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Preparing My Expository Text

Draft Title: Media is


controlling us
Brainstorming Research

Objective: Show the different ways in which media can - Bryant and Zillmann defined media effects as
influence real societies and their impact. "the social, cultural, and psychological impact of
communicating via the mass media“
- Media can have either a positive or negative impact on - In today’s world, the media’s the most
society: powerful entity on earth.
The impact can be positive or negative depending on the - In the last five decades or so, the media and
content.
its influence on the societies, has grown
Positive impact can contribute to actions such as helping
exponentially with the advance of technology.
in charity and such.
- The first and foremost function of the media
Negative impact can contribute to poverty, violence,
in a society is to provide news and information
bullying, etc.
to the masses, that is why the present era is
- There exists two ways in which media influences
some time termed as the information age as
society: private effect and social effect.
well.
- Beauty and modelling industry have also influenced - According to Global Web Index, 54% of daily media time is
society. online. Also, on a typical day, 12% of people watch online TV,
- Mass media can be manipulated. 10% listen to online radio, 12% read online press, 28% use social
networking sites, 13% are micro-blogging, 9% read or write
- Mass media can change the public’s opinion.
blogs, and 17% do other things. This means there is constant
- Movies, series, TV shows have influenced society too. access to news and the goings on in the world, with the aid of
links from social media sites, as you can receive news so
quickly, all information whether it’s true, false or opinion.

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