Assignment Format 2024

Assignment Title
Course Title Innovating the Customer Experience
Course Code BHCT-402

Content of Course Types of Innovation

Task(s) Assigned Comparative Review of Types of Innovation from selected research

papers
Purpose To make the student learn about: -
(Objectivity of a. How to read research papers
Assignment) b. Review of literature
c. Various Types of Innovation
Description of the 1. What task(s) is to be done?
task(s) assigned Students are required to read below mentioned research papers on
Innovation
 Backman, M. (2017), Innovation in the hospitality industry: Firm
or location? Tourism Economics, 23 (8)
https://www.researchgate.net/publication/317798960_Innovation
_in_the_hospitality_industry_Firm_or_location
 Shukla, B. (2017) Innovation In Hospitality Industry: A General
Overview. IRE Journal, 1 (2)
https://www.researchgate.net/publication/344171644_Innovation
_In_Hospitality_Industry_A_General_Overview
 Elena, A. (2016) Innovation In Hospitality Industry: A General
Overview. IJE&S, 11 (17)
https://www.academia.edu/30081666/Innovations_in_Hospitality
_Industry

2. How the task(s) is to be done?

Students are present comparative analysis of types of innovation
mentioned in selected research papers.

3. When the task(s) is to be done?

Home Assignment
Evaluation Criteria On the basis of: -
1. Complete Response to the task(s) Assigned
2. Skill Practiced by the student / Knowledge gained by the
students

Date of Assignment 20th April 2024

Date of Assignment 26th April 2024

Submission

Page 1
 Assignment Format 2024

S. Innovation Research Research Research Comparat

No. Types Paper-1 Paper-2 Paper-3 ive
Summary
1. Material & Implementing Introducing fresh Material and The three research
Technical self-check-in materials, technical papers explore
Innovation systems products, innovations are Material & Technical
streamlines services, and vital in Innovation within the
technologies hospitality, hospitality industry.
guest arrivals.
while exploring bringing new Research Paper 1
Developing
innovative materials, explores material
apps for services, and
service delivery and technical
service technologies to
methods. innovation via self-
ordering and enhance guest
Enhancing check-in systems and
booking experiences and
current offerings service-ordering
enhances and diversifying operational
apps, aiming to
convenience. specialized efficiency. Ways
to implement streamline guest
Adopting services within
these experiences.
labor and the hospitality
innovations Research Paper 2
energy-saving sector contribute
include focuses on creating
technologies to continuous
diversifying and refining services
improves improvement and
accommodation to enhance the
efficiency. adaptation to
options and
evolving guest overall guest
Introducing introducing new
needs and experience. Research
waste technologies to
industry Paper 3
reduction meet evolving
standards. Each paper underscores
measures customer distinctive approaches
promotes expectations. By to Material & Technical
sustainability embracing these innovation in the
and cost- advancements, hospitality sector, which
effectiveness. hotels can integrate advancements
improve their in materials, services,
offerings, attract and technologies
more guests, and alongside the expansion
stay competitive, of accommodation
options.
leading to
greater customer
satisfaction and
loyalty.
2. Economic Strategies for The Economic The three research
Innovation resource introduction of innovations in papers explore
optimization new products hospitality Economic Innovation
encompass cost or involve new within the hospitality
reduction industry.
technologies markets,
measures and Research Paper-1
often sparks products, and
financial delves into resource
the creation of selling optimization, cost
strategies within
new markets, strategies.
Page 2
 Assignment Format 2024
hospitality firms. driving Strategies reduction, and
These approaches economic include financial strategies in
aim to enhance processes. expanding into the hospitality sector.
operational Additionally, new areas, Research Paper-2
efficiency, explores the
expanding introducing
maximize introduction of new
hospitality products for
profitability, and products or
organizations emerging technologies, creating
ensure sustainable
from central to markets, and new markets,
financial health,
peripheral implementing economic processes,
contributing to the
services innovative and organizational
long-term success
and broadens selling expansion in
competitiveness industry reach approaches. hospitality.
of hospitality and fosters These Research Paper-3
economic innovations Paper-3 aligns with
businesses.
Paper-2 in certain
growth in drive growth,
aspects but places a
previously enhance particular emphasis on
underserved competitivenes addressing geographical
areas. s, and improve gaps in coverage and
overall discussing the
economic emergence of new
markets. While all
performance in papers explore
the sector. innovation within the
hospitality industry,
Paper-3 distinguishes
itself by focusing on
geographical expansion
and market creation
through innovative
products and
technologies, offering a
comprehensive
perspective on
economic innovation
dynamics.

