ACTIVATIONS TEAM BRIEF

APRIL 2022
INTRODUCTION TO THE

SASOL
REWARDS
PROGRAMME
HOW DOES IT
WORK?
HOW DOES IT WORK

• The new Sasol Rewards brings with it excitement and is a new entrant to the
rewards programme space in the market.

• Not only will our customers earn great rewards like instant points, but they will
also be able to experience special offers.

• As a Sasol Reward customer, they will earn instant points every time they fuel
up, for every litre of fuel purchased at participating Sasol Convenience Centers.

• Their Sasol Points can be spent at the forecourt on fuel and in-store purchases,
just one of the ways we give value back to our customers. (T&C’s apply)
HOW DOES IT WORK
CUSTOMER
BENEFITS
CUSTOMER BENEFITS
1. QUICK AND EASY REGISTRATION
• Register in under 3 minutes
2. FREE REGISTRATION
• Customers do not pay to register
3. INSTANT POINTS
• For every litre of fuel, customers will earn 30 points
• Customers earn points immediately when swiping their Sasol
Rewards card for your fuel purchase
4. CUSTOMERS CAN SPEND THEIR
POINTS AT SASOL
• The points that customers earn can be used to spend on fuel
and on in-store purchases (T&C’s apply)
• Customer must register to spend the points
4 WAYS TO
REGISTER
4 WAYS TO REGISTER
There are four quick and easy ways our customer can register:
ENGAGEMENT OPTIONS

Customers will be able to engage with us via:

LAUNCH
CAMPAIGN
CAMPAIGN OBJECTIVES:

1. TO INTRODUCE AND CREATE AWARENESS OF THE NEW

SASOL REWARDS PROGRAMME

2. DRIVE REGISTRATIONS – 500 000 REGISTRATIONS BY

SEPTEMBER 2022
 FREQUENTLY
ASKED
SASOL REWARDS
MAKE EVERY SWIPE COUNT
1234 5678 9101 1121

QUESTIONS

Call us:
031 001 5703
sasolrewards.co.za
FAQ
1
How do I earn Sasol Rewards Points?
Customer earns points by presenting and swiping their Sasol Rewards
card when filling up at any participating Sasol Convenience Centre.

2 What is the points customer earn when filling up?

1 litre = 15 points.

How long does it take for customers earned points to reflect on

their profile account?
Customer points will reflect immediately. 3
4 Can customers use part of their points and cash to pay for one
transaction?
Yes, customers can use part of their points in conjunction with paying with
their bank card or cash for fuel transactions; however this transaction has
to be done in-store.

Do their Sasol Rewards Points expire?

Yes, they do expire but only after 36 months from date of issue.
5
6
If I lose or damage my Sasol Rewards Card, how do I get a
replacement card?
Customer can collect a replacement card at their nearest participating
Sasol Convenience Centre. Remember to link your card to your existing
profile.

How do customers spend their Sasol Rewards Points?

Customer can spend their points at any participating Sasol Convenience
Centre for fuel and in-store purchases. 7
FAQ
How can customers view their points?
Customer must visit www.sasolrewards.co.za
8
9 What is the WhatsApp number customers can use to register?
It is: 0860 335 444

What is the Sasol Rewards Contact Centre number customers can

use to register or get assistance?
It is: 031 001 5703 10
11 What is the email address for the Sasol Rewards Call Centre?
Customers can send an email to help@sasolrewards.co.za

What are the terms and conditionsof the Sasol Rewards Programme?
Please visit www.sasolrewards.co.za to read our Terms and Conditions
12
13 What are the Sasol Rewards Contact Centre operating times?
The Call Centre operates during business working hours from
Monday to Friday between 08h00 - 17h00

Does this affect Absa Rewards customers?

Absa Reward customers will earn Sasol Rewards points and Absa
Rewards when paying with an Absa bank card 14
 www.sasolrewards.co.za
WhatsApp: 0860 335 444
Contact Centre: 031 001 5703
help@sasolrewards.co.za
 OVERALL CAMPAIGN BRIEFING DOCUMENT

Brand:
❖ Sasol
❖ Campaign: Sasol Rewards Loyalty card

Background:

Sasol seeks to conduct an educational and registration-level promotional events to draw wide
numbers of motorist to sign up to Sasol loyalty program. The aim of building awareness and interest
is to educate and inform motorists of how many points they can earn from each fill.

➢ Objectives and Description of Activity:

o Drive uptake of the Sasol Rewards loyalty program by encouraging customers to take up
the card.
o Informing customers of the need to register and also educating them on various
registration points, where necessary assisting customers with registration.
o Educating the customers on how many points they can earn from each fill
o Educating the customer on how to burn their loyalty points
o Inform customers on platforms with more information.
o Assisting existing card holders with registration

➢ Target Audience:
• Motorists

➢ Key Focus Areas

➢ Gauteng – KZN – Western Cape - Eastern Cape – Limpopo – Free State - Mpumalanga – North
West

