SUCCESS OF A

PRODUCT
BY SUNEHRA RAFA
CONTENTS
PRODUCTS CHOSEN

SUCCESSFUL? YES OR NO?

ANALYSING THE SUCCESS

 PRODUCTS

A LAPTOP A CHOCOLATE BAR A SUNGLASS

A 2019 Macbook Air A HERSHEYS Milk Chocolate A RayBan sunglass

Candy Bar
 HAVE THE PRODUCTS
BEEN SUCCESSFUL?
Each of these products have been successful in their own ways.
The laptop was the best selling product of Apple at the time it was released
whichshows how successful it was. The laptop is quite portal compared to a
desktop computer and it serves the same purpose and use nearly.
The Hershey's chocolate bar tastes really good, satisfying majority. It has a very
unique taste due to the fact that fresh milk is used. It’s one of the only brands that still
use fresh milk in its production which gives it a distinctive taste.

The RayBan sunglasses help shade the sun, reduces eye strain, prevents
headaches, and provides UV protectio. Not all sunglasses have UV protection which
is one of the reasons why RayBan is quite successful.
Buying each of these products has impacted my daily life positively in one way or
another.
 does it satisfy existing needs and
wants of customers?

Now, lets is it expensive to produce (compared to

the selling price)?

analyse the
does it have something that makes it
success of distinctive ?

each is it capable of stimulating newwants from the

customer?

product. is the performance, reliability and quality

consistent with the product’s brand’s image?

is it the first business to produce this product

or add changes to the original product ?
THE MACBOOK AIR.
The laptop satisfies an existing
need of mine which is being able
to use a computer anywhere, The
laptop allows me to do my work
anywhere and anytime. It is as
portable as a tablet but, has larger
memory size for files (16GB). The
MacBook Air costs the company
$718 o manufacture, giving the
company a heftier margin for the
line compared to other laptops of
the company.
The laptop has a very minimalistic
look. It has excellent design and build
quality. It’s thin, sleek and light. It has
great reviews by people so it definitely
is reliable. It has a very long battery life
and it has a fingerprint reader.
MacBook Air runs on Mac OS like all
other MacBooks of Apple which
makes it distinctive from other
brands.The company seeks to be
more minimalistic every year,
releasing products better than what
consumers want.
HERSHEYS CHOCOLATE.
Hershey’s chocolate
definitely does satisfy “The great American
customers. The 2019 chocolate bar”
American Customer
Satisfaction Index (ACSI)
had Hershey’s at the top a
score of 84/100 tied with
Pepsi for the top brand spot.
The company spends a large amount in
making the chocolate with price of
ingredients and labour increasing day by day.
Hershey raised prices this year to drive sales
growth. The chocolate bars are known to be
made of the best quality chocolate. It’s loved
and enjoyed by people across all age groups
all over the world. The company has said that
they use farm-fresh milk, the best cocoa, top-
quality nuts and fruits along with other
ingredients. It has a variety of flavrs ranging
from milk chocolate to white chocolate. It has
a distinctive taste that no other brand can
compete with at the moment.
US Market Share of chocolate
companies in 2021 All other
10.1%
Nestlé SA
4.1%
Hersheys
Ferrari & related parties
37%
8.8%

Chocoladefabriken Lindt & Sprüngli

9.1%

Mars
28.8%
THE RAYBAN SUNGLASSES
Sunglasses satisfy the need of
shade when it’s too bright out
The glasses are made in Italy.
The price of each glass differs
depending on how it’s
constructed and what it’s made
of. Some people agree that the
price comes for the
craftmanship and not the name
however, there are people who
believe otherwise.
What’s so special about RayBan is that they
have a glass that’s fit for every face. The
qualityof the glasses is also top-notch.
Reviews of the glasses are amazing, with
close to no bad reviews. The glasses are
flexible, with sturdy durable frames and
lenses that give a clear vision. It’s light in
weight and high quality. These make it
unique from other glasses because some
glasses are very uncomfortable.
Thank you!
@sune