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INTERNSHIP REPORT ON
WEB MARKETING SOL
(LAHORE)

______________________________________________________________

SUBMITTED BY:

Sharjeel Ahmed

F20BB037

___________________________________________________________________________

INSTITUTE OF BUSINESS & INFORMATION TECHNOLOGY

UNIVERSITY OF THE PUNJAB

Oct 2023
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INTERNSHIP REPORT ON Web Marketing Sol

(LAHORE)
_________________________________________________________________

SUBMITTED BY

Sharjeel Ahmed

F20BB037

IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE

DEGREE OF BACHELORS OF BUSINESS & INFORMATION

TECHNOLOGY

___________________________________________________________________________

INSTITUTE OF BUSINESS & INFORMATION TECHNOLOGY

UNIVERSITY OF THE PUNJAB

Oct 2023
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Internship Offer letter:

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EXECUTIVE SUMMARY

This report is the outcome of my internship at Web Marketing Sol, which was a part of the
internship program at the Institute of Business and Information Technology, University of The
Punjab. The primary aim of this internship program, initiated by the Institute of Business and
Information Technology, is to encourage students to apply the knowledge they've gained in a
practical work setting. The transition from academic life to the professional field is a significant
shift, and it's only by entering the field that students can truly put their acquired knowledge into
practice.

As part of the requirements for obtaining a Bachelor's degree from IBIT, students are tasked with
preparing an internship research report. This report allows them to document the skills they've
acquired during their time in the industry and use those skills to analyze and solve real-world
problems.

My internship program lasted for 8 weeks, from July 5th to September 5th. During this time, I
dedicated myself to immersing in the technological environment introduced to me and closely
examining the groundbreaking innovations in the marketing field. This report encompasses all
the insights and knowledge I gained during my 8-week tenure at the organization. Additionally,
it provides an overview of the services offered by Web Marketing Sol to their clients.
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ACKNOWLEDGEMENT:

“In the name of Allah, the most Beneficent and the most Merciful.” First and foremost, I express

my gratitude to Allah Almighty for granting me the strength to complete this report and

persevere through the challenges I faced during my time at the organization. This report has

allowed me to document the knowledge and skills I have acquired.

I would like to extend my sincere thanks to my onsite supervisor, Mr. Asim , who serves as a

professor at IBIT, PU. Additionally, I would like to express my appreciation to my co-

supervisor, Mr. Ibrar, who is a full-stack developer. Both of them significantly facilitated my 8-

week journey with their unwavering support and guidance. My experience at the company

provided me with valuable exposure, and for that, I am truly thankful.

I would also like to acknowledge the Institute of Business and Information Technology for

encouraging us to gain real-world knowledge, which is crucial for our future success.
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Abbreviations:

SEO Search engine optimization

WMSOL Web marketing solution

R&D Research and development

QA Quality assurance

DB Database

FE Frontend

BE Backend
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Contents

EXECUTIVE SUMMARY...............................................................................................6

ACKNOWLEDGEMENT:...............................................................................................7

Abbreviations:....................................................................................................................8

Chapter 1..........................................................................................................................13

Introduction:..................................................................................................................13

Vision:............................................................................................................................13

Mission:.........................................................................................................................13

location:.........................................................................................................................14

Services:.........................................................................................................................14

organizational structure.............................................................................................15

detailed description of various departments

• website Development..............................................................................................15

• mobile application development center...................................................................16

• buisness analysis......................................................................................................16

Quality assurance:..........................................................................................................17

buisness development......................................................................................................17

PEST anlysis......................................................................................................................18

Swot analysis:................................................................................................................18
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Chapter 2:Internship activities:......................................................................................19

overview of internship:.............................................................................................20.

activities perfomed daily:.........................................................................................21.

