CUET

Common University Entrance Test (UG)

Section-II

Business
Studies
EDITION: First
Published By:

Physics Wallah

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 Preface

Physics Wallah (PW) strongly believes in conceptual and fun-based learning. PW provides highly exam‑oriented content to bring
quality and clarity to the students.
A plethora of CUET Exams Books is available in the market but PW professionals are continuously working to provide the
supreme book for CUET Exams to our students.
Books adopt a multi-faceted approach to master and understanding the concepts by having a rich diversity of questions asked in
the examination and equip the students with the knowledge for the competitive exam.
The main objective of the book is to provide a large number of quality problems with varying cognitive levels to facilitate
teaching-learning of concepts that are presented through the book.
Factor in the content that should be checked thoroughly including the quality of language or ease of understanding or
comprehension, coverage of topics and chapters from the CUET Exams latest syllabus by NTA.
Students can benefit themselves by attempting the exercise given in the book for the self-assessment and also mastering the basic
techniques of problem-solving.
The designing of the questions is strictly in accordance with the topic that helps to develop examination temperament within the
students.
Mastering the Physics Wallah (PW) Books curated by the PW team, the students can easily qualify for the exam with a Top Rank
in the CUET Exams.
In each chapter, for better understanding, questions have been classified according to the latest syllabus for CUET Exams.
 Nature and diversity of the questions help students to ace the examination
 To strengthen the concept of the topic at the zenith level

This Book Consists of

NTA CUET Previous Year Question Paper 2023
CUET 2022 Questions (Memory Based)
NCERT Crux: Having important exam oriented notes from NCERT
NCERT Based Topic-wise MCQs
Statement Based MCQs
Case Based/Comprehension Based MCQs
CUET NTA Mock Test Paper with Solutions
4 Practice Papers as per Latest NTA Mock Test
Elaborated Solution
 How to Use This Book?

This comprehensive book is a vital tool for excelling in the CUET exam. It strategically combines several features to enhance
your success:

 Previous Year Question Papers with Solutions: Dive deep into the intricacies of the exam by carefully studying previous
year’s question papers alongside their solutions.This helps you understand what kinds of questions are asked and effective
problem-solving techniques.

 NCERT Crux for Comprehensive Understanding: Build a rock-solid foundation through the NCERT Crux section,
where intricate theories are explained in a concise and understandable format. This helps you with in-depth knowledge
across key subject areas.

 In-depth MCQs with Explanations: Master over 1000+ precisely curated Multiple Choice Questions (MCQs) firmly
rooted in NCERT concepts. Each question is accompanied by a comprehensive explanation, unraveling the logics why the
given answer is right.

 Diverse MCQ Formats for Skill Enhancement: Navigate through a spectrum of MCQ formats such as matching,
statement-based, assertion-reasoning and case/comprehension-based questions. This nurtures your analytical and problem-
solving skills.

 Simulated Realities with Mock Tests and Practice Papers: Acquaint yourself with the actual exam environment using
the latest CUET NTA Mock Test Paper and the quartet of practice papers. This mirrors the actual exam scenario, enabling
you to fine-tune your time management and question selection strategies.

 Insightful Solutions for Holistic Learning: Dive into comprehensive solutions that explain the differences between
each question and its options. These solutions serve as mini-lessons, offering valuable insights into efficient answering
techniques.

 Leverage Past Success with Previous Year Paper Analysis: Unlock trends, question distribution and pivotal topics
through an accurate analysis of previous year’s papers. Tailor your study plan by focusing on the most relevant subjects
and concepts.

This book serves as your holistic CUET companion & dedicated mentor, offering a comprehensive approach to learning, practice
and assessment. It equips you with the tools needed to excel in the exam, boosting your confidence and maximizing your chances
of success.
 CUET Exam Structure as
per the latest Notification

Exam Pattern

 National Testing Agency has been mandated by the Ministry of Education and UGC to conduct Common University
Entrance Test (CUET) for admission into Undergraduate Programmes in Central Universities under Ministry of Education
and other participating Universities / Institutions / Organizations / Autonomous Colleges.
 CUET (UG) will provide a single window opportunity to students seeking admission in any of the Central Universities
(CUs) or other participating organizations (including State Universities, Deemed and Private Universities) across the
Country.
Mode of the Test Computer Based Test-CBT
Test Pattern Objective type with Multiple Choice Questions
13 Languages: Assamese, Bengali, English, Gujarati, Hindi, Kannada, Malayalam, Marathi, Punjabi, Odia,
Medium
Tamil, Telugu and Urdu.
Language: Language to be tested through Reading Comprehension (based on different types of passages -
Factual, Literary and Narrative), Literary Aptitude and Vocabulary.
Domain Subject: As per Class 12 syllabus only.
Syllabus
General Test: General Knowledge, Current Affairs, General Mental Ability, Numerical Ability, Quantitative
Reasoning (Simple application of basic mathematical concepts arithmetic/algebra geometry/mensuration/
statistics), Logical and Analytical Reasoning.
Registration Registration will be online at http://cuet.samarth.ac.in/
 For General Test, candidates will have to attempt 50 Questions out of 60.
 For all other subjects including languages, 35/40 Questions are to be attempted out of 45/50.

Mode of Examination
CUET (UG) - As per latest notification will completely be conducted in Computer Based Test (CBT) mode.

