IEN 301 Innovation and Entrepreneurship Mindset

(3.0 credits)

COURSE SYLLABUS

COURSE DESCRIPTION FROM CATALOG

Covers the design thinking process and entrepreneurship practices. Involves empathetic understanding of users, problem reframing,
idea generation, prototyping, experimentation, lean-startup methods, go-to-market strategies, and pitching and presenting as an
entrepreneur. Develops an innovation and entrepreneurship mindset imbued with sustainability and leadership principles to empower
collaborative interdisciplinary teams.

PREREQUISITE(S)
Pre-requisite: None

Restrictions: Sophomore II standing or above (minimum 45 earned credit hours)

LEARNING OUTCOMES

Course Learning Outcomes (CLOs) Program Learning Outcomes (PLOs)

Upon successful completion of the course, students will be able to: Upon successful completion of the course, students will be able to:

1. Describe the difference between and explain the processes of
innovation and entrepreneurship.
2. Distinguish between ideas and viable opportunities.
3. Demonstrate skills, or improvement on skills, that are needed to
form effective (diverse) teams.
4. Articulate the values of innovation and entrepreneurship for their
own careers.
5. Explain the value of innovation and entrepreneurship for their
society and the economy.
6. Demonstrate an understanding of sustainability principles,
especially as applied to innovation and entrepreneurship.
1.Integrate the basic principles of economics, accounting, finance, management, information
systems, marketing and operations in the context of a global economy.
2. Apply concepts and theories of ethics and social responsibility to practical business
dilemmas, recognizing the implications of management decisions for the interests of key
internal and external stakeholders.
3.Demonstrate competency in teamwork, presentation, writing and leadership skills through
participation in group projects requiring industry analysis and using the latest business
communication tools.
4. Evaluate business situations and critique managerial decisions using financial statements,
statistical tools, and other appropriate methods to organize, analyze and present data.
5. Examine common business scenarios using broad knowledge of a specific business
discipline, applying concepts, theories and models appropriate to their fields of study.

PLO1 PLO2 PLO3 PLO4 PLO5

CLO1 x
CLO2
x
CLO3
x
CLO4 x
CLO5
x
CLO6 x

Program outcome Emphasis in Learning

this course Outcomes
(1) an ability to identify, formulate, and solve complex engineering problems by applying principles of engineering, science, and
mathematics
(2) an ability to apply engineering design to produce solutions that meet specified needs with consideration of public health, L
safety, and welfare, as well as global, cultural, social, environmental, and economic factors
(3) an ability to communicate effectively with a range of audiences H
(4) an ability to recognize ethical and professional responsibilities in engineering situations and make informed judgments, M
which must consider the impact of engineering solutions in global, economic, environmental, and societal contexts
(5) an ability to function effectively on a team whose members together provide leadership, create a collaborative and inclusive H
environment, establish goals, plan tasks, and meet objectives
(6) an ability to develop and conduct appropriate experimentation, analyze and interpret data, and use engineering judgment to
draw conclusions
(7) an ability to acquire and apply new knowledge as needed, using appropriate learning strategies. M

I verify that I have reviewed and approved this

syllabus for use in IEN 301 course.