Week 1:..........................................................................................................................22

Week 2:..........................................................................................................................23

Week 3:..........................................................................................................................24

Week 4:..........................................................................................................................27

Week 5...............................................................................................................................31

Week 6...............................................................................................................................31

Week 7:..........................................................................................................................31

Week 8:..........................................................................................................................32

Appreciation:.................................................................................................................40

Application of skills learned during BBIT studies:.......................................................40

 Communication skills:........................................................................................41.

 Technological skills:...........................................................................................41.

 Business and Finance skills:...............................................................................41.

 E-Commerce:......................................................................................................42.

 Teamwork:..........................................................................................................42.

 Time Management:.............................................................................................42.

New things learned:......................................................................................................42.

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 Technical Environment:......................................................................................43.

Summary and recommendations....................................................................................43

Overall summary:..........................................................................................................43

Recommendations for IBIT:..........................................................................................43

Technology exposure:................................................................................................43

 Job fair:................................................................................................................44

Computer Labs upgradation:.....................................................................................44

 IT related Seminars:.............................................................................................44

 Upgradation of course outline:.............................................................................44

Recommendations for organization:..............................................................................44

Recommendations for the next internship in this organization:....................................45

References..............................................................................................................................

Appendix:......................................................................................................................45
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Chapter 1

Web Marketing Sol:

Introduction:

Web Marketing Sol: Your digital success partner. We're an online marketing company

committed to helping businesses thrive in the digital age. With our experienced team, we craft

personalized strategies to enhance your online presence and grow your brand. Let's make your

business shine in the digital world!

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Mission:

"To empower businesses in the digital age by delivering innovative, data-driven marketing

solutions that drive growth, foster meaningful connections, and transform their online presence

into a competitive advantage."

Vision:

"To be a leading force in the digital marketing landscape, known for our unwavering

commitment to excellence, client success, and the continuous pursuit of cutting-edge strategies

that elevate businesses on a global scale. We aspire to be the go-to partner for businesses seeking

to thrive in the ever-evolving digital ecosystem."

Location:

202 A block, gulshan e ravi, Lahore.

Services:

Digital Marketing Services: Digital marketing services include a wide array of strategies and

techniques aimed at promoting a business online. This encompasses search engine optimization

(SEO), pay-per-click advertising (PPC), content marketing, email marketing, social media

marketing, and more. The goal is to enhance a brand's online presence and reach its target

audience effectively through various digital channels.

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Professional Website Design:

Professional website design refers to the creation and development of websites that are visually

appealing, user-friendly, and optimized for performance. It involves designing the layout,

appearance, and functionality of a website to ensure it reflects the brand's identity and provides

an excellent user experience.

Mobile App Development:

Mobile app development is the process of creating applications for mobile devices, such as

smartphones and tablets. Marketing companies may offer app development services to help

businesses build custom mobile apps that can serve various purposes, from enhancing customer

engagement to offering specific services.

Search Engine Optimization (SEO):

SEO is a set of techniques and strategies used to improve a website's visibility on search engines

like Google. It involves optimizing various elements of a website, including content, keywords,

meta tags, and backlinks, with the goal of ranking higher in search engine results pages and

driving organic traffic.

Web Hosting Provider:

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A web hosting provider is a service that offers the infrastructure and technology needed to make

websites accessible on the internet. It involves server space, storage, bandwidth, and technical

support to ensure websites are reliably available to users 24/7.

About Company: -

Web Marketing Sol is a forward-thinking online marketing company committed to

helping businesses thrive in the digital age. With a dedicated and experienced team at its core, the

company specializes in crafting personalized strategies that not only enhance an organization's

online presence but also help grow its brand. By leveraging a wealth of expertise, Web Marketing

Sol transforms businesses into competitive forces in the ever-evolving digital ecosystem. Their

mission revolves around delivering innovative, data-driven marketing solutions that drive growth,

foster meaningful connections, and provide a significant edge in the online landscape. With a

vision to be a leading force in digital marketing, Web Marketing Sol is recognized for its

unwavering commitment to excellence, client success, and a continuous pursuit of cutting-edge

strategies that elevate businesses on a global scale. Whether it's search engine optimization,

professional website design, mobile app development, or a range of other digital marketing

services, Web Marketing Sol is dedicated to making businesses shine in the digital world.
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Organizational Structure:
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Det
ailed Description of Various Departments:

Website development:
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Website Development at Web Marketing Sol:

The Website Development department at Web Marketing Sol plays a pivotal role in

crafting the digital face of the company and its clients. It is a team of skilled and innovative

professionals dedicated to creating and maintaining websites that are not just visually appealing

but also highly functional and user-friendly.

