brands like Omera LP Gas and Jamuna LP Gas etc. Other
than that, We will be collecting few sales data and information of the past years
from Bashundhara which may help us to analyze and interpret the data.

Research Question

The main research question of this study is ‘Consumers behavioral intention on


purchasing BLPGL’. As this research paper is based on the small geographic and
demographic people that is why it is the small representation of the broader picture,
which will require a further study on this topic.

Research Model

The three independent variables that make up the study model are "Attitude Towards
Behaviour," "Subjective Norm," and "Influence of the Retailers." Our dependent
variable "Purchasing Bashundhara LPG" is produced by these four independent
factors.
Consumer Behavioral Intention

The behavioral intention of consumers plays a pivotal role in their purchasing


decisions, particularly in relation to their perception of a specific brand. When
consumers have a positive image of a brand, it naturally leads to a favorable
inclination to buy the product. In our study, the dependent variable under
consideration is Consumer Behavioral Intention, and within this, Customer Behavior
stands out as a critical element. Those involved in the LPG industry must closely
observe and comprehend customer behavior to effectively carry out service marketing
and ultimately establish Brand Equity.

Furthermore, the aesthetics of the LPG industry's surroundings also significantly


influence customers in selecting an LPG provider to fulfill their needs, desires, and
demands. It is worth noting that in Bangladesh, the government has already connected
6% of the total population to the Natural Gas (NG) pipeline for household use,
accounting for approximately 12% of the overall consumption. This indicates that the
remaining 88% of consumption relies on LPG, representing a substantial and
promising market. Consequently, this leads to an increase in LPG consumption and,
by extension, heightened consumer behavioral intention.

Research Method

To begin our research, we initially delved into existing secondary sources and
reviewed several research papers that had previously explored the same industry we
are currently studying. Following this, we proceeded to conduct an online survey
using Google Forms, targeting households and service professionals as they represent
the primary customer base for LPG. we developed a questionnaire encompassing
several factors, with the aim of refining the focus of our survey, specifically
examining Consumer Behavioral Intention concerning the purchase of Bashundhara
LPG.Once the questionnaire was prepared, we subjected the questions to per-testing
to ensure their alignment with the research objectives. Any necessary adjustments
were made to ensure that the questions would yield precise and relevant information.
Subsequently, the survey was distributed through social media platforms to reach a
diverse array of respondents from Bangladesh.
Measurment- In terms of measurement, the questionnaires focused on assessing
customers' purchase intentions regarding Bashundhara LPG in comparison to its
competitors. These questionnaires were designed to gather perceptual data and
employed a five-point Likert scale. This scale ranged from "strongly agree" to
"strongly disagree" to capture respondents' opinions regarding their intention to
purchase Bashundhara LPG. The questions were constructed around the dependent
variable, which is consumer behavioral intention toward using Bashundhara LPG.
Additionally, three independent variables were included to explore the primary factors
influencing customers' choice of Bashundhara LPG.The questionnaires included
sections for collecting demographic data from the respondents.

Sampling: The sample size was randomly chosen through social media and they
reflected their response through google form. The questionnaires were given on
different social media platforms and groups where interested peoples reflected their
insights about the topic. Almost 20 response were collected where they responded to
16 questions. 52.8% of our respondents were female and 47.2% were male where
most were households and service holders which are Bashundhara LPG’s target
customers.
Analysis and Interpretation of data:

On the basis of the data obtained by doing the survey (where the sample size is 20
respondents) about the consumer buying behavior of purching BLPG, some analysis
and interpretations are made using the graphs and tables. The analysis and
interpretations of the obtained are discussed elaborately below:

Gender-

Interpretation:While conducting the survey for analyzing the consumer buying


behavior, it is seen from the chart here we can see that 62% users are female and 38%
are male. Because of most of the female are household and they cook in home and
they know what is better or not better .

Age-
Interpretation:

Age is an important factor of determining any data or evidence. It is because age


defines the choices and preferences of the consumer towards any products or
services.In this chat we can see that most of users are belong to 30-35 . It creats 62% .
20-25 years are 10%, 25-30 years are 18%, 35-40 years are 10%. So we interpretated
that most of the consumers consumes LPG in 30-35 years ages persson.

Occupation:

Interpretation:

Occupation is an important factor in consuming the BLPG. From the data above, we
see that serviceholder 35%,businessmen 13% and households 35% which is huge. The
graph above shows that huge percentage of the chart is occupied by the service
holder.

Monthly Income:
Interpretation:

For any concern, income plays an important role. Monthly income defines the role
and status of the user of the products and services. By doing the survey, the data
obtained shows that maximum percentage of the respondents earns within a range of
below Taka 20,000 to Taka 40,000. The chart shows that 56.5% of the respondents
earn below Taka 50,000 and 13% of the respondents earns.Taka 10000-20000 range
22%.

