Professional Documents
Culture Documents
ON
BUSINESS DEVELOPMENT PROCESS
AT
ESEWA PVT LTD
BY
GANESH BHATTARAI
P.U. Registration No: 2020-2-22-013
P.U. Exam Roll No: 20220248
Excel Business College
Kathmandu
2022
APPROVAL PAGE
ii
TO WHOM IT MAY CONCERN
iii
ACKNOWLEDGMENT
Firstly, I would also like to thank Mr. Kiran Thapa, my supervisor for his support
and vision in making the intern a systematic one. His exemplary guidance, monitoring
and constant encouragement helped me throughout the course of internship.
I would like to give my gratitude towards Mr. Ashis Prasai my mentor for assisting
and encouraging to do internship as business development officer at their
organization. Without their support and encouragement, it would have been difficult
to work on. I would also like to thank Mr. Sudip Pathak senior developer for their
technical support in API Development and Integration.
I would also be thankful to my colleagues for their support and encouragement in the
intern, who has supported me through their guidelines and experience. I would also be
thankful to all the faculty members, for their intense support in fulfilling my
internship requirements.
At the end, I would like to express my sincere thanks to all my friends and others who
helped me directly or indirectly during this internship period.
Sincerely,
Ganesh Bhattarai
P.U. Exam Roll No: 20220248
iv
TABLE OF CONTENTS
APPROVAL PAGE.......................................................................................................ii
TO WHOM IT MAY CONCERN................................................................................iii
ACKNOWLEDGMENT...............................................................................................iv
LIST OF TABLE........................................................................................................vii
LIST OF FIGURE.....................................................................................................viii
LIST OF ABBREVIATION........................................................................................ix
CHAPTER ONE: INTRODUCTION........................................................................1
1.1 Background.............................................................................................................1
1.2 Objectives................................................................................................................1
1.2.1 General Objectives..........................................................................................2
1.2.2 Specific Objectives..........................................................................................2
1.3 Methodology............................................................................................................2
1.3.1 Organization Selection....................................................................................3
1.3.2 Placement.........................................................................................................3
1.3.3 Duration...........................................................................................................3
1.3.4 Activities Performed.......................................................................................4
CHAPTER TWO: INTRODUCTION OF INDUSTRY...........................................5
2.1 Introduction to Information Technology..............................................................5
2.2 Introduction of Financial Technology Industry....................................................5
2.3 History of Financial Technology industry.............................................................6
2.4 Present Situation of Fintech Industry in Nepal....................................................7
2.5 Challenges and Opportunities of fintech industry................................................7
2.5.1 Challenges of fintech industry........................................................................8
2.5.2 Opportunities of fintech industry...................................................................8
CHAPTER THREE: INTRODUCTION OF ORGANIZATION...........................9
3.1 Introduction to Organization.................................................................................9
3.2 Organization Mission and Vision...........................................................................9
3.3 Ecosystem of Organization...................................................................................10
3.4 Service provided by eSewa...................................................................................10
3.5 Organization Hierarchy.......................................................................................11
3.6 Organization Contact Details..............................................................................11
CHAPTER FOUR: ANALYSIS OF ACTIVITIES................................................12
4.1 Understanding the System and Working Environment.....................................12
v
4.2 Activities Performed.............................................................................................12
4.2.1 Merchant Creation and Integration............................................................12
4.2.2 API Testing....................................................................................................13
4.2.3 Contract Management..................................................................................15
4.2.4 Reconcile and Revert....................................................................................16
4.2.5 Form Creation Update..................................................................................16
4.2.6 Operational Activities...................................................................................16
4.2.7 BRD Creation................................................................................................17
4.3 Tools Used..............................................................................................................17
4.4 Experience in Internship......................................................................................17
4.5 Problem Solved.....................................................................................................17
4.6 Observed Gaps......................................................................................................18
CHAPTER FIVE: CONCLUSION..........................................................................19
5.1 Conclusion.............................................................................................................19
5.2 Recommendations for improvement....................................................................19
BIBLIOGRAPHY
APPENDICIES
vi
LIST OF TABLE
vii
LIST OF FIGURE
viii
LIST OF ABBREVIATION
ix
CHAPTER ONE: INTRODUCTION
1.1 Background
The internship has given me the opportunity to get a real-world exposure the
professional career and shown wider exploration of the career opportunities in
Information Communication Technology fields and management areas like Business
development management, Business Automation etc. which was not possible only
through the academic classes. There has always been a gap in the industry
expectations from fresh MBA graduates. So, the internship requirement has been
helpful to bridge that gap and let the students know where they stand and what needs
to be at the mark of current market. Internship helps the students for implementing the
theoretical knowledge to the practical aspects for the development of technical and
mechanical skills of a student.
The internship not only fulfills the very requirement for awarding MBA degree by PU
but has also has helped the author in his individual development by getting the author
familiarize with the IT market of Nepal, and growing trend of outsourcing software
development in the world. This program has enhanced the skills and has ignited the
enthusiasm in the author as the author got the knowledge of the market environment
where the author will be working in and learn different aspects of working
mechanism that prevail in the organization. The implication of every subject learned
during the course; Database Management System, System Analysis and design, Web
Technology and others were seen in the organization.