Medium of Examination
Medium of the Question Papers: Drawing from the National Education Policy (NEP), the CUET (UG) - As per latest
notification will be conducted in English, Hindi, Assamese, Bengali, Gujarati, Kannada, Malayalam, Marathi, Odia, Punjabi,
Tamil, Telugu and Urdu.
S. No. Language Examination Centres
1. English All Examination Centres
2. English and Hindi All Examination Centres in India
3. English and Assamese Examination Centres in Assam
4. English and Bengali Examination Centres in West Bengal, Tripura and Andaman & Nicobar Islands
5. English and Gujarati Examination Centres in Gujarat, Daman & Diu, Dadra & Nagar Haveli
6. English and kannada Examination Centres in Karnataka
7. English and Malayalam Examination Centres in Kerala and Lakshadweep
8. English and Marathi Examination Centres in Maharashtra
9. English and Odia Examination Centres in Odisha
10. English and Punjabi Examination Centres in Punjab, Chandigarh and Delhi/New Delhi (including Faridabad, Ghaziabad,
Gurugram, Meerut, Noida/Greater Noida)
 11. English and Tamil Examination Centres in Tamil Nadu, Puducherry and Andaman & Nicobar Islands
12. English and Telugu Examination Centres in Andhra Pradesh and Telangana
13. English and Urdu All Examination Centres in India

The option of language for Question Paper should be exercise while filling up the Application Form online and it cannot be
changes at a later stage.

Scheme of Examination
Subject combinations for each paper, type of questions in each paper and mode of examination are given in the table below:
Section Subjects/Tests Questions to be Attempted
Section IA - There are 13 different languages. Any of these languages may be chosen.
Languages 40 questions to be attempted out of
Section IB - There are 20 Languages. Any of these languages may be chosen. 50 in each language.
Languages
Section II - There are 27 Domains specific subjects being offered under this section.
35/40 Questions to be attempted
Domain A candidate may choose any subject as desired by the applicable University/
out of 45/50.
Universities.
Section III - For any such undergraduate programme/programmes being offered by Universities 50 Questions to be attempted out
General Test where a General Test is being used for admission. of 60.

Note:
 From the above subjects/languages, the candidate can choose maximum of 10 subjects from all three Sections.
 Examination will be conducted on multiple days in three shifts, depending on the number of Candidates and Subject
choices.

List of Language/Domain Specific Subjects/General Test offered Under CUET (UG)-

as per Latest Notification
Section Code Name
101 English
102 Hindi
103 Assamese
Section IA -
104 Bengali
(13 Languages)
105 Gujarati
106 Kannada
107 Malayalam
108 Marathi
109 Odia
Section IA - 110 Punjabi
(13 Languages) 111 Tamil
112 Telugu
113 Urdu
201 Arabic
202 Bodo
203 Chinese
204 Dogri
205 French
Section IB - 206 German
(20 Languages) 207 Italian
208 Japanese
209 Kashmiri
210 Konkani
211 Maithili
212 Manipuri
 213 Nepali
214 Persian
215 Russian
Section IB - 216 Santhali
(20 Languages) 217 Sindhi
218 Spanish
219 Tibetan
220 Sanskrit
301 Accountancy/Book Keeping
302 Agriculture
303 Anthropology
304 Biology/Biological Studies/Biotechnology/Biochemistry
305 Business Studies
306 Chemistry
Section II - 307 Environmental Studies
(27 Domain Specific Subjects) 308 Computer Science/Informatics Practices
309 Economics/Business Economics
310 Engineering Graphics
311 Entrepreneurship
312 Fine Arts/Visual Arts (Sculpture/Painting)/Commercial Art
313 Geography/Geology
314 History
315 Home Science
316 Knowledge Tradition-Practices India
317 Legal Studies
318 Mass Media/Mass Communication
319 Mathematic/Applied Mathematics
320 Performing Arts
Section II -
321 Physical Education/National Cadet Corps (NCC)/Yoga
(27 Domain Specific Subjects)
322 Physics
323 Political Science
324 Psychology
325 Sanskrit
326 Sociology
327 Teaching Aptitude
Section III - (General Test) 501 For Vocational/Open Eligibility/Cross Stream/Any other as applicable
Note:
For the three Central Universities of Sanskrit, the candidate studying any of the subjects in the field of Shastric traditional
subjects i.e. Sahitya, Vyakarana, Phalitha Jyotisha, Siddhanta Jyotisha, Nyaya, Advaita Vedanta, Visistadvaita Vedanta, Dvaita
Vedanta, Sankhya Yoga, Agama, Mimamsa, Puranetihasa, Dharmashastra, Rigveda bhashya, Krishna Yajurveda Bhashyam,
Shukla Yajurveda Bhashyam, Samaveda Bhashyam, Atharva Veda Bhashyam, Vastu, may select Sanskrit (220) and/or Sanskrit
(325) in the online Application Form of CUET (UG) – As per latest notification. Also candidates are advised to select the subjects
as per mapping of Universities.

Important Points to Note:

 Candidates who will be appearing in CUET (UG) – 2024 may participate in the Counselling / admission process of any
University / Institution / Organization even though they have not applied for that University / Institution / Organization in
the Online Application Form of CUET (UG) – 2024. However, the candidates must fulfil the eligibility criteria of that
Course of University / Institution / Organization where they are seeking admission.
 Also the University / Institution / Organization may admit any candidate who has appeared for CUET (UG) – 2024 irrespective
of the fact that the candidate has chosen that University / Institution / Organization in the online Application Form of CUET
(UG) – 2024. Moreover, the candidate must fulfil the eligibility criteria for that Course where the admission is being taken.
 Top Universities
Accepting CUET Scores
The Common Universities Entrance Test (CUET) introduced by Ministry of Education, is a national-level exam conducted by
the NTA for admissions to undergraduate courses in more than 80 universities. CUET has been introduced to reduce the high
cut-off standards for entering central universities and their respective colleges. These high cut-off standards were unfair for
many aspiring students as the marking system practiced varies significantly from one board to another. CUET UG Exam will
be conducted for admission to various UG programmes offered at 44 central, 44 state, 32 deemed, 134 private and 3 other
universities.