Dean: Dr. Narjess Boubakri | Associate Dean: Dr. Mohsen Saad

A Faculty Name Dr. Linda C. Angell
B Term/ Year Spring 2024
C Sections

CRN Course Days Time Location

20550 IEN 301 - 05 TR 9:30am – 10:45 am SBA-1105
20551 IEN 301 - 06 TR 11:00am - 12:15 pm SBA-1105

D Instructor
Information Instructor Office Telephone Email
Dr. Linda Angell SBA-2028 06-515-2338 langell@aus.edu
Office Hours:
Wednesdays: 10 am – 4 pm, or by appointment (in-person only)
E Instructional Neck, Heidi, Neck, Christopher, and Murray, Emma (2019). Entrepreneurship: The Practice
Material and and Mindset. Sage Publications. 2nd Edition. Blackboard Online Teaching Tool
Resources (http://ilearn.aus.edu) part of this course.
Lecture notes and/or slides and other material posted on the course website (iLearn) are a
required part of this course.
A selection of relevant materials including links (or access) to selected chapters, articles and
readings will be made available as appropriate (for example, in iLearn) and in accordance
with the copyright provisions..
BLC currently provides free one-on-one tutoring services by appointment or drop in basis
for FIN 201, ACC 201, ACC 202, SCM 202, ECO 201, ECO 202, QBA 201 throughout
Spring 2024. To get more information about tutors and make appointment bookings, follow
the link here: https://forms.aus.edu/232412652916858 (vpn required)
Information about the BLC drop in tutoring schedule will be communicated electronically
via “What’s On This Week at SBA?” weekly email circulars.
F Teaching and Instructional methods will include lectures, class discussions, readings, and assignments.
Learning Students under university-mandated quarantine will be able to attend the course sections
Methodologies online.
G AUS Policy on Course assessments – such as quizzes, midterms, studio reviews and assignments - are scheduled
Missed by the course instructor and normally announced in the course syllabus. Missing a course
Assessments assessment due to a medical emergency or national duty is governed by the following policies.

Missed Assessments due to Medical Emergencies

“In the event that a medical emergency or severe illness causes the student to miss a course
assessment, students are responsible for contacting their associate dean as soon as possible to
report the medical issue and provide documentation certified by the university health services.
The associate dean of the school/college to which the student belongs will arrange for course
instructors to be notified. Course instructors will provide an opportunity to make up the missed
assessment or provide an alternative arrangement to account for the missed work.”

Missed Assessments due to National Duty.

“Students called to UAE National Duty are responsible for contacting their associate dean to
report the military service and provide official documentation. The associate dean will arrange
for course instructors to be notified. Course instructors will provide an opportunity for makeup
of the missed assessment or provide a satisfactory alternative arrangement to account for the
missed work.”

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Impact on attendance record

“Any absences accrued due to a medical emergency, serious illness, or national duty will still
count towards the stated percentage of allowed absences as detailed in the Attendance and
Lateness policy.”

H Grading Scale, Grading Scale

Grading
Distribution, and The grading scale shown below is standard for all SBA UG courses:
Due Dates
95 or higher 4.0 A 76 – 79.99 2.3 C+
90 – 94.99 3.7 A- 73 – 75.99 2.0 C
86 – 89.99 3.3 B+ 70 – 72.99 1.7 C-
83 – 85.99 3.0 B 60 – 69.99 1.0 D
80 – 82.99 2.7 B- Less Than 60 0 F

Grading Distribution
Assessment Weight Date Time/Location Course Learning
Outcomes
(CLOs)
Team project 1 25% Week 6 TBD 1,2,3,4,5,6
Team project 2 25% Week 11 TBD 1,2,3,4,5,6
Individual project 3 30% Weeks 14 & 15 TBD 1,2,3,4,5,6
Learning Activities, On-going TBD 1,2,3,4,5,6
Assignments, Quizzes, 20%
Cases, Reflections, etc.

The actual and expected count of frequent assessments (such as, quizzes, homework
assignments etc.) may vary based on the course instructor’s discretion.

Grade postings
Grades will be posted on iLearn on a regular and timely basis.
Students are expected to keep track of their own accumulation of grades throughout the semester.
Any concern related to grade assignment should be brought to the course instructor’s notice
within two-weeks of the grade being posted on iLearn
The grades on iLearn are for information purposes only.

I Explanation of Two Team Projects (50%)

Assessments Two team projects will be delivered on Week 6 and Week 11 respectively.
The first project due on Week 6 is a Point of View (POV) statement designed to give students an
opportunity to apply their understanding of the design thinking process, future thinking, circular
thinking, and sustainability principles to solving a problem in an organization they are familiar
with.
The second project due on Week 11 is an Opportunity Analysis Project (OAP) in which students
will make presentations that include a description of the insights that they gained from
interviewing users, customers, and partners.

One Individual Project: Start up Pitch (30%)

The Pitch will be a culmination of all the material in the course and must include a Personal
Business Plan (PBP) designed by each student.