Key Responsibilities:

 Front-End Development: Web Marketing Sol's website developers specialize in front-

end development, focusing on the user interface (UI) and user experience (UX). They are

responsible for designing the layout, visuals, and interactive elements that visitors see and

interact with on the website.

 Back-End Development: This department also includes back-end developers who work

behind the scenes to ensure the website operates smoothly. They handle server-side
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scripting, databases, and server management, making sure data is processed, stored, and

retrieved efficiently.

 Custom Web Solutions: Web Marketing Sol's developers are experts in creating custom

web solutions tailored to the unique needs of their clients. Whether it's an e-commerce

platform, a content management system, or a web application, they design and develop

solutions that align with the client's business goals.

 Responsive Design: In the era of mobile browsing, the Website Development team

ensures that websites are responsive, adapting seamlessly to various devices and screen

sizes. This approach guarantees an optimal user experience, regardless of how visitors

access the site.

 Security and Performance: Security and performance are paramount in website

development. Web Marketing Sol's developers implement security measures to protect

against threats and optimize website speed to provide a fast and seamless user experience.

 Maintenance and Updates: The team also oversees ongoing maintenance and updates to

keep websites running smoothly. This involves resolving issues, updating content, and

ensuring the website remains compatible with evolving web technologies.

o Technologies and Tools:

Web Marketing Sol's Website Development department utilizes a range of technologies

and tools, including HTML, CSS, JavaScript, various content management systems (e.g.,

WordPress, Drupal), programming languages (e.g., PHP, Python), and web development

frameworks.

Collaboration:
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Close collaboration with other departments, such as the Design and Digital Marketing

teams, is essential to ensure that websites not only look great but also effectively support the

company's overall marketing and business objectives.

The Website Development department at Web Marketing Sol plays a crucial role in

delivering attractive, functional, and high-performance websites that serve as powerful marketing

tools for the company and its clients.

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A Mobile Application Development Center at Web Marketing Sol is a specialized

division dedicated to the creation, design, and development of mobile applications for various

platforms, such as iOS and Android. This center operates within the company, focusing on

producing innovative and user-friendly mobile apps that cater to the needs of clients and their

target audiences.

Key Responsibilities:

1. App Development: The Mobile Application Development Center at Web Marketing Sol

is responsible for designing and building mobile applications from the ground up. This

includes selecting the appropriate programming languages, frameworks, and tools to

create feature-rich, intuitive, and responsive apps.

2. Cross-Platform Development: The center may develop applications that work

seamlessly across different operating systems, ensuring maximum reach and accessibility

to a broader audience.

3. UI/UX Design: The design aspect is crucial in mobile app development. This center

places significant emphasis on creating visually appealing and user-friendly interfaces to

enhance the overall user experience.

4. Testing and Quality Assurance: Rigorous testing and quality assurance procedures are

in place to identify and resolve any bugs or issues in the applications. This guarantees the

reliability and stability of the developed apps.

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5. App Maintenance and Updates: The center also manages ongoing maintenance and

updates to keep the applications running smoothly, adapting to changes in mobile devices

and operating systems.

Technologies and Tools:

The Mobile Application Development Center at Web Marketing Sol leverages various

technologies, such as Swift and Objective-C for iOS development, Java and Kotlin for Android

development, as well as tools like Xamarin, React Native, or Flutter for cross-platform app

development.

