RESEARCH TITLE

UNITY UNIVERSITY
SCHOOL OF GRADUATE STUDY
BACHELOR OF MARKETING MANAGEMENT
TITLE WRITING FORM

NAME--------------------------------- ID.NO. --------------- SEMESTER----------------------------------

CONCEPT NOTE

1.ASESSEMENT OF THE EFFECT OF DIGITAL MARKETING ON ORGANIZATIONAL PERFORMANCE:

THE CASE OF ETHIOTELECOM

2.EFFECT OF PRODUCT PACKAGING ON CONSUMER BUYING BEHAVIOR: THE

CASE OF REPI SOAP AND DETERGENT FACTORY,

3.EFFECT OF BRAND EQUITY ON PURCHASE INTENTION IN THE CASE OF UNITY

UNIVERSITY COLLEGE
SIGNATURE-------------------------------------------------- DATE----------------------------------------------------