An internship program is a special course which allows students to become familiar
with the real work experience. This program is very helpful to the students to gain
practical knowledge beside theoretical knowledge. It provides students an opportunity
to apply the knowledge and skills they have gained to technology-based systems.
1.2 Objectives
The objective of this internship program is to acquire direct exposure to the real work
experience.
1
1.2.1 General Objectives
The internship program is undertaken for the partial fulfillment of the requirements
for the degree of masters of business administration. Other General objectives of
intern are as follows:
It will provide students the opportunity to test their aptitude for a particular
career before permanent commitments are made.
Internship students will develop skills in the application of theory to practical
situations.
To learn the work culture of the organization.
It will provide student with an in-depth knowledge of the formal functional
activities of a participating organization.
It will provide student the opportunity to develop attitudes conductive to
effective interpersonal relationships.
1.3 Methodology
This report is mostly descriptive in nature where the facts and findings are prescribed
in a systematic manner. The information required for the preparation of report has
been collected from observation of the activities that are performed in the
organization and the personal interview and consultation with the staffs involved in
different departments of the eSewa.
2
1.3.1 Organization Selection
The beginning phase of an internship programs begins with a selection of suitable
organization by the internee as per the requirement. The knowledge of real world
scenario is obtained from the organization. For selecting this organization CV,
citizenship and recommendation letter from college are dropped in the various
organization. In this process I was recommended as an internee at eSewa Pvt. Ltd. of
Kathmandu and was followed by a call for the interview. I was lucky to get
opportunity to work as the internee at eSewa head office which is Nepal's 1 st digital
payment service provider whose parent company is F1 Soft. The company provided
the great opportunity to learn and gather experience about real organizational
environment.
1.3.2 Placement
I was offered placement in eSewa's head office at Pulchowk, Lalitpur. During the
internship period, I was placed in Business department. The supportive and friendly
environment in the organization helped me to complete the internship period through
proper guidance the team members of business development department. Throughout
the internship period, I got an opportunity to deal with various sort of organizational
issues, requirements prevailing in business development operation department.
1.3.3 Duration
As in MBA program Internship has been elected 3 credit hours which is equivalent to
eight weeks i.e. two months. However as per the company policy, an interns should
provide minimum of three months in their internship period. The following are the
details about duration of Internship:
3
1.3.4 Activities Performed
During the internship period, internee was placed in the customer service department
of the eSewa head office. Different activities that were performed in the customer
service department of the organization in this internship duration were as follow:
Merchant Creation and Integration
API Testing
Contract Management
Reconcile and Revert
Form creation update
Operational Activities
Business Development
4
CHAPTER TWO: INTRODUCTION OF INDUSTRY
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banking customers, they make up a multibillion industry aimed at supporting the
needs of the financial services sector.
2.4 Present Situation of Fintech Industry in Nepal
Nepal is one of the landlocked countries in the world, located between India and
China. 80% of Nepalese live in rural areas. Banks have consistently found it hard to
operate in rural areas because of the lack of proper infrastructure. In these rural areas,
many are poor. They have traditionally relied on agriculture, but increasingly they
rely on remittances. At least one in four households in Nepal have a migrant abroad
today. Nepal is one of the world’s top recipient of remittances as a share of GDP. In
Fiscal Year 2019/20, remittances were equal to more than 23.23% of GDP. With the
inflow of cash into the country, people are looking for ways to save and potentially
invest. As it has done in many parts of Sub-Saharan Africa, Fintech provides an
opportunity to increase access to financial services in Nepal to those who live in areas
where Banks cannot profitably operate brick and mortar businesses. Fintech has
proven to consistently lower the cost of doing business for financial institutions and
improve the quality of services. That 100% of Nepalese have mobile cellular
subscriptions also bodes well for the adoption of fintech.
If fintech were to increase access to financial services to all Nepal is, they would have
better chance to lifting themselves out of poverty, investing in their children’s
education and saving for emergencies, to name a few examples. Entrepreneurs in
Nepal are starting to leverage fintech to increase access to financial services. Biswas
Dhakal, a Nepali entrepreneur launched F1Soft to help financial institutions integrate
mobile communications to increase access to mobile banking to virtually everyone in
Nepal. Biswas and his team also launched eSewa, the first online payment system in
Nepal in 2010 to rapidly increase financial access.
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2.5.1 Challenges of fintech industry
Digital divides between connected cities and unconnected villages
Less development fixed infrastructure
Poor knowledge and awareness
Online transaction and securities
Competition
Political instability, liquidity crises, unfavorable policies of regulating body
Switching
2.5.2 Opportunities of fintech industry
Technology innovation
Using digital currency
Economic and demographic drivers
Minimizes illegal currency use
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CHAPTER THREE: INTRODUCTION OF ORGANIZATION
eSewa customers can use eSewa web/mobile application for mobile recharge,
electricity bill payment, TV payment, Online travel ticketing, Online shopping,
movies ticketing, school/ college fee payment, credit card payment, insurance
premium and many more. Similarly, merchants, service providers and retail outlets
can receive payments for goods and services in their eSewa wallet instantly.