Business analysis:

The Business Analysis department at Web Marketing Sol is a core division responsible

for evaluating and enhancing the company's overall performance and strategies. Their

primary role is to collect and analyze data to gain insights into the company's operations,

financial health, and market dynamics.

Market research is a key aspect of their responsibilities. They keep a close eye on

industry trends and competitor activities, providing the company with the knowledge

needed to make informed decisions and adapt its strategies effectively.

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This department also actively contributes to strategy development. Business analysts

collaborate with other teams to formulate marketing strategies, business plans, and

product development roadmaps, all with the aim of driving growth and achieving

business success.

Quality assurance:

The Quality Assurance Department at Web Marketing Sol is responsible for testing and

ensuring the high quality and reliability of the company's products and services. This

includes validating software, websites, applications, and digital marketing campaigns to

identify and fix any issues or defects, upholding the company's reputation for delivering

top-notch solutions.
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Business development:
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The Business Development department at Web Marketing Sol is dedicated to driving the
company's growth by identifying and creating new opportunities. This team conducts extensive
market research to spot emerging trends and potential clients, enabling the company to refine its
strategies and expand its market reach. They actively pursue client acquisition, establish
partnerships, and explore additional revenue streams, contributing to the company's long-term
strategic planning. Furthermore, they emphasize client relationship management, ensuring that
existing clients continue to receive top-quality service.
In summary, the Business Development team at Web Marketing Sol is a driving force behind the
company's expansion, actively seeking out new business opportunities, nurturing partnerships,
and enhancing client relationships to foster sustainable growth.

PEST ANALYSIS:

Political:

 Data Privacy Regulations: The evolving landscape of data privacy regulations (e.g.,
GDPR) can impact the company's data handling practices and may require adjustments in
its marketing strategies to ensure compliance.
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Economic:

 Market Growth Opportunities: A positive economic environment can provide

businesses with the resources and willingness to invest in digital marketing, offering
growth opportunities for Web Marketing Sol.
 Economic Downturn: Economic recessions or downturns can lead to budget cuts in
marketing spending by businesses, potentially affecting the company's revenue.

Social:

 Digital Transformation: The increasing adoption of digital technologies and online

interactions within society aligns well with Web Marketing Sol's mission to empower
businesses in the digital age.
 Consumer Behavior: Understanding and adapting to changing consumer behaviors and
preferences is crucial to delivering marketing solutions that drive meaningful
connections, as stated in the mission.

Technological:
 Innovation: Rapid technological advancements in digital marketing tools and platforms
align with the company's commitment to delivering innovative solutions, enhancing its
ability to remain competitive.
 Data Analytics: The ability to harness and analyze data aligns with the data-driven
nature of the company's mission and is enhanced by technological advancements in data
analytics.
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SWOT Analysis:
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Figure 4. Swot Analysis

SWOT Analysis of 3A Innovations on interviewing the HR ‘Miss Anila’ concludes as follow:

Strength:

 Digital Expertise: Web Marketing Sol excels in digital marketing, benefiting from a

team of experts skilled in various online strategies such as SEO, PPC, and content

marketing.

 Client Portfolio: The Company has a diverse and extensive client portfolio, showcasing

its ability to serve businesses across different industries.

 Innovative Approach: Web Marketing Sol is known for its innovative strategies and

keeping up with the latest digital marketing trends, ensuring clients receive cutting-edge

services.

 Experienced Team: The Company boasts a team of experienced professionals with a

deep understanding of the digital landscape.

Weakness:

1. Competition: The digital marketing sector is highly competitive, and Web Marketing Sol

faces stiff competition from numerous agencies.

2. Resource Limitations: There may be resource constraints in terms of manpower and

tools needed for extensive marketing campaigns.

Opportunities:
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 Market Growth: The digital marketing industry continues to grow, offering

opportunities to expand the client base and revenue.

 International Expansion: Exploring international markets can open new avenues for

business growth.

 Diversification: Expanding services to include emerging marketing trends like influencer

marketing or video marketing can attract a broader clientele.