Questionneries and Graph-

1.

2.
3.

4.

5.
6.

7.

8.
9.

10.
Discussion-

This study examined a consumer behavioral intention model focused on purchasing


Bashundhara LPG. The results indicate that the model effectively explains consumer
behavioral intention, highlighting "Attitude towards Behavior" as a pivotal factor. The
study suggests that Bashundhara LPG should prioritize this factor, especially when
considering consumer behavior as a significant variable. The findings strongly
underscore that "Attitude towards Behavior" significantly impacts customer
satisfaction, evident by its high beta value correlation with consumer behavioral
intention, surpassing the significance of other factors. The study emphasizes that a
person's attitude is a major determinant of their behavioral intention, given its critical
role in human psychology. Quoting Eagly and Chaiken (1993, 1998), the study
defines attitude as a psychological inclination demonstrated by assessing a particular
entity with varying degrees of favor or disfavor. Therefore, a positive attitude towards
a specific LPG brand motivates the individual to make a purchase, even if the price is
relatively high. The study advocates that their consumer behavioral assessment model
concerning purchasing Bashundhara LPG holds significant value. Moreover, it asserts
that for Bashundhara LPG to secure a competitive edge, consistent efforts should be
made to enhance customer satisfaction by focusing on the major significant factor
identified in this study.

Implementation

Our Term Paper holds substantial value for Bashundhara LPG's marketing and sales
teams as it provides valuable insights and reminders regarding what customers and
consumers in Bangladesh highly value when purchasing their product. It delves into
the social motivations that drive consumers to engage with retailers and distributors
and how the overall environment influences their perception of Bashundhara LPG as a
brand. Ultimately, the paper demonstrates how all these factors collectively influence
customers' behavioral intentions. The marketing and sales teams can utilize this
information to enhance their strategies, tailoring their operations to boost profitability,
ensure organizational longevity, and increase brand awareness.
Recommendations

We recommend that users exercise caution when interpreting and applying the
insights from our report and findings, recognizing that they stem from a specific
research study. The conclusions drawn may not encompass the complete spectrum of
the matter, considering the constraints of our study such as limited budget, a short
timeframe, and the study's confined scope to Bangladesh. Therefore, it's essential to
validate our findings through personal testing before implementing any strategies
based on them. We acknowledge the study's limitations, including its focused
geographic range within Bangladesh, implying that the results may not be universally
applicable to LPG users across the country, let alone other regions globally where
LPG is in demand.

Conclusion and Future Research

The data we have gathered suggests that our current model is relatively basic.
Therefore, in future studies on the same topic, it's crucial to consider additional
factors to gain a deeper understanding of customers' behavioral intentions toward
purchasing Bashundhara LPG. Upon reflection, we recommend including the
following factors for a more comprehensive analysis: Cylinder Quality, Retailer
Service Quality, Preference, and Satisfaction. These factors will provide valuable
insights into customer preferences regarding Bashundhara LPG as a brand and help us
understand the needs, wants, and desires of specific target customer segments.
However, achieving this requires a detailed study of these factors. This topic holds
significant potential for explaining customer behavior related to LPG consumption.
Exploring factors like Cylinder Quality and Retailer Service Quality will reveal the
extent to which these factors influence each other and other variables, shedding light
on their interconnectedness and strengths of impact. In summary, there is an
opportunity to make significant advancements in comprehending Customer Behavior
in purchasing Bashundhara LPG by properly incorporating and studying these factors
and their components in future research.
References:

1. https://www.bashundharalpgas.com/

2. https://businessinspection.com.bd/lpg-industry-of-bangladesh/
#google_vignette

3. https://www.thedailystar.net/supplements/inside-bangladesh-lpg-market

4. https://thefinancialexpress.com.bd/trade/bangladeshi-lpg-users-to-count-extra-
2187pc-1633920736

5. https://dspace.bracu.ac.bd/xmlui/handle/10361/12158

Appendix-

1.What is your gender?

2.What is your age?

3.What is your occupation?

4.What is your salary?

5.What is your location?

6.Are you satisfied with using Bashundhara LPG?

7.Is it enough for your Safety?

8.Do you consider about its price?

9.Is it available your area?

10.How well do you perceive Bashundhara LPG to be environmentally friendly?

11.How satisfied are you with the overall performance of Bashundhara LPG
compared to your expectations?

12.How likely are you to recommend Bashundhara LPG to family and friends?

13.How is their customer service?

14.Will you change the brand if the price increases?


15.How likely are you to consider purchasing Bashundhara LPG for your cooking
needs in the future?

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