Moving with the mission of leading the online payment industry with a secured,
integrated and comprehensive payment processing service, eSewa carry a vision of
Digital 2020 and hope to enable digital transactions for 20% of all Nepalese monetary
transactions by 2020 A.D.
eSewa App is available for both iOS and Android devices and its primary
web portal is www.esewa.com.np.
Vision: Create cashless economy through FinTech to support all the stake holders and
enhance financial mobility of the country.
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3.3 Ecosystem of Organization
Ecosystem refers to interrelationship between various components with in an
environment in which failure of one component make impact on whole organization.
Following figure shows the ecosystem of eSewa:
Banks, Agents, Customer and merchants are the components of ecosystem of eSewa.
Failure of any one components will effects the functioning of other components which
creates problem in eSewa.
10
3.5 Organization Hierarchy
11
CHAPTER FOUR: ANALYSIS OF ACTIVITIES
12
ii. Merchant is created by using the admin panel of eSewa with the help of given
details in agreement.
iii. Product code is generate after creating the merchant to collect the payment of
them uniquely.
iv. User credentials are created and sent to merchant for tracking their payments
v. Lastly, the merchant product is made live in app and web after allowing
necessary requirements.
I was given a task of creating merchant and fulfilling their requirements individually
by giving them necessary privilege like: displaying on web or app, form based, token
based, QR based.
13
Order of communication between interfaces:
1. Inquiry: eSewa calls the partner/client's server with the token entered from user as
in process shown in figure above. If the required token is valid, response is sent to
eSewa with the necessary parameters required for payment. If the token is invalid or
duplicate, error message is sent from partner/client, which is accordingly displayed to
the customer. Request is made with the unique request id or token generated by
client. GET Request Method type is used.
I was given a task to test an API whether it is working or not as per the given
requirement of user/merchant. If the given data are correct the merchant server
response in JSON format to the request.
For Example:
14
2. Payment: After the successful operation of inquiry, payment operation is performed as per
the response of inquiry by the user as shown in the above sequence diagram. Request is
made with payable amount generated from response during inquiry. POST Request
Method type is used.
I also test this API payment operation for validating the payment for both user side
and merchant side.
For Example:
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person during need. During my initial phase of intern I was responsible for
maintaining the contract management system where all the credentials related to the
individual merchants like merchant id, PAN number, category, and their soft copy
agreement are stored.
After maintaining this system I got to know about merchants how they cope with the
organization their working procedure.
Pending is faced due to the technical issues found in the server of eSewa and this is
handle through revert system where the cash are returned back to the user.
Ambiguous is faced while merchant's server encounter technical issues. This issue is
handled through reprocess where transaction is initiated from the beginning to
complete the transaction.
Status Description
Complete Status defining the transaction being
finished/successful
Cancelled Status defining the transaction being
reverted to customer
Pending Status defining the transaction must be
verified/checked
Ambiguous Status defining the transaction being
uncertain/unclear
Table 4.1: Transaction Status
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4.2.6 Operational Activities
Operational Activities are the day to day function performed in the organization. In
operational activities requirement are gathered and task are performed accordingly.
Some operational task are handling merchant issues, updating form, logo insertion
and update, maintain records, as well as above task.
Business development process is the process of making aware about our products and
services to our potential customers. Business development has done through various
process;
17
Google Sheet: To record operational activities on daily basis and perform task
accordingly.
18
in the textbooks are not updated from time to time whereas in the real world one has
to be updated in order to complete and get success.
The testing process were done from various organization projects before and after
deployment in the real world. My role of system analysis and design helped the
merchant to build the system easily, highlighting the requirements by designed by me.
I was involved to design and test the overall flow of the operation that was going to be
build, and with the little help from the seniors I did it all. Those all the things in an
organization gave me the ability to act as overall IT Assistant for any organization. I
got to learn many things in real world environment and learned different non-IT
things as well. The internship program built what I had learnt in my four year of BIM
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and helped me adapt myself and make practical usage what I learnt in my Bachelor’s
degree. Finally, I became successful to bridge upon the gap between the theoretical
knowledge that I have and the real-world implementation of that knowledge.
The organization has been very cooperative and follows a very standard and
professional approach to what it does. Recommendations to improve the organization
are very less as the organization is already heading towards their goal. However, the
organization could expand its business area outside the country or internationally.
Overall, organization is performing very well and staffs are very friendly and I did my
all works which were assigned to me before deadline within the office environment.
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BIBLIOGRAPHY
Berger, 2003,A.N. Berger, The economic effects of technological progress: evidence from the
banking industry, Journal of Money, Credit, Banking, 35 (2) (2003), pp. 141-176