List of Some Top Central Universities*

No. Names of the Universities State Websites

1. Mahatma Gandhi Central University Bihar mgcub.ac.in

2. University of Hyderabad Telangana uohyd.ac.in

3. Jamia Millia Islamia New Delhi jmi.ac.in

4. University of Delhi New Delhi du.ac.in

5. Jawaharlal Nehru University New Delhi jnu.ac.in

6. Hemvati Nandan Bahuguna Garhwal University Uttarakhand hnbgu.ac.in

7. Visva-Bharati University West Bengal visvabharati.ac.in

8. University of Allahabad Uttar Pradesh allduniv.ac.in

9. Rajiv Gandhi University Arunachal Pradesh rguhs.ac.in

10. Tezpur University Assam tezu.ernet.in

List of Some Top State Universities*

No. Name of the Universities State Websites

1. Devi Ahilya Vishwavidhyalaya Madhya Pradesh dauniv.ac.in

2. Dr. A.P.J. Abdul Kalam Technical University Uttar Pradesh aktu.ac.in.

3. Dr B R Ambedkar School of Economics Karnataka base.ac.in

4. Barkatullah University Bhopal bubhopal.ac.in

5. Dr B R Ambedkar University of Delhi New Delhi aud.ac.in.

6. Cluster University of Jammu Jammu clujammu.ac.in

7. Delhi Skill And Entrepreneurship University New Delhi dseu.ac.in

8. Guru Gobind Singh Indraprastha University New Delhi ipu.ac.in

9. University of Jammu Jammu jammuuniversity.ac.in

10. Jharkhand Raksha Shakti University Jharkhand jrsuranchi.com

List of Some Top Deemed Universities*
No. Name of the Universities State Website
1. Avinashilingam Institute for Home Science and Higher Tamil Nadu avinuty.ac.in
Education For Women
2. Chinmaya Vishwavidyapeeth Kerala cvv.ac.in
3. Footwear Design and Development Institute Telangana fddiindia.com
4. Dayalbagh Educational Institute Uttar Pradesh dei.ac.in

5. Gujarat Vidyapith Gujarat gujaratvidyapith.org

6. Gurukula Kangri Uttarakhand gkv.ac.in
7. Manav Rachna International Institute of Research and Haryana mriirs.edu.in
Studies
8. Ramakrishna Mission Vivekananda Educational and West Bengal rkmvu.ac.in
Research Institute
9. Shobhit University Uttar Pradesh shobhituniversity.ac.in
10. Tata Institute of Social Sciences Maharashtra tiss.edu

List of Some Top Private Universities*

No. Name of the Universities State Websites
1. Apex University Rajasthan apexuniversity.co.in
2. Apeejay Stya University Haryana university.apeejay.edu
3. Arunachal University of Studies Arunachal Pradesh arunachaluniversity.ac.in
4. ASBM University Odisha asbm.ac.in
5. Bahra University (Shimla Hills) Himachal Pradesh bahrauniversity.edu.in
6. G D Goenka University Haryana gdgoenkauniversity.com
7. Geeta University Haryana geetauniversity.edu.in
8. GLA University Mathura Uttar Pradesh gla.ac.in
9. Himalayan University Itanagar Arunachal Pradesh himalayanuniversity.com
10. Invertis University Uttar Pradesh invertisuniversity.ac.in
11. Lovely Professional University Punjab lpu.distanceeducationschool.com
12. Manav Rachna University Haryana manavrachna.edu.in

List of other Universities*

No. Name of the Universities State Websites
1. Indian Council of Agricultural Research (ICAR) Delhi icar.org.in
2. Indian Culinary Institute Uttar Pradesh icitirupati.in
3. Indian Institute of Tourism & Travel Management Madhya Pradesh iittm.ac.in

* The Universities are not arranged rank-wise and the list is based on student’s common preferences only.
 Success Strategies

As you know the CUET exam is conducted in online mode on the computer and the duration of the exam is already fixed.
So, in order to perform well in the exam and improve your score, you need to remember these tips and apply them while taking
the exam & during preparation:

1. Time Management: Time management plays a key role in the exam. While attempting an exam, it is advisable to students
that they should first attempt easy questions that have factual data, have to-the-point answers and are less time-consuming.
After that, they should move to the moderate ones which take some time but can be solved with accuracy and lastly, they
should move to the difficult ones and try to find the answers with full effort if can be solved, otherwise skip. There may
be some questions that seem to be surely solved but are time-consuming, in these types of questions candidate should not
waste their time in trying & solving it rather, should mark these questions for review, which can be solved afterward.

2. Probability: Sometimes there are many questions in which the students get confused while answering, in this case, they
may use the option elimination method. To do so, first, they should eliminate the irrelevant options from the question and
they should focus only on the remaining options and try to find the answer. It is to be noted that there are some questions
in which all the options are ambiguous or they are not aware. It is advisable to skip these kinds of questions.

3. Number of Attempts with Accuracy: As there is very high competition in the selection these days, it is very necessary
to attempt more questions with accuracy. As accuracy plays an important role at the time of normalization (a method used
for marking when exams are conducted in multiple shifts and difficulty levels vary shift-wise) which leads to the higher
cut-off.

4. Exam Analysis: As CUET exam is conducted in multiple shifts, it is suggested to students that they should analyze the
exams of other shifts too that have been conducted. These exams analysis are available on many social platforms like
Youtube, Telegram, etc. It will definitely help them to know the type of questions, topics from which questions are being
asked and their difficulty level.

5. Practice Mock tests before Exam: It is advisable to students that once the revision has been done, they should practice
more and more practice sets and after taking practice tests they should analyze too. It will not only help to identify their
weak areas but also to improve their performance and they will get to know where their performance lies and how much
more effort they have to put in.

6. Stay Positive: Maintain a positive attitude and believe in your abilities, throughout your preparation & during the exam.