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Learning Activities, Assignments, Quizzes, Cases, etc. (20%)

There will be a number of experiential learning activities, case studies discussions, and workshop
presentations, interactive in-class learning activities, reflective learning activities, and quizzes.
The number, weight, and type of such assessments and activities will be decided and announced
by the instructor.

J Student Academic Students are advised that violations of the Student Academic Integrity Code will be treated
Integrity Code seriously, with increasingly severe penalties considered for repeat offenders. Penalties range from
issuance of warning letter to the dismissal from the University and may become part of the
student’s file maintained indefinitely by the Office of the Registrar.

Academic violations include but are not limited to:

Plagiarism
Inappropriate Collaboration
Impersonation
Dishonesty in Examinations and Submitted Work
Work Completed for One Course and Submitted to Another
Deliberate Falsification of Data
Interference with Other Students’ Work
Copyright Violations
Complicity in Academic Dishonesty

For details, refer to the Student Academic Integrity Code outlined in the AUS Catalog.

Students must refer to the Plagiarism-related FAQs annexed to this syllabus.

K Student Students are responsible and accountable for their behavior, academic or otherwise, at the
Responsibilities/ American University of Sharjah. The University expects that students, as mature members of the
Behavioral academic community, will adhere to the highest standards of personal and academic integrity.
Expectations
1. Students who missed classes due to an excused absence are advised to inform the course
instructors within three days and provide the documentations to the associate dean within a
week at the latest.

2. Students are encouraged to review the “Policy on Classroom Conduct” described on p.24 of
the Student Handbook (https://www.aus.edu/life-at-aus/student-life/student-affairs/student-
handbook). Students with disruptive behavior may be reported for violations of professional
misconduct.

3. Attendance and participation in all class, studio, recitation, workshop and laboratory sessions
are essential to the process of education at the American University of Sharjah. Students
benefit from the lectures and discussions with their instructors and fellow students. For this
reason, students are expected to attend class regularly. Lateness or absence hinders progress
for the individual and the class and affects the student’s grade. University guidelines for
lateness and attendance are as follows:

a. Keeping attendance record is mandatory.

b. Three occasions of lateness count as one absence. Lateness is defined by the individual
instructor.

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c. According to AUS Undergraduate Catalog: in the event a student misses 15 percent of

the total number of scheduled sessions (5 absences) in a class for any reason, the
instructor may initiate withdrawal of the student from the course if a written warning or
formal notification was issued when the number of absences reached 10 percent (3
absences). Students are expected to manage course attendance to ensure that absences
due to personal reasons, including medical emergency, serious illness or national duty,
or participation in extracurricular events do not exceed the 15 percent limit. Students
who are absent as the result of participation in a university-sanctioned extracurricular
event approved by the Office of the Provost must notify instructors at least two weeks
in advance of the event-related absence and, if the requirements of the course allow,
instructors are expected to make reasonable accommodations that may include make-up
exams or the submission of assignments prior to an absence.

d. The specific application of the attendance guidelines is at the instructor's discretion.

4. Students may be asked to turn their mobile phones off before entering the classroom.

5. Self-directed learning (outside class-time): It is strongly advised that students read the
assigned readings prior to attending the weekly lectures, and also bring a copy of the power-
point slides for the relevant chapter to write additional notes. The more a student participates
by sharing general and/or regional examples, opinions and experiences the more the class
will be enjoyable and beneficial to all. Therefore, students are advised to have read the
assigned textbook prior to the corresponding lecture and to subsequently review the lecture
notes. Remember: Every hour of lectures should be complemented by an average of three
hours of study time.

L Student – Students are encouraged to contact the instructor during office hours or via email. The instructor
Instructor may be willing to provide additional tutorials to a student who is struggling with the class
Interaction / material. To gather feedback for future course improvements, suggestions, comments and
Feedback concerns regarding any aspect of this course will gladly be accepted, at any time during the
semester. In addition, a formal course evaluation will be administered at the end of the semester.

M Authorization Students are forbidden from using GAI tools to produce any work for assessment unless that use is
of usage of GAI tools explicitly permitted by the course instructor. More generally, incorporating GAI tools in a course in
other ways is also at the discretion of the instructor. In courses with multiple sections and multiple
instructors, the coordinator will establish permitted uses in consultation with instructors of individual
sections.