Threats:
 Algorithm Changes: Search engine and social media platform algorithm changes can

impact digital marketing strategies.

 Data Privacy Regulations: Evolving data privacy regulations may affect the way digital

marketing campaigns are executed.

 Client Turnover: The agency may face client turnover if results do not meet

expectations.
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Chapter 2

Internship activities

I have done an internship of 6 weeks at 3A innovations. I started my summer internship

in the month of August (dated: 01-08-22) and ended in September dated (12-09-22). 3A

innovations revolves around the model of human capital and technology which is the leading

demand of the upcoming world. The company is a medium scale organization with 20-30

employees. They have only one office that is located in Johar Town. I enjoyed my time at 3A

Innovations it was a great opportunity for me to get introduced to the real-world dynamics and to

think out of the academics and less complex life.

I was a part of web development team. I was working under the supervision of a team

lead who was a senior backend developer ‘Muhammad Awais Ali and a full stack developer

‘Muhammad Ibrar’. I was directly reporting to Muhammad Awais Ali on everyday basis.

Activities Performed Daily:

 Observing the environment performed by my seniors

 Research on new upcoming technologies

 Learning new technologies

 Writing down the daily activities performed

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Activities Performed Weekly:

Week 1 (Orientation and company Introduction):

During my first week at Web Marketing Sol, my main focus was on becoming acquainted with

the company's operations and the digital marketing landscape. This introductory phase involved

initial onboarding activities, including getting to know my colleagues, understanding the

company's structure, and learning about its various clients. I also attended orientation and

training sessions to familiarize myself with the company's culture, core values, and best

practices.
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In week one, my tasks primarily revolved around shadowing experienced team members to

understand their roles and responsibilities within the organization. This included observing

digital marketing experts, content creators, and SEO specialists in action. The goal was to gain

insights into how the various components of the company come together to form a cohesive

digital marketing strategy.

Week 2 (Diving into Digital Marketing : KEYWORD RESEARCH ) :

The second week of my internship was marked by a deeper dive into the world of digital

marketing. Specifically, I began working on keyword research, a fundamental aspect of

successful digital campaigns. This involved utilizing keyword research tools and techniques to

identify relevant keywords for clients' campaigns. I learned how to select keywords with the

right search volume and competitiveness, which is crucial for optimizing ad campaigns and

enhancing organic search engine rankings.

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As part of my keyword research activities, I also gained an understanding of how to categorize

keywords effectively. This step is essential in structuring digital marketing campaigns, ensuring

that keywords are aligned with the client's goals and target audience. The week was a valuable

learning experience that provided me with a strong foundation in digital marketing strategies.

Week 3: "Client Project - Product Upload and Optimization"

During the fourth week of my internship, I was tasked with a client project focused on product

uploading and optimization. The project involved handling a substantial amount of product data,

which required meticulous attention to detail. My responsibilities included uploading product

listings onto the client's e-commerce platform that was SnZ fashion, ensuring that each listing

was accurately categorized, described, and tagged with relevant keywords. I also focused on

optimizing product listings for improved visibility in search results, which involved

implementing SEO best practices. This experience allowed me to gain valuable insights into e-

commerce operations and the importance of data accuracy and search engine optimization in

enhancing a product's online presence. It was a rewarding experience contributing to our client's

success by improving their online product offerings.

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I uploaded a lot of products for our client’s project that was assigned to me. These are just a of

them, that I uploaded on his e-commerce website that was SnZ fashion.

Week 4 (SMM Social Media Manangement):

In the fourth week of my internship, I further delved into the realm of digital marketing by

taking on tasks related to social media management. This role involved scheduling and curating

social media posts for clients across various platforms.

I learned how to create a content calendar, plan and schedule posts in advance, and ensure a

consistent and engaging presence on social media. Additionally, I began engaging with the

audience on these platforms, responding to comments and messages, which allowed me to gain a

deeper understanding of community management and online brand representation.