➢ Activation Mechanic

• Promoters will proactively approach customers card in hand and encourage customers to
take up the card to earn points for that transaction
• Promoters will encourage the customer to register in order to find out how many points
they have earned
• Incentive: Customers who take up a card and then proceed to register will receive a free
promotional item i.e Sasol Rewards branded card holder
 • Should the customer choose not to register at that time then promoters will educate the
customer on ways to register.
• The promoter will also be equipped to answer any customer FAQ’s

Activation Plan – Tier 1

Site Branding: Gazebo & Backdrop (1 each per site, 20 in total for each element), 16 x perimeter
branding, 2 x pop up banners, standard campaign collateral

Incentive: Customers who take up a card and then proceed to register will get a chance to spin the
wheel and receive a free promotional item i.e Sasol Rewards branded card holder

Target: 20,400 Sign ups from activations, avg 110 registrations per tier 1 site. Subject to inclusion of
incentive

DJ & Sound 8 x Promoters 1 8 x Ipads to assist Promoter Branding: T- Mascot & Balloon Arch
System x Promoter with customer sign Shirt, Caps, Lanyard
manager up (infoslip)

Activation Plan – Tier 2

Site Branding: 10 x perimeter branding, 2 x pop up banners, standard campaign collateral

Incentive: Customers who take up a card and then proceed to register will receive a free
promotional item i.e Sasol Rewards branded card holder

Target: 20,400 Sign ups from activations, avg 80 registrations per Tier 2 site. Subject to inclusion of
incentive

6 x Promoters 1 6 x Ipads to Promoter

x Promoter assist with Branding: T-Shirt,
manager customer sign Caps, Lanyard
up (infoslip)

Activation Plan – Tier 3

Site Branding: 10 x perimeter branding, 2 x pop up banners, standard campaign collateral

Target: 20,400 Sign ups from activations, avg 60 registrations per site tier 3. Subject to inclusion of
incentive

Incentive: Customers who take up a card and then proceed to register will receive a free
promotional item i.e Sasol Rewards branded card holder

4 x Promoters 1 4 x Ipads to Promoter

x Promoter assist with Branding: T-Shirt,
manager customer sign Caps, Lanyard
up (infoslip)
FEEDBACK REQUIRED: Other than general feedback please ensure that activation quality pictures are provided
which include pictures of the home base set-up and promoters interacting with customers.

EVENT MANAGER RESPONSIBILITIES:

• Ensure that all team leaders are briefed accordingly
• Ensure that team leaders have sourced and profiled promoters with in accordance with campaign
image per station.
• Ensure that team leaders have ensured that all promoters are trained and fully aware of their roles
and responsibilities.
• Ensure that stock is delivered to venues.
• Ensure that mechanical rollout is fulfilled.
• Ensure that promoter and team leader feedback form is completed correctly and sent through with
pictures to Account Manager. Event manager to provide general feedback per station in line with
campaign objectives.
• Constant communication, feedback and update to Account Manager
• Ensure prize/lvoucher quantities are monitored
• Prize distribution

Team Leader RESPONSIBILITIES:

• Manage promoters and make sure they are correctly adhering to guidelines set out below
• Ensure that all promoters are trained and fully aware of their roles and responsibilities.
• Ensuring that promoters are dressed correctly and fulfill their duties effectively

PROMOTER DUTIES:
• Communicate and create awareness and hype around the new Sasol Loyalty card, register and
educate customers on various registration points. Educate customers on how many points they can
earn from each fill. Educate on how to burn their loyalty points
• Monitor the prize levels in accordance with the amount of remaining vouchers

PROMOTER CLOTHING:
• Branded Sasol t-shirts and caps will be allocated to each station for the day of the activation.
• Promoters to wear their own pair of neat black jeans.
• Promoters to wear clean and presentable white sneakers.
• Overall neat appearance is necessary.
• Uniform to be worn throughout activation (13h00 – 18h00)

PROMOTER BEHAVIOUR:
Please note that as a promoter you are the face of the brand you are promoting –it is imperative to act in a
way that will only deliver positive messages about the brand you are representing.
As such please note the following:
• Promoters must at all times be presentable, enthusiastic and friendly
• Promoters are NOT to smoke or drink alcohol while they are wearing branded clothing or are
anywhere in the facility of the promotional area
• Promoters are not to chew gum while on duty
 • Promoters are to refrain from using bad language while on duty
• Promoters are to refrain from using bad language while on duty.
• Promoters are NOT to use their cell phones (social media) i.e. Whatsapp, Twitter, facebook
or Instagram during the activation.
Should a promoter be found not adhering to our code of conduct – they will be dismissed and replaced with
immediate effect.

NAME ROLE CELL Office lines

Refilwe Phakale Account Manager 0782559106/0112685956 durban@indayi.com

FEEDBACK REQUIRED: Other than general feedback, please ensure that activation pictures are
provided via email :

✓ Indayi.comm@gmail.com

✓ hlangu@indayi.com

Promotional Staff
❖ Our promotional staff are selected according to the criteria of each promotion and are recruited
to reflect not only the demographics of the respective area, but also to represent the brand
personality and image. The staff will be thoroughly trained and briefed with regards to the details
Promoters are NOT to smoke or drink alcohol while they are wearing branded clothing or are
anywhere in the facility of the promotional area.
PRIMARY LOOK & FEEL
CLOSING