7. Remain calm during the Exam: On the day of the exam, remain calm and composed. Read the questions carefully,
Maintain confidence and keep your mind calm so that you do not choose the wrong option under pressure.
 Paper Analysis
Chapter-wise Analysis of Question Paper 2023

Nature and Significance of Management

Principle of Management

Business Environment

Planning

Organising

Staffing

Directing

Controlling

Financial Management

Financial Market

Marketing

Consumer Protection

Entrepreneurship Development

0 1 2 3 4 5 6 7 8

Note:
There will be one Question Paper which will have 50 questions out of which 40 questions need to be attempted.

Syllabus

Principles and Functions of Management

Unit-I: Nature and Significance of Management
 Management– Concept, Objectives, Importance.
 Nature of Management; Management as Science, Art, Profession.
 Levels of Management– Top, Middle and Supervisory or Operational Management.
 Management functions– Planning, Organizing, Staffing, Directing and Controlling.
 Coordination– Nature and Importance.
Unit-II: Principles of Management
 Principles of Management– Meaning, Nature and Significance.
 Fayol’s principles of management.
 Taylor’s Scientific Management– Principles and Techniques.
Unit-III: Business Environment
 Business Environment– Meaning and Importance.
 Dimensions of Business Environment– Economic, Social, Technological, Political and Legal.
 Economic Environment in India; Impact of Government policy changes on business and industry,with special reference to
the adoption of the policies of liberalization privatization and globalization.
Unit-IV: Planning
 Meaning, Features, Importance, Limitations.
 Planning process.
 Types of Plans– Objectives, Strategy, Policy, Procedure, Method, Rule, Budget, Programme.
Unit-V: Organising
 Meaning and Importance.
 Steps in the process of organizing.
 Structure of organization– Functional and Divisional.
 Formal and Informal Organization.
 Delegation– Meaning Elements and Importance.
 Decentralization– Meaning and Importance.
 Difference between delegation and decentralization.
Unit-VI: Staffing
 Meaning, need and importance of staffing.
 Staffing as a part of Human Resources Management.
 Steps in the staffing process.
 Recruitment– Meaning and Sources.
 Selection– Meaning and Process.
 Training and Development– Meaning, need, methods– on the job and off the job methods of training.
Unit-VII: Directing
 Meaning, Importance and Principles.
 Elements of Direction.
 Supervision– Meaning and Importance.
 Motivation– Meaning and Importance, Maslow’s hierarchy of needs; Financial and non-financial incentives.
 Leadership– Meaning, Importance; Qualities of a good leader.
 Communication– Meaning and Importance, Formal and Informal Communication; Barriers to Effective Communication.
Unit-VIII: Controlling
 Meaning and Importance.
 Relationship between planning and controlling.
 Steps in the process of control.
 Techniques of controlling.

Business Finance and Marketing

Unit-IX: Financial Management
 Business Finance– Meaning, Role, Objectives of financial management.
 Financial Planning– Meaning and Importance.
 Capital Structure– Meaning and Factors.
 Fixed and Working Capital– Meaning and Factors affecting their requirements.
Unit-X: Financial Markets
 Concept of Financial Market: Money Market– nature instruments;
 Capital Market: Nature and types– primary and secondary market.
 The distinction between capital market and money market.
 Stock Exchange– Meaning, functions, NSEI, OCTEI, Trading Procedure.
 Securities and Exchange Board of India (SEBI)– Objectives, Functions.
Unit-XI: Marketing
 Marketing– Meaning, Functions, Role.
 The distinction between marketing and selling.
 Marketing mix– Concept and Elements.
 Product– Nature, Classification, Branding, Labeling and Packaging.
 Physical Distribution: Meaning, role; Channels of Distribution,– Meaning, types, factors, determining the choice of
channels.
 Promotion– Meaning and role, promotion mix, Role of Advertising and personal selling; objections to Advertising.
 Price– Factors influencing pricing.
Unit-XII: Consumer Protection
 Importance of consumer protection.
 Consumer Protection Act, 2019.
 Who is Consumer?
 Consumer rights.
 Consumer responsibilities.
 Ways and means of consumer protection.
 Redressal Agencies under the Consumer Protection Act.
 Role of Consumer Organizations and NGOs.
Unit-XIII: Entrepreneurship Development
 Concept, Functions and Need.
 Entrepreneurship Characteristics and Competencies.
 Process of Entrepreneurship Development.
 Entrepreneurial Values, Attitudes and Motivation– Meaning and Concept.
 Contents
NTA CUET Question Paper (29TH May 2023) i

Business Studies
1. Nature and Significance of Management 1
2. Principles of Management 20
3. Business Environment 44
4. Planning 61
5. Organising 79
6. Staffing 94
7. Directing 110
8. Controlling 134
9. Financial Management 151
10. Financial Markets 170
11. Marketing 189
12. Consumer Protection 208
13. Entrepreneurship Development 227

Model Test Paper

CUET NTA Mock Test Paper 246
Model Test Paper-1 254
Model Test Paper-2 262
Model Test Paper-3 270
Model Test Paper-4 277
 NTA CUET QUESTION PAPER
29TH MAY 2023

Instructions
Attempt only 40 questions out of the given 50 questions. Each question carries 5 marks. One mark will be deducted for a
wrong answer.
Full Marks: 200 (Time: 45 Minutes)