Week 5:
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The fifth week of my internship was dedicated to exploring the nuances of search engine

optimization (SEO). This week, I focused on analyzing and optimizing websites for on-page

SEO. This involved working with web content, meta tags, headings, and ensuring that websites

were optimized to enhance their rankings in search engine results pages (SERPs).

I also learned how to conduct SEO audits to identify areas for improvement. The week provided

me with insights into the technical side of SEO, with a focus on making websites more search

engine-friendly to increase organic traffic and visibility.

Week 6:
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The sixth week of my internship was particularly exciting as it provided me with the opportunity

to actively participate in client meetings. This was a valuable learning experience as I engaged

with clients to discuss campaign performance, address their queries and concerns, and provide

insights into how the digital marketing strategies were aligned with their business goals.

Participating in client meetings also allowed me to understand the importance of clear and

effective communication in the digital marketing field. It was an opportunity to build and

strengthen client relationships, ensuring that clients were satisfied with the services provided by

Web Marketing Sol.

Week 7:

During the seventh week of my internship, I focused on data analysis and reporting. This

involved collecting data from various digital marketing campaigns and organizing it into

comprehensive reports. These reports provided insights into the success of the campaigns,

helping the team make data-driven decisions to optimize future strategies.

I learned to use various data analysis tools and platforms to extract valuable insights from

campaign performance data. The ability to interpret this data and present it in a clear and

meaningful way was a key skill I developed during this week.

Week 8:

In the final week of my internship, I was tasked with conducting website audits. This involved

evaluating websites to identify areas that required improvement. The focus was on website
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performance, user experience, and overall SEO factors. I learned how to assess a website's

technical health, load times, and mobile responsiveness.

Website audits are essential in ensuring that websites meet the best practices for online visibility

and user satisfaction. This week allowed me to apply my SEO and analytical skills to evaluate

websites and recommend enhancements for better performance.

Throughout my 8-week internship at Web Marketing Sol, I had the opportunity to collaborate

with various teams within the company, including the digital marketing, content creation, and

SEO teams. These collaborative experiences provided me with a holistic understanding of the

company's operations and how different components come together to create effective digital

marketing strategies.

Both of my supervisors appreciated me for a few things that included:

Appreciation:

 My devotion

 Respect I showed them

 How I took the insults

 My communication skills

 How I managed working under pressure

 Punctuality

Application of skills learned during BBIT studies:

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Communication Skills:

During my time at IBIT, I honed my communication skills, which became a standout attribute in

my professional journey. The institute's Business Communication course provided a strong

foundation in effective communication. This training not only helped me navigate the

organizational hierarchy during my internship at Web Marketing Sol but also empowered me to

write professional and appropriately tailored emails to my superiors and colleagues. Even in a

technical department, I was recognized for my ability to express ideas clearly and confidently,

thanks to the skills I acquired at IBIT.

Technological Skills:

My educational journey at IBIT equipped me with valuable technological skills, particularly in

the realm of web development. I learned the basics of frontend development, including HTML

and CSS, which played a pivotal role during my internship interviews. Despite being an intern, I

confidently answered technical questions, and my proficiency in these skills served as a solid

foundation for my professional journey.

Business and Finance Skills:

One of the distinct advantages of my education at IBIT was its comprehensive approach,

encompassing various facets of business and finance. As a result, I entered the professional

world well-prepared in terms of business and finance knowledge. I could seamlessly grasp

complex business and finance-related terms and concepts, which proved invaluable when

interpreting project requirements at Web Marketing Sol.

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E-Commerce:

IBIT offered an excellent course in e-commerce skills, which I completed during my 6th

semester. This training proved to be a valuable asset, particularly in my ability to explain the

functionalities of WordPress and its applications without limitations.