Page 3
 Assignment Format 2024
3. Organizatio Empowering Implementing Organization The three research
n and employees innovative and papers explore
Manageme to make solutions and management Organization and
nt decisions approaches in innovations in Management
Innovation Innovation within the
fosters a managing hospitality
hospitality industry.
culture of and involve
Research Paper 1
autonomy organizing implementing
highlights the
and workflow new methods
importance of
responsibility processes is to enhance
empowering
. Providing essential in operational
employees through
on-the-job the hospitality efficiency,
decision-making and
training sector. service quality,
on-the-job training,
enhances Additionally, and resource
as well as task
skill enhancing utilization
redesign. Meanwhile,
development hospitality within hotels.
Research Paper 2
and job models Strategies
centers on
performance. employed by include
implementing
Implementin organizations refining
innovative solutions
g new plays a crucial hospitality
and enhancing
organization role in models,
hospitality
al structures optimizing introducing
models.Research
allows for operational innovative
Paper 3 Paper-3
greater efficiency and management
reflects Research
flexibility and delivering practices, and
Paper 2 but specifies
efficiency. exceptional adapting
its relevance across
Redesigning guest organizational
diverse global
employee experiences. structures to
hospitality models,
tasks ensures meet evolving
encompassing
alignment market needs.
European, Asian,
with These
American, and
organization innovations
Eastern European
al goals and foster
contexts.
enhances improved
productivity. guest
satisfaction
and business
performance.
4. Legal Changes Introducing Legal The three research
Innovatio in new laws or innovations papers explore Legal
n regulatory regulations innovation within the
in
complianc and making hospitality industry.
significant hospitality
e and Research Paper 1
changes to involve
licensing focuses on changes in
innovatio existing ones implementin
regulatory compliance
are crucial g new laws
ns are and licensing
steps in and
integral innovations.
shaping the
Page 4
 Assignment Format 2024
aspects legal regulations Research Paper 2
influencin framework of to ensure discusses the
g the legal the hospitality introduction of new
compliance,
framewor industry. laws, significant
Additionally, enhance
ks of the changes in existing
implementing safety, and
hospitality regulations, and
industry. international address
implementation of
conventions legal
These international
and challenges.
adaptatio conventions. Research
integrating
ns shape Strategies Paper 3
national
the legislation include Each paper delves
landscape contribute to harmonizing into the concurrent
of legal establishing international implementation of
requireme comprehensiv and national new laws,
nts, e legal legislation,
ensuring standards incorporation of
adapting to national legislation
adherenc within the
e to sector. legal into global systems,
evolving requirement and adherence to
standards s, and international
and integrating conventions within
practices best the hospitality sector.
within the practices in They collectively
sector. compliance provide insights into
and risk the evolving legal
managemen landscape of the
t to uphold industry.
ethical
standards
and build
trust with
guests.

Page 5
 Assignment Format 2024
5. Social Addressing Developing Social The three research papers
Innovation social needs innovative ideas innovations in explore Social innovation
and challenges and solutions is hospitality within the hospitality
within the essential for address industry.
addressing social Research Paper 1 centers
hospitality societal
and cultural on the integration of
sector involves challenges,
challenges within individuals from various
implementing the hospitality aiming for backgrounds into the
changes that sector. This positive impact hospitality workforce and
benefit society involves and promoting rural
or address implementing sustainable employment.
social issues. new concepts practices. Research Paper 2
This may that cater to Strategies prioritizes devising
include expanding types include inventive solutions to
initiatives to of tourism, such diversifying address social and cultural
integrate as eco-tourism or tourism types, challenges, particularly
cultural tourism, through the exploration
individuals with collaborating
contributing to a of diverse tourism
diverse with local
more inclusive categories.
backgrounds and sustainable communities, Research Paper 3 All
into the approach to and three papers express
workforce or hospitality. implementing similar viewpoints,
support rural initiatives for particularly highlighting
employment, environmental tourism categories such
fostering sustainability as business, educational,
inclusivity and and social eco-tourism, and
societal well- inclusion. pilgrimage, in tackling
being within Embracing societal challenges. They
the industry. these collectively advocate for
innovative strategies to
innovations
address social and
showcases
cultural issues within the
corporate hospitality and tourism
responsibility industries.
and enhances
hotel
reputation and
sustainability.

Page 6
 Assignment Format 2024
6. Marketing Leveraging Introducing New or The three research papers
Innovation digital novel or significantly explore Marketing
channels for significantly improved innovation within the
marketing enhanced marketing hospitality industry.
enables cost marketing
methods, Research Paper 1, the
encompassing focus is on utilizing
reduction and methods,
major changes in digital channels to
enhances making the design and
outreach. substantial minimize marketing
packaging of
Implementing alterations in expenses and broaden
products,
innovative product design customer outreach.
applying new
marketing and packaging, sales techniques Research Paper 2
strategies is and applying and product highlights the
pivotal for innovative (services) implementation of fresh
expanding sales presentations, marketing approaches,
the customer techniques are presenting and redesigned product
base. By essential
promoting them concepts, and inventive
in the markets, sales tactics.Research
embracing strategies.
developing new Paper 3 Paper 3
digital Developing pricing strategies.
platforms, new pricing amalgamates these
businesses strategies and elements, focusing on
Implementing the
can optimize implementing extensive marketing
results of market
marketing insights from research, innovations,
expenditure market experience incorporating concepts
while research and shared by of sensory marketing.
effectively competitor experts, research While innovation is
reaching a analysis further by competitors, central to all three
broader enhance the etc., for instance, papers, Paper 3
developing and presents a more holistic
audience, effectiveness
introducing the approach, integrating
thereby of product
concept of diverse strategies and
maximizing presentations sensory
their market and sales insights for a thorough
marketing
penetration approaches. marketing
and transformation.
competitiven
ess.

Page 7
 Assignment Format 2024
Evaluation of Assignment

S.NO. Evaluation Criteria Grades (A,B,C,D)

1 Complete Response to the task(s) Assigned

2 Skill Practiced/ Knowledge gained by the student

3 Structure & Presentation style of assignment

4 Timely Submission of Assignment

(Grade A- Excellent, Grade B- Good, Grade C- Satisfactory & Grade D- Unsatisfactory)

Final Comments from Evaluator

Evaluator Name & Signature

Student’s Name
IBAD

Enrollment No.
03611002220

Studying Semester
8th SEMESTER

Page 8