1. Match the List-I with List-II. 4. “The principles of management are not rigid prescriptions,
List-I List-II these can be modified by the manager when the situation
A. Regulatory Function of (i) Levying fee or so demands”.
SEBI other charges What nature of principles of management has been
indicated in above statement?
B. Development Function (ii) Training of
of SEBI intermediaries (a) General guidelines (b) Flexible
C. Protective Function of (iii) Controlling insider (c) Contingent (d) Mainly behavioural
SEBI training 5. Arrange the steps of Trading and Settlement procedure
D. Objective of SEBI (iv) Regulate stock in Securities
exchanges A. Open a demat account
Choose the correct answer from the options given B. Place an order with the broker
below: C. Sign a broker-client agreement
(a) A-(i), B-(ii), C-(iv), D-(iii) D. Broker match the share price available
(b) A-(i), B-(ii), C-(iii), D-(iv) E. Broker issue a trade confirmation slip
(c) A-(iii), B-(ii), C-(iv), D-(i) Choose the correct answer from the options given
(d) A-(iii), B-(i), C-(ii), D-(iv) below:
2. Planning is pervasive because: (a) A, B, C, D, E (b) E, D, C, B, A
(a) It is required in setting special goals (c) C, A, B, D, E (d) C, A, D, B, E
(b) It is required at all levels of management 6. Social Environment includes:
(c) It is forward looking and backward looking (a) Consumption habits and life expectancies
(d) It lays down the base for other functions of (b) Money supply in the economy
management (c) Rate of savings
3. As per Consumer Protection Act, 2019, State commission (d) New ways of producing goods
has a jurisdiction to entertain complaints where value of
7. _______ refers to vertical shifting of employees in an
goods and services paid as consideration:
organisation
(a) Does not exceed one crore but more than 20 lakh
(a) Promotion (b) Transfer
rupees
(c) Interview (d) Placement
(b) Exceeds one crore but does not exceed ten crore
rupees 8. Identify the rights provided to consumers by the
(c) Exceeds five crore but does not exceed ten crore Consumer Protection Act 2019
rupees A. Right to Safety B. Right to be Informed
(d) Exceeds four crore but does not exceed five crores C. Right to choose D. Right to be heard
rupees E. Right to be assured
 ii CUET 2023

Choose the correct answer from the options given 13. Match the List-I with List-II.
below: List-I List-II
(a) A, B, C and D only (b) A, B, C and E only A. Job Enrichment (i) Indicates the characteristics
(c) A, B, D and E only (d) A, B and C only which describe an
9. Identify the specific forces of Business Environment organisation
from following. B. Organisational (ii) Informal communication
A. Investors B. Customers Climate
C. Social D. Political C. Laissez - faire (iii) Leadership Style
E. Competitors D. Grapevine (iv) Concerned with designing
jobs that include greater
Choose the correct answer from the options given
variety of work content
below:
Choose the correct answer from the options given
(a) A, B, C and D only(b) A, B and E only below:
(c) C and D only (d) C, D and E only (a) A-(iii), B-(iv), C-(ii), D-(i)
10. Arrange the steps of Controlling process in a logical (b) A-(iii), B-(iv), C-(i), D-(ii)
sequence. (c) A-(iv), B-(ii), C-(iii), D-(i)
A. Measurement of Actual performance (d) A-(iv), B-(i), C-(iii), D-(ii)
B. Setting performance standards 14. Match the List-I with List-II.
C. Taking Corrective action List-I List-II
D. Comparison of actual performance with standards A. Advertising (i) Human Resource
Expenditure Management
E. Analysing deviations
B. Quality (ii) Finance and
Choose the correct answer from the options given
Accounting
below:
C. Labour Turnover (iii) Marketing
(a) B, A, D, E, C (b) C, D, A, B, E
D. Liquidity (iv) Production
(c) A, B, C, D, E (d) C, E, D, B, A Choose the correct answer from the options given
11. Match the List-I with List-II. below:
List-I List-II (a) A-(iii), B-(iv), C-(ii), D-(i)
A. Treasury Bill (i) Mobilise large (b) A-(iii), B-(iv), C-(i), D-(ii)
amount of money (c) A-(iv), B-(iii), C-(ii), D-(i)
B. Commercial paper (ii) Maturity period of one (d) A-(iv), B-(iii), C-(i), D-(ii)
day to fifteen days 15. Arrange the following functions of Management
C. Call money (iii) Maturity period of A. Staffing B. Planning
15 days to one year C. Organizing D. Controlling
D. Certificate of Deposit (iv) Issued by RBI E. Directing
Choose the correct answer from the options given
Choose the correct answer from the options given
below:
below
(a) A → B → C → D → E
(a) A-(iii), B-(i), C-(ii), D-(iv)
(b) B → C → A → E → D
(b) A-(ii), B-(iii), C-(iv), D-(i)
(c) C → B → A → D → E
(c) A-(iv), B-(iii), C-(ii), D-(i) (d) B → C → A → D → E
(d) A-(iv), B-(iii), C-(i), D-(ii) 16. According to which principle of management, "Organisation
12. Identify the correct sequence of first five steps of staffing should have a chain of authority and communication that
process: runs from top to bottom and should be followed by
A. Estimating the manpower requirement managers and the subordinates."
B. Recruitment (a) Centralisation and Decentralisation
C. Training and development (b) Subordination of individual interest to general
interest
D. Placement and orientation
(c) Scalar chain
E. Selection
(d) Espirit De Corps
Choose the correct answer from the options given
17. A company has replaced their obsolete machinery with a
below: Hi-Tech machine as it could not achieve its target in the
(a) A, B, D, C, E (b) A, B, C, D, E previous month due to slow production process. Which step
(c) A, B, E, D, C (d) A, C, B, D, E in the process of controlling is executed by the company?
NTA CUET Question Paper 2023 iii

(a) Measurement of actual performance 24. “Dependence on technological gadgets is comparatively