Course Instructor and Student Responsibilities

If GAI tools are used in the classroom the following points must be adhered to.
Course instructors must:
1. Include the following details in the course syllabus:
(i) Name(s) of the generative AI tool(s) that can be used. If there is an update to the list of AI tools
then the instructor must posted the updated list on the course iLearn page.
(ii) Brief rationale for using the tool(s) in the course.
(iii)Instructions on which assignments and class activities the tool(s) can be used for.
(iv)The following statement on academic integrity: “It is considered an academic integrity violation
to represent output of a generative artificial intelligence tool as your own work” together with any
other course specific academic integrity rules related to usage of the tool(s).
2. Ensure that students are provided with a comprehensive introduction to the cognitive and ethical
dimensions of the usage of the generative AI tool(s).

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3. Ensure that all students in the class have access to the tool(s) and can use them in compliance
with the tools’ regulations.

Students must:

1. Ensure they do not represent output of the tool(s) as their own creative work.
2. Acknowledge, in line with course policy, any usage of the tool(s) in all material submitted for
course credit including the name and version number of the tool(s).
3. Take full responsibility for the accuracy of AI generated output in any work they produce.
4. Ensure that any use of the tool(s) is compliant with the course syllabus, any updates posted on
the course ilearn page, the most recent versions of the AUS academic integrity policy, and the AUS
IT acceptable use policy.

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TENTATIVE SCHEDULE
Spring 2024 (TR)

Note: Tests and other graded assignments due dates are set. No addendum, make-up exams, or extra
assignments to improve grades will be given.
# WEEK CHAPTER TOPICS
23 Jan Introduction to the course Content and organization of the course
1
25 Jan Introduction to Entrepreneurship Teams formation and launch
30 Jan Practicing Entrepreneurship (Chap. 1)
2
1 Feb The Innovation and Entrepreneurship Mindset (Chap. 2)
6 Feb Creative Confidence (Chap. 2 – Cont.)
3
8 Feb Design Thinking (DT): Need finding, Empathy, Generating Insights, and The DT Framework
Reframing (Chap. 3) Project # 1 – Description and Explanation
13 Feb Workshop: Design Thinking – Part 1
4 Design Thinking: - In practice

15 Feb Design Thinking: Idea Generation, Prototyping, and Workshop: Design Thinking – Part 2
Experimentation – and practice
20 Feb Sustainability Principles (Chap. 4)
5
22 Feb Project # 1 – Q&A and Preparations In-class help session for teams
27 Feb Team Presentations: Project # 1, POV – in class
6 Team Project # 1 POV – Due for all teams
29 Feb
5 Mar Opportunity Recognition and Idea Generation (Chap. 5)
7 Project # 2 – Description and Explanation
7 Mar
12 Mar
8 Building Business Models (Chap. 6)
14 Mar
19 Mar Project # 2 – Q&A and Preparations In-class help session for teams
9
21 Mar Entrepreneurial Vision, Mission, Strategy, and Opportunity Identification
(Chap. 7)
26 Mar Go to Market Methods – Opportunity Analysis (Chap. 9)
10
28 Mar
2 Apr to
SPRING BREAK & EID AL FITR Enjoy your break and your holiday!
11 Apr
16 Apr
11 Team Presentations: Project # 2, OAP – in class Team Project # 2, OAP – Due for all teams
18 Apr
23 Apr Lean Startup Method (Chap. 8) Project # 3 – Description and Explanation
12
25 Apr
30 Apr Pitching and Presenting as an Entrepreneur (Chap. 11)
13 Project # 3 – Q&A and Preparations
2 May In-class help session for individual students Deadline to withdraw from grade penalty 5pm

7 May
14 Individual Presentations: Project # 3, The Pitch – in class Individual Project # 3, The Pitch –
9 May Due for all students
15 14 May Remaining Individual Presentations and Course Wrap-up

Notes:
a. Last day of classes: 14 May, 2023
b. Final Examination Week: 16 May – 25 May, 2023
c. Makeup Examination Day: 26 May, 2023
d. Final Exam: None for this course.

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