Teamwork:

Teamwork is a core value instilled in IBIT's educational philosophy, and it was woven

into the fabric of my learning experience from the very beginning. The institute's emphasis on

teamwork helped me adapt seamlessly to collaborative environments. Throughout my internship,

I was able to effectively listen to my colleagues, incorporate their ideas, and foster an

atmosphere of mutual support, skills that were ingrained in me at IBIT.

Time Management:

IBIT's approach to education included consistent assignments, which not only enriched

my knowledge but also instilled strong time management skills. This emphasis on meeting

deadlines was further reinforced during my internship, where I recognized the crucial importance

of time management in delivering high-quality work within stipulated timeframes.

In summary, my educational journey at IBIT not only provided me with a strong

academic foundation but also instilled practical skills and attributes that have proven

instrumental in my professional growth. The skills I acquired at IBIT have not only shaped my

journey through my internship at Web Marketing Sol but continue to serve me in my career.
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Chapter 3:

Summary and recommendations

Overall summary:

My 8-week internship at Web Marketing Sol was a transformative experience that

allowed me to apply and further develop the skills I acquired during my education at IBIT. A

standout aspect of my internship was my proficiency in communication, a skill that was greatly

appreciated within the organization. My understanding of the organizational hierarchy and my

ability to craft professional emails were products of the Business Communication course at IBIT.

This strong foundation allowed me to communicate effectively with superiors and colleagues,

setting me apart among fellow interns.

My internship at Web Marketing Sol provided me with insights into various technical

aspects, from the dedication of developers to the intricacies of theme breakdown. I also honed

my data analysis and reporting skills. The experience shed light on the differences between

mobile application development and web application development. In conclusion, my time at

Web Marketing Sol was a transformative journey of learning, skill development, and personal

growth. It allowed me to apply the knowledge and skills acquired at IBIT in a real-world

professional setting, setting the stage for a successful career in digital marketing and web

development.

Recommendations for IBIT:

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Technology exposure:

As an IT student with IT as my major, I had very little market related technology

exposure. I was when asked what technology is the trendiest now-a-days? I had no answer to this

question. These things must be told in the university by IT professionals.

 Job fair:

IBIT arranged a JOB FAIR this year but I suppose it must arrange job fairs more often.

This must be done at a very large scale so that graduating batch can reach out to as many

companies as they could.

Computer Labs upgradation:

Computer Labs at IBIT must be in a better working condition. Free WI-FI connections

must be provided so that the research work could be made easier for the students at IBIT.

Desktops and machinery provided in labs must be upgrades as well.

 IT related Seminars:

More influential seminars must be arranged. Department should invite big names to the

university like IEEE organization’s seminars.

If such companies can come to other universities then why not University of the Punjab.

 Upgradation of course outline:

Course outline of every semester at IBIT is same since the creation of department.

More market related; job related courses must be introduced with research centers.
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Recommendations for organization:

 They should work on the organizational culture. The politics I witnessed will be the end

to the organization.

 Developers are not good to the newbies. They try to manipulate them and poke fun at

them if they are unable to perform a task.

 They should focus on diversity of their team. They have good developers for mobile app

development but they lack at having a proper diverse team for web application.

 They should work on latest technology as well. They prefer using Angular over React

whereas React is the market in this era. Angular has been outdated

 They must have a hiring contract with no vague rules and regulations.

 They have a defined set of rules and regulation for employees.

Recommendations for the next internship in this organization:

 Never get shy to ask questions.

 There’s no need to stick on the error that you are trying to resolve for 4 days just go to

your supervisor and get it resolved.

 At IBIT students must be prepared for at least the interviews.

 Dressing and communication must be taken into notice while going to the office.

 Keep your mind fresh with positivity even if the things are not getting under control.

 You are always going to find a solution at the end of the day.

 He must follow the rules and regulations of the organization to prevent any type of

problems.
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 Introduce yourself in a great manner if someone asks because that can lead to the

permanent job.

 Punctuality is the key, do not be afraid of criticism. Always welcome it with open arms.

References:

https://webmarketingsol.com/

https://snzfashion.com/
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Appendix:
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