(b) Comparing actual performance with standards higher in America than in India”. Which feature of
(c) Analysing deviations business environment is highlighted by the statement?
(a) Relativity (b) Uncertainity
(d) Taking Corrective action (c) Complexity (d) Dynamic
18. Match the List-I with List-II. 25. External Sources of recruitment does not include
List-I List-II A. Casual callers B. Employment exchange
A. District (i) One crore to Ten crore C. Transfer D. Advertising
Commission rupees E. Promotions
B. State (ii) Appeal against National Choose the correct answer from the options given
Commission Commission in matter of its below:
original jurisdiction (a) A and B only (b) B and C only
C. National (iii) Upto one crore rupees (c) C and E only (d) D and E only
Commission 26. Staffing is the part of which functional area of Management?
D. Supreme Court (iv) Exceeds Ten crore rupees (a) Marketing Management
(b) Human Resource Management
Choose the correct answer from the options given (c) Production Management
below: (d) Financial Management
(a) A-(i), B-(ii), C-(iii), D-(iv) 27. Identify the market that is known as Stock Exchange
(b) A-(iv), B-(iii), C-(ii), D-(i) (a) Secondary Market (b) Money Market
(c) A-(iii), B-(i), C-(iv), D-(ii) (c) Capital Market (d) Primary Market
(d) A-(iii), B-(i), C-(ii), D-(iv) 28. Match the List-I with List-II.
19. Which of the following are the features of leadership? List-I List-II
A. It tries to bring change in the behaviour of a A. Convenience products (i) Consumed in one or
person. few uses
B. It is an internal feeling. B. Shopping products (ii) Brand loyality of the
C. It indicates interpersonal relationship between highest order
leaders and followers. C. Speciality products (iii) Purchased frequently
D. It is a continuous process.
D. Non durable products (iv) Buyers devote
Choose the correct answer from the options given considerable time
below:
Choose the correct answer from the options given
(a) A, C and D only (b) A and C only below:
(c) A, B and D only (d) C and D only (a) A-(iii), B-(iv), C-(ii), D-(i)
20. Identify for the following under whose overall administrative (b) A-(iii), B-(ii), C-(iv), D-(i)
control, SEBI functions (c) A-(iv), B-(iii), C-(ii), D-(i)
(a) Ministry of Corporate Affairs, GOI (d) A-(i), B-(ii), C-(iii), D-(iv)
(b) Ministry of Home Affairs, GOI 29. Salary is not a primary economic reward for an entrep-
reneur
(c) Ministry of Finance, GOI
A. A 'never say die' attitude of an entrepreneur is
(d) Ministry of External Affairs, GOI termed as self-confidence.
21. Capital structure should emphasize on: B. Acting out of choice rather than compulsion is
(a) Increasing the turnover of firm initiative.
(b) Increasing the assets and liabilities of firm C. Entrepreneur’s concern for conservation of time
(c) Increasing the shareholders wealth and money is termed as ‘assertiveness’.
D. Executive summary and operation strategies are
(d) Increasing voting right of shareholders
included in Business Plan.
22. Process which provides for learning opportunities that Choose the correct answer from the option given below:
helps employee growth is-
(a) A, C, E only (b) A, B, E only
(a) Education (b) Development (c) A, D, E only (d) A, B, C only
(c) Training (d) Education and Training 30. Planning is an intellectual process that requires logic
23. Identify the trend in stock market when equity shares are rather than wishful thinking. Which feature of planning
more easily sold even at higher price is highlighted by the statement?
(a) Bearish (b) Bullish (a) Futuristic (b) Continuous
(c) Horse trading (d) Badla (c) Mental exercise (d) Pervasive
 iv CUET 2023

31. Which technique of Scientific Management violates Read the following passage carefully and answer the five
Unity of Command? questions that follow (Q. 41 - 45):
(a) Time study Rohan is the Head Boy of Ethos Public School school.
(b) Standardisation of work The School is going to hold a covid vaccination camp
(c) Functional Foremenship for students of age group 12-14 yrs in the month of May.
(d) Simplification of work The entire Prefectorial Board is given the duties for the
32. Arrange following elements of communication process event under the leadership of Rohan. Rohan has shorlisted
in a sequence following activities:
A. Sender B. Receiver
1. Identification of students eligible for vaccination under
C. Message D. Media
12-14 yrs.
E. Feedback
2. Obtaining Aadhar card for registration of these
Choose the correct answer from the options given
students on the covid vaccination App.
below:
3. Consent letters of parents.
(a) A, C, B, E, D (b) C, A, B, D, E
(c) A, C, D, B, E (d) A, C, B, D, E He further divided the execution part activities. Later he
grouped the similar natured activities into different units. Then
33. Which technique of Scientific Management violates
he allocated these to different prefects under his prefectorial
Fayol's principle of Equity?
board. "Thereafter he devised a computer software where
(a) Standardization of work
each prefect was supposed to enter his data of vaccination
(b) Motion Study
for further submission to school headmistress".
(c) Differential Piece wage System
(d) Mental Revolution 41. __________ is the function of management discussed
34. Arrange the Channels of Distribution in order for a in the above passage.
consumer product (a) Planning (b) Directing
A. Consumer B. Retailer (c) Organising (d) Staffing
C. Wholesaler D. Producer 42. “Rohan has shortlisted following activities”.
Choose the correct answer from the options given
Identify the step highlighted in the above line in the
below:
process of organisation
(a) A, B, C, D (b) D, C, B, A
(c) C, A, B, D (d) A, D, C, B (a) Setting objectives
35. Select from following who is considered Risk taker (b) Assignment of duties
(a) Manager (b) Customer (c) Identifying the alternative courses of action
(c) Entrepreneur (d) Government (d) Identification and division of work
36. Which quality of a leader requires that he should 43. “Later he grouped the similar natured activities into
understand people and maintain good human relations different units”
with them Identify the step highlighted in the above line in the
(a) Initiative (b) Communication skills organisation process
(c) Integrity (d) Social Skills (a) Implementing the plan
37. Which element of Marketing Mix refers to activities that (b) Measurement of actual performance
make firm's product available to the target customers?
(c) Departmentalisation
(a) Promotion (b) Place
(c) Price (d) Product (d) Selecting an alternative
38. The primary aim of financial management is: 44. “Then he allocated these to different prefects under his
(a) Maximise profit of firm prefectorial board”
(b) Maximise sales of firm Which step of organisation process is discussed in these
(c) Maximise shareholder’s wealth lines?
(d) Maximise number of customer of firm (a) Assignment of duties
39. Identify the Non Financial Incentive that give more (b) Implementing the plan
autonomy and powers to subordinates (c) Division of activities
(a) Employee participation
(d) Follow up action
(b) Employee Empowerment
(c) Organisational climate 45. Identify the step of organisation process discussed in
(d) Co-partnership above statement
40. Which Marketing Management philosophy has main (a) Follow up action
focus on existing product? (b) Establishing reporting relationship
(a) Selling concept (b) Production concept (c) Corrective action
(c) Product concept (d) Marketing concept (d) Assignment of duties
NTA CUET Question Paper 2023 v

