Five relationship weaknesses between the 4 Fingers Crispy Chicken and its customer or

employee.
In the international market, the very core of the operation of businesses like 4 Fingers Crispy
Chicken relies on the company’s ability to cultivate strong, lasting relationships with both
consumers and employees. Although 4 Fingers has proved it has the capability to achieve this, it
is not immune to the areas that can be difficult to keep in line. Here are five possible problems 4
Fingers Crispy Chicken might encounter in relation to its customers and employees as well as
solutions to neutralize them.
Firstly, the communication gap among its stakeholders is another weakness of 4 Fingers Crispy
Chicken that may contribute to the weakening of the relationship. The various channels of
communication are meant to keep the lines open, leading to possible outcomes such as
misinterpretations or discontent. Social media lacks face-to-face contact which can at times
cause lateness and poor communication between employees and external clients, which in turn
cascade to a feeling of distrust that affects satisfaction. To successfully battle this, 4 Fingers
needs to introduce effective communication protocols including regular updates, flexible
feedback channel, and active listen to resolve the issues.
Next, the consistent service quality matching for the whole global impact is one of the most key
tasks of 4 Fingers Crispy Chicken. Towards the end of the expansion process, it is likely that
different cookery methods may appear, as well as different cleaning methods or even customer
service practices. This can bring a serious threat to the brand’s reputation and thus lead to a loss
of customer base. On the minus side of it, the chain should come up with very strict control
measures, elaborate training programs and frequent audits for all the locations to ensure the same
level of service standards throughout the chain.