Read the following passage carefully and answer the five (a) Effective but not efficient
questions that follow (Q. 46 - 50): (b) Effective and efficient both
Management is the process of planning, organising, staffing, (c) Efficient but not effective
directing and controlling the enterprise resources efficiently (d) Neither efficient nor effective
and effectively for achieving the goals of the organisation.
Effectiveness in Management is concerned with doing 48. _______________ implies setting goals in advance and
the right task, completing activities and achieving goals. developing a way of achieving them efficiently and
Efficiency means doing the task correctly with minimum cost. effectively
Answer the following questions on the basis of above case: (a) Organising (b) Controlling
46. Company’s target production is 10,000 units in a year. (c) Planning (d) Coordination
To achieve this target the manager has to operate on 49. __________ is the management function of monitoring
double shifts due to power failure most of the time. organisational performance towards the attainment of
In the above case manager was: organisational goals
(a) Effective and efficient both (a) Planning (b) Organising
(b) Only efficient (c) Directing (d) Controlling
(c) Efficient but not effective 50. __________ determines what activities and resources
(d) Effective but not so efficient are required.
47. Cutting down the cost but not achieving the target (a) Planning (b) Organising
production is an example of: (c) Controlling (d) Directing

Answer Key

1. (b) 2. (b) 3. (b) 4. (b) 5. (c) 6. (a) 7. (a) 8. (c) 9. (b) 10. (a)
11. (c) 12. (c) 13. (d) 14. (b) 15. (b) 16. (c) 17. (d) 18. (c) 19. (a) 20. (c)
21. (c) 22. (b) 23. (b) 24. (a) 25. (c) 26. (b) 27. (a) 28. (a) 29. (*) 30. (c)
31. (c) 32. (c) 33. (c) 34. (b) 35. (c) 36. (d) 37. (b) 38. (c) 39. (b) 40. (a)
41. (c) 42. (d) 43. (c) 44. (a) 45. (b) 46. (c) 47. (c) 48. (c) 49. (d) 50. (b)

Explanations

1. (b) A-(i), B-(ii), C-(iii), D-(iv)
2. (b) Planning is done in business as well as Non-
business organisations. It is used everywhere. It is
required at all levels.
3. (b) The complaints for the goods worth more than
₹1 Crore and less than ₹10 Crore can be filed in
State Commission.
4. (b) The principles of management are not rigid
prescriptions, which have to be followed absolutely.
They are flexible and can be modified by
the manager when the situation so demands.
They give the manager enough discretion to do
so. For example, the degree of concentration
of authority (centralisation) or its dispersal
(decentralisation) will depend upon the situations
and circumstances of each enterprise.
5. (c) �  The investor has to sign a broker-client
agreement and a client registration form before
placing an order to buy or sell securities.
� The investor has to open a ‘demat’ account
or ‘beneficial owner’ (BO) account with a
depository participant (DP) for holding and
transferring securities in the demat form.
Š The investor then places an order with the broker
to buy or sell shares. The broker then will go
on-line and connect to the main stock exchange
and match the share and best price available.
Š When the shares can be bought or sold at the
price mentioned, it will be communicated to the
broker’s terminal and the order will be executed
electronically. The broker will issue a trade
confirmation slip to the investor.
6. (a) The major elements of social elements are
Concerned with the quality of life, Life expectancy,
Birth and death rates, Population shifts, Educational
system and literacy rates, Consumption habits,
Composition of family, etc.
7. (a) Promotion leads to shifting an employee to a higher
position, carrying higher responsibilities, facilities,
vi
status and pay. Promotion is a vertical shifting
of employees. This practice helps to improve
the motivation, loyalty and satisfaction level of
employees.
8. (c) The Consumer Protection Act 2019 provides for six
rights of consumers.
1. Right to safety
2. Right to be informed
3. Right to be assured (earlier known as Right to
choice / Right to choose)
4. Right to be heard
5. Right to Seek Redressal
6. Right to Consumer Education.
9. (b) Business environment includes both specific and
general forces. Specific forces (such as investors,
customers, competitors and suppliers) affect
individual enterprises directly and immediately in
their day-to-day working.
10. (a) Controlling is a systematic process involving the
following steps.
1. Setting performance standards
2. Measurement of actual performance
3. Comparison of actual performance with
standards
4. Analysing deviations
5. Taking corrective action
11. (c) A-(iv), B-(iii), C-(ii), D-(i)
12. (c) The Steps involved in the staffing process are:-
1. Estimating the Manpower Requirements
2. Recruitment
3. Selection
4. Placement and Orientation
5. Training and Development
13. (d) A-(iv), B-(i), C-(iii), D-(ii)
14. (b) A-(iii), B-(iv), C-(i), D-(ii)
15. (b) Management is described as the process of
planning, organising, staffing, directing and
controlling the efforts of organisational members
and of using organisational resources to achieve
specific goals.
16. (c) Scalar Chain: An organisation consists of superiors
and subordinates. The formal lines of authority
from highest to lowest ranks are known as scalar
chains. According to Fayol, “Organisations should
have a chain of authority and communication that
runs from top to bottom and should be followed by
managers and the subordinates.”
17. (d) By replacing their obsolete machinery with a
Hi-Tech machine, the company is taking corrective
action to address the slow production process and
improve performance. This step involves identifying
and implementing measures to rectify deviations
from the standards and achieve the desired targets.
CUET 2023
For example: Corrective action might involve
training employees if the production target could
not be met.
18. (c) A-(iii), B-(i), C-(iv), D-(ii)
19. (a) The following important features of leadership are:
(i) Leadership indicates the ability of an
individual to influence others.
(ii) Leadership tries to bring change in the
behaviour of others.
(iii) Leadership indicates interpersonal relations
between leaders and followers.
(iv) Leadership is exercised to achieve common
goals of the organisation.
(v) Leadership is a continuous process.
20. (c) It was to function under the overall administrative
control of the Ministry of Finance of the Government
of India. The SEBI was given a statutory status on
30 January 1992 through an ordinance.
21. (c) All decisions relating to the capital structure should
emphasize increasing the shareholder’s wealth.
22. (b) The process which provides for learning
opportunities that help employee growth is-
Development. Employee development is a process
that provides learning opportunities to employees
to enhance their skills and knowledge and help
them grow within the organization.
23. (b) If the stock markets are bullish, equity shares are
more easily sold even at a higher price. The use
of equity is often preferred by companies in such
a situation. However, during a bearish phase, a
company, may find raising of equity capital more
difficult and it may opt for debt.
24. (a) The business environment is a relative concept
since it differs from country to country and even
region to region. The statement highlights the
relative differences in the business environment
between America and India, particularly with
respect to technological dependence.
25. (c) External sources of recruitment refer to the hiring
of candidates from outside the organization and do
not include internal transfers or promotions.
26. (b) Staffing is a crucial function of HR management
that involves the recruitment, selection, training and
retention of employees to achieve organizational
goals.
27. (a) Stock exchanges are a part of the secondary market,
where securities that have already been issued are
traded among investors.
28. (a) A-(iii), B-(iv), C-(ii), D-(i)
29. (*) Drop
Š Salary is not a primary economic reward for
an entrepreneur. Profit is a primary economic
reward for an entrepreneur.
NTA CUET Question Paper 2023
Š Persistence: A ‘never say die’ attitude, not
giving up easily, striving continuously until
success is achieved.
Š Initiative: Acting out of choice rather than
compulsion, taking the lead rather than waiting
for others to start.
Š Efficiency Orientation: Concern for
conservation of time, money and effort.
Š Assertiveness: Conveying emphatically one’s
vision and convincing others of its value.
30. (c) Planning involves a logical process of analyzing
data, setting objectives and creating strategies to
achieve those objectives.
31. (c) Functional Foremanship violates the principle
of Unity of Command because a worker is
answerable to multiple supervisors, leading to
confusion and conflict.
32. (c) The communication process is Sender, Message,
Encoding, Media, Decoding, Receiver, Feedback
and Noise.
33. (c) The technique of the Differential Piece wage
System violates Fayol's principle of Equity
because it leads to bias and unequal treatment of
workers.
34. (b) Channels of distributions are the firms and
individuals who help in transferring the goods from
place of manufacturing to place of consumption.
The common type of channels of distributions are
wholesaler and Retailer.
Channel of distribution:
Producer → Wholesaler → Retailer → Consumer.
35. (c) Entrepreneurs are considered risk-takers because
they invest their time, money and resources into
creating a new venture with an uncertain outcome.
36. (d) A leader with good social skills can understand
people's needs, emotions and motivations
and use that understanding to maintain good human
relations with them.
37. (b) Place refers to the distribution channels and
activities that make the firm's product available to
the target customers.
38. (c) The primary aim of financial management is to
maximize the wealth of the company's shareholders
by making efficient financial decisions.
vii
39. (b) Employee empowerment is a non-financial
incentive that gives more autonomy and power to
subordinates, allowing them to make decisions and
take actions on their own.
40. (a) Marketing Management Philosophy has a main
focus on an existing product are selling concepts.
The main focus is to sell whatever is produced by
using intensive promotional techniques.
41. (c) Organising is the process of defining and grouping
activities and delegating authority to accomplish
the organization's objectives.
42. (d) This step involves determining the activities
and tasks required to achieve the objectives and
dividing them into smaller tasks to be assigned to
individuals or groups.
43. (c) Departmentalisation is the process of grouping
similar activities together to form a department or
unit to achieve the objectives of the organization
efficiently.
44. (a) Assignment of duties involves determining the
nature of work, dividing it into smaller tasks and
assigning specific tasks to individuals or groups.
45. (b) Establishing reporting relationship involves
creating a structure that specifies the formal
communication channels within the organization.
46. (c) The manager was efficient in operating on double
shifts to achieve the target production, but he was
not effective in finding a solution to the power
failure problem.
47. (c) The company is operating efficiently by cutting
down the cost, but it is not effective in achieving
the target production.
48. (c) Planning involves defining goals, establishing
strategies and developing plans to coordinate
activities.
49. (d) Controlling involves measuring actual performance,
comparing it with standards and taking corrective
action as needed.
50. (b) Organising determines what activities and resources
are required. It decides who will do a particular
task, where it will be done and when it will be done.
Organising involves the grouping of the required
tasks into manageable departments or work units
and the establishment of authority and reporting
relationships within the organisational hierarchy.
Business Studies